MYSZ
My Size, Inc.
Software - Application
Market Cap$528K
5Y Perf.-91.6%
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Stock Comparison
MYSZ vs SHOP vs CART vs ETSY
Revenue, margins, valuation, and 5-year total return — side by side.
SHOP
Shopify Inc.
Software - Application
Market Cap$145.00B
5Y Perf.+102.5%
CART
Instacart (Maplebear Inc.)
Specialty Retail
Market Cap$8.99B
5Y Perf.+35.9%
ETSY
Etsy, Inc.
Specialty Retail
Market Cap$6.07B
5Y Perf.-0.3%
MYSZ vs SHOP vs CART vs ETSY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | MYSZ | SHOP | CART | ETSY |
|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Specialty Retail | Specialty Retail |
| Market Cap | $528K | $145.00B | $8.99B | $6.07B |
| Revenue (TTM) | $8M | $12.37B | $3.86B | $2.86B |
| Net Income (TTM) | $-4M | $1.33B | $485M | $285M |
| Gross Margin | 38.7% | 48.0% | 73.0% | 72.0% |
| Operating Margin | -49.1% | 13.3% | 15.9% | 14.3% |
| Forward P/E | — | 60.9x | 16.6x | 18.6x |
| Total Debt | $276K | $188M | $36M | $742M |
| Cash & Equiv. | $5M | $1.53B | $637M | $1.40B |
MYSZ vs SHOP vs CART vs ETSY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
MYSZ
SHOP
CART
ETSY
| Stock | Sep 23 | May 26 | Return |
|---|---|---|---|
| My Size, Inc. (MYSZ) | 100 | 8.4 | -91.6% |
| Shopify Inc. (SHOP) | 100 | 202.5 | +102.5% |
| Instacart (Maplebea… (CART) | 100 | 135.9 | +35.9% |
| Etsy, Inc. (ETSY) | 100 | 99.7 | -0.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MYSZ vs SHOP vs CART vs ETSY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CART leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Shopify Inc. is the stronger pick specifically for growth and revenue expansion. ETSY also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MYSZ
My Size, Inc.
The Growth Play
MYSZ is the clearest fit if your priority is growth exposure.
- Rev growth 18.0%, EPS growth 78.1%, 3Y rev CAGR 298.0%
Best for: growth exposure
SHOP
Shopify Inc.
The Long-Run Compounder
SHOP is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 41.2% 10Y total return vs CART's 12.7%
- 30.1% revenue growth vs ETSY's 2.7%
Best for: long-term compounding
CART
Instacart (Maplebear Inc.)
The Income Pick
CART carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- beta 0.39
- Lower volatility, beta 0.39, Low D/E 1.4%, current ratio 2.40x
- Beta 0.39, current ratio 2.40x
- Lower P/E (16.6x vs 60.9x)
Best for: income & stability and sleep-well-at-night
ETSY
Etsy, Inc.
The Momentum Pick
ETSY is the clearest fit if your priority is momentum.
- +39.3% vs MYSZ's -55.0%
Best for: momentum
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | SHOP | 30.1% revenue growth vs ETSY's 2.7% |
| Value | CART | Lower P/E (16.6x vs 60.9x) |
| Quality / Margins | CART | 12.6% margin vs MYSZ's -47.4% |
| Stability / Safety | CART | Beta 0.39 vs SHOP's 2.64 |
| Dividends | Tie | None of these 4 stocks pay a meaningful dividend |
| Momentum (1Y) | ETSY | +39.3% vs MYSZ's -55.0% |
| Efficiency (ROA) | CART | 12.0% ROA vs MYSZ's -30.5%, ROIC 24.0% vs -106.7% |
MYSZ vs SHOP vs CART vs ETSY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
FY 2025
FY 2025
MYSZ vs SHOP vs CART vs ETSY — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCARTLAGGINGETSY
Who Leads Where
CART leads in 2 of 6 categories
MYSZ leads 1 • SHOP leads 1 • ETSY leads 0 • 1 tied
Explore the data ↓ETSYEtsy, Inc.
0leads
SHOPShopify Inc.
1leads
MYSZMy Size, Inc.
1leads
CARTInstacart (Maplebear …
2leads
6 Total Categories
CATEGORYLEADERvs MYSZvs SHOPMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
CART3/6
Valuation MetricsMultiples, price ratios, and targets
MYSZ3/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CART4/9
Total Returns1Y, 3Y, 5Y total returns with dividends
SHOP3/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
CART leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SHOP is the larger business by revenue, generating $12.4B annually — 1646.2x MYSZ's $8M. CART is the more profitable business, keeping 12.6% of every revenue dollar as net income compared to MYSZ's -47.4%. On growth, MYSZ holds the edge at +39.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| RevenueTrailing 12 months | $8M | $12.4B | $3.9B | $2.9B |
| EBITDAEarnings before interest/tax | -$3M | $1.7B | $721M | $508M |
| Net IncomeAfter-tax profit | -$4M | $1.3B | $485M | $285M |
| Free Cash FlowCash after capex | -$4M | $2.1B | $883M | $673M |
| Gross MarginGross profit ÷ Revenue | +38.7% | +48.0% | +73.0% | +72.0% |
| Operating MarginEBIT ÷ Revenue | -49.1% | +13.3% | +15.9% | +14.3% |
| Net MarginNet income ÷ Revenue | -47.4% | +10.8% | +12.6% | +9.9% |
| FCF MarginFCF ÷ Revenue | -46.9% | +17.2% | +22.9% | +23.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +39.9% | +34.3% | +13.6% | +3.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +68.0% | +15.1% | +50.0% | +2.2% |
CART leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
MYSZ leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 23.7x trailing earnings, CART trades at a 80% valuation discount to SHOP's 118.9x P/E. On an enterprise value basis, ETSY's 11.5x EV/EBITDA is more attractive than SHOP's 95.8x.
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| Market CapShares × price | $528,240 | $145.0B | $9.0B | $6.1B |
| Enterprise ValueMkt cap + debt − cash | -$4M | $143.7B | $8.4B | $5.4B |
| Trailing P/EPrice ÷ TTM EPS | -0.13x | 118.87x | 23.74x | 46.03x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 60.91x | 16.59x | 18.63x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.06x | — | — |
| EV / EBITDAEnterprise value multiple | — | 95.83x | 12.43x | 11.53x |
| Price / SalesMarket cap ÷ Revenue | 0.06x | 12.55x | 2.40x | 2.11x |
| Price / BookPrice ÷ Book value/share | 0.08x | 10.82x | 4.22x | — |
| Price / FCFMarket cap ÷ FCF | — | 72.25x | 9.87x | 9.51x |
MYSZ leads this category, winning 3 of 6 comparable metrics.
Profitability & Efficiency
CART leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
CART delivers a 16.3% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $-49 for MYSZ. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to MYSZ's 0.04x. On the Piotroski fundamental quality scale (0–9), MYSZ scores 6/9 vs ETSY's 5/9, reflecting solid financial health.
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| ROE (TTM)Return on equity | -48.8% | +10.5% | +16.3% | — |
| ROA (TTM)Return on assets | -30.5% | +9.0% | +12.0% | +10.6% |
| ROICReturn on invested capital | -106.7% | +9.4% | +24.0% | — |
| ROCEReturn on capital employed | -64.8% | +11.4% | +18.9% | +22.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.04x | 0.01x | 0.01x | — |
| Net DebtTotal debt minus cash | -$5M | -$1.3B | -$601M | -$653M |
| Cash & Equiv.Liquid assets | $5M | $1.5B | $637M | $1.4B |
| Total DebtShort + long-term debt | $276,000 | $188M | $36M | $742M |
| Interest CoverageEBIT ÷ Interest expense | -123.93x | — | — | 27.47x |
CART leads this category, winning 4 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
SHOP leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CART five years ago would be worth $11,273 today (with dividends reinvested), compared to $25 for MYSZ. Over the past 12 months, ETSY leads with a +39.3% total return vs MYSZ's -55.0%. The 3-year compound annual growth rate (CAGR) favors SHOP at 20.2% vs MYSZ's -60.7% — a key indicator of consistent wealth creation.
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| YTD ReturnYear-to-date | -28.5% | -28.9% | -13.5% | +11.7% |
| 1-Year ReturnPast 12 months | -55.0% | +18.2% | -16.9% | +39.3% |
| 3-Year ReturnCumulative with dividends | -93.9% | +73.6% | +12.7% | -31.0% |
| 5-Year ReturnCumulative with dividends | -99.8% | +0.8% | +12.7% | -61.3% |
| 10-Year ReturnCumulative with dividends | -100.0% | +4123.0% | +12.7% | +681.2% |
| CAGR (3Y)Annualised 3-year return | -60.7% | +20.2% | +4.1% | -11.7% |
SHOP leads this category, winning 3 of 6 comparable metrics.
Risk & Volatility
Evenly matched — CART and ETSY each lead in 1 of 2 comparable metrics.
Risk & Volatility
CART is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than SHOP's 2.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ETSY currently trades 83.6% from its 52-week high vs MYSZ's 35.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.12x | 2.64x | 0.26x | 1.20x |
| 52-Week HighHighest price in past year | $1.65 | $182.19 | $53.50 | $76.52 |
| 52-Week LowLowest price in past year | $0.50 | $88.14 | $32.73 | $44.00 |
| % of 52W HighCurrent price vs 52-week peak | +35.2% | +61.3% | +71.0% | +83.6% |
| RSI (14)Momentum oscillator 0–100 | 42.5 | 34.7 | 45.9 | 59.1 |
| Avg Volume (50D)Average daily shares traded | 46K | 8.7M | 3.9M | 2.8M |
Evenly matched — CART and ETSY each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: SHOP as "Buy", CART as "Buy", ETSY as "Buy". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs 9.5% for ETSY (target: $70).
| Metric | MYSZMy Size, Inc. | SHOPShopify Inc. | CARTInstacart (Mapleb… | ETSYEtsy, Inc. |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $164.75 | $51.36 | $70.07 |
| # AnalystsCovering analysts | — | 63 | 26 | 45 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — |
| Dividend StreakConsecutive years of raises | — | — | — | — |
| Dividend / ShareAnnual DPS | — | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +15.4% | +12.8% |
Insufficient data to determine a leader in this category.
Key Takeaway
CART leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MYSZ leads in 1 (Valuation Metrics). 1 tied.
Best OverallInstacart (Maplebear Inc.) (CART)Leads 2 of 6 categories
Loading custom metrics...
MYSZ vs SHOP vs CART vs ETSY: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MYSZ or SHOP or CART or ETSY a better buy right now?
For growth investors, Shopify Inc.
(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). Instacart (Maplebear Inc. ) (CART) offers the better valuation at 23. 7x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate Shopify Inc. (SHOP) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MYSZ or SHOP or CART or ETSY?
On trailing P/E, Instacart (Maplebear Inc.
) (CART) is the cheapest at 23. 7x versus Shopify Inc. at 118. 9x. On forward P/E, Instacart (Maplebear Inc. ) is actually cheaper at 16. 6x.
03Which is the better long-term investment — MYSZ or SHOP or CART or ETSY?
Over the past 5 years, Instacart (Maplebear Inc.
) (CART) delivered a total return of +12. 7%, compared to -99. 8% for My Size, Inc. (MYSZ). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus MYSZ's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MYSZ or SHOP or CART or ETSY?
By beta (market sensitivity over 5 years), Instacart (Maplebear Inc.
) (CART) is the lower-risk stock at 0. 26β versus Shopify Inc. 's 2. 64β — meaning SHOP is approximately 906% more volatile than CART relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 4% for My Size, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MYSZ or SHOP or CART or ETSY?
By revenue growth (latest reported year), Shopify Inc.
(SHOP) is pulling ahead at 30. 1% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: My Size, Inc. grew EPS 78. 1% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, MYSZ leads at 298. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MYSZ or SHOP or CART or ETSY?
Instacart (Maplebear Inc.
) (CART) is the more profitable company, earning 11. 9% net margin versus -48. 4% for My Size, Inc. — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CART leads at 15. 4% versus -47. 8% for MYSZ. At the gross margin level — before operating expenses — CART leads at 73. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MYSZ or SHOP or CART or ETSY more undervalued right now?
On forward earnings alone, Instacart (Maplebear Inc.
) (CART) trades at 16. 6x forward P/E versus 60. 9x for Shopify Inc. — 44. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.
08Which pays a better dividend — MYSZ or SHOP or CART or ETSY?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is MYSZ or SHOP or CART or ETSY better for a retirement portfolio?
For long-horizon retirement investors, Instacart (Maplebear Inc.
) (CART) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 26)). Shopify Inc. (SHOP) carries a higher beta of 2. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CART: +19. 7%, SHOP: +41. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MYSZ and SHOP and CART and ETSY?
These companies operate in different sectors (MYSZ (Technology) and SHOP (Technology) and CART (Consumer Cyclical) and ETSY (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MYSZ is a small-cap high-growth stock; SHOP is a mid-cap high-growth stock; CART is a small-cap quality compounder stock; ETSY is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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