Financial - Mortgages
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5 / 10Stock Comparison
RKT vs UWMC vs PFSI vs GHLD vs LDI
Revenue, margins, valuation, and 5-year total return — side by side.
Financial - Mortgages
Financial - Mortgages
Financial - Mortgages
Financial - Mortgages
RKT vs UWMC vs PFSI vs GHLD vs LDI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Financial - Mortgages | Financial - Mortgages | Financial - Mortgages | Financial - Mortgages | Financial - Mortgages |
| Market Cap | $1.99B | $724M | $4.56B | $439M | $499M |
| Revenue (TTM) | $5.40B | $3.16B | $4.36B | $1.17B | $1.54B |
| Net Income (TTM) | $-102M | $27M | $507M | $126M | $-63M |
| Gross Margin | 91.3% | 85.6% | 91.4% | 90.6% | 88.3% |
| Operating Margin | 12.4% | 58.0% | 34.6% | 10.1% | 13.2% |
| Forward P/E | 19.2x | 8.1x | 7.1x | 10.2x | 13.9x |
| Total Debt | $13.98B | $0.00 | $23.06B | $3.03B | $5.04B |
| Cash & Equiv. | $1.27B | $503M | $302M | $118M | $337M |
RKT vs UWMC vs PFSI vs GHLD vs LDI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Feb 21 | May 26 | Return |
|---|---|---|---|
| Rocket Companies, I… (RKT) | 100 | 64.5 | -35.5% |
| UWM Holdings Corpor… (UWMC) | 100 | 45.2 | -54.8% |
| PennyMac Financial … (PFSI) | 100 | 147.7 | +47.7% |
| Guild Holdings Comp… (GHLD) | 100 | 121.8 | +21.8% |
| loanDepot, Inc. (LDI) | 100 | 7.7 | -92.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RKT vs UWMC vs PFSI vs GHLD vs LDI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RKT lags the leaders in this set but could rank higher in a more targeted comparison.
UWMC carries the broadest edge in this set and is the clearest fit for income & stability.
- Dividend streak 1 yrs, beta 1.50, yield 10.9%
- Efficiency ratio 0.3% vs GHLD's 0.8% (lower = leaner)
- 10.9% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
- Efficiency ratio 0.3% vs GHLD's 0.8%
PFSI is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.
- Rev growth 173.8%, EPS growth 59.2%
- 6.0% 10Y total return vs GHLD's 58.4%
- 173.8% NII/revenue growth vs RKT's 34.8%
- Lower P/E (7.1x vs 13.9x)
GHLD ranks third and is worth considering specifically for sleep-well-at-night and defensive.
- Lower volatility, beta 0.04, current ratio 0.09x
- Beta 0.04, yield 2.5%, current ratio 0.09x
- NIM 0.8% vs UWMC's 0.0%
- Beta 0.04 vs LDI's 2.11, lower leverage
Among these 5 stocks, LDI doesn't own a clear edge in any measured category.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 173.8% NII/revenue growth vs RKT's 34.8% | |
| Value | Lower P/E (7.1x vs 13.9x) | |
| Quality / Margins | Efficiency ratio 0.3% vs GHLD's 0.8% (lower = leaner) | |
| Stability / Safety | Beta 0.04 vs LDI's 2.11, lower leverage | |
| Dividends | 10.9% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend) | |
| Momentum (1Y) | +57.4% vs UWMC's -19.8% | |
| Efficiency (ROA) | Efficiency ratio 0.3% vs GHLD's 0.8% |
RKT vs UWMC vs PFSI vs GHLD vs LDI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
RKT vs UWMC vs PFSI vs GHLD vs LDI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
UWMC leads in 2 of 6 categories
GHLD leads 2 • PFSI leads 1 • RKT leads 0 • LDI leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PFSI leads this category, winning 3 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
RKT is the larger business by revenue, generating $5.4B annually — 4.6x GHLD's $1.2B. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to LDI's -4.1%.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $5.4B | $3.2B | $4.4B | $1.2B | $1.5B |
| EBITDAEarnings before interest/tax | $682M | $695M | $1.0B | $199M | -$2M |
| Net IncomeAfter-tax profit | -$102M | $27M | $507M | $126M | -$63M |
| Free Cash FlowCash after capex | -$1.1B | -$6.0B | -$3.8B | $25M | -$735M |
| Gross MarginGross profit ÷ Revenue | +91.3% | +85.6% | +91.4% | +90.6% | +88.3% |
| Operating MarginEBIT ÷ Revenue | +12.4% | +58.0% | +34.6% | +10.1% | +13.2% |
| Net MarginNet income ÷ Revenue | +0.5% | +0.9% | +11.5% | +8.3% | -4.1% |
| FCF MarginFCF ÷ Revenue | -63.6% | -83.8% | -32.4% | -56.9% | -47.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | -4.3% | — | +7.7% | +148.6% | +41.2% |
Valuation Metrics
UWMC leads this category, winning 2 of 5 comparable metrics.
Valuation Metrics
At 9.4x trailing earnings, PFSI trades at a 86% valuation discount to RKT's 67.1x P/E. On an enterprise value basis, UWMC's 0.1x EV/EBITDA is more attractive than LDI's 22.7x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2.0B | $724M | $4.6B | $439M | $499M |
| Enterprise ValueMkt cap + debt − cash | $14.7B | $221M | $27.3B | $3.4B | $5.2B |
| Trailing P/EPrice ÷ TTM EPS | 67.10x | 28.54x | 9.41x | 12.83x | -4.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.25x | 8.12x | 7.08x | 10.23x | 13.86x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.17x | — |
| EV / EBITDAEnterprise value multiple | 18.81x | 0.12x | 18.07x | 21.40x | 22.66x |
| Price / SalesMarket cap ÷ Revenue | 0.37x | 0.23x | 1.05x | 0.37x | 0.32x |
| Price / BookPrice ÷ Book value/share | 0.22x | 0.24x | 1.09x | 0.99x | 0.81x |
| Price / FCFMarket cap ÷ FCF | — | — | — | — | — |
Profitability & Efficiency
UWMC leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-15 for LDI. RKT carries lower financial leverage with a 1.55x debt-to-equity ratio, signaling a more conservative balance sheet compared to LDI's 13.05x. On the Piotroski fundamental quality scale (0–9), RKT scores 5/9 vs GHLD's 3/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -1.2% | +0.9% | +12.0% | +10.3% | -14.5% |
| ROA (TTM)Return on assets | -0.3% | +0.2% | +1.8% | +2.6% | -1.0% |
| ROICReturn on invested capital | +2.5% | +15.4% | +4.4% | +2.4% | +2.7% |
| ROCEReturn on capital employed | +4.5% | +11.2% | +10.4% | +5.2% | +6.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 | 4 | 3 | 4 |
| Debt / EquityFinancial leverage | 1.55x | — | 5.35x | 2.42x | 13.05x |
| Net DebtTotal debt minus cash | $12.7B | -$503M | $22.8B | $2.9B | $4.7B |
| Cash & Equiv.Liquid assets | $1.3B | $503M | $302M | $118M | $337M |
| Total DebtShort + long-term debt | $14.0B | $0 | $23.1B | $3.0B | $5.0B |
| Interest CoverageEBIT ÷ Interest expense | 0.87x | 0.75x | 0.96x | 1.47x | -0.11x |
Total Returns (Dividends Reinvested)
GHLD leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GHLD five years ago would be worth $15,499 today (with dividends reinvested), compared to $987 for LDI. Over the past 12 months, GHLD leads with a +57.4% total return vs UWMC's -19.8%. The 3-year compound annual growth rate (CAGR) favors GHLD at 30.0% vs UWMC's -7.4% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -29.1% | -20.1% | -33.3% | — | -28.7% |
| 1-Year ReturnPast 12 months | +18.2% | -19.8% | -9.2% | +57.4% | +38.0% |
| 3-Year ReturnCumulative with dividends | +76.2% | -20.7% | +54.9% | +119.6% | -12.4% |
| 5-Year ReturnCumulative with dividends | -30.3% | -30.4% | +53.5% | +55.0% | -90.1% |
| 10-Year ReturnCumulative with dividends | -20.9% | -40.6% | +598.9% | +58.4% | -89.0% |
| CAGR (3Y)Annualised 3-year return | +20.8% | -7.4% | +15.7% | +30.0% | -4.3% |
Risk & Volatility
GHLD leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
GHLD is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than LDI's 2.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GHLD currently trades 84.9% from its 52-week high vs LDI's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.77x | 1.50x | 0.93x | 0.04x | 2.11x |
| 52-Week HighHighest price in past year | $24.36 | $7.14 | $160.36 | $23.57 | $5.05 |
| 52-Week LowLowest price in past year | $11.08 | $3.38 | $82.67 | $11.99 | $1.02 |
| % of 52W HighCurrent price vs 52-week peak | +57.8% | +48.0% | +54.6% | +84.9% | +29.5% |
| RSI (14)Momentum oscillator 0–100 | 38.8 | 42.7 | 47.2 | 43.7 | 45.5 |
| Avg Volume (50D)Average daily shares traded | 25.2M | 15.7M | 601K | 152K | 2.1M |
Analyst Outlook
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RKT as "Hold", UWMC as "Hold", PFSI as "Buy", GHLD as "Hold", LDI as "Hold". Consensus price targets imply 74.6% upside for UWMC (target: $6) vs -11.9% for GHLD (target: $18). For income investors, UWMC offers the higher dividend yield at 10.85% vs LDI's 0.78%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $21.63 | $5.98 | $143.00 | $17.63 | $2.08 |
| # AnalystsCovering analysts | 25 | 13 | 20 | 6 | 12 |
| Dividend YieldAnnual dividend ÷ price | — | +10.9% | +1.3% | +2.5% | +0.8% |
| Dividend StreakConsecutive years of raises | 1 | 1 | 2 | 0 | 0 |
| Dividend / ShareAnnual DPS | — | $0.37 | $1.16 | $0.49 | $0.01 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +0.1% | +0.3% | +1.9% |
UWMC leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). GHLD leads in 2 (Total Returns, Risk & Volatility). 1 tied.
RKT vs UWMC vs PFSI vs GHLD vs LDI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RKT or UWMC or PFSI or GHLD or LDI a better buy right now?
For growth investors, PennyMac Financial Services, Inc.
(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 34. 8% for Rocket Companies, Inc. (RKT). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 4x trailing P/E (7. 1x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RKT or UWMC or PFSI or GHLD or LDI?
On trailing P/E, PennyMac Financial Services, Inc.
(PFSI) is the cheapest at 9. 4x versus Rocket Companies, Inc. at 67. 1x. On forward P/E, PennyMac Financial Services, Inc. is actually cheaper at 7. 1x.
03Which is the better long-term investment — RKT or UWMC or PFSI or GHLD or LDI?
Over the past 5 years, Guild Holdings Company (GHLD) delivered a total return of +55.
0%, compared to -90. 1% for loanDepot, Inc. (LDI). Over 10 years, the gap is even starker: PFSI returned +598. 9% versus LDI's -89. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RKT or UWMC or PFSI or GHLD or LDI?
By beta (market sensitivity over 5 years), Guild Holdings Company (GHLD) is the lower-risk stock at 0.
04β versus loanDepot, Inc. 's 2. 11β — meaning LDI is approximately 4935% more volatile than GHLD relative to the S&P 500. On balance sheet safety, Rocket Companies, Inc. (RKT) carries a lower debt/equity ratio of 155% versus 13% for loanDepot, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RKT or UWMC or PFSI or GHLD or LDI?
By revenue growth (latest reported year), PennyMac Financial Services, Inc.
(PFSI) is pulling ahead at 173. 8% versus 34. 8% for Rocket Companies, Inc. (RKT). On earnings-per-share growth, the picture is similar: Guild Holdings Company grew EPS 343. 8% year-over-year, compared to -7. 7% for UWM Holdings Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RKT or UWMC or PFSI or GHLD or LDI?
PennyMac Financial Services, Inc.
(PFSI) is the more profitable company, earning 11. 5% net margin versus -4. 1% for loanDepot, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus 10. 1% for GHLD. At the gross margin level — before operating expenses — PFSI leads at 91. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RKT or UWMC or PFSI or GHLD or LDI more undervalued right now?
On forward earnings alone, PennyMac Financial Services, Inc.
(PFSI) trades at 7. 1x forward P/E versus 19. 2x for Rocket Companies, Inc. — 12. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 74. 6% to $5. 98.
08Which pays a better dividend — RKT or UWMC or PFSI or GHLD or LDI?
In this comparison, UWMC (10.
9% yield), GHLD (2. 5% yield), PFSI (1. 3% yield), LDI (0. 8% yield) pay a dividend. RKT does not pay a meaningful dividend and should not be held primarily for income.
09Is RKT or UWMC or PFSI or GHLD or LDI better for a retirement portfolio?
For long-horizon retirement investors, Guild Holdings Company (GHLD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
04), 2. 5% yield). Rocket Companies, Inc. (RKT) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GHLD: +58. 4%, RKT: -20. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RKT and UWMC and PFSI and GHLD and LDI?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
UWMC, PFSI, GHLD, LDI pay a dividend while RKT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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