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TREE vs BFIN vs QNST vs EFC vs UPST

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TREE
LendingTree, Inc.

Financial - Conglomerates

Financial ServicesNASDAQ • US
Market Cap$552M
5Y Perf.-85.5%
BFIN
BankFinancial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$150M
5Y Perf.+36.7%
QNST
QuinStreet, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$761M
5Y Perf.-37.7%
EFC
Ellington Financial Inc.

REIT - Mortgage

Real EstateNYSE • US
Market Cap$1.35B
5Y Perf.-8.4%
UPST
Upstart Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$2.78B
5Y Perf.-28.8%

TREE vs BFIN vs QNST vs EFC vs UPST — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TREE logoTREE
BFIN logoBFIN
QNST logoQNST
EFC logoEFC
UPST logoUPST
IndustryFinancial - ConglomeratesBanks - RegionalAdvertising AgenciesREIT - MortgageFinancial - Credit Services
Market Cap$552M$150M$761M$1.35B$2.78B
Revenue (TTM)$1.12B$74M$1.18B$429M$1.08B
Net Income (TTM)$181M$2M$-30M$147M$49M
Gross Margin94.3%66.2%10.5%88.6%95.2%
Operating Margin7.3%6.8%1.7%63.0%5.1%
Forward P/E7.1x15.2x10.5x7.5x14.7x
Total Debt$435M$39M$10M$16.96B$1.85B
Cash & Equiv.$81M$119M$101M$202M$657M

TREE vs BFIN vs QNST vs EFC vs UPSTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TREE
BFIN
QNST
EFC
UPST
StockDec 20May 26Return
LendingTree, Inc. (TREE)10014.5-85.5%
BankFinancial Corpo… (BFIN)100136.7+36.7%
QuinStreet, Inc. (QNST)10062.3-37.7%
Ellington Financial… (EFC)10091.6-8.4%
Upstart Holdings, I… (UPST)10071.2-28.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: TREE vs BFIN vs QNST vs EFC vs UPST

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EFC leads in 6 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. LendingTree, Inc. is the stronger pick specifically for operational efficiency and capital deployment. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
TREE
LendingTree, Inc.
The Banking Pick

TREE is the #2 pick in this set and the best alternative if efficiency is your priority.

  • 21.8% ROA vs QNST's -5.9%, ROIC 9.0% vs 2.8%
Best for: efficiency
BFIN
BankFinancial Corporation
The Banking Pick

BFIN ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 0.60, Low D/E 24.8%, current ratio 0.35x
Best for: sleep-well-at-night
QNST
QuinStreet, Inc.
The Long-Run Compounder

QNST is the clearest fit if your priority is long-term compounding.

  • 288.4% 10Y total return vs EFC's 77.3%
Best for: long-term compounding
EFC
Ellington Financial Inc.
The Real Estate Income Play

EFC carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 0.47, yield 13.6%
  • Rev growth 139.0%, EPS growth -12.5%, 3Y rev CAGR 150.0%
  • PEG 0.30 vs UPST's 1.02
  • Beta 0.47, yield 13.6%, current ratio 0.08x
Best for: income & stability and growth exposure
UPST
Upstart Holdings, Inc.
The Banking Pick

UPST is the clearest fit if your priority is bank quality.

  • NIM 5.1% vs BFIN's 3.4%
Best for: bank quality
See the full category breakdown
CategoryWinnerWhy
GrowthEFC logoEFC139.0% FFO/revenue growth vs BFIN's 4.5%
ValueEFC logoEFCLower P/E (7.5x vs 14.7x), PEG 0.30 vs 1.02
Quality / MarginsEFC logoEFC34.2% margin vs QNST's -2.6%
Stability / SafetyEFC logoEFCBeta 0.47 vs UPST's 2.96
DividendsEFC logoEFC13.6% yield, vs BFIN's 3.3%, (3 stocks pay no dividend)
Momentum (1Y)EFC logoEFC+18.5% vs UPST's -37.6%
Efficiency (ROA)TREE logoTREE21.8% ROA vs QNST's -5.9%, ROIC 9.0% vs 2.8%

TREE vs BFIN vs QNST vs EFC vs UPST — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TREELendingTree, Inc.
FY 2025
Other Products And Services
100.0%$310,000
BFINBankFinancial Corporation
FY 2024
Deposit Account
68.8%$3M
Bank Servicing
31.2%$2M
QNSTQuinStreet, Inc.
FY 2025
Financial Service
74.7%$817M
Home Services
23.9%$262M
Service, Other
1.3%$15M
EFCEllington Financial Inc.

Segment breakdown not available.

UPSTUpstart Holdings, Inc.
FY 2025
Servicing Fees, Net
51.7%$157M
Servicing Fees
33.0%$100M
Borrower Fees
9.7%$29M
Collection Agency Fees
4.8%$14M
Other Fees
0.9%$3M

TREE vs BFIN vs QNST vs EFC vs UPST — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLEFCLAGGINGUPST

Income & Cash Flow (Last 12 Months)

EFC leads this category, winning 3 of 6 comparable metrics.

QNST is the larger business by revenue, generating $1.2B annually — 15.9x BFIN's $74M. EFC is the more profitable business, keeping 34.2% of every revenue dollar as net income compared to QNST's -2.6%. On growth, EFC holds the edge at +123.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
RevenueTrailing 12 months$1.1B$74M$1.2B$429M$1.1B
EBITDAEarnings before interest/tax$120M-$8M$26M$301M$68M
Net IncomeAfter-tax profit$181M$2M-$30M$147M$49M
Free Cash FlowCash after capex$73M$3M$99M-$925M-$146M
Gross MarginGross profit ÷ Revenue+94.3%+66.2%+10.5%+88.6%+95.2%
Operating MarginEBIT ÷ Revenue+7.3%+6.8%+1.7%+63.0%+5.1%
Net MarginNet income ÷ Revenue+13.5%+5.5%-2.6%+34.2%+5.0%
FCF MarginFCF ÷ Revenue+5.4%+7.4%+8.4%-2.2%-15.4%
Rev. Growth (YoY)Latest quarter vs prior year+28.3%+123.0%
EPS Growth (YoY)Latest quarter vs prior year+2.3%+18.8%+59.4%-44.0%-169.2%
EFC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

TREE leads this category, winning 4 of 7 comparable metrics.

At 3.7x trailing earnings, TREE trades at a 98% valuation discount to QNST's 165.6x P/E. Adjusting for growth (PEG ratio), EFC offers better value at 0.46x vs UPST's 4.49x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
Market CapShares × price$552M$150M$761M$1.4B$2.8B
Enterprise ValueMkt cap + debt − cash$906M$69M$671M$18.1B$4.0B
Trailing P/EPrice ÷ TTM EPS3.69x36.36x165.55x11.42x64.44x
Forward P/EPrice ÷ next-FY EPS est.7.11x15.19x10.47x7.47x14.69x
PEG RatioP/E ÷ EPS growth rate0.46x4.49x
EV / EBITDAEnterprise value multiple8.73x13.36x21.84x39.45x50.13x
Price / SalesMarket cap ÷ Revenue0.49x2.01x0.70x2.00x2.58x
Price / BookPrice ÷ Book value/share1.95x0.96x3.19x0.72x3.90x
Price / FCFMarket cap ÷ FCF9.09x27.34x9.18x2.66x
TREE leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

QNST leads this category, winning 5 of 9 comparable metrics.

TREE delivers a 86.0% return on equity — every $100 of shareholder capital generates $86 in annual profit, vs $-11 for QNST. QNST carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to EFC's 9.07x. On the Piotroski fundamental quality scale (0–9), QNST scores 8/9 vs UPST's 5/9, reflecting strong financial health.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
ROE (TTM)Return on equity+86.0%+1.5%-11.1%+8.4%+6.6%
ROA (TTM)Return on assets+21.8%+0.2%-5.9%+0.8%+1.7%
ROICReturn on invested capital+9.0%+1.9%+2.8%+3.1%+1.7%
ROCEReturn on capital employed+13.2%+2.3%+2.4%+2.7%+2.4%
Piotroski ScoreFundamental quality 0–967865
Debt / EquityFinancial leverage1.52x0.25x0.04x9.07x2.32x
Net DebtTotal debt minus cash$354M-$80M-$91M$16.8B$1.2B
Cash & Equiv.Liquid assets$81M$119M$101M$202M$657M
Total DebtShort + long-term debt$435M$39M$10M$17.0B$1.9B
Interest CoverageEBIT ÷ Interest expense4.45x0.09x4.64x1.51x1.66x
QNST leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — EFC and UPST each lead in 2 of 6 comparable metrics.

A $10,000 investment in BFIN five years ago would be worth $13,188 today (with dividends reinvested), compared to $2,126 for TREE. Over the past 12 months, EFC leads with a +18.5% total return vs UPST's -37.6%. The 3-year compound annual growth rate (CAGR) favors UPST at 29.4% vs EFC's 15.0% — a key indicator of consistent wealth creation.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
YTD ReturnYear-to-date-22.7%0.0%-5.1%+3.1%-36.7%
1-Year ReturnPast 12 months+6.1%-0.2%-26.9%+18.5%-37.6%
3-Year ReturnCumulative with dividends+112.0%+75.6%+81.0%+51.9%+116.7%
5-Year ReturnCumulative with dividends-78.7%+31.9%-28.4%+21.5%-69.8%
10-Year ReturnCumulative with dividends-45.7%+24.6%+288.4%+77.3%-1.6%
CAGR (3Y)Annualised 3-year return+28.5%+20.6%+21.9%+15.0%+29.4%
Evenly matched — EFC and UPST each lead in 2 of 6 comparable metrics.

Risk & Volatility

EFC leads this category, winning 2 of 2 comparable metrics.

EFC is the less volatile stock with a 0.47 beta — it tends to amplify market swings less than UPST's 2.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EFC currently trades 96.2% from its 52-week high vs UPST's 33.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
Beta (5Y)Sensitivity to S&P 5001.55x0.60x1.23x0.47x2.96x
52-Week HighHighest price in past year$77.35$12.96$18.41$14.12$87.30
52-Week LowLowest price in past year$32.65$10.69$10.29$11.28$23.96
% of 52W HighCurrent price vs 52-week peak+51.5%+92.6%+72.6%+96.2%+33.2%
RSI (14)Momentum oscillator 0–10039.342.353.369.742.7
Avg Volume (50D)Average daily shares traded326K0673K1.6M4.8M
EFC leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

EFC leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TREE as "Buy", BFIN as "Hold", QNST as "Buy", EFC as "Buy", UPST as "Buy". Consensus price targets imply 73.2% upside for TREE (target: $69) vs -0.7% for EFC (target: $14). For income investors, EFC offers the higher dividend yield at 13.59% vs BFIN's 3.33%.

MetricTREE logoTREELendingTree, Inc.BFIN logoBFINBankFinancial Cor…QNST logoQNSTQuinStreet, Inc.EFC logoEFCEllington Financi…UPST logoUPSTUpstart Holdings,…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuyBuy
Price TargetConsensus 12-month target$69.00$15.00$13.50$45.17
# AnalystsCovering analysts232131322
Dividend YieldAnnual dividend ÷ price+3.3%+13.6%
Dividend StreakConsecutive years of raises000
Dividend / ShareAnnual DPS$0.40$1.85
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.1%0.0%0.0%0.0%
EFC leads this category, winning 1 of 1 comparable metric.
Key Takeaway

EFC leads in 3 of 6 categories (Income & Cash Flow, Risk & Volatility). TREE leads in 1 (Valuation Metrics). 1 tied.

Best OverallEllington Financial Inc. (EFC)Leads 3 of 6 categories
Loading custom metrics...

TREE vs BFIN vs QNST vs EFC vs UPST: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TREE or BFIN or QNST or EFC or UPST a better buy right now?

For growth investors, Ellington Financial Inc.

(EFC) is the stronger pick with 139. 0% revenue growth year-over-year, versus 4. 5% for BankFinancial Corporation (BFIN). LendingTree, Inc. (TREE) offers the better valuation at 3. 7x trailing P/E (7. 1x forward), making it the more compelling value choice. Analysts rate LendingTree, Inc. (TREE) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TREE or BFIN or QNST or EFC or UPST?

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 7x versus QuinStreet, Inc. at 165. 6x. On forward P/E, LendingTree, Inc. is actually cheaper at 7. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Ellington Financial Inc. wins at 0. 30x versus Upstart Holdings, Inc. 's 1. 02x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TREE or BFIN or QNST or EFC or UPST?

Over the past 5 years, BankFinancial Corporation (BFIN) delivered a total return of +31.

9%, compared to -78. 7% for LendingTree, Inc. (TREE). Over 10 years, the gap is even starker: QNST returned +288. 4% versus TREE's -45. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TREE or BFIN or QNST or EFC or UPST?

By beta (market sensitivity over 5 years), Ellington Financial Inc.

(EFC) is the lower-risk stock at 0. 47β versus Upstart Holdings, Inc. 's 2. 96β — meaning UPST is approximately 530% more volatile than EFC relative to the S&P 500. On balance sheet safety, QuinStreet, Inc. (QNST) carries a lower debt/equity ratio of 4% versus 9% for Ellington Financial Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TREE or BFIN or QNST or EFC or UPST?

By revenue growth (latest reported year), Ellington Financial Inc.

(EFC) is pulling ahead at 139. 0% versus 4. 5% for BankFinancial Corporation (BFIN). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to -55. 4% for BankFinancial Corporation. Over a 3-year CAGR, EFC leads at 150. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TREE or BFIN or QNST or EFC or UPST?

Ellington Financial Inc.

(EFC) is the more profitable company, earning 21. 8% net margin versus 0. 4% for QuinStreet, Inc. — meaning it keeps 21. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EFC leads at 61. 6% versus 0. 6% for QNST. At the gross margin level — before operating expenses — UPST leads at 95. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TREE or BFIN or QNST or EFC or UPST more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Ellington Financial Inc. (EFC) is the more undervalued stock at a PEG of 0. 30x versus Upstart Holdings, Inc. 's 1. 02x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, LendingTree, Inc. (TREE) trades at 7. 1x forward P/E versus 15. 2x for BankFinancial Corporation — 8. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TREE: 73. 2% to $69. 00.

08

Which pays a better dividend — TREE or BFIN or QNST or EFC or UPST?

In this comparison, EFC (13.

6% yield), BFIN (3. 3% yield) pay a dividend. TREE, QNST, UPST do not pay a meaningful dividend and should not be held primarily for income.

09

Is TREE or BFIN or QNST or EFC or UPST better for a retirement portfolio?

For long-horizon retirement investors, Ellington Financial Inc.

(EFC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 47), 13. 6% yield). Upstart Holdings, Inc. (UPST) carries a higher beta of 2. 96 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EFC: +77. 3%, UPST: -1. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TREE and BFIN and QNST and EFC and UPST?

These companies operate in different sectors (TREE (Financial Services) and BFIN (Financial Services) and QNST (Communication Services) and EFC (Real Estate) and UPST (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TREE is a small-cap high-growth stock; BFIN is a small-cap income-oriented stock; QNST is a small-cap high-growth stock; EFC is a small-cap high-growth stock; UPST is a small-cap high-growth stock. BFIN, EFC pay a dividend while TREE, QNST, UPST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

TREE

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 8%
Run This Screen
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BFIN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.3%
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QNST

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 14%
Run This Screen
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EFC

High-Growth Quality Leader

  • Sector: Real Estate
  • Market Cap > $100B
  • Revenue Growth > 61%
  • Net Margin > 20%
Run This Screen
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UPST

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 57%
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Custom Screen

Beat Both

Find stocks that outperform TREE and BFIN and QNST and EFC and UPST on the metrics below

Revenue Growth>
%
(TREE: 24.1% · BFIN: 4.5%)
Net Margin>
%
(TREE: 13.5% · BFIN: 5.5%)
P/E Ratio<
x
(TREE: 3.7x · BFIN: 36.4x)

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