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Stock Comparison

TRUE vs ACVA vs CARS vs CARG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TRUE
TrueCar, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$226M
5Y Perf.-46.9%
ACVA
ACV Auctions Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$1.13B
5Y Perf.-76.8%
CARS
Cars.com Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$704M
5Y Perf.-5.9%
CARG
CarGurus, Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$3.77B
5Y Perf.+60.9%

TRUE vs ACVA vs CARS vs CARG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TRUE logoTRUE
ACVA logoACVA
CARS logoCARS
CARG logoCARG
IndustryInternet Content & InformationAuto - DealershipsAuto - DealershipsAuto - Dealerships
Market Cap$226M$1.13B$704M$3.77B
Revenue (TTM)$181M$781M$724M$957M
Net Income (TTM)$-19M$-62M$27M$149M
Gross Margin79.2%63.6%82.9%89.9%
Operating Margin-18.9%-7.4%9.7%19.7%
Forward P/E33.6x5.8x15.1x
Total Debt$11M$190M$468M$191M
Cash & Equiv.$112M$271M$56M$191M

TRUE vs ACVA vs CARS vs CARGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TRUE
ACVA
CARS
CARG
StockMar 21Jan 26Return
TrueCar, Inc. (TRUE)10053.1-46.9%
ACV Auctions Inc. (ACVA)10023.2-76.8%
Cars.com Inc. (CARS)10094.1-5.9%
CarGurus, Inc. (CARG)100160.9+60.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: TRUE vs ACVA vs CARS vs CARG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CARG leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. TrueCar, Inc. is the stronger pick specifically for recent price momentum and sentiment. ACVA and CARS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TRUE
TrueCar, Inc.
The Momentum Pick

TRUE is the #2 pick in this set and the best alternative if momentum is your priority.

  • +92.4% vs ACVA's -58.6%
Best for: momentum
ACVA
ACV Auctions Inc.
The Growth Play

ACVA is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 18.8%, 3Y rev CAGR 21.7%
  • 19.2% revenue growth vs CARS's 0.6%
Best for: growth exposure
CARS
Cars.com Inc.
The Value Play

CARS is the clearest fit if your priority is value.

  • Lower P/E (5.8x vs 15.1x)
Best for: value
CARG
CarGurus, Inc.
The Income Pick

CARG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.89
  • 38.4% 10Y total return vs CARS's -54.8%
  • Lower volatility, beta 0.89, Low D/E 51.0%, current ratio 2.81x
  • Beta 0.89, current ratio 2.81x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthACVA logoACVA19.2% revenue growth vs CARS's 0.6%
ValueCARS logoCARSLower P/E (5.8x vs 15.1x)
Quality / MarginsCARG logoCARG15.6% margin vs TRUE's -10.3%
Stability / SafetyCARG logoCARGBeta 0.89 vs TRUE's 2.33
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)TRUE logoTRUE+92.4% vs ACVA's -58.6%
Efficiency (ROA)CARG logoCARG23.2% ROA vs TRUE's -12.5%, ROIC 36.2% vs -97.7%

TRUE vs ACVA vs CARS vs CARG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TRUETrueCar, Inc.
FY 2024
Dealer Revenue
89.9%$158M
OEM Incentive Revenue
9.6%$17M
Other Revenue
0.4%$772,000
ACVAACV Auctions Inc.
FY 2025
Auction Marketplace Revenue
51.3%$348M
Other Marketplace Revenue
43.6%$296M
Data Services Revenue
5.1%$35M
CARSCars.com Inc.
FY 2022
Subscription Advertising And Digital Solutions
82.7%$541M
Display Advertising
13.5%$88M
Other Major Product And Services
2.3%$15M
Pay Per Lead
1.4%$9M
CARGCarGurus, Inc.
FY 2024
Marketplace
89.1%$797M
Wholesale
5.7%$51M
Product
5.2%$47M

TRUE vs ACVA vs CARS vs CARG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCARGLAGGINGACVA

Income & Cash Flow (Last 12 Months)

CARG leads this category, winning 4 of 6 comparable metrics.

CARG is the larger business by revenue, generating $957M annually — 5.3x TRUE's $181M. CARG is the more profitable business, keeping 15.6% of every revenue dollar as net income compared to TRUE's -10.3%. On growth, ACVA holds the edge at +11.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
RevenueTrailing 12 months$181M$781M$724M$957M
EBITDAEarnings before interest/tax-$19M-$13M$152M$218M
Net IncomeAfter-tax profit-$19M-$62M$27M$149M
Free Cash FlowCash after capex-$19,000$70M$158M$281M
Gross MarginGross profit ÷ Revenue+79.2%+63.6%+82.9%+89.9%
Operating MarginEBIT ÷ Revenue-18.9%-7.4%+9.7%+19.7%
Net MarginNet income ÷ Revenue-10.3%-8.0%+3.7%+15.6%
FCF MarginFCF ÷ Revenue-0.0%+8.9%+21.8%+29.3%
Rev. Growth (YoY)Latest quarter vs prior year-7.2%+11.8%+0.7%+8.2%
EPS Growth (YoY)Latest quarter vs prior year+187.0%+33.3%+3.6%-8.1%
CARG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CARS leads this category, winning 5 of 6 comparable metrics.

At 24.6x trailing earnings, CARG trades at a 36% valuation discount to CARS's 38.6x P/E. On an enterprise value basis, CARS's 7.3x EV/EBITDA is more attractive than CARG's 16.6x.

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Market CapShares × price$226M$1.1B$704M$3.8B
Enterprise ValueMkt cap + debt − cash$125M$1.1B$1.1B$3.8B
Trailing P/EPrice ÷ TTM EPS-7.47x-16.67x38.56x24.62x
Forward P/EPrice ÷ next-FY EPS est.33.63x5.84x15.14x
PEG RatioP/E ÷ EPS growth rate1.37x
EV / EBITDAEnterprise value multiple7.34x16.64x
Price / SalesMarket cap ÷ Revenue1.29x1.49x0.97x4.02x
Price / BookPrice ÷ Book value/share1.94x2.58x1.61x9.87x
Price / FCFMarket cap ÷ FCF16.37x4.78x13.06x
CARS leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

CARG leads this category, winning 5 of 9 comparable metrics.

CARG delivers a 41.9% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $-16 for TRUE. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to CARS's 0.99x. On the Piotroski fundamental quality scale (0–9), CARS scores 7/9 vs TRUE's 4/9, reflecting strong financial health.

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
ROE (TTM)Return on equity-16.3%-14.3%+5.7%+41.9%
ROA (TTM)Return on assets-12.5%-5.4%+2.5%+23.2%
ROICReturn on invested capital-97.7%-13.5%+5.0%+36.2%
ROCEReturn on capital employed-24.6%-9.7%+6.2%+30.1%
Piotroski ScoreFundamental quality 0–94677
Debt / EquityFinancial leverage0.10x0.44x0.99x0.51x
Net DebtTotal debt minus cash-$101M-$81M$412M$315,000
Cash & Equiv.Liquid assets$112M$271M$56M$191M
Total DebtShort + long-term debt$11M$190M$468M$191M
Interest CoverageEBIT ÷ Interest expense-8.72x3.76x
CARG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CARG leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CARG five years ago would be worth $13,952 today (with dividends reinvested), compared to $1,965 for ACVA. Over the past 12 months, TRUE leads with a +92.4% total return vs ACVA's -58.6%. The 3-year compound annual growth rate (CAGR) favors CARG at 32.9% vs ACVA's -21.3% — a key indicator of consistent wealth creation.

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
YTD ReturnYear-to-date+11.9%-21.6%+2.5%+1.4%
1-Year ReturnPast 12 months+92.4%-58.6%+9.0%+34.6%
3-Year ReturnCumulative with dividends-5.9%-51.3%-31.3%+134.8%
5-Year ReturnCumulative with dividends-45.0%-80.4%-11.8%+39.5%
10-Year ReturnCumulative with dividends-56.7%-79.2%-54.8%+38.4%
CAGR (3Y)Annualised 3-year return-2.0%-21.3%-11.8%+32.9%
CARG leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TRUE and CARG each lead in 1 of 2 comparable metrics.

CARG is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than TRUE's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs ACVA's 37.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Beta (5Y)Sensitivity to S&P 5002.33x1.33x1.27x0.89x
52-Week HighHighest price in past year$2.54$17.54$13.97$39.42
52-Week LowLowest price in past year$1.27$4.07$7.40$26.39
% of 52W HighCurrent price vs 52-week peak+100.0%+37.1%+88.3%+96.8%
RSI (14)Momentum oscillator 0–10069.255.368.960.4
Avg Volume (50D)Average daily shares traded02.9M1.5M1.1M
Evenly matched — TRUE and CARG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: TRUE as "Hold", ACVA as "Buy", CARS as "Buy", CARG as "Buy". Consensus price targets imply 38.5% upside for ACVA (target: $9) vs -1.9% for CARG (target: $37).

MetricTRUE logoTRUETrueCar, Inc.ACVA logoACVAACV Auctions Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$3.35$9.00$13.00$37.42
# AnalystsCovering analysts23171623
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+8.9%0.0%+12.4%+9.3%
Insufficient data to determine a leader in this category.
Key Takeaway

CARG leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CARS leads in 1 (Valuation Metrics). 1 tied.

Best OverallCarGurus, Inc. (CARG)Leads 3 of 6 categories
Loading custom metrics...

TRUE vs ACVA vs CARS vs CARG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TRUE or ACVA or CARS or CARG a better buy right now?

For growth investors, ACV Auctions Inc.

(ACVA) is the stronger pick with 19. 2% revenue growth year-over-year, versus 0. 6% for Cars. com Inc. (CARS). CarGurus, Inc. (CARG) offers the better valuation at 24. 6x trailing P/E (15. 1x forward), making it the more compelling value choice. Analysts rate ACV Auctions Inc. (ACVA) a "Buy" — based on 17 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TRUE or ACVA or CARS or CARG?

On trailing P/E, CarGurus, Inc.

(CARG) is the cheapest at 24. 6x versus Cars. com Inc. at 38. 6x. On forward P/E, Cars. com Inc. is actually cheaper at 5. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — TRUE or ACVA or CARS or CARG?

Over the past 5 years, CarGurus, Inc.

(CARG) delivered a total return of +39. 5%, compared to -80. 4% for ACV Auctions Inc. (ACVA). Over 10 years, the gap is even starker: CARG returned +38. 4% versus ACVA's -79. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TRUE or ACVA or CARS or CARG?

By beta (market sensitivity over 5 years), CarGurus, Inc.

(CARG) is the lower-risk stock at 0. 89β versus TrueCar, Inc. 's 2. 33β — meaning TRUE is approximately 162% more volatile than CARG relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 99% for Cars. com Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TRUE or ACVA or CARS or CARG?

By revenue growth (latest reported year), ACV Auctions Inc.

(ACVA) is pulling ahead at 19. 2% versus 0. 6% for Cars. com Inc. (CARS). On earnings-per-share growth, the picture is similar: CarGurus, Inc. grew EPS 675. 0% year-over-year, compared to -55. 6% for Cars. com Inc.. Over a 3-year CAGR, ACVA leads at 21. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TRUE or ACVA or CARS or CARG?

CarGurus, Inc.

(CARG) is the more profitable company, earning 16. 6% net margin versus -17. 7% for TrueCar, Inc. — meaning it keeps 16. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CARG leads at 20. 7% versus -21. 2% for TRUE. At the gross margin level — before operating expenses — CARG leads at 89. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TRUE or ACVA or CARS or CARG more undervalued right now?

On forward earnings alone, Cars.

com Inc. (CARS) trades at 5. 8x forward P/E versus 33. 6x for ACV Auctions Inc. — 27. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ACVA: 38. 5% to $9. 00.

08

Which pays a better dividend — TRUE or ACVA or CARS or CARG?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is TRUE or ACVA or CARS or CARG better for a retirement portfolio?

For long-horizon retirement investors, CarGurus, Inc.

(CARG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 89)). TrueCar, Inc. (TRUE) carries a higher beta of 2. 33 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CARG: +38. 4%, TRUE: -56. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TRUE and ACVA and CARS and CARG?

These companies operate in different sectors (TRUE (Communication Services) and ACVA (Consumer Cyclical) and CARS (Consumer Cyclical) and CARG (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TRUE is a small-cap quality compounder stock; ACVA is a small-cap high-growth stock; CARS is a small-cap quality compounder stock; CARG is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

TRUE

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 47%
Run This Screen
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ACVA

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 38%
Run This Screen
Stocks Like

CARS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
Run This Screen
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CARG

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
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Beat Both

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Revenue Growth>
%
(TRUE: -7.2% · ACVA: 11.8%)

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