UPLD vs MANH vs HUBS vs NCNO

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -21. 1% for Upland Software, Inc. (UPLD). Manhattan Associates, Inc. (MANH) offers the better valuation at 39. 9x trailing P/E (26. 8x forward), making it the more compelling value choice. Analysts rate Manhattan Associates, Inc. (MANH) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Manhattan Associates, Inc.

(MANH) is the cheapest at 39. 9x versus HubSpot, Inc. at 284. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Manhattan Associates, Inc.

(MANH) delivered a total return of +8. 1%, compared to -97. 8% for Upland Software, Inc. (UPLD). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus UPLD's -86. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Manhattan Associates, Inc.

(MANH) is the lower-risk stock at 1. 10β versus Upland Software, Inc. 's 1. 88β — meaning UPLD is approximately 71% more volatile than MANH relative to the S&P 500. On balance sheet safety, nCino, Inc. (NCNO) carries a lower debt/equity ratio of 22% versus 3% for Upland Software, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus -21. 1% for Upland Software, Inc. (UPLD). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 2. 6% for Manhattan Associates, Inc.. Over a 3-year CAGR, NCNO leads at 25. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Manhattan Associates, Inc.

(MANH) is the more profitable company, earning 20. 3% net margin versus -17. 9% for Upland Software, Inc. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MANH leads at 26. 1% versus -3. 4% for NCNO. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, HubSpot, Inc.

(HUBS) trades at 19. 6x forward P/E versus 26. 8x for Manhattan Associates, Inc. — 7. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NCNO: 81. 8% to $32. 33.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Upland Software, Inc. (UPLD) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, UPLD: -86. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: UPLD is a small-cap quality compounder stock; MANH is a small-cap quality compounder stock; HUBS is a mid-cap high-growth stock; NCNO is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.