Auto - Recreational Vehicles
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WGO vs HOG vs THO vs PII
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
Auto - Recreational Vehicles
Auto - Recreational Vehicles
WGO vs HOG vs THO vs PII — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $900M | $2.64B | $4.06B | $3.80B |
| Revenue (TTM) | $2.88B | $4.32B | $9.93B | $7.27B |
| Net Income (TTM) | $36M | $230M | $300M | $-446M |
| Gross Margin | 13.1% | 23.0% | 14.0% | 19.6% |
| Operating Margin | 2.5% | 5.9% | 4.5% | -0.5% |
| Forward P/E | 13.7x | 57.5x | 18.5x | 37.3x |
| Total Debt | $595M | $3.05B | $923M | $1.54B |
| Cash & Equiv. | $174M | $3.09B | $587M | $138M |
WGO vs HOG vs THO vs PII — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Winnebago Industrie… (WGO) | 100 | 58.6 | -41.4% |
| Harley-Davidson, In… (HOG) | 100 | 110.7 | +10.7% |
| Thor Industries, In… (THO) | 100 | 89.2 | -10.8% |
| Polaris Inc. (PII) | 100 | 76.8 | -23.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WGO vs HOG vs THO vs PII
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WGO is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 7 yrs, beta 1.15, yield 4.3%
- Lower volatility, beta 1.15, Low D/E 48.6%, current ratio 2.42x
- Beta 1.15, yield 4.3%, current ratio 2.42x
- 4.3% yield, 7-year raise streak, vs PII's 3.9%
HOG carries the broadest edge in this set and is the clearest fit for valuation efficiency.
- PEG 0.26 vs THO's 4.97
- Better valuation composite
- 5.3% margin vs PII's -6.1%
- Beta 0.96 vs PII's 1.56, lower leverage
THO is the clearest fit if your priority is long-term compounding.
- 43.7% 10Y total return vs WGO's 89.3%
- 4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8%
PII is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth -0.3%, EPS growth -5.2%, 3Y rev CAGR -5.9%
- -0.3% revenue growth vs HOG's -13.8%
- +107.0% vs WGO's +3.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -0.3% revenue growth vs HOG's -13.8% | |
| Value | Better valuation composite | |
| Quality / Margins | 5.3% margin vs PII's -6.1% | |
| Stability / Safety | Beta 0.96 vs PII's 1.56, lower leverage | |
| Dividends | 4.3% yield, 7-year raise streak, vs PII's 3.9% | |
| Momentum (1Y) | +107.0% vs WGO's +3.0% | |
| Efficiency (ROA) | 4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8% |
WGO vs HOG vs THO vs PII — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
WGO vs HOG vs THO vs PII — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HOG leads in 1 of 6 categories
THO leads 1 • WGO leads 0 • PII leads 0 • 4 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HOG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
THO is the larger business by revenue, generating $9.9B annually — 3.5x WGO's $2.9B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, WGO holds the edge at +12.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.9B | $4.3B | $9.9B | $7.3B |
| EBITDAEarnings before interest/tax | $132M | $366M | $714M | $178M |
| Net IncomeAfter-tax profit | $36M | $230M | $300M | -$446M |
| Free Cash FlowCash after capex | $136M | $44M | $228M | $161M |
| Gross MarginGross profit ÷ Revenue | +13.1% | +23.0% | +14.0% | +19.6% |
| Operating MarginEBIT ÷ Revenue | +2.5% | +5.9% | +4.5% | -0.5% |
| Net MarginNet income ÷ Revenue | +1.3% | +5.3% | +3.0% | -6.1% |
| FCF MarginFCF ÷ Revenue | +4.7% | +1.0% | +2.3% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.3% | -11.8% | +5.3% | +8.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.1% | -79.4% | +35.0% | +29.1% |
Valuation Metrics
Evenly matched — WGO and HOG each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 8.5x trailing earnings, HOG trades at a 76% valuation discount to WGO's 35.1x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs THO's 4.26x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $900M | $2.6B | $4.1B | $3.8B |
| Enterprise ValueMkt cap + debt − cash | $1.3B | $2.6B | $4.4B | $5.2B |
| Trailing P/EPrice ÷ TTM EPS | 35.05x | 8.50x | 15.89x | -8.20x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.67x | 57.47x | 18.54x | 37.25x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.04x | 4.26x | — |
| EV / EBITDAEnterprise value multiple | 13.81x | 5.29x | 6.38x | 20.20x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 0.59x | 0.42x | 0.53x |
| Price / BookPrice ÷ Book value/share | 0.74x | 0.91x | 0.96x | 4.54x |
| Price / FCFMarket cap ÷ FCF | 10.06x | 6.37x | 8.93x | 6.81x |
Profitability & Efficiency
Evenly matched — HOG and THO each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. THO carries lower financial leverage with a 0.22x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs PII's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.0% | +7.0% | +7.0% | -45.2% |
| ROA (TTM)Return on assets | +1.7% | +2.4% | +4.3% | -8.6% |
| ROICReturn on invested capital | +2.6% | +5.0% | +6.7% | -0.8% |
| ROCEReturn on capital employed | +2.9% | +5.6% | +7.6% | -1.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.49x | 0.97x | 0.22x | 1.83x |
| Net DebtTotal debt minus cash | $421M | -$38M | $336M | $1.4B |
| Cash & Equiv.Liquid assets | $174M | $3.1B | $587M | $138M |
| Total DebtShort + long-term debt | $595M | $3.1B | $923M | $1.5B |
| Interest CoverageEBIT ÷ Interest expense | 2.77x | 13.87x | 9.82x | -3.26x |
Total Returns (Dividends Reinvested)
THO leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in THO five years ago would be worth $5,916 today (with dividends reinvested), compared to $4,432 for WGO. Over the past 12 months, PII leads with a +107.0% total return vs WGO's +3.0%. The 3-year compound annual growth rate (CAGR) favors THO at 0.1% vs WGO's -15.5% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -20.2% | +15.4% | -26.1% | +1.9% |
| 1-Year ReturnPast 12 months | +3.0% | +6.0% | +7.0% | +107.0% |
| 3-Year ReturnCumulative with dividends | -39.6% | -27.8% | +0.3% | -29.0% |
| 5-Year ReturnCumulative with dividends | -55.7% | -45.8% | -40.8% | -44.6% |
| 10-Year ReturnCumulative with dividends | +89.3% | -28.0% | +43.7% | +4.3% |
| CAGR (3Y)Annualised 3-year return | -15.5% | -10.3% | +0.1% | -10.8% |
Risk & Volatility
Evenly matched — HOG and PII each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PII currently trades 89.1% from its 52-week high vs THO's 62.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.15x | 0.96x | 1.23x | 1.56x |
| 52-Week HighHighest price in past year | $50.16 | $31.25 | $122.83 | $75.25 |
| 52-Week LowLowest price in past year | $28.00 | $17.09 | $73.29 | $33.23 |
| % of 52W HighCurrent price vs 52-week peak | +63.6% | +75.6% | +62.6% | +89.1% |
| RSI (14)Momentum oscillator 0–100 | 45.6 | 57.1 | 44.1 | 62.2 |
| Avg Volume (50D)Average daily shares traded | 618K | 3.5M | 768K | 1.3M |
Analyst Outlook
Evenly matched — WGO and PII each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WGO as "Hold", HOG as "Hold", THO as "Hold", PII as "Hold". Consensus price targets imply 48.6% upside for THO (target: $114) vs -12.0% for HOG (target: $21). For income investors, WGO offers the higher dividend yield at 4.31% vs THO's 2.58%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Hold |
| Price TargetConsensus 12-month target | $41.80 | $20.80 | $114.25 | $68.75 |
| # AnalystsCovering analysts | 22 | 35 | 41 | 27 |
| Dividend YieldAnnual dividend ÷ price | +4.3% | +3.0% | +2.6% | +3.9% |
| Dividend StreakConsecutive years of raises | 7 | 5 | 10 | 29 |
| Dividend / ShareAnnual DPS | $1.37 | $0.71 | $1.99 | $2.64 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.0% | +13.4% | +1.3% | +0.1% |
HOG leads in 1 of 6 categories (Income & Cash Flow). THO leads in 1 (Total Returns). 4 tied.
WGO vs HOG vs THO vs PII: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WGO or HOG or THO or PII a better buy right now?
For growth investors, Polaris Inc.
(PII) is the stronger pick with -0. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Winnebago Industries, Inc. (WGO) a "Hold" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WGO or HOG or THO or PII?
On trailing P/E, Harley-Davidson, Inc.
(HOG) is the cheapest at 8. 5x versus Winnebago Industries, Inc. at 35. 1x. On forward P/E, Winnebago Industries, Inc. is actually cheaper at 13. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Thor Industries, Inc. 's 4. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — WGO or HOG or THO or PII?
Over the past 5 years, Thor Industries, Inc.
(THO) delivered a total return of -40. 8%, compared to -55. 7% for Winnebago Industries, Inc. (WGO). Over 10 years, the gap is even starker: WGO returned +89. 3% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WGO or HOG or THO or PII?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 62% more volatile than HOG relative to the S&P 500. On balance sheet safety, Thor Industries, Inc. (THO) carries a lower debt/equity ratio of 22% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — WGO or HOG or THO or PII?
By revenue growth (latest reported year), Polaris Inc.
(PII) is pulling ahead at -0. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Winnebago Industries, Inc. grew EPS 106. 8% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, PII leads at -5. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WGO or HOG or THO or PII?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 4% for PII. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WGO or HOG or THO or PII more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Thor Industries, Inc. 's 4. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Winnebago Industries, Inc. (WGO) trades at 13. 7x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 43. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THO: 48. 6% to $114. 25.
08Which pays a better dividend — WGO or HOG or THO or PII?
All stocks in this comparison pay dividends.
Winnebago Industries, Inc. (WGO) offers the highest yield at 4. 3%, versus 2. 6% for Thor Industries, Inc. (THO).
09Is WGO or HOG or THO or PII better for a retirement portfolio?
For long-horizon retirement investors, Harley-Davidson, Inc.
(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Polaris Inc. (PII) carries a higher beta of 1. 56 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -28. 0%, PII: +4. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WGO and HOG and THO and PII?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: WGO is a small-cap income-oriented stock; HOG is a small-cap deep-value stock; THO is a small-cap deep-value stock; PII is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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