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Stock Comparison

WGO vs HOG vs THO vs PII vs BC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WGO
Winnebago Industries, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$900M
5Y Perf.-41.4%
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
THO
Thor Industries, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$4.06B
5Y Perf.-10.8%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-23.2%
BC
Brunswick Corporation

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$5.26B
5Y Perf.+46.8%

WGO vs HOG vs THO vs PII vs BC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WGO logoWGO
HOG logoHOG
THO logoTHO
PII logoPII
BC logoBC
IndustryAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational Vehicles
Market Cap$900M$2.64B$4.06B$3.80B$5.26B
Revenue (TTM)$2.88B$4.32B$9.93B$7.27B$5.52B
Net Income (TTM)$36M$230M$300M$-446M$-137M
Gross Margin13.1%23.0%14.0%19.6%18.0%
Operating Margin2.5%5.9%4.5%-0.5%5.2%
Forward P/E13.7x57.5x18.5x37.3x19.0x
Total Debt$595M$3.05B$923M$1.54B$2.43B
Cash & Equiv.$174M$3.09B$587M$138M$275M

WGO vs HOG vs THO vs PII vs BCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WGO
HOG
THO
PII
BC
StockMay 20May 26Return
Winnebago Industrie… (WGO)10058.6-41.4%
Harley-Davidson, In… (HOG)100110.7+10.7%
Thor Industries, In… (THO)10089.2-10.8%
Polaris Inc. (PII)10076.8-23.2%
Brunswick Corporati… (BC)100146.8+46.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: WGO vs HOG vs THO vs PII vs BC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Winnebago Industries, Inc. is the stronger pick specifically for dividend income and shareholder returns. THO, PII, and BC also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
WGO
Winnebago Industries, Inc.
The Income Pick

WGO is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 7 yrs, beta 1.15, yield 4.3%
  • Lower volatility, beta 1.15, Low D/E 48.6%, current ratio 2.42x
  • Beta 1.15, yield 4.3%, current ratio 2.42x
  • 4.3% yield, 7-year raise streak, vs PII's 3.9%
Best for: income & stability and sleep-well-at-night
HOG
Harley-Davidson, Inc.
The Value Pick

HOG carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 0.26 vs THO's 4.97
  • Better valuation composite
  • 5.3% margin vs PII's -6.1%
  • Beta 0.96 vs BC's 1.69, lower leverage
Best for: valuation efficiency
THO
Thor Industries, Inc.
The Niche Pick

THO ranks third and is worth considering specifically for efficiency.

  • 4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8%
Best for: efficiency
PII
Polaris Inc.
The Momentum Pick

PII is the clearest fit if your priority is momentum.

  • +107.0% vs WGO's +3.0%
Best for: momentum
BC
Brunswick Corporation
The Growth Play

BC is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 2.4%, EPS growth -207.8%, 3Y rev CAGR -7.7%
  • 96.4% 10Y total return vs THO's 43.7%
  • 2.4% revenue growth vs HOG's -13.8%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthBC logoBC2.4% revenue growth vs HOG's -13.8%
ValueHOG logoHOGBetter valuation composite
Quality / MarginsHOG logoHOG5.3% margin vs PII's -6.1%
Stability / SafetyHOG logoHOGBeta 0.96 vs BC's 1.69, lower leverage
DividendsWGO logoWGO4.3% yield, 7-year raise streak, vs PII's 3.9%
Momentum (1Y)PII logoPII+107.0% vs WGO's +3.0%
Efficiency (ROA)THO logoTHO4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8%

WGO vs HOG vs THO vs PII vs BC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WGOWinnebago Industries, Inc.
FY 2025
Marine Segment
100.0%$368M
HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
THOThor Industries, Inc.
FY 2020
Recreation Vehicles
100.0%$8.0B
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
BCBrunswick Corporation
FY 2025
Propulsion
35.6%$1.9B
Boat
28.4%$1.5B
Parts and Accessories
22.6%$1.2B
Navico Group
13.4%$721M

WGO vs HOG vs THO vs PII vs BC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGPII

Income & Cash Flow (Last 12 Months)

HOG leads this category, winning 3 of 6 comparable metrics.

THO is the larger business by revenue, generating $9.9B annually — 3.5x WGO's $2.9B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
RevenueTrailing 12 months$2.9B$4.3B$9.9B$7.3B$5.5B
EBITDAEarnings before interest/tax$132M$366M$714M$178M$511M
Net IncomeAfter-tax profit$36M$230M$300M-$446M-$137M
Free Cash FlowCash after capex$136M$44M$228M$161M$341M
Gross MarginGross profit ÷ Revenue+13.1%+23.0%+14.0%+19.6%+18.0%
Operating MarginEBIT ÷ Revenue+2.5%+5.9%+4.5%-0.5%+5.2%
Net MarginNet income ÷ Revenue+1.3%+5.3%+3.0%-6.1%-2.5%
FCF MarginFCF ÷ Revenue+4.7%+1.0%+2.3%+2.2%+6.2%
Rev. Growth (YoY)Latest quarter vs prior year+12.3%-11.8%+5.3%+8.0%+12.8%
EPS Growth (YoY)Latest quarter vs prior year+2.1%-79.4%+35.0%+29.1%+6.7%
HOG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — WGO and HOG each lead in 3 of 7 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 76% valuation discount to WGO's 35.1x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs THO's 4.26x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
Market CapShares × price$900M$2.6B$4.1B$3.8B$5.3B
Enterprise ValueMkt cap + debt − cash$1.3B$2.6B$4.4B$5.2B$7.4B
Trailing P/EPrice ÷ TTM EPS35.05x8.50x15.89x-8.20x-38.82x
Forward P/EPrice ÷ next-FY EPS est.13.67x57.47x18.54x37.25x18.98x
PEG RatioP/E ÷ EPS growth rate0.04x4.26x
EV / EBITDAEnterprise value multiple13.81x5.29x6.38x20.20x29.31x
Price / SalesMarket cap ÷ Revenue0.32x0.59x0.42x0.53x0.98x
Price / BookPrice ÷ Book value/share0.74x0.91x0.96x4.54x3.26x
Price / FCFMarket cap ÷ FCF10.06x6.37x8.93x6.81x13.27x
Evenly matched — WGO and HOG each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — HOG and THO each lead in 4 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. THO carries lower financial leverage with a 0.22x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs BC's 4/9, reflecting strong financial health.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
ROE (TTM)Return on equity+3.0%+7.0%+7.0%-45.2%-5.1%
ROA (TTM)Return on assets+1.7%+2.4%+4.3%-8.6%-2.5%
ROICReturn on invested capital+2.6%+5.0%+6.7%-0.8%-0.8%
ROCEReturn on capital employed+2.9%+5.6%+7.6%-1.0%-1.0%
Piotroski ScoreFundamental quality 0–967644
Debt / EquityFinancial leverage0.49x0.97x0.22x1.83x1.49x
Net DebtTotal debt minus cash$421M-$38M$336M$1.4B$2.2B
Cash & Equiv.Liquid assets$174M$3.1B$587M$138M$275M
Total DebtShort + long-term debt$595M$3.1B$923M$1.5B$2.4B
Interest CoverageEBIT ÷ Interest expense2.77x13.87x9.82x-3.26x4.34x
Evenly matched — HOG and THO each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BC leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in BC five years ago would be worth $7,649 today (with dividends reinvested), compared to $4,432 for WGO. Over the past 12 months, PII leads with a +107.0% total return vs WGO's +3.0%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs WGO's -15.5% — a key indicator of consistent wealth creation.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
YTD ReturnYear-to-date-20.2%+15.4%-26.1%+1.9%+7.0%
1-Year ReturnPast 12 months+3.0%+6.0%+7.0%+107.0%+79.7%
3-Year ReturnCumulative with dividends-39.6%-27.8%+0.3%-29.0%+3.8%
5-Year ReturnCumulative with dividends-55.7%-45.8%-40.8%-44.6%-23.5%
10-Year ReturnCumulative with dividends+89.3%-28.0%+43.7%+4.3%+96.4%
CAGR (3Y)Annualised 3-year return-15.5%-10.3%+0.1%-10.8%+1.2%
BC leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BC currently trades 89.5% from its 52-week high vs THO's 62.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
Beta (5Y)Sensitivity to S&P 5001.15x0.96x1.23x1.56x1.69x
52-Week HighHighest price in past year$50.16$31.25$122.83$75.25$90.23
52-Week LowLowest price in past year$28.00$17.09$73.29$33.23$45.52
% of 52W HighCurrent price vs 52-week peak+63.6%+75.6%+62.6%+89.1%+89.5%
RSI (14)Momentum oscillator 0–10045.657.144.162.257.6
Avg Volume (50D)Average daily shares traded618K3.5M768K1.3M886K
Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WGO and PII each lead in 1 of 2 comparable metrics.

Analyst consensus: WGO as "Hold", HOG as "Hold", THO as "Hold", PII as "Hold", BC as "Buy". Consensus price targets imply 48.6% upside for THO (target: $114) vs -12.0% for HOG (target: $21). For income investors, WGO offers the higher dividend yield at 4.31% vs BC's 2.12%.

MetricWGO logoWGOWinnebago Industr…HOG logoHOGHarley-Davidson, …THO logoTHOThor Industries, …PII logoPIIPolaris Inc.BC logoBCBrunswick Corpora…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldBuy
Price TargetConsensus 12-month target$41.80$20.80$114.25$68.75$88.78
# AnalystsCovering analysts2235412731
Dividend YieldAnnual dividend ÷ price+4.3%+3.0%+2.6%+3.9%+2.1%
Dividend StreakConsecutive years of raises75102913
Dividend / ShareAnnual DPS$1.37$0.71$1.99$2.64$1.71
Buyback YieldShare repurchases ÷ mkt cap+6.0%+13.4%+1.3%+0.1%+1.5%
Evenly matched — WGO and PII each lead in 1 of 2 comparable metrics.
Key Takeaway

HOG leads in 1 of 6 categories (Income & Cash Flow). BC leads in 1 (Total Returns). 4 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 1 of 6 categories
Loading custom metrics...

WGO vs HOG vs THO vs PII vs BC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WGO or HOG or THO or PII or BC a better buy right now?

For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.

4% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Brunswick Corporation (BC) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WGO or HOG or THO or PII or BC?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus Winnebago Industries, Inc. at 35. 1x. On forward P/E, Winnebago Industries, Inc. is actually cheaper at 13. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Thor Industries, Inc. 's 4. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — WGO or HOG or THO or PII or BC?

Over the past 5 years, Brunswick Corporation (BC) delivered a total return of -23.

5%, compared to -55. 7% for Winnebago Industries, Inc. (WGO). Over 10 years, the gap is even starker: BC returned +96. 4% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WGO or HOG or THO or PII or BC?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, Thor Industries, Inc. (THO) carries a lower debt/equity ratio of 22% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WGO or HOG or THO or PII or BC?

By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.

4% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Winnebago Industries, Inc. grew EPS 106. 8% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, PII leads at -5. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WGO or HOG or THO or PII or BC?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 7% for BC. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WGO or HOG or THO or PII or BC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Thor Industries, Inc. 's 4. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Winnebago Industries, Inc. (WGO) trades at 13. 7x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 43. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THO: 48. 6% to $114. 25.

08

Which pays a better dividend — WGO or HOG or THO or PII or BC?

All stocks in this comparison pay dividends.

Winnebago Industries, Inc. (WGO) offers the highest yield at 4. 3%, versus 2. 1% for Brunswick Corporation (BC).

09

Is WGO or HOG or THO or PII or BC better for a retirement portfolio?

For long-horizon retirement investors, Harley-Davidson, Inc.

(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Brunswick Corporation (BC) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -28. 0%, BC: +96. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WGO and HOG and THO and PII and BC?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WGO is a small-cap income-oriented stock; HOG is a small-cap deep-value stock; THO is a small-cap deep-value stock; PII is a small-cap income-oriented stock; BC is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WGO

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  • Market Cap > $100B
  • Revenue Growth > 6%
  • Dividend Yield > 1.7%
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Income & Dividend Stock

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  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 1.0%
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Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 1.5%
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BC

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Dividend Yield > 0.8%
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Beat Both

Find stocks that outperform WGO and HOG and THO and PII and BC on the metrics below

Revenue Growth>
%
(WGO: 12.3% · HOG: -11.8%)
P/E Ratio<
x
(WGO: 35.1x · HOG: 8.5x)

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