Auto - Recreational Vehicles
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5 / 10Stock Comparison
WGO vs HOG vs THO vs PII vs BC
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
Auto - Recreational Vehicles
Auto - Recreational Vehicles
Auto - Recreational Vehicles
WGO vs HOG vs THO vs PII vs BC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $900M | $2.64B | $4.06B | $3.80B | $5.26B |
| Revenue (TTM) | $2.88B | $4.32B | $9.93B | $7.27B | $5.52B |
| Net Income (TTM) | $36M | $230M | $300M | $-446M | $-137M |
| Gross Margin | 13.1% | 23.0% | 14.0% | 19.6% | 18.0% |
| Operating Margin | 2.5% | 5.9% | 4.5% | -0.5% | 5.2% |
| Forward P/E | 13.7x | 57.5x | 18.5x | 37.3x | 19.0x |
| Total Debt | $595M | $3.05B | $923M | $1.54B | $2.43B |
| Cash & Equiv. | $174M | $3.09B | $587M | $138M | $275M |
WGO vs HOG vs THO vs PII vs BC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Winnebago Industrie… (WGO) | 100 | 58.6 | -41.4% |
| Harley-Davidson, In… (HOG) | 100 | 110.7 | +10.7% |
| Thor Industries, In… (THO) | 100 | 89.2 | -10.8% |
| Polaris Inc. (PII) | 100 | 76.8 | -23.2% |
| Brunswick Corporati… (BC) | 100 | 146.8 | +46.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WGO vs HOG vs THO vs PII vs BC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
WGO is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 7 yrs, beta 1.15, yield 4.3%
- Lower volatility, beta 1.15, Low D/E 48.6%, current ratio 2.42x
- Beta 1.15, yield 4.3%, current ratio 2.42x
- 4.3% yield, 7-year raise streak, vs PII's 3.9%
HOG carries the broadest edge in this set and is the clearest fit for valuation efficiency.
- PEG 0.26 vs THO's 4.97
- Better valuation composite
- 5.3% margin vs PII's -6.1%
- Beta 0.96 vs BC's 1.69, lower leverage
THO ranks third and is worth considering specifically for efficiency.
- 4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8%
PII is the clearest fit if your priority is momentum.
- +107.0% vs WGO's +3.0%
BC is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 2.4%, EPS growth -207.8%, 3Y rev CAGR -7.7%
- 96.4% 10Y total return vs THO's 43.7%
- 2.4% revenue growth vs HOG's -13.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 2.4% revenue growth vs HOG's -13.8% | |
| Value | Better valuation composite | |
| Quality / Margins | 5.3% margin vs PII's -6.1% | |
| Stability / Safety | Beta 0.96 vs BC's 1.69, lower leverage | |
| Dividends | 4.3% yield, 7-year raise streak, vs PII's 3.9% | |
| Momentum (1Y) | +107.0% vs WGO's +3.0% | |
| Efficiency (ROA) | 4.3% ROA vs PII's -8.6%, ROIC 6.7% vs -0.8% |
WGO vs HOG vs THO vs PII vs BC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
WGO vs HOG vs THO vs PII vs BC — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HOG leads in 1 of 6 categories
BC leads 1 • WGO leads 0 • THO leads 0 • PII leads 0 • 4 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
HOG leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
THO is the larger business by revenue, generating $9.9B annually — 3.5x WGO's $2.9B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $2.9B | $4.3B | $9.9B | $7.3B | $5.5B |
| EBITDAEarnings before interest/tax | $132M | $366M | $714M | $178M | $511M |
| Net IncomeAfter-tax profit | $36M | $230M | $300M | -$446M | -$137M |
| Free Cash FlowCash after capex | $136M | $44M | $228M | $161M | $341M |
| Gross MarginGross profit ÷ Revenue | +13.1% | +23.0% | +14.0% | +19.6% | +18.0% |
| Operating MarginEBIT ÷ Revenue | +2.5% | +5.9% | +4.5% | -0.5% | +5.2% |
| Net MarginNet income ÷ Revenue | +1.3% | +5.3% | +3.0% | -6.1% | -2.5% |
| FCF MarginFCF ÷ Revenue | +4.7% | +1.0% | +2.3% | +2.2% | +6.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.3% | -11.8% | +5.3% | +8.0% | +12.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.1% | -79.4% | +35.0% | +29.1% | +6.7% |
Valuation Metrics
Evenly matched — WGO and HOG each lead in 3 of 7 comparable metrics.
Valuation Metrics
At 8.5x trailing earnings, HOG trades at a 76% valuation discount to WGO's 35.1x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs THO's 4.26x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $900M | $2.6B | $4.1B | $3.8B | $5.3B |
| Enterprise ValueMkt cap + debt − cash | $1.3B | $2.6B | $4.4B | $5.2B | $7.4B |
| Trailing P/EPrice ÷ TTM EPS | 35.05x | 8.50x | 15.89x | -8.20x | -38.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.67x | 57.47x | 18.54x | 37.25x | 18.98x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.04x | 4.26x | — | — |
| EV / EBITDAEnterprise value multiple | 13.81x | 5.29x | 6.38x | 20.20x | 29.31x |
| Price / SalesMarket cap ÷ Revenue | 0.32x | 0.59x | 0.42x | 0.53x | 0.98x |
| Price / BookPrice ÷ Book value/share | 0.74x | 0.91x | 0.96x | 4.54x | 3.26x |
| Price / FCFMarket cap ÷ FCF | 10.06x | 6.37x | 8.93x | 6.81x | 13.27x |
Profitability & Efficiency
Evenly matched — HOG and THO each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. THO carries lower financial leverage with a 0.22x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs BC's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.0% | +7.0% | +7.0% | -45.2% | -5.1% |
| ROA (TTM)Return on assets | +1.7% | +2.4% | +4.3% | -8.6% | -2.5% |
| ROICReturn on invested capital | +2.6% | +5.0% | +6.7% | -0.8% | -0.8% |
| ROCEReturn on capital employed | +2.9% | +5.6% | +7.6% | -1.0% | -1.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 | 6 | 4 | 4 |
| Debt / EquityFinancial leverage | 0.49x | 0.97x | 0.22x | 1.83x | 1.49x |
| Net DebtTotal debt minus cash | $421M | -$38M | $336M | $1.4B | $2.2B |
| Cash & Equiv.Liquid assets | $174M | $3.1B | $587M | $138M | $275M |
| Total DebtShort + long-term debt | $595M | $3.1B | $923M | $1.5B | $2.4B |
| Interest CoverageEBIT ÷ Interest expense | 2.77x | 13.87x | 9.82x | -3.26x | 4.34x |
Total Returns (Dividends Reinvested)
BC leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BC five years ago would be worth $7,649 today (with dividends reinvested), compared to $4,432 for WGO. Over the past 12 months, PII leads with a +107.0% total return vs WGO's +3.0%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs WGO's -15.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -20.2% | +15.4% | -26.1% | +1.9% | +7.0% |
| 1-Year ReturnPast 12 months | +3.0% | +6.0% | +7.0% | +107.0% | +79.7% |
| 3-Year ReturnCumulative with dividends | -39.6% | -27.8% | +0.3% | -29.0% | +3.8% |
| 5-Year ReturnCumulative with dividends | -55.7% | -45.8% | -40.8% | -44.6% | -23.5% |
| 10-Year ReturnCumulative with dividends | +89.3% | -28.0% | +43.7% | +4.3% | +96.4% |
| CAGR (3Y)Annualised 3-year return | -15.5% | -10.3% | +0.1% | -10.8% | +1.2% |
Risk & Volatility
Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BC currently trades 89.5% from its 52-week high vs THO's 62.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.15x | 0.96x | 1.23x | 1.56x | 1.69x |
| 52-Week HighHighest price in past year | $50.16 | $31.25 | $122.83 | $75.25 | $90.23 |
| 52-Week LowLowest price in past year | $28.00 | $17.09 | $73.29 | $33.23 | $45.52 |
| % of 52W HighCurrent price vs 52-week peak | +63.6% | +75.6% | +62.6% | +89.1% | +89.5% |
| RSI (14)Momentum oscillator 0–100 | 45.6 | 57.1 | 44.1 | 62.2 | 57.6 |
| Avg Volume (50D)Average daily shares traded | 618K | 3.5M | 768K | 1.3M | 886K |
Analyst Outlook
Evenly matched — WGO and PII each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: WGO as "Hold", HOG as "Hold", THO as "Hold", PII as "Hold", BC as "Buy". Consensus price targets imply 48.6% upside for THO (target: $114) vs -12.0% for HOG (target: $21). For income investors, WGO offers the higher dividend yield at 4.31% vs BC's 2.12%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $41.80 | $20.80 | $114.25 | $68.75 | $88.78 |
| # AnalystsCovering analysts | 22 | 35 | 41 | 27 | 31 |
| Dividend YieldAnnual dividend ÷ price | +4.3% | +3.0% | +2.6% | +3.9% | +2.1% |
| Dividend StreakConsecutive years of raises | 7 | 5 | 10 | 29 | 13 |
| Dividend / ShareAnnual DPS | $1.37 | $0.71 | $1.99 | $2.64 | $1.71 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.0% | +13.4% | +1.3% | +0.1% | +1.5% |
HOG leads in 1 of 6 categories (Income & Cash Flow). BC leads in 1 (Total Returns). 4 tied.
WGO vs HOG vs THO vs PII vs BC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WGO or HOG or THO or PII or BC a better buy right now?
For growth investors, Brunswick Corporation (BC) is the stronger pick with 2.
4% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Brunswick Corporation (BC) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WGO or HOG or THO or PII or BC?
On trailing P/E, Harley-Davidson, Inc.
(HOG) is the cheapest at 8. 5x versus Winnebago Industries, Inc. at 35. 1x. On forward P/E, Winnebago Industries, Inc. is actually cheaper at 13. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus Thor Industries, Inc. 's 4. 97x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — WGO or HOG or THO or PII or BC?
Over the past 5 years, Brunswick Corporation (BC) delivered a total return of -23.
5%, compared to -55. 7% for Winnebago Industries, Inc. (WGO). Over 10 years, the gap is even starker: BC returned +96. 4% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WGO or HOG or THO or PII or BC?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, Thor Industries, Inc. (THO) carries a lower debt/equity ratio of 22% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — WGO or HOG or THO or PII or BC?
By revenue growth (latest reported year), Brunswick Corporation (BC) is pulling ahead at 2.
4% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Winnebago Industries, Inc. grew EPS 106. 8% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, PII leads at -5. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WGO or HOG or THO or PII or BC?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 7% for BC. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WGO or HOG or THO or PII or BC more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus Thor Industries, Inc. 's 4. 97x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Winnebago Industries, Inc. (WGO) trades at 13. 7x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 43. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THO: 48. 6% to $114. 25.
08Which pays a better dividend — WGO or HOG or THO or PII or BC?
All stocks in this comparison pay dividends.
Winnebago Industries, Inc. (WGO) offers the highest yield at 4. 3%, versus 2. 1% for Brunswick Corporation (BC).
09Is WGO or HOG or THO or PII or BC better for a retirement portfolio?
For long-horizon retirement investors, Harley-Davidson, Inc.
(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Brunswick Corporation (BC) carries a higher beta of 1. 69 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -28. 0%, BC: +96. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WGO and HOG and THO and PII and BC?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: WGO is a small-cap income-oriented stock; HOG is a small-cap deep-value stock; THO is a small-cap deep-value stock; PII is a small-cap income-oriented stock; BC is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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