WIX
Wix.com Ltd.
Software - Infrastructure
Market Cap$4.41B
5Y Perf.-72.3%
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Stock Comparison
WIX vs MNDY vs HUBS vs CRM
Revenue, margins, valuation, and 5-year total return — side by side.
MNDY
monday.com Ltd.
Software - Application
Market Cap$3.94B
5Y Perf.-65.8%
HUBS
HubSpot, Inc.
Software - Application
Market Cap$12.58B
5Y Perf.-58.1%
CRM
Salesforce, Inc.
Software - Application
Market Cap$179.19B
5Y Perf.-23.7%
WIX vs MNDY vs HUBS vs CRM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | WIX | MNDY | HUBS | CRM |
|---|---|---|---|---|
| Industry | Software - Infrastructure | Software - Application | Software - Application | Software - Application |
| Market Cap | $4.41B | $3.94B | $12.58B | $179.19B |
| Revenue (TTM) | $1.99B | $1.23B | $3.30B | $41.52B |
| Net Income (TTM) | $51M | $119M | $100M | $7.46B |
| Gross Margin | 68.1% | 89.2% | 83.7% | 77.7% |
| Operating Margin | 0.1% | -0.1% | 1.9% | 21.5% |
| Forward P/E | 13.4x | 19.0x | 19.6x | 15.8x |
| Total Debt | $1.59B | $312M | $485M | $6.74B |
| Cash & Equiv. | $312M | $1.50B | $882M | $7.33B |
WIX vs MNDY vs HUBS vs CRM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
WIX
MNDY
HUBS
CRM
| Stock | Jun 21 | May 26 | Return |
|---|---|---|---|
| Wix.com Ltd. (WIX) | 100 | 27.7 | -72.3% |
| monday.com Ltd. (MNDY) | 100 | 34.2 | -65.8% |
| HubSpot, Inc. (HUBS) | 100 | 41.9 | -58.1% |
| Salesforce, Inc. (CRM) | 100 | 76.3 | -23.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: WIX vs MNDY vs HUBS vs CRM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CRM leads in 5 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Wix.com Ltd. is the stronger pick specifically for valuation and capital efficiency. MNDY also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
WIX
Wix.com Ltd.
The Value Play
WIX is the #2 pick in this set and the best alternative if value is your priority.
- Lower P/E (13.4x vs 15.8x)
Best for: value
MNDY
monday.com Ltd.
The Growth Play
MNDY is the clearest fit if your priority is growth exposure.
- Rev growth 26.7%, EPS growth 261.3%, 3Y rev CAGR 33.4%
- 26.7% revenue growth vs CRM's 9.6%
Best for: growth exposure
HUBS
HubSpot, Inc.
The Long-Run Compounder
HUBS is the clearest fit if your priority is long-term compounding.
- 469.1% 10Y total return vs CRM's 154.6%
Best for: long-term compounding
CRM
Salesforce, Inc.
The Income Pick
CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.82, yield 0.9%
- Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
- Beta 0.82, yield 0.9%, current ratio 0.76x
- 18.0% margin vs WIX's 2.5%
Best for: income & stability and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | MNDY | 26.7% revenue growth vs CRM's 9.6% |
| Value | WIX | Lower P/E (13.4x vs 15.8x) |
| Quality / Margins | CRM | 18.0% margin vs WIX's 2.5% |
| Stability / Safety | CRM | Beta 0.82 vs MNDY's 1.19, lower leverage |
| Dividends | CRM | 0.9% yield; 2-year raise streak; the other 3 pay no meaningful dividend |
| Momentum (1Y) | CRM | -32.4% vs MNDY's -72.3% |
| Efficiency (ROA) | CRM | 6.6% ROA vs WIX's 2.3%, ROIC 10.9% vs 0.2% |
WIX vs MNDY vs HUBS vs CRM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
Segment breakdown not available.
FY 2025
FY 2025
WIX vs MNDY vs HUBS vs CRM — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCRMLAGGINGHUBS
Who Leads Where
CRM leads in 3 of 6 categories
WIX leads 1 • MNDY leads 0 • HUBS leads 0 • 1 tied
Explore the data ↓HUBSHubSpot, Inc.
0leads
MNDYmonday.com Ltd.
0leads
WIXWix.com Ltd.
1leads
CRMSalesforce, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs WIXvs MNDYMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
CRM3/6
Valuation MetricsMultiples, price ratios, and targets
Tied
—
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CRM6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
WIX3/6
Risk & VolatilityBeta, volatility, and downside exposure
CRM2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
CRM leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRM is the larger business by revenue, generating $41.5B annually — 33.7x MNDY's $1.2B. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to WIX's 2.5%. On growth, MNDY holds the edge at +24.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| RevenueTrailing 12 months | $2.0B | $1.2B | $3.3B | $41.5B |
| EBITDAEarnings before interest/tax | $33M | $12M | $166M | $11.4B |
| Net IncomeAfter-tax profit | $51M | $119M | $100M | $7.5B |
| Free Cash FlowCash after capex | $607M | $321M | $712M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +68.1% | +89.2% | +83.7% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +0.1% | -0.1% | +1.9% | +21.5% |
| Net MarginNet income ÷ Revenue | +2.5% | +9.6% | +3.0% | +18.0% |
| FCF MarginFCF ÷ Revenue | +30.5% | +26.0% | +21.6% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +13.9% | +24.6% | +23.4% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -192.4% | +2.3% | +2.5% | +18.3% |
CRM leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
Evenly matched — WIX and CRM each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 23.9x trailing earnings, CRM trades at a 92% valuation discount to HUBS's 284.1x P/E. On an enterprise value basis, CRM's 20.0x EV/EBITDA is more attractive than MNDY's 227.8x.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| Market CapShares × price | $4.4B | $3.9B | $12.6B | $179.2B |
| Enterprise ValueMkt cap + debt − cash | $5.7B | $2.7B | $12.2B | $178.6B |
| Trailing P/EPrice ÷ TTM EPS | 91.30x | 34.10x | 284.08x | 23.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.38x | 19.01x | 19.61x | 15.82x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 1.95x |
| EV / EBITDAEnterprise value multiple | 171.14x | 227.80x | 69.24x | 20.03x |
| Price / SalesMarket cap ÷ Revenue | 2.21x | 3.20x | 4.02x | 4.32x |
| Price / BookPrice ÷ Book value/share | — | 3.25x | 6.29x | 3.01x |
| Price / FCFMarket cap ÷ FCF | 7.68x | 12.57x | 17.77x | 12.44x |
Evenly matched — WIX and CRM each lead in 3 of 6 comparable metrics.
Profitability & Efficiency
CRM leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $5 for HUBS. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to MNDY's 0.25x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs MNDY's 5/9, reflecting strong financial health.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +9.5% | +5.0% | +12.6% |
| ROA (TTM)Return on assets | +2.3% | +5.6% | +2.7% | +6.6% |
| ROICReturn on invested capital | +0.2% | -2.4% | +0.4% | +10.9% |
| ROCEReturn on capital employed | +0.2% | -0.1% | +0.5% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 | 6 | 8 |
| Debt / EquityFinancial leverage | — | 0.25x | 0.23x | 0.11x |
| Net DebtTotal debt minus cash | $1.3B | -$1.2B | -$397M | -$590M |
| Cash & Equiv.Liquid assets | $312M | $1.5B | $882M | $7.3B |
| Total DebtShort + long-term debt | $1.6B | $312M | $485M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 0.05x | — | 4753.07x | 44.14x |
CRM leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
WIX leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CRM five years ago would be worth $8,775 today (with dividends reinvested), compared to $2,782 for WIX. Over the past 12 months, CRM leads with a -32.4% total return vs MNDY's -72.3%. The 3-year compound annual growth rate (CAGR) favors WIX at 1.0% vs HUBS's -18.1% — a key indicator of consistent wealth creation.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| YTD ReturnYear-to-date | -20.4% | -46.7% | -36.1% | -26.4% |
| 1-Year ReturnPast 12 months | -51.7% | -72.3% | -62.0% | -32.4% |
| 3-Year ReturnCumulative with dividends | +3.1% | -38.6% | -45.1% | -4.0% |
| 5-Year ReturnCumulative with dividends | -72.2% | -57.3% | -52.1% | -12.3% |
| 10-Year ReturnCumulative with dividends | +212.7% | -57.3% | +469.1% | +154.6% |
| CAGR (3Y)Annualised 3-year return | +1.0% | -15.0% | -18.1% | -1.4% |
WIX leads this category, winning 3 of 6 comparable metrics.
Risk & Volatility
CRM leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than MNDY's 1.19 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 62.9% from its 52-week high vs MNDY's 24.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.94x | 1.19x | 1.18x | 0.82x |
| 52-Week HighHighest price in past year | $191.24 | $316.98 | $682.57 | $296.05 |
| 52-Week LowLowest price in past year | $60.22 | $57.50 | $187.45 | $163.52 |
| % of 52W HighCurrent price vs 52-week peak | +42.0% | +24.1% | +35.8% | +62.9% |
| RSI (14)Momentum oscillator 0–100 | 46.7 | 56.5 | 51.1 | 48.3 |
| Avg Volume (50D)Average daily shares traded | 2.6M | 1.5M | 1.5M | 12.4M |
CRM leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: WIX as "Buy", MNDY as "Buy", HUBS as "Buy", CRM as "Buy". Consensus price targets imply 74.1% upside for MNDY (target: $133) vs 47.7% for HUBS (target: $361). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.
| Metric | WIXWix.com Ltd. | MNDYmonday.com Ltd. | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $135.92 | $133.00 | $360.89 | $287.00 |
| # AnalystsCovering analysts | 41 | 25 | 47 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | — | — | 2 |
| Dividend / ShareAnnual DPS | — | — | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +13.0% | +3.4% | +4.0% | +7.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
CRM leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WIX leads in 1 (Total Returns). 1 tied.
Best OverallSalesforce, Inc. (CRM)Leads 3 of 6 categories
Loading custom metrics...
WIX vs MNDY vs HUBS vs CRM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is WIX or MNDY or HUBS or CRM a better buy right now?
For growth investors, monday.
com Ltd. (MNDY) is the stronger pick with 26. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Wix. com Ltd. (WIX) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WIX or MNDY or HUBS or CRM?
On trailing P/E, Salesforce, Inc.
(CRM) is the cheapest at 23. 9x versus HubSpot, Inc. at 284. 1x. On forward P/E, Wix. com Ltd. is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — WIX or MNDY or HUBS or CRM?
Over the past 5 years, Salesforce, Inc.
(CRM) delivered a total return of -12. 3%, compared to -72. 2% for Wix. com Ltd. (WIX). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus MNDY's -57. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WIX or MNDY or HUBS or CRM?
By beta (market sensitivity over 5 years), Salesforce, Inc.
(CRM) is the lower-risk stock at 0. 82β versus monday. com Ltd. 's 1. 19β — meaning MNDY is approximately 45% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 25% for monday. com Ltd. — giving it more financial flexibility in a downturn.
05Which is growing faster — WIX or MNDY or HUBS or CRM?
By revenue growth (latest reported year), monday.
com Ltd. (MNDY) is pulling ahead at 26. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, MNDY leads at 33. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — WIX or MNDY or HUBS or CRM?
Salesforce, Inc.
(CRM) is the more profitable company, earning 18. 0% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -0. 1% for MNDY. At the gross margin level — before operating expenses — MNDY leads at 89. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is WIX or MNDY or HUBS or CRM more undervalued right now?
On forward earnings alone, Wix.
com Ltd. (WIX) trades at 13. 4x forward P/E versus 19. 6x for HubSpot, Inc. — 6. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MNDY: 74. 1% to $133. 00.
08Which pays a better dividend — WIX or MNDY or HUBS or CRM?
In this comparison, CRM (0.
9% yield) pays a dividend. WIX, MNDY, HUBS do not pay a meaningful dividend and should not be held primarily for income.
09Is WIX or MNDY or HUBS or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc.
(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, MNDY: -57. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between WIX and MNDY and HUBS and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: WIX is a small-cap quality compounder stock; MNDY is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while WIX, MNDY, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(WIX: 13.9% · MNDY: 24.6%)Net Margin>
%
(WIX: 2.5% · MNDY: 9.6%)P/E Ratio<
x
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