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CTCT
CRM logo
CRM
KO logo
KO
HUBS logo
HUBS
MSFT logo
MSFT
JPM logo
JPM
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Stock Comparison

CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CTCT
Constant Contact, Inc.

Media & Entertainment

TechnologyNASDAQ • US
Market Cap$1.02B
5Y Perf.
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$135.86B
5Y Perf.-11.4%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$9.63B
5Y Perf.-16.2%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$2.90T
5Y Perf.+92.0%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+241.0%

CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CTCT logoCTCT
CRM logoCRM
KO logoKO
HUBS logoHUBS
MSFT logoMSFT
JPM logoJPM
IndustryMedia & EntertainmentSoftware - ApplicationBeverages - Non-AlcoholicSoftware - ApplicationSoftware - InfrastructureBanks - Diversified
Market Cap$1.02B$135.86B$355.61B$9.63B$2.90T$896.00B
Revenue (TTM)$362M$42.83B$49.28B$3.30B$318.27B$280.33B
Net Income (TTM)$20M$8.02B$13.70B$100M$125.22B$57.05B
Gross Margin73.1%77.6%61.7%83.7%68.3%60.0%
Operating Margin7.6%21.9%29.3%1.9%46.8%25.9%
Forward P/E72.8x14.1x25.3x14.4x23.3x14.4x
Total Debt$12M$17.18B$45.49B$485M$112.18B$942.38B
Cash & Equiv.$104M$7.33B$10.27B$882M$30.24B$343.34B

CTCT vs CRM vs KO vs HUBS vs MSFT vs JPMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CTCT
CRM
KO
HUBS
MSFT
JPM
StockJun 20Jun 26Return
Salesforce, Inc. (CRM)10088.6-11.4%
The Coca-Cola Compa… (KO)100184.9+84.9%
HubSpot, Inc. (HUBS)10083.8-16.2%
Microsoft Corporati… (MSFT)100192.0+92.0%
JPMorgan Chase & Co. (JPM)100341.0+241.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT and JPM are tied at the top with 2 categories each (6-stock set) — the right choice depends on your priorities. JPMorgan Chase & Co. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. CRM, KO, and HUBS also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
CTCT
Constant Contact, Inc.
The Quality Angle

CTCT doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: technology exposure
CRM
Salesforce, Inc.
The Defensive Pick

CRM ranks third and is worth considering specifically for defensive.

  • Beta 0.64, yield 1.0%, current ratio 0.76x
  • Beta 0.64 vs JPM's 0.94, lower leverage
Best for: defensive
KO
The Coca-Cola Company
The Income Pick

KO is the clearest fit if your priority is income & stability.

  • Dividend streak 56 yrs, beta -0.20, yield 2.5%
  • 2.5% yield, 56-year raise streak, vs JPM's 1.9%, (2 stocks pay no dividend)
Best for: income & stability
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • Lower volatility, beta 0.81, Low D/E 23.5%, current ratio 1.52x
  • 19.2% revenue growth vs KO's 1.9%
Best for: growth exposure and sleep-well-at-night
MSFT
Microsoft Corporation
The Quality Compounder

MSFT has the current edge in this matchup, primarily because of its strength in quality and efficiency.

  • 39.3% margin vs HUBS's 3.0%
  • 19.2% ROA vs JPM's 1.3%, ROIC 24.9% vs 4.5%
Best for: quality and efficiency
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 465.8% 10Y total return vs MSFT's 7.3%
  • PEG 0.81 vs KO's 2.26
  • Lower P/E (14.4x vs 23.3x), PEG 0.81 vs 1.24
  • +21.8% vs HUBS's -67.0%
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs KO's 1.9%
ValueJPM logoJPMLower P/E (14.4x vs 23.3x), PEG 0.81 vs 1.24
Quality / MarginsMSFT logoMSFT39.3% margin vs HUBS's 3.0%
Stability / SafetyCRM logoCRMBeta 0.64 vs JPM's 0.94, lower leverage
DividendsKO logoKO2.5% yield, 56-year raise streak, vs JPM's 1.9%, (2 stocks pay no dividend)
Momentum (1Y)JPM logoJPM+21.8% vs HUBS's -67.0%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs JPM's 1.3%, ROIC 24.9% vs 4.5%

CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the Cloud Software Stocks Theme

These companies are key players in the Cloud Software Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
CTCTConstant Contact, Inc.

Segment breakdown not available.

CRMSalesforce, Inc.
FY 2026
Service Cloud
23.6%$9.8B
Sales Cloud
21.7%$9.0B
Salesforce Platform and Other
21.4%$8.9B
Integration And Analytics
15.0%$6.2B
Marketing and Commerce Cloud
13.1%$5.4B
Professional Services and Other
5.1%$2.1B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000

CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGMSFT

Income & Cash Flow (Last 12 Months)

HUBS leads this category, winning 3 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 879.5x CTCT's $362M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
RevenueTrailing 12 months$362M$42.8B$49.3B$3.3B$318.3B$280.3B
EBITDAEarnings before interest/tax$52M$12.2B$15.5B$207M$192.6B$81.4B
Net IncomeAfter-tax profit$20M$8.0B$13.7B$100M$125.2B$57.0B
Free Cash FlowCash after capex$38M$14.7B$12.6B$712M$72.9B$100.9B
Gross MarginGross profit ÷ Revenue+73.1%+77.6%+61.7%+83.7%+68.3%+60.0%
Operating MarginEBIT ÷ Revenue+7.6%+21.9%+29.3%+1.9%+46.8%+25.9%
Net MarginNet income ÷ Revenue+5.5%+18.7%+27.8%+3.0%+39.3%+20.4%
FCF MarginFCF ÷ Revenue+10.4%+34.2%+25.5%+21.6%+22.9%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year+10.0%+13.3%+12.1%+23.4%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+18.8%+52.2%+18.2%+2.5%+23.4%+16.0%
HUBS leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

JPM leads this category, winning 4 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 93% valuation discount to HUBS's 218.6x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Market CapShares × price$1.0B$135.9B$355.6B$9.6B$2.90T$896.0B
Enterprise ValueMkt cap + debt − cash$929M$145.7B$390.8B$9.2B$2.98T$1.50T
Trailing P/EPrice ÷ TTM EPS72.75x21.27x27.18x218.58x28.65x16.00x
Forward P/EPrice ÷ next-FY EPS est.14.09x25.27x14.35x23.25x14.40x
PEG RatioP/E ÷ EPS growth rate1.74x2.43x1.52x0.90x
EV / EBITDAEnterprise value multiple21.26x11.61x26.39x52.48x18.35x18.36x
Price / SalesMarket cap ÷ Revenue3.08x3.27x7.42x3.07x10.30x3.20x
Price / BookPrice ÷ Book value/share3.98x2.68x10.40x4.84x8.49x2.47x
Price / FCFMarket cap ÷ FCF30.89x9.43x67.15x13.61x40.53x8.88x
JPM leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — CTCT and MSFT each lead in 3 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $5 for HUBS. CTCT carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), CTCT scores 8/9 vs JPM's 5/9, reflecting strong financial health.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
ROE (TTM)Return on equity+7.1%+14.9%+41.1%+5.0%+33.1%+15.9%
ROA (TTM)Return on assets+5.7%+7.8%+13.1%+2.7%+19.2%+1.3%
ROICReturn on invested capital+9.0%+10.1%+15.8%+0.4%+24.9%+4.5%
ROCEReturn on capital employed+7.9%+11.9%+17.3%+0.5%+29.7%+8.9%
Piotroski ScoreFundamental quality 0–9877665
Debt / EquityFinancial leverage0.05x0.29x1.33x0.23x0.33x2.60x
Net DebtTotal debt minus cash-$92M$9.8B$35.2B-$397M$81.9B$599.0B
Cash & Equiv.Liquid assets$104M$7.3B$10.3B$882M$30.2B$343.3B
Total DebtShort + long-term debt$12M$17.2B$45.5B$485M$112.2B$942.4B
Interest CoverageEBIT ÷ Interest expense21.32x10.70x222.86x55.65x0.74x
Evenly matched — CTCT and MSFT each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $3,499 for HUBS. Over the past 12 months, JPM leads with a +21.8% total return vs HUBS's -67.0%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs HUBS's -28.8% — a key indicator of consistent wealth creation.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
YTD ReturnYear-to-date-34.2%+20.3%-50.8%-17.0%-0.5%
1-Year ReturnPast 12 months-37.1%+17.2%-67.0%-17.7%+21.8%
3-Year ReturnCumulative with dividends-20.4%+47.0%-63.9%+20.7%+138.2%
5-Year ReturnCumulative with dividends-31.0%+65.6%-65.0%+56.0%+118.2%
10-Year ReturnCumulative with dividends+108.7%+121.1%+289.3%+727.4%+465.8%
CAGR (3Y)Annualised 3-year return-7.3%+13.7%-28.8%+6.5%+33.6%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than JPM's 0.94 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs HUBS's 32.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Beta (5Y)Sensitivity to S&P 5000.64x-0.20x0.81x0.84x0.94x
52-Week HighHighest price in past year$276.80$84.04$578.51$555.45$337.25
52-Week LowLowest price in past year$161.40$65.35$173.25$356.28$262.71
% of 52W HighCurrent price vs 52-week peak+59.9%+98.3%+32.5%+70.3%+95.1%
RSI (14)Momentum oscillator 0–10052.638.960.640.036.859.1
Avg Volume (50D)Average daily shares traded12.5M12.7M1.8M33.7M7.0M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CRM as "Buy", KO as "Buy", HUBS as "Buy", MSFT as "Buy", JPM as "Buy". Consensus price targets imply 60.2% upside for CRM (target: $266) vs 4.2% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.46% vs MSFT's 0.83%.

MetricCTCT logoCTCTConstant Contact,…CRM logoCRMSalesforce, Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.MSFT logoMSFTMicrosoft Corpora…JPM logoJPMJPMorgan Chase & …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$265.75$86.13$285.14$551.96$339.75
# AnalystsCovering analysts9748478261
Dividend YieldAnnual dividend ÷ price+1.0%+2.5%+0.8%+1.9%
Dividend StreakConsecutive years of raises2562115
Dividend / ShareAnnual DPS$1.66$2.04$3.23$5.95
Buyback YieldShare repurchases ÷ mkt cap+1.6%+9.3%+0.2%+5.2%+0.6%+3.9%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

JPM leads in 2 of 6 categories (Valuation Metrics, Total Returns). KO leads in 2 (Risk & Volatility, Analyst Outlook). 1 tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
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CTCT vs CRM vs KO vs HUBS vs MSFT vs JPM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CTCT or CRM or KO or HUBS or MSFT or JPM a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Salesforce, Inc. (CRM) a "Buy" — based on 97 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CTCT or CRM or KO or HUBS or MSFT or JPM?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus HubSpot, Inc. at 218. 6x. On forward P/E, Salesforce, Inc. is actually cheaper at 14. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CTCT or CRM or KO or HUBS or MSFT or JPM?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -65. 0% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: MSFT returned +727. 4% versus CRM's +108. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CTCT or CRM or KO or HUBS or MSFT or JPM?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus JPMorgan Chase & Co. 's 0. 94β — meaning JPM is approximately -571% more volatile than KO relative to the S&P 500. On balance sheet safety, Constant Contact, Inc. (CTCT) carries a lower debt/equity ratio of 5% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CTCT or CRM or KO or HUBS or MSFT or JPM?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 1. 5% for JPMorgan Chase & Co.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CTCT or CRM or KO or HUBS or MSFT or JPM?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CTCT or CRM or KO or HUBS or MSFT or JPM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Salesforce, Inc. (CRM) trades at 14. 1x forward P/E versus 25. 3x for The Coca-Cola Company — 11. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 60. 2% to $265. 75.

08

Which pays a better dividend — CTCT or CRM or KO or HUBS or MSFT or JPM?

In this comparison, KO (2.

5% yield), JPM (1. 9% yield), CRM (1. 0% yield), MSFT (0. 8% yield) pay a dividend. CTCT, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is CTCT or CRM or KO or HUBS or MSFT or JPM better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CTCT and CRM and KO and HUBS and MSFT and JPM?

These companies operate in different sectors (CTCT (Technology) and CRM (Technology) and KO (Consumer Defensive) and HUBS (Technology) and MSFT (Technology) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CTCT is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock; KO is a large-cap quality compounder stock; HUBS is a small-cap high-growth stock; MSFT is a mega-cap quality compounder stock; JPM is a large-cap deep-value stock. CRM, KO, MSFT, JPM pay a dividend while CTCT, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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