Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in BFH held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | Turtle Creek Asset Management Inc. | 5.0M | $372.6M | +95.0% | 10.816% | 9.50% |
| 2 | BlackRock, Inc. | 4.2M | $316.4M | -6.4% | 9.184% | 0.01% |
| 3 | DIMENSIONAL FUND ADVISORS LP | 3.1M | $231.1M | +0.3% | 6.709% | 0.05% |
| 4 | VANGUARD PORTFOLIO MANAGEMENT LLC | 2.8M | $206.4M | — | 5.992% | 0.01% |
| 5 | VANGUARD CAPITAL MANAGEMENT LLC | 1.9M | $140.0M | — | 4.064% | 0.00% |
| 6 | STATE STREET CORP | 1.8M | $132.2M | -2.9% | 3.837% | 0.00% |
| 7 | AMERICAN CENTURY COMPANIES INC | 1.6M | $122.2M | +6.6% | 3.547% | 0.06% |
| 8 | Allianz Asset Management GmbH | 1.3M | $100.8M | +17.4% | 2.927% | 0.11% |
| 9 | GEODE CAPITAL MANAGEMENT, LLC | 1.2M | $88.8M | +2.2% | 2.576% | 0.01% |
| 10 | FRANKLIN RESOURCES INC | 1.1M | $86.1M | -43.4% | 2.499% | 0.02% |
| 11 | ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 1.1M | $82.6M | -7.4% | 2.399% | 0.04% |
| 12 | HSBC HOLDINGS PLC | 1.0M | $74.7M | — | 2.195% | 0.04% |
| 13 | JACOBS LEVY EQUITY MANAGEMENT, INC | 946K | $70.9M | -8.3% | 2.057% | 0.30% |
| 14 | WELLINGTON MANAGEMENT GROUP LLP | 828K | $62.0M | -5.8% | 1.801% | 0.01% |
| 15 | GOLDMAN SACHS GROUP INC | 753K | $56.4M | -9.7% | 1.637% | 0.01% |
| 16 | NOMURA ASSET MANAGEMENT INTERNATIONAL INC. | 708K | $53.1M | -1.5% | 1.540% | 0.09% |
| 17 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 654K | $49.0M | -3.9% | 1.422% | 0.01% |
| 18 | BANK OF AMERICA CORP /DE/ | 630K | $47.2M | +18.1% | 1.370% | 0.00% |
| 19 | MORGAN STANLEY | 616K | $46.1M | -32.4% | 1.338% | 0.00% |
| 20 | PZENA INVESTMENT MANAGEMENT LLC | 614K | $46.0M | -4.1% | 1.334% | 0.15% |
| 21 | NORTHERN TRUST CORP | 536K | $40.1M | +2.1% | 1.165% | 0.01% |
| 22 | Neuberger Berman Group LLC | 444K | $33.2M | +1.1% | 0.966% | 0.03% |
| 23 | UBS Group AG | 435K | $32.6M | -39.3% | 0.946% | 0.00% |
| 24 | PRINCIPAL FINANCIAL GROUP INC | 397K | $29.7M | +82.3% | 0.862% | 0.02% |
| 25 | Bank of New York Mellon Corp | 386K | $28.9M | -4.3% | 0.839% | 0.01% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). “% of Fund” shows how much of that investor’s total 13F portfolio is invested in BFH — a direct measure of their conviction.
Filings activity in BFH during Q1 2026, grouped by how each filer changed its position.
8 quarters of 13F filings · Δ columns show change vs prior quarter
| Quarter | Inst. Holders | Δ Holders | Ownership % | Δ Ownership | Total 13F Value | Δ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 383 | +3.0% | 71.10% | 0.19 pp | $3.33B | 0.3% |
| Q4 2025 | 372 | +11% | 71.29% | +15.73 pp | $3.34B | +28% |
| Q3 2025 | 334 | +0.6% | 55.56% | 2.36 pp | $2.60B | 4.1% |
| Q2 2025 | 332 | +5.4% | 57.92% | +7.15 pp | $2.71B | +14% |
| Q1 2025 | 315 | 2.2% | 50.77% | 13.80 pp | $2.38B | 21% |
| Q4 2024 | 322 | +0.9% | 64.57% | +14.56 pp | $3.02B | +29% |
| Q3 2024 | 319 | +12% | 50.01% | +1.35 pp | $2.34B | +2.8% |
| Q2 2024 | 286 | — | 48.66% | — | $2.28B | — |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Δ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying BFH stock.
Based on Q1 2026 13F filings, institutional ownership of Bread Financial Holdings, Inc. stands at 71.1%, held across 383 reporting institutions.
Turtle Creek Asset Management Inc. is the largest reported institutional holder of BFH, with approximately 4,975,507 shares worth $0.37B as of Q1 2026.
No marquee "smart money" managers (Berkshire, Burry, ARK, Tiger Global, Pershing Square, Baupost, etc.) currently appear among the top 25 institutional holders of BFH.
Our composite Smart Money Score for BFH is 38 out of 100 (Bearish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
64 institutions opened new positions in BFH during Q1 2026, while 53 fully exited. 192 added to existing positions and 126 trimmed.
BFH institutional ownership fell by 0.19 percentage points quarter-over-quarter, with a net change of +11 holders.
The top 10 institutions account for 54.0% of all reported 13F value in BFH, and the top 25 account for 76.6%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.