Marriott International, Inc. (MAR) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$354.52
Price Target
$372.50
Target Range
$343.00 — $400.00
Analyst Rating
Hold
Forward P/E30.6x
Trailing P/E37.4x
Forward PEG—
Implied Growth+21.0%
Median Target$370.50
Analyst Spread15.3%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$343
-3.2%
Consensus
$373
+5.1%
Bull Case
$400
+12.8%
Valuation Model TargetsConfidence: 59/100
Bear$54
Base$481
Bull$841
MAR Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Marriott International, Inc. (MAR) has a Wall Street consensus price target of $372.50, based on estimates from 52 covering analysts. With the stock currently trading at $354.52, this represents a potential upside of +5.1%. The company has a market capitalization of $93.94B.
Analyst price targets range from a low of $343.00 to a high of $400.00, representing a 15% spread in expectations. The median target of $370.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 23 analysts rating the stock as a Buy or Strong Buy,28 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, MAR trades at a trailing P/E of 37.4x and forward P/E of 30.6x. Analysts expect EPS to grow +21.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $481.09, with bear and bull scenarios of $54.06 and $840.63 respectively. Model confidence stands at 59/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+12.1%
Avg Forward P/E32.2x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 HLTHilton Worldwide Holdings Inc. | $71.2B | $312.77 | $338.45 | +8.2% | Buy | 34.5x | 49 |
 IHGInterContinental Hotels Group PLC | $21.3B | $141.85 | $150.67 | +6.2% | Buy | 25.1x | 23 |
 HHyatt Hotels Corporation | $15.5B | $161.98 | $190.80 | +17.8% | Hold | 50.3x | 49 |
 WHWyndham Hotels & Resorts, Inc. | $6.0B | $80.38 | $98.13 | +22.1% | Buy | 16.7x | 22 |
 CHHChoice Hotels International, Inc. | $4.7B | $102.72 | $109.38 | +6.5% | Hold | 14.4x | 28 |
 VACMarriott Vacations Worldwide Corporation | $2.5B | $73.72 | $82.20 | +11.5% | Buy | 9.9x | 18 |
 TNLTravel + Leisure Co. | $3.9B | $63.00 | $84.89 | +34.7% | Buy | 8.5x | 15 |
 HGVHilton Grand Vacations Inc. | $3.8B | $46.48 | $50.40 | +8.4% | Hold | 10.9x | 16 |
 SHOSunstone Hotel Investors, Inc. | $1.9B | $10.02 | $10.50 | +4.8% | Hold | 127.0x | 28 |
 PKPark Hotels & Resorts Inc. | $2.3B | $11.37 | $11.50 | +1.1% | Hold | 24.8x | 25 |
Upside Potential Comparison
TNLWHHVACHGVHLTCHHIHGFull MAR Stock Analysis
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Start ComparisonMAR — Frequently Asked Questions
Quick answers to the most common questions about buying MAR stock.
What is the MAR stock price target for 2026?
The consensus price target for MAR is $372.5, close to the current price of $354.52 (5.1% implied move). Based on 52 analyst estimates, the stock appears fairly valued near current levels.
Is MAR a buy, sell, or hold?
MAR has a consensus rating of "Hold" based on 52 Wall Street analysts. The rating breakdown is mixed, with 28 Hold ratings making up the largest segment. The consensus 12-month price target of $372.5 implies 5.1% upside from current levels.
Is MAR stock overvalued or undervalued?
MAR trades at a forward P/E of 30.6072x, representing a moderate valuation. With analysts targeting $372.5 (5.1% implied move), the stock appears reasonably valued with upside.
How high can MAR stock go?
The most bullish Wall Street analyst has a price target of $400 for MAR, while the most conservative target is $343. The consensus of $372.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $841 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover MAR stock?
MAR is heavily covered by Wall Street, with 52 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 23 have Buy ratings, 28 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the MAR stock forecast?
The 12-month MAR stock forecast based on 52 Wall Street analysts shows a consensus price target of $372.5, with estimates ranging from $343 (bear case) to $400 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $481, with bear/bull scenarios of $54/$841.
What is MAR's fair value based on fundamentals?
Our quantitative valuation model calculates MAR's fair value at $481 (base case), with a bear case of $54 and bull case of $841. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 59/100.
What is MAR's forward P/E ratio?
MAR trades at a forward P/E ratio of 30.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 37.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy MAR stock?
MAR appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $372.5 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do MAR price targets vary so much?
MAR analyst price targets range from $343 to $400, a 15% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $372.5 consensus represents the middle ground. Our model's $54-$841 range provides an independent fundamental perspective.