DG trades 10.6% below Wall Street's consensus target of $135.64.
Last 12 months price action with 12-month analyst target path
The base valuation assumes DG achieves its forward estimates and maintains a stable P/E multiple of 15.5x. This scenario reflects the blended consensus of 52 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, Dollar General Corporation (DG) has a Wall Street consensus price target of $135.64, based on estimates from 52 covering analysts. With the stock currently trading at $122.62, this represents a potential upside of +10.6%. The company has a market capitalization of $27.05B.
Analyst price targets range from a low of $110.00 to a high of $160.00, representing a 37% spread in expectations. The median target of $140.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 27 analysts rating the stock as a Buy or Strong Buy,22 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, DG trades at a trailing P/E of 17.9x and forward P/E of 15.5x. Analysts expect EPS to grow +2.7% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $133.13, with bear and bull scenarios of $83.87 and $175.41 respectively. Model confidence stands at 69/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 DLTRDollar Tree, Inc. | $22.1B | $115.04 | $139.64 | +21.4% | Buy | 14.6x | 49 |
 FIVEFive Below, Inc. | $12.8B | $232.28 | $298.60 | +28.6% | Buy | 36.4x | 50 |
 WMTWalmart Inc. | $877.8B | $110.12 | $128.84 | +17.0% | Buy | 38.1x | 66 |
 TGTTarget Corporation | $72.2B | $159.02 | $166.10 | +4.5% | Buy | 15.8x | 60 |
 COSTCostco Wholesale Corporation | $398.9B | $899.41 | $1101.78 | +22.5% | Buy | 43.8x | 59 |
 KRThe Kroger Co. | $36.1B | $58.56 | $69.64 | +18.9% | Buy | 11.3x | 44 |
 GOGrocery Outlet Holding Corp. | $1.1B | $11.49 | $10.80 | -6.0% | Hold | 21.0x | 23 |
 OLLIOllie's Bargain Outlet Holdings, Inc. | $5.0B | $82.48 | $100.80 | +22.2% | Buy | 21.3x | 28 |
 PGThe Procter & Gamble Company | $345.1B | $148.22 | $157.78 | +6.4% | Buy | 21.2x | 53 |
 KHCThe Kraft Heinz Company | $28.5B | $24.00 | $23.78 | -0.9% | Hold | 11.7x | 35 |
Quick answers to the most common questions about buying DG stock.
Dollar General Corporation (DG) has a consensus 12-month price target of $135.64, implying 10.6% upside from $122.62. The 52 analysts covering DG see moderate appreciation potential.
DG has a consensus rating of "Buy" based on 52 Wall Street analysts. The rating breakdown is predominantly bullish, with 27 Buy/Strong Buy ratings. The consensus 12-month price target of $135.64 implies 10.6% upside from current levels.
With a forward P/E of 15.5207x, DG trades at a relatively low valuation. The consensus target of $135.64 implies 10.6% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $160 for DG, while the most conservative target is $110. The consensus of $135.64 represents the median expectation. Our quantitative valuation model projects a bull case target of $175 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
DG is heavily covered by Wall Street, with 52 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 26 have Buy ratings, 22 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month DG stock forecast based on 52 Wall Street analysts shows a consensus price target of $135.64, with estimates ranging from $110 (bear case) to $160 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $133, with bear/bull scenarios of $84/$175.
Our quantitative valuation model calculates DG's fair value at $133 (base case), with a bear case of $84 and bull case of $175. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 69/100.
DG trades at a forward P/E ratio of 15.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 17.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on DG, with a "Buy" consensus rating and $135.64 price target (10.6% upside). 27 of 52 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
DG analyst price targets range from $110 to $160, a 37% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $135.64 consensus represents the middle ground. Our model's $84-$175 range provides an independent fundamental perspective.
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