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Dollar General Corporation (DG) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026

Current Price
$156.26
Market reference
Price Target
$143.17
-8.4% Upside
Target Range
$111.00 — $170.00
Wide divergence
Analyst Rating
Buy
50 analysts
Forward P/E24.0x
Trailing P/E30.6x
Forward PEG—
Implied Growth+12.8%
Median Target$140.00
Analyst Spread41.2%

DG trades 8.4% above the consensus target of $143.17. Current price reflects optimism beyond analyst expectations.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$156.26
Consensus$143.17
High$170.00
Low$111.00
Model$223.01
Bear Case
$111
-29.0%
Consensus
$143
-8.4%
Bull Case
$170
+8.8%
Valuation Model TargetsConfidence: 71/100
Bear$165
Base$223
Bull$555

Analyst Ratings Distribution

Breakdown of 50 published analyst recommendations for DG

40% hold / mixed conviction
+25
BearishBullish
Weighted analyst sentiment score based on 50 ratings
ConsensusBuy
Coverage50 Analysts
Net Score+25
Bull / Bear54% / 6%
Strong Buy12%
Buy2652%
Hold2040%
Sell36%
Strong Sell00%
Strong Buy
12%
Buy
2652%
Hold
2040%
Sell
36%
Strong Sell
00%
Recommendation Mix54% Buy · 40% Hold · 6% Sell
Buy (27)Hold (20)Sell (3)

DG Price Target Analysis

Updated March 2, 2026

As of March 2, 2026, Dollar General Corporation (DG) has a Wall Street consensus price target of $143.17, based on estimates from 50 covering analysts. With the stock currently trading at $156.26, this represents a potential downside of -8.4%. The company has a market capitalization of $34.37B.

Analyst price targets range from a low of $111.00 to a high of $170.00, representing a 41% spread in expectations. The median target of $140.00 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 27 analysts rating the stock as a Buy or Strong Buy,20 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.

From a valuation perspective, DG trades at a trailing P/E of 30.6x and forward P/E of 24.0x. Analysts expect EPS to grow +12.8% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $223.01, with bear and bull scenarios of $165.34 and $555.24 respectively. Model confidence stands at 71/100, indicating high predictability in the company's fundamentals.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+4.8%
Avg Forward P/E23.0x
Peers with Coverage3 / 3
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
DGDollar General Corporation
$34.4B$156.26$143.17-8.4%Buy24.0x50
DLTRDollar Tree, Inc.$25.4B$126.48$127.22+0.6%Buy22.0x47
TBBBBBB Foods Inc.$2.3B$36.45$44.50+22.1%Buy—7

Upside Potential Comparison

TBBB
+22.1%
DLTR
+0.6%
DG
-8.4%

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Frequently Asked Questions

What is the DG stock price target for 2026?

Wall Street's consensus price target for DG is $143.17, -8.4% from its current price of $156.26. The below-market target from 50 analysts suggests limited near-term appreciation.

Is DG a buy, sell, or hold?

DG has a consensus rating of "Buy" based on 50 Wall Street analysts. The rating breakdown is predominantly bullish, with 27 Buy/Strong Buy ratings. The consensus 12-month price target of $143.17 implies -8.4% downside from current levels.

Is DG stock overvalued or undervalued?

DG trades at a forward P/E of 23.971x, representing a moderate valuation. With analysts targeting $143.17 (-8.4% implied move), the stock appears close to fair value.

How high can DG stock go?

The most bullish Wall Street analyst has a price target of $170 for DG, while the most conservative target is $111. The consensus of $143.17 represents the median expectation. Our quantitative valuation model projects a bull case target of $555 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover DG stock?

DG is heavily covered by Wall Street, with 50 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 26 have Buy ratings, 20 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the DG stock forecast?

The 12-month DG stock forecast based on 50 Wall Street analysts shows a consensus price target of $143.17, with estimates ranging from $111 (bear case) to $170 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $223, with bear/bull scenarios of $165/$555.

What is DG's fair value based on fundamentals?

Our quantitative valuation model calculates DG's fair value at $223 (base case), with a bear case of $165 and bull case of $555. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 71/100.

What is DG's forward P/E ratio?

DG trades at a forward P/E ratio of 24.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 30.6x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy DG stock?

Analysts are cautious on DG, with 3 Sell ratings and a price target of $143.17 (-8.4% from current price). The "Buy" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do DG price targets vary so much?

DG analyst price targets range from $111 to $170, a 41% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $143.17 consensus represents the middle ground. Our model's $165-$555 range provides an independent fundamental perspective.

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