Bull case
The bull case prices F at 4x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where F stock could go
The bull case prices F at 4x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
At 3x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 7x multiple contraction could push F down roughly 80% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Ford Motor Company is a global automotive manufacturer that designs, builds, and sells Ford trucks, SUVs, commercial vehicles, and Lincoln luxury cars. It generates revenue primarily through vehicle sales (~90% of revenue) and its Ford Credit financing arm (~10%), which provides loans and leases to customers and dealers. The company's competitive advantage lies in its iconic brand recognition—particularly in trucks and commercial vehicles—and its extensive global manufacturing and dealer network.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.37/$0.33 | +11.9% | $50.2B/$45.8B | +9.6% |
| Q4 2025 | $0.45/$0.35 | +27.2% | $50.5B/$47.0B | +7.4% |
| Q1 2026 | $0.13/$0.18 | -27.5% | $45.9B/$43.6B | +5.3% |
| Q2 2026 | $0.66/$0.18 | +260.9% | $43.3B/$42.7B | +1.4% |
F beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $12 — implies -11.5% from today's price.
| Metric | F | S&P 500 | Consumer Cyclical | 5Y Avg F |
|---|---|---|---|---|
| Forward PE | 8.4x | 18.8x-55% | 16.3x-48% | — |
| Trailing PE | -6.8x | 24.4x-128% | 21.2x-132% | 7.6x-190% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 23.4x | 15.2x+54% | 12.2x+92% | 17.0x+37% |
| Price/FCF | 4.4x | 20.7x-79% | 15.6x-72% | 6.6x-33% |
| Price/Sales | 0.3x | 3.1x-90% | 0.7x-58% | 0.3x-13% |
| Dividend Yield | 5.35% | 1.91% | 2.17% | 5.70% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolF returns 5.4% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~12.1 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
Ford's dividend viability is under scrutiny due to shifting market dynamics, strategic realignments, and financial pressures.
The market is skeptical about Ford's ability to convert solid demand into credible 2026 earnings, requiring operational proof.
Investors are shifting focus from EV narratives to tangible operating performance, posing a challenge for Ford's EV strategy.
Despite a slight increase in U.S. market share, Ford faces intense competition and margin pressures.
Questions remain about Ford's capital allocation strategy amid financial and strategic uncertainties.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
Bullish sentiment is driven by Ford's growing electric vehicle options, including models like the Mustang Mach-E and Escape Hybrid.
Ford's trailing P/E of 11.81 and forward P/E of 9.74 suggest the stock is undervalued relative to earnings potential.
Ford Energy's 5-year deal with EDF for up to 4 GWh/year of battery storage signals diversification into grid-scale energy solutions.
Top holder Vanguard Group's 8% stake reflects institutional confidence in Ford's long-term strategy.
Ford's investment in hybrid & electric vehicle technology positions it competitively in the transitioning auto market.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
F F Ford Motor Company | $55.0B | 8.4x | +2.0% | -3.2% | Hold | +5.1% |
GM GM General Motors Company | $71.5B | 6.2x | +1.7% | 1.4% | Buy | +18.3% |
STL STLA Stellantis N.V. | $18.4B | 8.6x | +4.9% | -6.2% | Hold | +66.6% |
TM TM Toyota Motor Corporation | $226.7B | 0.1x | +8.2% | 7.6% | Hold | +3.1% |
HMC HMC Honda Motor Co., Ltd. | $34.1B | 0.1x | +6.7% | -2.0% | Hold | +20.0% |
TSL TSLA Tesla, Inc. | $1.50T | 212.2x | +8.2% | 4.0% | Hold | +12.5% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
F returns 5.4% total yield, led by a 5.35% dividend.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $0.30 | — | — | — |
| 2025 | $0.75 | -3.8% | 0.0% | 5.7% |
| 2024 | $0.78 | -37.6% | 1.1% | 8.9% |
| 2023 | $1.25 | +150.0% | 0.7% | 10.8% |
| 2022 | $0.50 | +400.0% | 1.0% | 5.3% |
Common questions answered from live analyst data and company financials.
Ford Motor Company (F) is rated Hold by Wall Street analysts as of 2026. Of 46 analysts covering the stock, 16 rate it Buy or Strong Buy, 24 rate it Hold, and 6 rate it Sell or Strong Sell. The consensus 12-month price target is $15, implying +5.1% from the current price of $14. The bear case scenario is $3 and the bull case is $6.
The Wall Street consensus price target for F is $15 based on 46 analyst estimates. The high-end target is $17 (+21.1% from today), and the low-end target is $13 (-8.8%). The base case model target is $5.
F trades at 8.4x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals slightly expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for F in 2026 are: (1) Dividend sustainability — Ford's dividend viability is under scrutiny due to shifting market dynamics, strategic realignments, and financial pressures. (2) Profit credibility — The market is skeptical about Ford's ability to convert solid demand into credible 2026 earnings, requiring operational proof. (3) EV strategy execution — Investors are shifting focus from EV narratives to tangible operating performance, posing a challenge for Ford's EV strategy. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates F will report consensus revenue of $193.7B (+2.0% year-over-year) and EPS of $-0.08 (+94.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $198.3B in revenue.
Ford Motor Company is expected to report its next earnings on approximately 2026-07-29. Consensus expects EPS of $0.35 and revenue of $48.7B. Over recent quarters, F has beaten EPS estimates 75% of the time.
Ford Motor Company (F) generated $11.9B in free cash flow over the trailing twelve months — a free cash flow margin of 6.3%. F returns capital to shareholders through dividends (5.4% yield) and share repurchases ($0 TTM).