Bull case
The bull case requires both strong earnings delivery and the market pricing F more generously than it does today.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where F stock could go
The bull case requires both strong earnings delivery and the market pricing F more generously than it does today.
The base case reflects analyst consensus expectations — steady delivery without requiring a major catalyst or re-rating.
The bear case reflects a scenario where earnings shortfalls or multiple compression combine to materially reduce the stock from its current level.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Ford Motor Company is a global automotive manufacturer that designs, builds, and sells Ford trucks, SUVs, commercial vehicles, and Lincoln luxury cars. It generates revenue primarily through vehicle sales (~90% of revenue) and its Ford Credit financing arm (~10%), which provides loans and leases to customers and dealers. The company's competitive advantage lies in its iconic brand recognition—particularly in trucks and commercial vehicles—and its extensive global manufacturing and dealer network.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.37/$0.33 | +11.9% | $50.2B/$45.8B | +9.6% |
| Q4 2025 | $0.45/$0.35 | +27.2% | $50.5B/$47.0B | +7.4% |
| Q1 2026 | $0.13/$0.18 | -27.5% | $45.9B/$43.6B | +5.3% |
| Q2 2026 | $0.66/$0.18 | +260.9% | $43.3B/$42.7B | +1.4% |
F beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $68 — implies +472.5% from today's price.
| Metric | F | S&P 500 | Consumer Cyclical | 5Y Avg F |
|---|---|---|---|---|
| Forward PE | 7.4x | 19.1x-61% | 15.1x-51% | — |
| Trailing PE | -5.7x | 25.1x-123% | 19.3x-129% | 7.6x-175% |
| PEG Ratio | — | 1.72x | 0.91x | — |
| EV/EBITDA | 22.3x | 15.2x+46% | 11.3x+97% | 17.0x+31% |
| Price/FCF | 3.7x | 21.1x-83% | 14.6x-75% | 6.6x-44% |
| Price/Sales | 0.2x | 3.1x-92% | 0.7x-66% | 0.3x-27% |
| Dividend Yield | 6.43% | 1.87% | 2.23% | 5.70% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolF returns 6.4% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~12.1 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 11, 2026
Ford is investing heavily in electric and autonomous vehicle development, facing high upfront capital outlays and uncertain consumer adoption rates. Supply‑chain bottlenecks and cybersecurity threats add further risk to the transition, potentially delaying product launches and eroding margins.
The company’s high debt‑to‑equity ratio, rising credit allowances, and short‑term borrowing expose it to market volatility and interest‑rate swings. Profitability is under pressure, with Ford Credit’s earnings threatened by declining residual values of off‑lease EVs.
Ford’s global supply chain is vulnerable to natural disasters, geopolitical events, and supplier insolvency. Recent fires at Novelis and shortages of critical components such as memory chips have already disrupted production and increased costs, especially under aluminum tariffs.
Compliance with evolving safety, emissions, and fuel‑economy regulations requires ongoing R&D investment. Product‑defect lawsuits and recall liabilities pose additional legal and financial risks.
Global economic conditions, including GDP growth and consumer confidence, directly influence demand. Trade disputes, such as aluminum tariffs, can raise input costs and compress profitability.
The automotive sector faces intense competition from legacy automakers and new entrants. Shifting consumer preferences toward SUVs, trucks, and environmentally friendly vehicles intensify market pressure on Ford’s product portfolio.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 11, 2026
Ford is doubling down on its highly profitable truck segment (Ford Blue) and commercial vehicles (Ford Pro). Ford Pro boasts strong revenue and EBIT margins above 10%, with growing software and services subscriptions that create a sticky, recurring revenue stream.
Ford has guided for adjusted EBIT of $8 billion to $10 billion in 2026, a significant improvement from previous years. This is supported by expected lower tariff costs and industrial improvements.
Despite challenges in the EV market, demand for Ford’s internal combustion engine (ICE) vehicles, especially trucks, remains robust and contributes significantly to profitability.
The company anticipates growth in software and services, which are higher‑margin and more profitable than traditional vehicle sales, indicating potential for margin expansion.
Ford’s decision to reduce unprofitable EV investments and focus on its strengths demonstrates a pragmatic approach that could improve returns and streamline execution.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
F F Ford Motor Company | $45.8B | 7.4x | +2.5% | -3.2% | Hold | +19.5% |
GM GM General Motors Company | $68.7B | 6.0x | +1.7% | 1.4% | Buy | +20.5% |
STL STLA Stellantis N.V. | $20.9B | 9.4x | +2.8% | -6.2% | Hold | +49.4% |
TM TM Toyota Motor Corporation | $247.6B | 0.1x | +9.0% | 9.4% | Hold | -5.6% |
HMC HMC Honda Motor Co., Ltd. | $31.3B | — | +7.7% | 2.3% | Hold | +30.4% |
TSL TSLA Tesla, Inc. | $1.46T | 201.3x | +5.0% | 4.0% | Hold | +15.7% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
F returns 6.4% total yield, led by a 6.43% dividend.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $0.30 | — | — | — |
| 2025 | $0.75 | -3.8% | 0.0% | 5.7% |
| 2024 | $0.78 | -37.6% | 1.1% | 8.9% |
| 2023 | $1.25 | +150.0% | 0.7% | 10.8% |
| 2022 | $0.50 | +400.0% | 1.0% | 5.3% |
Common questions answered from live analyst data and company financials.
Ford Motor Company (F) is rated Hold by Wall Street analysts as of 2026. Of 46 analysts covering the stock, 16 rate it Buy or Strong Buy, 24 rate it Hold, and 6 rate it Sell or Strong Sell. The consensus 12-month price target is $14, implying +19.5% from the current price of $12.
The Wall Street consensus price target for F is $14 based on 46 analyst estimates. The high-end target is $16 (+36.9% from today), and the low-end target is $13 (+9.5%).
F trades at 7.4x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals significantly undervalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for F in 2026 are: (1) EV & Autonomous Transition — Ford is investing heavily in electric and autonomous vehicle development, facing high upfront capital outlays and uncertain consumer adoption rates. (2) Financial Stability & Debt — The company’s high debt‑to‑equity ratio, rising credit allowances, and short‑term borrowing expose it to market volatility and interest‑rate swings. (3) Supply Chain & Production Disruptions — Ford’s global supply chain is vulnerable to natural disasters, geopolitical events, and supplier insolvency. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates F will report consensus revenue of $194.7B (+2.5% year-over-year) and EPS of $-0.17 (+88.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $201.5B in revenue.
A confirmed upcoming earnings date for F is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
Ford Motor Company (F) generated $11.9B in free cash flow over the trailing twelve months — a free cash flow margin of 6.3%. F returns capital to shareholders through dividends (6.4% yield) and share repurchases ($0 TTM).