FirstCash Holdings, Inc (FCFS) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$226.38
Price Target
$252.00
Target Range
$252.00 — $252.00
Analyst Rating
Hold
Forward P/E21.0x
Trailing P/E30.5x
Forward PEG0.89
Implied Growth+34.4%
Median Target$252.00
Analyst Spread0.0%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$252
+11.3%
Consensus
$252
+11.3%
Bull Case
$252
+11.3%
Valuation Model TargetsConfidence: 62/100
Bear$166
Base$269
Bull$373
FCFS Price Target Analysis
Updated May 7, 2026As of May 7, 2026, FirstCash Holdings, Inc (FCFS) has a Wall Street consensus price target of $252.00, based on estimates from 19 covering analysts. With the stock currently trading at $226.38, this represents a potential upside of +11.3%. The company has a market capitalization of $9.99B.
Analyst price targets range from a low of $252.00 to a high of $252.00, representing a 0% spread in expectations. The median target of $252.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 9 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, FCFS trades at a trailing P/E of 30.5x and forward P/E of 21.0x. The forward PEG ratio of 0.89 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +34.4% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $269.39, with bear and bull scenarios of $165.63 and $373.42 respectively. Model confidence stands at 62/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+16.4%
Avg Forward P/E13.3x
Peers with Coverage8 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 EZPWEZCORP, Inc. | $2.0B | $33.44 | $27.25 | -18.5% | Buy | 18.7x | 15 |
 WRLDWorld Acceptance Corporation | $751M | $149.09 | — | — | Hold | 21.1x | 10 |
 RMRegional Management Corp. | $329M | $34.97 | — | — | Hold | 6.3x | 15 |
 ENVAEnova International, Inc. | $4.3B | $172.57 | $199.50 | +15.6% | Buy | 10.5x | 10 |
 VVisa Inc. | $611.6B | $318.80 | $362.45 | +13.7% | Buy | 24.4x | 61 |
 MAMastercard Incorporated | $435.4B | $491.89 | $656.87 | +33.5% | Buy | 25.1x | 64 |
 WUThe Western Union Company | $2.8B | $8.98 | $9.00 | +0.2% | Hold | 5.1x | 48 |
 EVTCEVERTEC, Inc. | $1.7B | $28.16 | $37.00 | +31.4% | Buy | 7.2x | 18 |
 SLMSLM Corporation | $4.5B | $22.53 | $29.50 | +30.9% | Buy | 7.2x | 25 |
 OMFOneMain Holdings, Inc. | $6.5B | $55.90 | $69.71 | +24.7% | Buy | 7.6x | 31 |
Upside Potential Comparison
MAEVTCSLMOMFENVAVWUEZPWFull FCFS Stock Analysis
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Start ComparisonFCFS — Frequently Asked Questions
Quick answers to the most common questions about buying FCFS stock.
What is the FCFS stock price target for 2026?
FirstCash Holdings, Inc (FCFS) has a consensus 12-month price target of $252, implying 11.3% upside from $226.38. The 19 analysts covering FCFS see moderate appreciation potential.
Is FCFS a buy, sell, or hold?
FCFS has a consensus rating of "Hold" based on 19 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $252 implies 11.3% upside from current levels.
Is FCFS stock overvalued or undervalued?
FCFS trades at a forward P/E of 21.0252x, representing a moderate valuation. With analysts targeting $252 (11.3% implied move), the stock appears reasonably valued with upside.
How high can FCFS stock go?
The most bullish Wall Street analyst has a price target of $252 for FCFS, while the most conservative target is $252. The consensus of $252 represents the median expectation. Our quantitative valuation model projects a bull case target of $373 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover FCFS stock?
FCFS is well covered by analysts, with 19 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 9 have Buy ratings, 10 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the FCFS stock forecast?
The 12-month FCFS stock forecast based on 19 Wall Street analysts shows a consensus price target of $252, with estimates ranging from $252 (bear case) to $252 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $269, with bear/bull scenarios of $166/$373.
What is FCFS's fair value based on fundamentals?
Our quantitative valuation model calculates FCFS's fair value at $269 (base case), with a bear case of $166 and bull case of $373. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 62/100.
What is FCFS's forward P/E ratio?
FCFS trades at a forward P/E ratio of 21.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 30.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy FCFS stock?
Wall Street analysts are optimistic on FCFS, with a "Hold" consensus rating and $252 price target (11.3% upside). 9 of 19 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do FCFS price targets vary so much?
FCFS analyst price targets range from $252 to $252, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $252 consensus represents the middle ground. Our model's $166-$373 range provides an independent fundamental perspective.