Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, FirstCash Holdings, Inc (FCFS) has a Wall Street consensus price target of $217.00, based on estimates from 19 covering analysts. With the stock currently trading at $192.79, this represents a potential upside of +12.6%. The company has a market capitalization of $8.48B.
Analyst price targets range from a low of $217.00 to a high of $217.00, representing a 0% spread in expectations. The median target of $217.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 9 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, FCFS trades at a trailing P/E of 26.0x and forward P/E of 18.6x. The forward PEG ratio of 0.79 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +50.2% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $227.31, with bear and bull scenarios of $139.82 and $315.21 respectively. Model confidence stands at 62/100, reflecting moderate uncertainty in projections.
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Start ComparisonFirstCash Holdings, Inc (FCFS) has a consensus 12-month price target of $217, implying 12.6% upside from $192.79. The 19 analysts covering FCFS see moderate appreciation potential.
FCFS has a consensus rating of "Hold" based on 19 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $217 implies 12.6% upside from current levels.
With a forward P/E of 18.6397x, FCFS trades at a relatively low valuation. The consensus target of $217 implies 12.6% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $217 for FCFS, while the most conservative target is $217. The consensus of $217 represents the median expectation. Our quantitative valuation model projects a bull case target of $315 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
FCFS is well covered by analysts, with 19 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 9 have Buy ratings, 10 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month FCFS stock forecast based on 19 Wall Street analysts shows a consensus price target of $217, with estimates ranging from $217 (bear case) to $217 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $227, with bear/bull scenarios of $140/$315.
Our quantitative valuation model calculates FCFS's fair value at $227 (base case), with a bear case of $140 and bull case of $315. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 62/100.
FCFS trades at a forward P/E ratio of 18.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 26.0x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on FCFS, with a "Hold" consensus rating and $217 price target (12.6% upside). 9 of 19 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
FCFS analyst price targets range from $217 to $217, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $217 consensus represents the middle ground. Our model's $140-$315 range provides an independent fundamental perspective.