WU trades 12.2% below Wall Street's consensus target of $6.83.
Last 12 months price action with 12-month analyst target path
The base valuation assumes WU achieves its forward estimates and maintains a stable P/E multiple of 4.7x. This scenario reflects the blended consensus of 49 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, The Western Union Company (WU) has a Wall Street consensus price target of $6.83, based on estimates from 49 covering analysts. With the stock currently trading at $6.09, this represents a potential upside of +12.2%. The company has a market capitalization of $1.90B.
Analyst price targets range from a low of $6.00 to a high of $8.00, representing a 29% spread in expectations. The median target of $6.50 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 6 analysts rating the stock as a Buy or Strong Buy,28 rating it Hold, and 15 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, WU trades at a trailing P/E of 4.0x and forward P/E of 4.7x. Analysts expect EPS to grow +2.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $13.05, with bear and bull scenarios of $8.22 and $17.19 respectively. Model confidence stands at 50/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 IMXIInternational Money Express, Inc. | $344M | $11.43 | $27.00 | +136.2% | Hold | 13.9x | 13 |
 PYPLPayPal Holdings, Inc. | $46.3B | $52.51 | $55.88 | +6.4% | Hold | 9.7x | 70 |
 VVisa Inc. | $675.0B | $361.52 | $422.24 | +16.8% | Buy | 27.3x | 62 |
 MAMastercard Incorporated | $494.7B | $559.92 | $666.67 | +19.1% | Buy | 28.1x | 65 |
 FISFidelity National Information Services, Inc. | $17.9B | $34.67 | $48.42 | +39.7% | Buy | 5.6x | 37 |
 FISVFiserv, Inc. | $24.5B | $45.95 | $62.46 | +35.9% | Buy | 6.3x | 61 |
 WEXWEX Inc. | $6.3B | $184.54 | $190.57 | +3.3% | Hold | 9.2x | 32 |
 EEFTEuronet Worldwide, Inc. | $2.5B | $64.64 | $83.00 | +28.4% | Buy | 6.0x | 23 |
 GPNGlobal Payments Inc. | $20.9B | $84.00 | $99.43 | +18.4% | Buy | 6.2x | 63 |
 JKHYJack Henry & Associates, Inc. | $10.5B | $148.33 | $187.91 | +26.7% | Buy | 21.7x | 24 |
Quick answers to the most common questions about buying WU stock.
The Western Union Company (WU) has a consensus 12-month price target of $6.83, implying 12.2% upside from $6.09. The 49 analysts covering WU see moderate appreciation potential.
WU has a consensus rating of "Hold" based on 49 Wall Street analysts. The rating breakdown is leaning bearish, with 15 Sell/Strong Sell ratings. The consensus 12-month price target of $6.83 implies 12.2% upside from current levels.
With a forward P/E of 4.7085x, WU trades at a relatively low valuation. The consensus target of $6.83 implies 12.2% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $8 for WU, while the most conservative target is $6. The consensus of $6.83 represents the median expectation. Our quantitative valuation model projects a bull case target of $17 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
WU is heavily covered by Wall Street, with 49 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 28 recommend Hold, and 15 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month WU stock forecast based on 49 Wall Street analysts shows a consensus price target of $6.83, with estimates ranging from $6 (bear case) to $8 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $13, with bear/bull scenarios of $8/$17.
Our quantitative valuation model calculates WU's fair value at $13 (base case), with a bear case of $8 and bull case of $17. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 50/100.
WU trades at a forward P/E ratio of 4.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 4.0x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on WU, with a "Hold" consensus rating and $6.83 price target (12.2% upside). 6 of 49 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
WU analyst price targets range from $6 to $8, a 29% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $6.83 consensus represents the middle ground. Our model's $8-$17 range provides an independent fundamental perspective.
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