Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of February 28, 2026, Alphabet Inc. (GOOG) has a Wall Street consensus price target of $356.91, based on estimates from 79 covering analysts. With the stock currently trading at $311.43, this represents a potential upside of +14.6%. The company has a market capitalization of $1.69T.
Analyst price targets range from a low of $279.00 to a high of $420.00, representing a 40% spread in expectations. The median target of $362.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 69 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, GOOG trades at a trailing P/E of 28.8x and forward P/E of 27.2x. The forward PEG ratio of 0.91 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +5.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $405.56, with bear and bull scenarios of $206.38 and $477.11 respectively. Model confidence stands at 85/100, indicating high predictability in the company's fundamentals.
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Start ComparisonAlphabet Inc. (GOOG) has a consensus 12-month price target of $356.91, implying 14.6% upside from $311.43. The 79 analysts covering GOOG see moderate appreciation potential.
GOOG has a consensus rating of "Buy" based on 79 Wall Street analysts. The rating breakdown is predominantly bullish, with 69 Buy/Strong Buy ratings. The consensus 12-month price target of $356.91 implies 14.6% upside from current levels.
GOOG trades at a forward P/E of 27.2353x, representing a moderate valuation. With analysts targeting $356.91 (14.6% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $420 for GOOG, while the most conservative target is $279. The consensus of $356.91 represents the median expectation. Our quantitative valuation model projects a bull case target of $477 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
GOOG is heavily covered by Wall Street, with 79 analysts providing price targets and ratings. Of these, 3 have Strong Buy ratings, 66 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month GOOG stock forecast based on 79 Wall Street analysts shows a consensus price target of $356.91, with estimates ranging from $279 (bear case) to $420 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $406, with bear/bull scenarios of $206/$477.
Our quantitative valuation model calculates GOOG's fair value at $406 (base case), with a bear case of $206 and bull case of $477. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 85/100.
GOOG trades at a forward P/E ratio of 27.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 28.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on GOOG, with a "Buy" consensus rating and $356.91 price target (14.6% upside). 69 of 79 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
GOOG analyst price targets range from $279 to $420, a 40% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $356.91 consensus represents the middle ground. Our model's $206-$477 range provides an independent fundamental perspective.