Ranked by reported Q2 2026 13F market value
Share of total reported institutional value in PLBY held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | Fortress Investment Group LLC | 14.7M | $17.9M | -11.5% | 12.663% | 3.38% |
| 2 | Rizvi Traverse Management, LLC | 14.3M | $17.5M | β | 12.341% | 1.24% |
| 3 | CRCM LP | 5.8M | $7.0M | +32.5% | 4.965% | 1.57% |
| 4 | BlackRock, Inc. | 3.1M | $3.8M | +425.0% | 2.701% | 0.00% |
| 5 | VANGUARD CAPITAL MANAGEMENT LLC | 3.1M | $3.7M | +2.8% | 2.643% | 0.00% |
| 6 | GEODE CAPITAL MANAGEMENT, LLC | 1.6M | $1.9M | +99.5% | 1.345% | 0.00% |
| 7 | BBFIT INVESTMENTS PTE LTD | 1.2M | $1.5M | 0.0% | 1.054% | 0.14% |
| 8 | MARSHALL WACE, LLP | 941K | $1.1M | -48.1% | 0.811% | 0.00% |
| 9 | SFMG, LLC | 750K | $915K | +8.7% | 0.647% | 0.06% |
| 10 | STATE STREET CORP | 676K | $824K | +115.9% | 0.583% | 0.00% |
| 11 | VANGUARD FIDUCIARY TRUST CO | 483K | $590K | +25.2% | 0.417% | 0.00% |
| 12 | NORTHERN TRUST CORP | 479K | $585K | +239.1% | 0.413% | 0.00% |
| 13 | TWO SIGMA INVESTMENTS, LP | 462K | $563K | +2.9% | 0.398% | 0.00% |
| 14 | VANGUARD PORTFOLIO MANAGEMENT LLC | 400K | $488K | β | 0.345% | 0.00% |
| 15 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 219K | $268K | -46.4% | 0.189% | 0.00% |
| 16 | Hill Investment Group Partners, LLC | 208K | $253K | 0.0% | 0.179% | 0.03% |
| 17 | Bank of New York Mellon Corp | 163K | $198K | +1345.4% | 0.140% | 0.00% |
| 18 | CITADEL ADVISORS LLC | 161K | $196K | +418.9% | 0.139% | 0.00% |
| 19 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 142K | $174K | β | 0.123% | 0.00% |
| 20 | RENAISSANCE TECHNOLOGIES LLC | 138K | $168K | -67.6% | 0.119% | 0.00% |
| 21 | UBS Group AG | 136K | $166K | -13.4% | 0.117% | 0.00% |
| 22 | Nuveen, LLC | 99K | $121K | β | 0.085% | 0.00% |
| 23 | MORGAN STANLEY | 90K | $109K | -52.1% | 0.077% | 0.00% |
| 24 | XTX Topco Ltd | 86K | $105K | +72.5% | 0.074% | 0.00% |
| 25 | CITIGROUP INC | 82K | $99K | +5200.6% | 0.070% | 0.00% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in PLBY β a direct measure of their conviction.
Filings activity in PLBY during Q2 2026, grouped by how each filer changed its position.
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q2 2026 | 86 | 1.1% | 43.73% | +11.87 pp | $62M | +14% |
| Q1 2026 | 87 | +16% | 31.86% | +2.24 pp | $54M | 11% |
| Q4 2025 | 75 | +7.1% | 29.62% | +4.46 pp | $61M | +58% |
| Q3 2025 | 70 | +13% | 25.16% | +8.20 pp | $39M | +54% |
| Q2 2025 | 62 | 4.6% | 16.96% | 1.16 pp | $25M | +38% |
| Q1 2025 | 65 | +0.0% | 18.12% | +2.83 pp | $18M | 5.7% |
| Q4 2024 | 65 | +23% | 15.29% | 13.69 pp | $19M | +21% |
| Q3 2024 | 53 | β | 28.98% | β | $16M | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying PLBY stock.
Based on Q2 2026 13F filings, institutional ownership of Playboy, Inc. stands at 43.7%, held across 86 reporting institutions.
Fortress Investment Group LLC is the largest reported institutional holder of PLBY, with approximately 14,684,769 shares worth $0.02B as of Q2 2026.
Yes β 4 widely-followed marquee investors appear among the top 25 institutional holders of PLBY, including TWO SIGMA INVESTMENTS, LP, SUSQUEHANNA INTERNATIONAL GROUP, LLP, CITADEL ADVISORS LLC, RENAISSANCE TECHNOLOGIES LLC.
Our composite Smart Money Score for PLBY is 67 out of 100 (Bullish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
22 institutions opened new positions in PLBY during Q2 2026, while 21 fully exited. 16 added to existing positions and 46 trimmed.
PLBY institutional ownership rose by 11.87 percentage points quarter-over-quarter, with a net change of -1 holders.
The top 10 institutions account for 91.0% of all reported 13F value in PLBY, and the top 25 account for 97.6%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
Playboy, Inc. (PLBY) Institutional Ownership