PRPL trades at Wall Street's consensus target of —.
Last 12 months price action with 12-month analyst target path
The base valuation assumes PRPL achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of multiple Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 8, 2026, Purple Innovation, Inc. (PRPL) has a Wall Street consensus price target of N/A, based on estimates from 0 covering analysts. The company has a market capitalization of $9M.
Analyst price targets range from a low of N/A to a high of N/A.
The current analyst consensus rating is N/A, with 0 analysts rating the stock as a Buy or Strong Buy,0 rating it Hold, and 0 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, PRPL trades at a trailing P/E of -0.2x.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 HNIHNI Corporation | $3.4B | $47.26 | $65.00 | +37.5% | Buy | 11.2x | 3 |
 LOVEThe Lovesac Company | $231M | $15.80 | $20.00 | +26.6% | Buy | 14.2x | 11 |
 MLKNMillerKnoll, Inc. | $1.5B | $21.49 | — | — | Hold | 11.8x | 7 |
 WSMWilliams-Sonoma, Inc. | $29.9B | $254.06 | $249.54 | -1.8% | Hold | 29.2x | 56 |
 BBYBest Buy Co., Inc. | $21.0B | $99.63 | $86.77 | -12.9% | Hold | 14.6x | 41 |
 WWayfair Inc. | $15.3B | $111.74 | $128.27 | +14.8% | Buy | 38.8x | 57 |
 AMZNAmazon.com, Inc. | $2.8T | $259.30 | $328.48 | +26.7% | Buy | 20.2x | 96 |
 RHRh | $2.5B | $130.96 | $164.29 | +25.5% | Buy | 26.0x | 37 |
 PRPHProPhase Labs, Inc. | $72884 | $0.01 | — | — | — | — | — |
 EFCEllington Financial Inc. | $1.4B | $11.26 | $14.00 | +24.3% | Buy | 5.4x | 13 |
Quick answers to the most common questions about buying PRPL stock.
The consensus price target for PRPL is $N/A, close to the current price of $2.14 (N/A% implied move). Based on 0 analyst estimates, the stock appears fairly valued near current levels.
PRPL has a consensus rating of "N/A" based on 0 Wall Street analysts. The rating breakdown is mixed, with 0 Hold ratings making up the largest segment. The consensus 12-month price target of $N/A implies N/A% upside from current levels.
PRPL's current price is $2.14 with a consensus target of $N/A (N/A% implied move). Analyst estimates suggest the stock is fairly valued at current levels.
The most bullish Wall Street analyst has a price target of $N/A for PRPL, while the most conservative target is $N/A. The consensus of $N/A represents the median expectation. These targets typically reflect 12-month expectations.
PRPL is lightly followed, with 0 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 0 have Buy ratings, 0 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month PRPL stock forecast based on 0 Wall Street analysts shows a consensus price target of $N/A, with estimates ranging from $N/A (bear case) to $N/A (bull case). The median consensus rating is "N/A".
PRPL appears fairly valued according to analysts, with a "N/A" rating and minimal upside to the $N/A target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
PRPL analyst price targets range from $N/A to $N/A, a NaN% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $N/A consensus represents the middle ground.
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