| 0.00% |
| 4 | BlackRock, Inc. | 1.0M | $373K | 0.0% | 0.971% | 0.00% |
| 5 | Dynamic Advisor Solutions LLC | 752K | $269K | 0.0% | 0.699% | 0.01% |
| 6 | RAFFA WEALTH MANAGEMENT, LLC | 8 | $264K | — | 0.000% | 0.00% |
| 7 | MILLENNIUM MANAGEMENT LLC | 728K | $260K | -14.2% | 0.676% | 0.00% |
| 8 | GEODE CAPITAL MANAGEMENT, LLC | 618K | $221K | -8.6% | 0.574% | 0.00% |
| 9 | JACOBS LEVY EQUITY MANAGEMENT, INC | 608K | $217K | 0.0% | 0.565% | 0.00% |
| 10 | Shay Capital LLC | 371K | $133K | +199.1% | 0.345% | 0.01% |
| 11 | Crumly & Associates Inc. | 333K | $119K | +14.1% | 0.310% | 0.02% |
| 12 | GOLDMAN SACHS GROUP INC | 316K | $113K | +115.9% | 0.293% | 0.00% |
| 13 | VANGUARD FIDUCIARY TRUST CO | 309K | $110K | 0.0% | 0.287% | 0.00% |
| 14 | Anson Funds Management LP | 300K | $107K | 0.0% | 0.279% | 0.01% |
| 15 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 282K | $101K | -1.7% | 0.262% | 0.00% |
| 16 | Stratos Wealth Partners, LTD. | 274K | $98K | +0.1% | 0.254% | 0.00% |
| 17 | STATE STREET CORP | 260K | $93K | 0.0% | 0.241% | 0.00% |
| 18 | UBS Group AG | 156K | $56K | +171.5% | 0.145% | 0.00% |
| 19 | TUDOR INVESTMENT CORP ET AL | 151K | $54K | 0.0% | 0.140% | 0.00% |
| 20 | Divisadero Street Capital Management, LP | 139K | $49K | 0.0% | 0.129% | 0.00% |
| 21 | NORTHERN TRUST CORP | 137K | $49K | +41.0% | 0.127% | 0.00% |
| 22 | MML INVESTORS SERVICES, LLC | 129K | $46K | -2.2% | 0.120% | 0.00% |
| 23 | Qube Research & Technologies Ltd | 118K | $42K | +383.5% | 0.110% | 0.00% |
| 24 | Midwest Financial Group LLC | 115K | $41K | 0.0% | 0.107% | 0.01% |
| 25 | LPL Financial LLC | 100K | $36K | +30.9% | 0.093% | 0.00% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). “% of Fund” shows how much of that investor’s total 13F portfolio is invested in PRPL — a direct measure of their conviction.
| 70.40% |
| 0.97 pp |
| $57M |
| 4.1% |
| Q4 2024 | 86 | +0.0% | 71.37% | 11.45 pp | $59M | 32% |
| Q3 2024 | 86 | — | 82.82% | — | $87M | — |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Δ columns compare to the immediately prior filed quarter.
4 institutions opened new positions in PRPL during Q2 2026, while 11 fully exited. 5 added to existing positions and 50 trimmed.
PRPL institutional ownership fell by 1.41 percentage points quarter-over-quarter, with a net change of -7 holders.
The top 10 institutions account for 94.1% of all reported 13F value in PRPL, and the top 25 account for 99.0%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
Purple Innovation, Inc. (PRPL) Institutional Ownership