WDFC trades 144.6% below Wall Street's consensus target of $475.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes WDFC achieves its forward estimates and maintains a stable P/E multiple of 31.2x. This scenario reflects the blended consensus of 7 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 23, 2026, WD-40 Company (WDFC) has a Wall Street consensus price target of $475.00, based on estimates from 7 covering analysts. With the stock currently trading at $194.23, this represents a potential upside of +144.6%. The company has a market capitalization of $2.61B.
Analyst price targets range from a low of $300.00 to a high of $650.00, representing a 74% spread in expectations. The median target of $475.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 1 analysts rating the stock as a Buy or Strong Buy,5 rating it Hold, and 1 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, WDFC trades at a trailing P/E of 29.0x and forward P/E of 31.2x. The forward PEG ratio of 3.57 reflects a premium valuation. Analysts expect EPS to grow -6.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $87.87, with bear and bull scenarios of $55.36 and $115.77 respectively. Model confidence stands at 48/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 SPBSpectrum Brands Holdings, Inc. | $2.0B | $88.02 | $97.60 | +10.9% | Buy | 13.8x | 21 |
 HRBH&R Block, Inc. | $5.4B | $42.86 | $46.50 | +8.5% | Hold | 8.3x | 16 |
 RCKYRocky Brands, Inc. | $340M | $45.15 | $50.00 | +10.7% | Buy | 9.1x | 4 |
 CENTCentral Garden & Pet Company | $2.5B | $40.23 | $54.00 | +34.2% | Buy | 13.5x | 10 |
 CLXThe Clorox Company | $10.5B | $87.15 | $100.11 | +14.9% | Hold | 15.8x | 29 |
 ENREnergizer Holdings, Inc. | $1.5B | $22.35 | $20.00 | -10.5% | Hold | 6.8x | 24 |
 EPCEdgewell Personal Care Company | $1.3B | $27.96 | $29.83 | +6.7% | Hold | 14.5x | 17 |
 KRThe Kroger Co. | $36.1B | $58.56 | $69.64 | +18.9% | Buy | 11.3x | 44 |
 ITWIllinois Tool Works Inc. | $77.8B | $270.47 | $280.71 | +3.8% | Hold | 23.7x | 28 |
 DOWDow Inc. | $20.4B | $28.20 | $34.78 | +23.3% | Hold | 11.6x | 36 |
Quick answers to the most common questions about buying WDFC stock.
The consensus Wall Street price target for WDFC is $475, representing 144.6% upside from the current price of $194.23. With 7 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
WDFC has a consensus rating of "Hold" based on 7 Wall Street analysts. The rating breakdown is mixed, with 5 Hold ratings making up the largest segment. The consensus 12-month price target of $475 implies 144.6% upside from current levels.
WDFC trades at a forward P/E of 31.2066x, representing a moderate valuation. With analysts targeting $475 (144.6% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $650 for WDFC, while the most conservative target is $300. The consensus of $475 represents the median expectation. Our quantitative valuation model projects a bull case target of $116 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
WDFC is moderately covered, with 7 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 1 have Buy ratings, 5 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month WDFC stock forecast based on 7 Wall Street analysts shows a consensus price target of $475, with estimates ranging from $300 (bear case) to $650 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $88, with bear/bull scenarios of $55/$116.
Our quantitative valuation model calculates WDFC's fair value at $88 (base case), with a bear case of $55 and bull case of $116. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 48/100.
WDFC trades at a forward P/E ratio of 31.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 29.0x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on WDFC, with a "Hold" consensus rating and $475 price target (144.6% upside). 1 of 7 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
WDFC analyst price targets range from $300 to $650, a 74% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $475 consensus represents the middle ground. Our model's $55-$116 range provides an independent fundamental perspective.
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