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Stock Comparison

HUBS vs CRM vs DDOG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.67B
5Y Perf.+23.1%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.88B
5Y Perf.+7.0%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$47.43B
5Y Perf.+104.5%

HUBS vs CRM vs DDOG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HUBS logoHUBS
CRM logoCRM
DDOG logoDDOG
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - Application
Market Cap$12.67B$179.88B$47.43B
Revenue (TTM)$3.13B$41.52B$3.43B
Net Income (TTM)$46M$7.46B$108M
Gross Margin83.8%77.7%79.9%
Operating Margin0.2%21.5%-1.3%
Forward P/E19.8x15.9x67.9x
Total Debt$485M$6.74B$1.54B
Cash & Equiv.$882M$7.33B$401M

HUBS vs CRM vs DDOGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HUBS
CRM
DDOG
StockMay 20May 26Return
HubSpot, Inc. (HUBS)100123.1+23.1%
Salesforce, Inc. (CRM)100107.0+7.0%
Datadog, Inc. (DDOG)100204.5+104.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HUBS vs CRM vs DDOG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CRM leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Datadog, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
HUBS
HubSpot, Inc.
The Secondary Option

HUBS plays a supporting role in this comparison — it may shine differently against other peers.

Best for: technology exposure
CRM
Salesforce, Inc.
The Income Pick

CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
  • Beta 0.82, yield 0.9%, current ratio 0.76x
Best for: income & stability and sleep-well-at-night
DDOG
Datadog, Inc.
The Growth Play

DDOG is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 27.7%, EPS growth -41.2%, 3Y rev CAGR 26.9%
  • 288.1% 10Y total return vs HUBS's 463.2%
  • 27.7% revenue growth vs CRM's 9.6%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs CRM's 9.6%
ValueCRM logoCRMLower P/E (15.9x vs 67.9x)
Quality / MarginsCRM logoCRM18.0% margin vs HUBS's 1.5%
Stability / SafetyCRM logoCRMBeta 0.82 vs DDOG's 1.40, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 2 pay no meaningful dividend
Momentum (1Y)DDOG logoDDOG+37.9% vs HUBS's -61.5%
Efficiency (ROA)CRM logoCRM6.6% ROA vs HUBS's 1.2%, ROIC 10.9% vs 0.4%

HUBS vs CRM vs DDOG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
DDOGDatadog, Inc.

Segment breakdown not available.

HUBS vs CRM vs DDOG — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCRMLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

CRM leads this category, winning 3 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 13.3x HUBS's $3.1B. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to HUBS's 1.5%. On growth, DDOG holds the edge at +29.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
RevenueTrailing 12 months$3.1B$41.5B$3.4B
EBITDAEarnings before interest/tax$139M$11.4B$79M
Net IncomeAfter-tax profit$46M$7.5B$108M
Free Cash FlowCash after capex$677M$14.4B$1.0B
Gross MarginGross profit ÷ Revenue+83.8%+77.7%+79.9%
Operating MarginEBIT ÷ Revenue+0.2%+21.5%-1.3%
Net MarginNet income ÷ Revenue+1.5%+18.0%+3.1%
FCF MarginFCF ÷ Revenue+21.6%+34.7%+29.2%
Rev. Growth (YoY)Latest quarter vs prior year+20.4%+12.1%+29.2%
EPS Growth (YoY)Latest quarter vs prior year+10.6%+18.3%0.0%
CRM leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CRM leads this category, winning 5 of 6 comparable metrics.

At 24.0x trailing earnings, CRM trades at a 95% valuation discount to DDOG's 485.8x P/E. On an enterprise value basis, CRM's 20.1x EV/EBITDA is more attractive than DDOG's 621.3x.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Market CapShares × price$12.7B$179.9B$47.4B
Enterprise ValueMkt cap + debt − cash$12.3B$179.3B$48.6B
Trailing P/EPrice ÷ TTM EPS286.14x23.97x485.77x
Forward P/EPrice ÷ next-FY EPS est.19.75x15.88x67.93x
PEG RatioP/E ÷ EPS growth rate1.96x
EV / EBITDAEnterprise value multiple69.76x20.11x621.33x
Price / SalesMarket cap ÷ Revenue4.05x4.33x13.84x
Price / BookPrice ÷ Book value/share6.34x3.02x14.19x
Price / FCFMarket cap ÷ FCF17.90x12.49x47.40x
CRM leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

CRM leads this category, winning 7 of 9 comparable metrics.

CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $2 for HUBS. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to DDOG's 0.41x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs DDOG's 6/9, reflecting strong financial health.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
ROE (TTM)Return on equity+2.3%+12.6%+2.9%
ROA (TTM)Return on assets+1.2%+6.6%+1.6%
ROICReturn on invested capital+0.4%+10.9%-0.8%
ROCEReturn on capital employed+0.5%+11.9%-1.0%
Piotroski ScoreFundamental quality 0–9686
Debt / EquityFinancial leverage0.23x0.11x0.41x
Net DebtTotal debt minus cash-$397M-$590M$1.1B
Cash & Equiv.Liquid assets$882M$7.3B$401M
Total DebtShort + long-term debt$485M$6.7B$1.5B
Interest CoverageEBIT ÷ Interest expense65.51x44.14x4.47x
CRM leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in DDOG five years ago would be worth $18,990 today (with dividends reinvested), compared to $4,892 for HUBS. Over the past 12 months, DDOG leads with a +37.9% total return vs HUBS's -61.5%. The 3-year compound annual growth rate (CAGR) favors DDOG at 23.9% vs HUBS's -17.9% — a key indicator of consistent wealth creation.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
YTD ReturnYear-to-date-35.6%-26.1%+8.9%
1-Year ReturnPast 12 months-61.5%-30.8%+37.9%
3-Year ReturnCumulative with dividends-44.6%-3.5%+90.3%
5-Year ReturnCumulative with dividends-51.1%-11.5%+89.9%
10-Year ReturnCumulative with dividends+463.2%+158.4%+288.1%
CAGR (3Y)Annualised 3-year return-17.9%-1.2%+23.9%
DDOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than DDOG's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 72.3% from its 52-week high vs HUBS's 36.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Beta (5Y)Sensitivity to S&P 5001.18x0.82x1.40x
52-Week HighHighest price in past year$682.57$296.05$201.69
52-Week LowLowest price in past year$187.45$163.52$98.01
% of 52W HighCurrent price vs 52-week peak+36.1%+63.2%+72.3%
RSI (14)Momentum oscillator 0–10058.452.671.1
Avg Volume (50D)Average daily shares traded1.4M12.7M4.6M
Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: HUBS as "Buy", CRM as "Buy", DDOG as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $287) vs 19.8% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$360.89$287.00$174.63
# AnalystsCovering analysts479747
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+3.9%+7.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

CRM leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). DDOG leads in 1 (Total Returns). 1 tied.

Best OverallSalesforce, Inc. (CRM)Leads 3 of 6 categories
Loading custom metrics...

HUBS vs CRM vs DDOG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HUBS or CRM or DDOG a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 24. 0x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HUBS or CRM or DDOG?

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 24. 0x versus Datadog, Inc. at 485. 8x. On forward P/E, Salesforce, Inc. is actually cheaper at 15. 9x.

03

Which is the better long-term investment — HUBS or CRM or DDOG?

Over the past 5 years, Datadog, Inc.

(DDOG) delivered a total return of +89. 9%, compared to -51. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +463. 2% versus CRM's +158. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HUBS or CRM or DDOG?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Datadog, Inc. 's 1. 40β — meaning DDOG is approximately 72% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 41% for Datadog, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HUBS or CRM or DDOG?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HUBS or CRM or DDOG?

Salesforce, Inc.

(CRM) is the more profitable company, earning 18. 0% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HUBS or CRM or DDOG more undervalued right now?

On forward earnings alone, Salesforce, Inc.

(CRM) trades at 15. 9x forward P/E versus 67. 9x for Datadog, Inc. — 52. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53. 5% to $287. 00.

08

Which pays a better dividend — HUBS or CRM or DDOG?

In this comparison, CRM (0.

9% yield) pays a dividend. HUBS, DDOG do not pay a meaningful dividend and should not be held primarily for income.

09

Is HUBS or CRM or DDOG better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +158. 4% 10Y return). Both have compounded well over 10 years (CRM: +158. 4%, DDOG: +288. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HUBS and CRM and DDOG?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock. CRM pays a dividend while HUBS, DDOG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Gross Margin > 50%
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
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DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 14%
  • Gross Margin > 47%
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Beat Both

Find stocks that outperform HUBS and CRM and DDOG on the metrics below

Revenue Growth>
%
(HUBS: 20.4% · CRM: 12.1%)
P/E Ratio<
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(HUBS: 286.1x · CRM: 24.0x)

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