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BAOS vs JMIA vs GOTU vs BIDU vs DOYU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BAOS
Baosheng Media Group Holdings Limited

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$4M
5Y Perf.-92.0%
JMIA
Jumia Technologies AG

Specialty Retail

Consumer CyclicalNYSE • DE
Market Cap$539M
5Y Perf.-80.4%
GOTU
Gaotu Techedu Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$760M
5Y Perf.-98.1%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.-50.7%
DOYU
DouYu International Holdings Limited

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$142M
5Y Perf.-96.7%

BAOS vs JMIA vs GOTU vs BIDU vs DOYU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BAOS logoBAOS
JMIA logoJMIA
GOTU logoGOTU
BIDU logoBIDU
DOYU logoDOYU
IndustryAdvertising AgenciesSpecialty RetailEducation & Training ServicesInternet Content & InformationInternet Content & Information
Market Cap$4M$539M$760M$48.92B$142M
Revenue (TTM)$359K$189M$5.85B$130.46B$4.20B
Net Income (TTM)$-33M$-62M$-374M$9.00B$-202M
Gross Margin-89.3%52.8%67.5%44.7%9.2%
Operating Margin-91.5%-33.9%-9.1%-2.6%-7.1%
Forward P/E2.6x4.3x
Total Debt$685K$12M$492M$79.32B$16M
Cash & Equiv.$1M$77M$1.32B$24.83B$1.02B

BAOS vs JMIA vs GOTU vs BIDU vs DOYULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BAOS
JMIA
GOTU
BIDU
DOYU
StockFeb 21May 26Return
Baosheng Media Grou… (BAOS)1008.0-92.0%
Jumia Technologies … (JMIA)10019.6-80.4%
Gaotu Techedu Inc. (GOTU)1001.9-98.1%
Baidu, Inc. (BIDU)10049.3-50.7%
DouYu International… (DOYU)1003.3-96.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: BAOS vs JMIA vs GOTU vs BIDU vs DOYU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BIDU leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Gaotu Techedu Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. JMIA and DOYU also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
BAOS
Baosheng Media Group Holdings Limited
The Communication Services Pick

Among these 5 stocks, BAOS doesn't own a clear edge in any measured category.

Best for: communication services exposure
JMIA
Jumia Technologies AG
The Growth Play

JMIA ranks third and is worth considering specifically for growth exposure.

  • Rev growth 12.8%, EPS growth 37.0%, 3Y rev CAGR -2.4%
  • +262.5% vs GOTU's -39.4%
Best for: growth exposure
GOTU
Gaotu Techedu Inc.
The Growth Leader

GOTU is the #2 pick in this set and the best alternative if growth and stability is your priority.

  • 56.0% revenue growth vs BAOS's -32.3%
  • Beta 0.99 vs JMIA's 2.89, lower leverage
Best for: growth and stability
BIDU
Baidu, Inc.
The Income Pick

BIDU carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 3 yrs, beta 1.41
  • -17.5% 10Y total return vs JMIA's -65.8%
  • Lower P/E (2.6x vs 4.3x)
  • 6.9% margin vs BAOS's -91.7%
Best for: income & stability and long-term compounding
DOYU
DouYu International Holdings Limited
The Defensive Pick

DOYU is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 1.10, Low D/E 0.4%, current ratio 3.63x
  • Beta 1.10, yield 100.0%, current ratio 3.63x
  • 100.0% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: sleep-well-at-night and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthGOTU logoGOTU56.0% revenue growth vs BAOS's -32.3%
ValueBIDU logoBIDULower P/E (2.6x vs 4.3x)
Quality / MarginsBIDU logoBIDU6.9% margin vs BAOS's -91.7%
Stability / SafetyGOTU logoGOTUBeta 0.99 vs JMIA's 2.89, lower leverage
DividendsDOYU logoDOYU100.0% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)JMIA logoJMIA+262.5% vs GOTU's -39.4%
Efficiency (ROA)BIDU logoBIDU2.0% ROA vs BAOS's -163.4%, ROIC 4.8% vs -72.5%

BAOS vs JMIA vs GOTU vs BIDU vs DOYU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BAOSBaosheng Media Group Holdings Limited
FY 2024
Rebates and incentives offered by publishers
64.5%$402,462
Net fees from advertisers
35.5%$221,625
JMIAJumia Technologies AG
FY 2025
Sales of goods
87.5%$95M
Marketing And Advertising
7.0%$8M
Value added services
3.9%$4M
Other revenue
1.6%$2M
GOTUGaotu Techedu Inc.
FY 2024
Learning Services
98.9%$4.4B
Other Revenue
1.1%$50M
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
DOYUDouYu International Holdings Limited
FY 2024
Revenue sharing fees and content costs
85.2%$3.4B
Bandwidth costs
7.7%$305M
Other costs
7.1%$279M

BAOS vs JMIA vs GOTU vs BIDU vs DOYU — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBIDULAGGINGDOYU

Income & Cash Flow (Last 12 Months)

Evenly matched — GOTU and BIDU each lead in 2 of 6 comparable metrics.

BIDU is the larger business by revenue, generating $130.5B annually — 363893.2x BAOS's $358,520. BIDU is the more profitable business, keeping 6.9% of every revenue dollar as net income compared to BAOS's -91.7%. On growth, BAOS holds the edge at +5.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
RevenueTrailing 12 months$358,520$189M$5.8B$130.5B$4.2B
EBITDAEarnings before interest/tax-$32M-$56M-$378M$4.9B-$275M
Net IncomeAfter-tax profit-$33M-$62M-$374M$9.0B-$202M
Free Cash FlowCash after capex-$3M-$53M$0-$15.7B$0
Gross MarginGross profit ÷ Revenue-89.3%+52.8%+67.5%+44.7%+9.2%
Operating MarginEBIT ÷ Revenue-91.5%-33.9%-9.1%-2.6%-7.1%
Net MarginNet income ÷ Revenue-91.7%-32.6%-6.4%+6.9%-4.8%
FCF MarginFCF ÷ Revenue-8.2%-27.8%+1.7%-12.0%-5.9%
Rev. Growth (YoY)Latest quarter vs prior year+5.1%+34.3%+32.9%-7.1%+2.1%
EPS Growth (YoY)Latest quarter vs prior year-140.7%+46.9%+66.7%-2.6%+179.1%
Evenly matched — GOTU and BIDU each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BIDU and DOYU each lead in 2 of 5 comparable metrics.
MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
Market CapShares × price$4M$539M$760M$48.9B$142M
Enterprise ValueMkt cap + debt − cash$3M$474M$638M$56.9B-$5M
Trailing P/EPrice ÷ TTM EPS-0.16x-8.53x-4.86x14.44x-3.31x
Forward P/EPrice ÷ next-FY EPS est.2.58x4.28x
PEG RatioP/E ÷ EPS growth rate0.24x
EV / EBITDAEnterprise value multiple10.79x
Price / SalesMarket cap ÷ Revenue6.81x2.85x1.12x2.50x0.23x
Price / BookPrice ÷ Book value/share0.29x20.70x2.67x1.17x0.23x
Price / FCFMarket cap ÷ FCF64.81x25.41x
Evenly matched — BIDU and DOYU each lead in 2 of 5 comparable metrics.

Profitability & Efficiency

BIDU leads this category, winning 6 of 9 comparable metrics.

BIDU delivers a 3.1% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-3 for BAOS. DOYU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to JMIA's 0.46x. On the Piotroski fundamental quality scale (0–9), BIDU scores 5/9 vs DOYU's 3/9, reflecting solid financial health.

MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
ROE (TTM)Return on equity-3.0%-135.2%-21.8%+3.1%-6.5%
ROA (TTM)Return on assets-163.4%-40.1%-6.8%+2.0%-4.7%
ROICReturn on invested capital-72.5%-33.0%-47.8%+4.8%-15.4%
ROCEReturn on capital employed-93.5%-97.8%-39.9%+6.3%-10.3%
Piotroski ScoreFundamental quality 0–944453
Debt / EquityFinancial leverage0.05x0.46x0.25x0.28x0.00x
Net DebtTotal debt minus cash-$795,531-$65M-$829M$54.5B-$1.0B
Cash & Equiv.Liquid assets$1M$77M$1.3B$24.8B$1.0B
Total DebtShort + long-term debt$684,997$12M$492M$79.3B$16M
Interest CoverageEBIT ÷ Interest expense-180.82x-8.73x9.71x
BIDU leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JMIA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BIDU five years ago would be worth $7,302 today (with dividends reinvested), compared to $762 for GOTU. Over the past 12 months, JMIA leads with a +262.5% total return vs GOTU's -39.4%. The 3-year compound annual growth rate (CAGR) favors JMIA at 44.1% vs BAOS's -29.5% — a key indicator of consistent wealth creation.

MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
YTD ReturnYear-to-date+4.9%-32.2%-19.3%-6.9%-31.8%
1-Year ReturnPast 12 months+45.0%+262.5%-39.4%+61.3%-34.2%
3-Year ReturnCumulative with dividends-65.0%+199.0%-32.3%+14.2%+125.5%
5-Year ReturnCumulative with dividends-87.1%-67.4%-92.4%-27.0%-71.6%
10-Year ReturnCumulative with dividends-94.8%-65.8%-81.2%-17.5%-78.8%
CAGR (3Y)Annualised 3-year return-29.5%+44.1%-12.2%+4.5%+31.1%
JMIA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOTU and BIDU each lead in 1 of 2 comparable metrics.

GOTU is the less volatile stock with a 0.99 beta — it tends to amplify market swings less than JMIA's 2.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 84.6% from its 52-week high vs BAOS's 33.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
Beta (5Y)Sensitivity to S&P 5001.73x2.89x0.99x1.41x1.10x
52-Week HighHighest price in past year$8.30$14.72$4.56$165.30$9.34
52-Week LowLowest price in past year$1.91$2.13$1.84$81.17$4.28
% of 52W HighCurrent price vs 52-week peak+33.4%+59.1%+43.2%+84.6%+50.3%
RSI (14)Momentum oscillator 0–10062.054.052.769.147.0
Avg Volume (50D)Average daily shares traded16K2.0M395K2.0M26K
Evenly matched — GOTU and BIDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: JMIA as "Buy", GOTU as "Hold", BIDU as "Buy", DOYU as "Hold". Consensus price targets imply 99.2% upside for JMIA (target: $17) vs 10.6% for BIDU (target: $155). DOYU is the only dividend payer here at 100.00% yield — a key consideration for income-focused portfolios.

MetricBAOS logoBAOSBaosheng Media Gr…JMIA logoJMIAJumia Technologie…GOTU logoGOTUGaotu Techedu Inc.BIDU logoBIDUBaidu, Inc.DOYU logoDOYUDouYu Internation…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyHold
Price TargetConsensus 12-month target$17.33$2.94$154.70$9.03
# AnalystsCovering analysts710537
Dividend YieldAnnual dividend ÷ price+100.0%
Dividend StreakConsecutive years of raises032
Dividend / ShareAnnual DPS$68.16
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.0%+1.9%+10.9%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

BIDU leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). JMIA leads in 1 (Total Returns). 3 tied.

Best OverallBaidu, Inc. (BIDU)Leads 2 of 6 categories
Loading custom metrics...

BAOS vs JMIA vs GOTU vs BIDU vs DOYU: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BAOS or JMIA or GOTU or BIDU or DOYU a better buy right now?

For growth investors, Gaotu Techedu Inc.

(GOTU) is the stronger pick with 56. 0% revenue growth year-over-year, versus -32. 3% for Baosheng Media Group Holdings Limited (BAOS). Baidu, Inc. (BIDU) offers the better valuation at 14. 4x trailing P/E (2. 6x forward), making it the more compelling value choice. Analysts rate Jumia Technologies AG (JMIA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BAOS or JMIA or GOTU or BIDU or DOYU?

On forward P/E, Baidu, Inc.

is actually cheaper at 2. 6x.

03

Which is the better long-term investment — BAOS or JMIA or GOTU or BIDU or DOYU?

Over the past 5 years, Baidu, Inc.

(BIDU) delivered a total return of -27. 0%, compared to -92. 4% for Gaotu Techedu Inc. (GOTU). Over 10 years, the gap is even starker: BIDU returned -17. 5% versus BAOS's -94. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BAOS or JMIA or GOTU or BIDU or DOYU?

By beta (market sensitivity over 5 years), Gaotu Techedu Inc.

(GOTU) is the lower-risk stock at 0. 99β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately 192% more volatile than GOTU relative to the S&P 500. On balance sheet safety, DouYu International Holdings Limited (DOYU) carries a lower debt/equity ratio of 0% versus 46% for Jumia Technologies AG — giving it more financial flexibility in a downturn.

05

Which is growing faster — BAOS or JMIA or GOTU or BIDU or DOYU?

By revenue growth (latest reported year), Gaotu Techedu Inc.

(GOTU) is pulling ahead at 56. 0% versus -32. 3% for Baosheng Media Group Holdings Limited (BAOS). On earnings-per-share growth, the picture is similar: Jumia Technologies AG grew EPS 37. 0% year-over-year, compared to -145. 0% for Gaotu Techedu Inc.. Over a 3-year CAGR, BIDU leads at 2. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BAOS or JMIA or GOTU or BIDU or DOYU?

Baidu, Inc.

(BIDU) is the more profitable company, earning 17. 8% net margin versus -43. 1% for Baosheng Media Group Holdings Limited — meaning it keeps 17. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BIDU leads at 16. 0% versus -42. 9% for BAOS. At the gross margin level — before operating expenses — GOTU leads at 68. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BAOS or JMIA or GOTU or BIDU or DOYU more undervalued right now?

On forward earnings alone, Baidu, Inc.

(BIDU) trades at 2. 6x forward P/E versus 4. 3x for DouYu International Holdings Limited — 1. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JMIA: 99. 2% to $17. 33.

08

Which pays a better dividend — BAOS or JMIA or GOTU or BIDU or DOYU?

In this comparison, DOYU (100.

0% yield) pays a dividend. BAOS, JMIA, GOTU, BIDU do not pay a meaningful dividend and should not be held primarily for income.

09

Is BAOS or JMIA or GOTU or BIDU or DOYU better for a retirement portfolio?

For long-horizon retirement investors, DouYu International Holdings Limited (DOYU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

10), 100. 0% yield). Jumia Technologies AG (JMIA) carries a higher beta of 2. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DOYU: -78. 8%, JMIA: -65. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BAOS and JMIA and GOTU and BIDU and DOYU?

These companies operate in different sectors (BAOS (Communication Services) and JMIA (Consumer Cyclical) and GOTU (Consumer Defensive) and BIDU (Communication Services) and DOYU (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BAOS is a small-cap quality compounder stock; JMIA is a small-cap quality compounder stock; GOTU is a small-cap high-growth stock; BIDU is a mid-cap deep-value stock; DOYU is a small-cap income-oriented stock. DOYU pays a dividend while BAOS, JMIA, GOTU, BIDU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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