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HUBS vs CRM vs DDOG vs BRZE vs ADBE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-69.7%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.-34.6%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+5.9%
BRZE
Braze, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.31B
5Y Perf.-70.3%
ADBE
Adobe Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$105.94B
5Y Perf.-61.7%

HUBS vs CRM vs DDOG vs BRZE vs ADBE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HUBS logoHUBS
CRM logoCRM
DDOG logoDDOG
BRZE logoBRZE
ADBE logoADBE
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Infrastructure
Market Cap$12.58B$179.19B$67.18B$2.31B$105.94B
Revenue (TTM)$3.30B$41.52B$3.67B$738M$24.45B
Net Income (TTM)$100M$7.46B$136M$-131M$7.21B
Gross Margin83.7%77.7%79.9%67.1%89.2%
Operating Margin1.9%21.5%-0.7%-19.6%36.8%
Forward P/E19.6x15.8x88.0x35.7x10.9x
Total Debt$485M$6.74B$1.54B$83M$6.65B
Cash & Equiv.$882M$7.33B$401M$124M$5.43B

HUBS vs CRM vs DDOG vs BRZE vs ADBELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HUBS
CRM
DDOG
BRZE
ADBE
StockNov 21May 26Return
HubSpot, Inc. (HUBS)10030.3-69.7%
Salesforce, Inc. (CRM)10065.4-34.6%
Datadog, Inc. (DDOG)100105.9+5.9%
Braze, Inc. (BRZE)10029.7-70.3%
Adobe Inc. (ADBE)10038.3-61.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: HUBS vs CRM vs DDOG vs BRZE vs ADBE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ADBE leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Datadog, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CRM also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
Best for: growth exposure
CRM
Salesforce, Inc.
The Income Pick

CRM ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
  • 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability and sleep-well-at-night
DDOG
Datadog, Inc.
The Long-Run Compounder

DDOG is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 402.6% 10Y total return vs HUBS's 469.1%
  • 27.7% revenue growth vs CRM's 9.6%
  • +78.0% vs HUBS's -62.0%
Best for: long-term compounding
BRZE
Braze, Inc.
The Growth Angle

Among these 5 stocks, BRZE doesn't own a clear edge in any measured category.

Best for: technology exposure
ADBE
Adobe Inc.
The Value Pick

ADBE carries the broadest edge in this set and is the clearest fit for valuation efficiency and defensive.

  • PEG 1.20 vs CRM's 1.29
  • Beta 0.74, current ratio 1.00x
  • Lower P/E (10.9x vs 35.7x)
  • 29.5% margin vs BRZE's -17.8%
Best for: valuation efficiency and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs CRM's 9.6%
ValueADBE logoADBELower P/E (10.9x vs 35.7x)
Quality / MarginsADBE logoADBE29.5% margin vs BRZE's -17.8%
Stability / SafetyADBE logoADBEBeta 0.74 vs DDOG's 1.40
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)DDOG logoDDOG+78.0% vs HUBS's -62.0%
Efficiency (ROA)ADBE logoADBE24.8% ROA vs BRZE's -12.9%, ROIC 51.4% vs -20.5%

HUBS vs CRM vs DDOG vs BRZE vs ADBE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
DDOGDatadog, Inc.

Segment breakdown not available.

BRZEBraze, Inc.
FY 2025
Subscription Revenue
96.1%$570M
Professional Services Revenue
3.9%$23M
ADBEAdobe Inc.
FY 2025
Digital Media
74.3%$17.6B
Digital Experience
24.7%$5.9B
Print And Publishing
1.1%$256M

HUBS vs CRM vs DDOG vs BRZE vs ADBE — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLADBELAGGINGBRZE

Income & Cash Flow (Last 12 Months)

ADBE leads this category, winning 4 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 56.3x BRZE's $738M. ADBE is the more profitable business, keeping 29.5% of every revenue dollar as net income compared to BRZE's -17.8%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
RevenueTrailing 12 months$3.3B$41.5B$3.7B$738M$24.5B
EBITDAEarnings before interest/tax$166M$11.4B$73M-$131M$9.6B
Net IncomeAfter-tax profit$100M$7.5B$136M-$131M$7.2B
Free Cash FlowCash after capex$712M$14.4B$1.1B$61M$10.3B
Gross MarginGross profit ÷ Revenue+83.7%+77.7%+79.9%+67.1%+89.2%
Operating MarginEBIT ÷ Revenue+1.9%+21.5%-0.7%-19.6%+36.8%
Net MarginNet income ÷ Revenue+3.0%+18.0%+3.7%-17.8%+29.5%
FCF MarginFCF ÷ Revenue+21.6%+34.7%+29.4%+8.2%+42.2%
Rev. Growth (YoY)Latest quarter vs prior year+23.4%+12.1%+32.2%+27.9%+12.0%
EPS Growth (YoY)Latest quarter vs prior year+2.5%+18.3%+120.9%-70.6%+11.4%
ADBE leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

ADBE leads this category, winning 4 of 7 comparable metrics.

At 15.4x trailing earnings, ADBE trades at a 98% valuation discount to DDOG's 629.1x P/E. Adjusting for growth (PEG ratio), ADBE offers better value at 1.70x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
Market CapShares × price$12.6B$179.2B$67.2B$2.3B$105.9B
Enterprise ValueMkt cap + debt − cash$12.2B$178.6B$68.3B$2.3B$107.2B
Trailing P/EPrice ÷ TTM EPS284.08x23.88x629.10x-18.52x15.36x
Forward P/EPrice ÷ next-FY EPS est.19.61x15.82x87.97x35.72x10.90x
PEG RatioP/E ÷ EPS growth rate1.95x1.70x
EV / EBITDAEnterprise value multiple69.24x20.03x874.03x11.25x
Price / SalesMarket cap ÷ Revenue4.02x4.32x19.60x3.13x4.46x
Price / BookPrice ÷ Book value/share6.29x3.01x18.38x3.91x9.42x
Price / FCFMarket cap ÷ FCF17.77x12.44x67.14x37.34x10.75x
ADBE leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

ADBE leads this category, winning 4 of 9 comparable metrics.

ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $-23 for BRZE. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs BRZE's 3/9, reflecting strong financial health.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
ROE (TTM)Return on equity+5.0%+12.6%+3.8%-22.8%+62.3%
ROA (TTM)Return on assets+2.7%+6.6%+2.1%-12.9%+24.8%
ROICReturn on invested capital+0.4%+10.9%-0.8%-20.5%+51.4%
ROCEReturn on capital employed+0.5%+11.9%-1.0%-23.4%+44.6%
Piotroski ScoreFundamental quality 0–968636
Debt / EquityFinancial leverage0.23x0.11x0.41x0.13x0.57x
Net DebtTotal debt minus cash-$397M-$590M$1.1B-$42M$1.2B
Cash & Equiv.Liquid assets$882M$7.3B$401M$124M$5.4B
Total DebtShort + long-term debt$485M$6.7B$1.5B$83M$6.6B
Interest CoverageEBIT ÷ Interest expense4753.07x44.14x4.03x66.23x
ADBE leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $2,420 for BRZE. Over the past 12 months, DDOG leads with a +78.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
YTD ReturnYear-to-date-36.1%-26.4%+41.1%-30.6%-23.0%
1-Year ReturnPast 12 months-62.0%-32.4%+78.0%-30.7%-33.4%
3-Year ReturnCumulative with dividends-45.1%-4.0%+140.3%-20.7%-25.4%
5-Year ReturnCumulative with dividends-52.1%-12.3%+144.2%-75.8%-47.5%
10-Year ReturnCumulative with dividends+469.1%+154.6%+402.6%-75.8%+171.1%
CAGR (3Y)Annualised 3-year return-18.1%-1.4%+33.9%-7.4%-9.3%
DDOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — DDOG and ADBE each lead in 1 of 2 comparable metrics.

ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than DDOG's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
Beta (5Y)Sensitivity to S&P 5001.18x0.82x1.40x1.27x0.74x
52-Week HighHighest price in past year$682.57$296.05$201.69$37.67$422.95
52-Week LowLowest price in past year$187.45$163.52$98.01$15.26$224.18
% of 52W HighCurrent price vs 52-week peak+35.8%+62.9%+93.6%+60.0%+60.6%
RSI (14)Momentum oscillator 0–10051.148.366.547.652.2
Avg Volume (50D)Average daily shares traded1.5M12.4M5.0M3.0M5.5M
Evenly matched — DDOG and ADBE each lead in 1 of 2 comparable metrics.

Analyst Outlook

CRM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: HUBS as "Buy", CRM as "Buy", DDOG as "Buy", BRZE as "Buy", ADBE as "Buy". Consensus price targets imply 87.8% upside for BRZE (target: $42) vs -7.5% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BRZE logoBRZEBraze, Inc.ADBE logoADBEAdobe Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$360.89$287.00$174.63$42.44$345.50
# AnalystsCovering analysts4797472562
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises20
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+4.0%+7.0%0.0%0.0%+10.6%
CRM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

ADBE leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). DDOG leads in 1 (Total Returns). 1 tied.

Best OverallAdobe Inc. (ADBE)Leads 3 of 6 categories
Loading custom metrics...

HUBS vs CRM vs DDOG vs BRZE vs ADBE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HUBS or CRM or DDOG or BRZE or ADBE a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HUBS or CRM or DDOG or BRZE or ADBE?

On trailing P/E, Adobe Inc.

(ADBE) is the cheapest at 15. 4x versus Datadog, Inc. at 629. 1x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Adobe Inc. wins at 1. 20x versus Salesforce, Inc. 's 1. 29x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HUBS or CRM or DDOG or BRZE or ADBE?

Over the past 5 years, Datadog, Inc.

(DDOG) delivered a total return of +144. 2%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HUBS or CRM or DDOG or BRZE or ADBE?

By beta (market sensitivity over 5 years), Adobe Inc.

(ADBE) is the lower-risk stock at 0. 74β versus Datadog, Inc. 's 1. 40β — meaning DDOG is approximately 89% more volatile than ADBE relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HUBS or CRM or DDOG or BRZE or ADBE?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, BRZE leads at 27. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HUBS or CRM or DDOG or BRZE or ADBE?

Adobe Inc.

(ADBE) is the more profitable company, earning 30. 0% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ADBE leads at 36. 6% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HUBS or CRM or DDOG or BRZE or ADBE more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Adobe Inc. (ADBE) is the more undervalued stock at a PEG of 1. 20x versus Salesforce, Inc. 's 1. 29x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 88. 0x for Datadog, Inc. — 77. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRZE: 87. 8% to $42. 44.

08

Which pays a better dividend — HUBS or CRM or DDOG or BRZE or ADBE?

In this comparison, CRM (0.

9% yield) pays a dividend. HUBS, DDOG, BRZE, ADBE do not pay a meaningful dividend and should not be held primarily for income.

09

Is HUBS or CRM or DDOG or BRZE or ADBE better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, BRZE: -75. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HUBS and CRM and DDOG and BRZE and ADBE?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock; ADBE is a mid-cap deep-value stock. CRM pays a dividend while HUBS, DDOG, BRZE, ADBE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Disruptor

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  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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CRM

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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
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DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
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BRZE

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 40%
Run This Screen
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ADBE

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 17%
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Custom Screen

Beat Both

Find stocks that outperform HUBS and CRM and DDOG and BRZE and ADBE on the metrics below

Revenue Growth>
%
(HUBS: 23.4% · CRM: 12.1%)
Net Margin>
%
(HUBS: 3.0% · CRM: 18.0%)
P/E Ratio<
x
(HUBS: 284.1x · CRM: 23.9x)

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