Software - Application
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5 / 10Stock Comparison
HUBS vs CRM vs DDOG vs BRZE vs ADBE
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Software - Application
Software - Application
Software - Infrastructure
HUBS vs CRM vs DDOG vs BRZE vs ADBE — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Software - Application | Software - Application | Software - Infrastructure |
| Market Cap | $12.58B | $179.19B | $67.18B | $2.31B | $105.94B |
| Revenue (TTM) | $3.30B | $41.52B | $3.67B | $738M | $24.45B |
| Net Income (TTM) | $100M | $7.46B | $136M | $-131M | $7.21B |
| Gross Margin | 83.7% | 77.7% | 79.9% | 67.1% | 89.2% |
| Operating Margin | 1.9% | 21.5% | -0.7% | -19.6% | 36.8% |
| Forward P/E | 19.6x | 15.8x | 88.0x | 35.7x | 10.9x |
| Total Debt | $485M | $6.74B | $1.54B | $83M | $6.65B |
| Cash & Equiv. | $882M | $7.33B | $401M | $124M | $5.43B |
HUBS vs CRM vs DDOG vs BRZE vs ADBE — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Nov 21 | May 26 | Return |
|---|---|---|---|
| HubSpot, Inc. (HUBS) | 100 | 30.3 | -69.7% |
| Salesforce, Inc. (CRM) | 100 | 65.4 | -34.6% |
| Datadog, Inc. (DDOG) | 100 | 105.9 | +5.9% |
| Braze, Inc. (BRZE) | 100 | 29.7 | -70.3% |
| Adobe Inc. (ADBE) | 100 | 38.3 | -61.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HUBS vs CRM vs DDOG vs BRZE vs ADBE
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HUBS is the clearest fit if your priority is growth exposure.
- Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
CRM ranks third and is worth considering specifically for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.82, yield 0.9%
- Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
- 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
DDOG is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 402.6% 10Y total return vs HUBS's 469.1%
- 27.7% revenue growth vs CRM's 9.6%
- +78.0% vs HUBS's -62.0%
Among these 5 stocks, BRZE doesn't own a clear edge in any measured category.
ADBE carries the broadest edge in this set and is the clearest fit for valuation efficiency and defensive.
- PEG 1.20 vs CRM's 1.29
- Beta 0.74, current ratio 1.00x
- Lower P/E (10.9x vs 35.7x)
- 29.5% margin vs BRZE's -17.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.7% revenue growth vs CRM's 9.6% | |
| Value | Lower P/E (10.9x vs 35.7x) | |
| Quality / Margins | 29.5% margin vs BRZE's -17.8% | |
| Stability / Safety | Beta 0.74 vs DDOG's 1.40 | |
| Dividends | 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend | |
| Momentum (1Y) | +78.0% vs HUBS's -62.0% | |
| Efficiency (ROA) | 24.8% ROA vs BRZE's -12.9%, ROIC 51.4% vs -20.5% |
HUBS vs CRM vs DDOG vs BRZE vs ADBE — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
HUBS vs CRM vs DDOG vs BRZE vs ADBE — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
ADBE leads in 3 of 6 categories
DDOG leads 1 • CRM leads 1 • HUBS leads 0 • BRZE leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
ADBE leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRM is the larger business by revenue, generating $41.5B annually — 56.3x BRZE's $738M. ADBE is the more profitable business, keeping 29.5% of every revenue dollar as net income compared to BRZE's -17.8%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $3.3B | $41.5B | $3.7B | $738M | $24.5B |
| EBITDAEarnings before interest/tax | $166M | $11.4B | $73M | -$131M | $9.6B |
| Net IncomeAfter-tax profit | $100M | $7.5B | $136M | -$131M | $7.2B |
| Free Cash FlowCash after capex | $712M | $14.4B | $1.1B | $61M | $10.3B |
| Gross MarginGross profit ÷ Revenue | +83.7% | +77.7% | +79.9% | +67.1% | +89.2% |
| Operating MarginEBIT ÷ Revenue | +1.9% | +21.5% | -0.7% | -19.6% | +36.8% |
| Net MarginNet income ÷ Revenue | +3.0% | +18.0% | +3.7% | -17.8% | +29.5% |
| FCF MarginFCF ÷ Revenue | +21.6% | +34.7% | +29.4% | +8.2% | +42.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +23.4% | +12.1% | +32.2% | +27.9% | +12.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.5% | +18.3% | +120.9% | -70.6% | +11.4% |
Valuation Metrics
ADBE leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 15.4x trailing earnings, ADBE trades at a 98% valuation discount to DDOG's 629.1x P/E. Adjusting for growth (PEG ratio), ADBE offers better value at 1.70x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $12.6B | $179.2B | $67.2B | $2.3B | $105.9B |
| Enterprise ValueMkt cap + debt − cash | $12.2B | $178.6B | $68.3B | $2.3B | $107.2B |
| Trailing P/EPrice ÷ TTM EPS | 284.08x | 23.88x | 629.10x | -18.52x | 15.36x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.61x | 15.82x | 87.97x | 35.72x | 10.90x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.95x | — | — | 1.70x |
| EV / EBITDAEnterprise value multiple | 69.24x | 20.03x | 874.03x | — | 11.25x |
| Price / SalesMarket cap ÷ Revenue | 4.02x | 4.32x | 19.60x | 3.13x | 4.46x |
| Price / BookPrice ÷ Book value/share | 6.29x | 3.01x | 18.38x | 3.91x | 9.42x |
| Price / FCFMarket cap ÷ FCF | 17.77x | 12.44x | 67.14x | 37.34x | 10.75x |
Profitability & Efficiency
ADBE leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $-23 for BRZE. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs BRZE's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +5.0% | +12.6% | +3.8% | -22.8% | +62.3% |
| ROA (TTM)Return on assets | +2.7% | +6.6% | +2.1% | -12.9% | +24.8% |
| ROICReturn on invested capital | +0.4% | +10.9% | -0.8% | -20.5% | +51.4% |
| ROCEReturn on capital employed | +0.5% | +11.9% | -1.0% | -23.4% | +44.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 6 | 3 | 6 |
| Debt / EquityFinancial leverage | 0.23x | 0.11x | 0.41x | 0.13x | 0.57x |
| Net DebtTotal debt minus cash | -$397M | -$590M | $1.1B | -$42M | $1.2B |
| Cash & Equiv.Liquid assets | $882M | $7.3B | $401M | $124M | $5.4B |
| Total DebtShort + long-term debt | $485M | $6.7B | $1.5B | $83M | $6.6B |
| Interest CoverageEBIT ÷ Interest expense | 4753.07x | 44.14x | 4.03x | — | 66.23x |
Total Returns (Dividends Reinvested)
DDOG leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $2,420 for BRZE. Over the past 12 months, DDOG leads with a +78.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs HUBS's -18.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -36.1% | -26.4% | +41.1% | -30.6% | -23.0% |
| 1-Year ReturnPast 12 months | -62.0% | -32.4% | +78.0% | -30.7% | -33.4% |
| 3-Year ReturnCumulative with dividends | -45.1% | -4.0% | +140.3% | -20.7% | -25.4% |
| 5-Year ReturnCumulative with dividends | -52.1% | -12.3% | +144.2% | -75.8% | -47.5% |
| 10-Year ReturnCumulative with dividends | +469.1% | +154.6% | +402.6% | -75.8% | +171.1% |
| CAGR (3Y)Annualised 3-year return | -18.1% | -1.4% | +33.9% | -7.4% | -9.3% |
Risk & Volatility
Evenly matched — DDOG and ADBE each lead in 1 of 2 comparable metrics.
Risk & Volatility
ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than DDOG's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.18x | 0.82x | 1.40x | 1.27x | 0.74x |
| 52-Week HighHighest price in past year | $682.57 | $296.05 | $201.69 | $37.67 | $422.95 |
| 52-Week LowLowest price in past year | $187.45 | $163.52 | $98.01 | $15.26 | $224.18 |
| % of 52W HighCurrent price vs 52-week peak | +35.8% | +62.9% | +93.6% | +60.0% | +60.6% |
| RSI (14)Momentum oscillator 0–100 | 51.1 | 48.3 | 66.5 | 47.6 | 52.2 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 12.4M | 5.0M | 3.0M | 5.5M |
Analyst Outlook
CRM leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: HUBS as "Buy", CRM as "Buy", DDOG as "Buy", BRZE as "Buy", ADBE as "Buy". Consensus price targets imply 87.8% upside for BRZE (target: $42) vs -7.5% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $360.89 | $287.00 | $174.63 | $42.44 | $345.50 |
| # AnalystsCovering analysts | 47 | 97 | 47 | 25 | 62 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% | — | — | — |
| Dividend StreakConsecutive years of raises | — | 2 | — | — | 0 |
| Dividend / ShareAnnual DPS | — | $1.66 | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +4.0% | +7.0% | 0.0% | 0.0% | +10.6% |
ADBE leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). DDOG leads in 1 (Total Returns). 1 tied.
HUBS vs CRM vs DDOG vs BRZE vs ADBE: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HUBS or CRM or DDOG or BRZE or ADBE a better buy right now?
For growth investors, Datadog, Inc.
(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HUBS or CRM or DDOG or BRZE or ADBE?
On trailing P/E, Adobe Inc.
(ADBE) is the cheapest at 15. 4x versus Datadog, Inc. at 629. 1x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Adobe Inc. wins at 1. 20x versus Salesforce, Inc. 's 1. 29x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — HUBS or CRM or DDOG or BRZE or ADBE?
Over the past 5 years, Datadog, Inc.
(DDOG) delivered a total return of +144. 2%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HUBS or CRM or DDOG or BRZE or ADBE?
By beta (market sensitivity over 5 years), Adobe Inc.
(ADBE) is the lower-risk stock at 0. 74β versus Datadog, Inc. 's 1. 40β — meaning DDOG is approximately 89% more volatile than ADBE relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HUBS or CRM or DDOG or BRZE or ADBE?
By revenue growth (latest reported year), Datadog, Inc.
(DDOG) is pulling ahead at 27. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, BRZE leads at 27. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HUBS or CRM or DDOG or BRZE or ADBE?
Adobe Inc.
(ADBE) is the more profitable company, earning 30. 0% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ADBE leads at 36. 6% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HUBS or CRM or DDOG or BRZE or ADBE more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Adobe Inc. (ADBE) is the more undervalued stock at a PEG of 1. 20x versus Salesforce, Inc. 's 1. 29x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 88. 0x for Datadog, Inc. — 77. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRZE: 87. 8% to $42. 44.
08Which pays a better dividend — HUBS or CRM or DDOG or BRZE or ADBE?
In this comparison, CRM (0.
9% yield) pays a dividend. HUBS, DDOG, BRZE, ADBE do not pay a meaningful dividend and should not be held primarily for income.
09Is HUBS or CRM or DDOG or BRZE or ADBE better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc.
(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, BRZE: -75. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HUBS and CRM and DDOG and BRZE and ADBE?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock; ADBE is a mid-cap deep-value stock. CRM pays a dividend while HUBS, DDOG, BRZE, ADBE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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