Compare Stocks

4 / 10
Try these comparisons:

Stock Comparison

KAR vs COF vs ALLY vs TRU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KAR
OPENLANE, Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$2.91B
5Y Perf.+91.2%
COF
Capital One Financial Corporation

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$117.30B
5Y Perf.+187.5%
ALLY
Ally Financial Inc.

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$13.65B
5Y Perf.+126.1%
TRU
TransUnion

Consulting Services

IndustrialsNYSE • US
Market Cap$13.89B
5Y Perf.-9.0%

KAR vs COF vs ALLY vs TRU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KAR logoKAR
COF logoCOF
ALLY logoALLY
TRU logoTRU
IndustryAuto - DealershipsFinancial - Credit ServicesFinancial - Credit ServicesConsulting Services
Market Cap$2.91B$117.30B$13.65B$13.89B
Revenue (TTM)$1.93B$69.25B$12.15B$4.73B
Net Income (TTM)$178M$2.45B$852M$705M
Gross Margin46.2%47.3%52.0%52.7%
Operating Margin10.2%3.3%8.6%18.1%
Forward P/E19.3x9.7x8.3x15.1x
Total Debt$1.42B$51.00B$21.77B$5.16B
Cash & Equiv.$142M$57.43B$10.03B$854M

KAR vs COF vs ALLY vs TRULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KAR
COF
ALLY
TRU
StockMay 20Mar 26Return
OPENLANE, Inc. (KAR)100191.2+91.2%
Capital One Financi… (COF)100287.5+187.5%
Ally Financial Inc. (ALLY)100226.1+126.1%
TransUnion (TRU)10091.0-9.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: KAR vs COF vs ALLY vs TRU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: COF and ALLY are tied at the top with 2 categories each — the right choice depends on your priorities. Ally Financial Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. TRU and KAR also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
KAR
OPENLANE, Inc.
The Growth Play

KAR is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 8.2%, EPS growth 264.4%, 3Y rev CAGR 8.2%
  • Lower volatility, beta 0.93, Low D/E 92.6%, current ratio 1.16x
  • Beta 0.93, yield 1.3%, current ratio 1.16x
  • Beta 0.93 vs COF's 1.55
Best for: growth exposure and sleep-well-at-night
COF
Capital One Financial Corporation
The Banking Pick

COF has the current edge in this matchup, primarily because of its strength in income & stability and bank quality.

  • Dividend streak 3 yrs, beta 1.55, yield 1.7%
  • NIM 6.4% vs ALLY's 2.7%
  • 28.4% NII/revenue growth vs ALLY's -25.7%
  • 1.7% yield, 3-year raise streak, vs KAR's 1.3%, (1 stock pays no dividend)
Best for: income & stability and bank quality
ALLY
Ally Financial Inc.
The Banking Pick

ALLY is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 212.2% 10Y total return vs COF's 201.3%
  • Lower P/E (8.3x vs 15.1x)
  • +35.6% vs TRU's -16.2%
Best for: long-term compounding
TRU
TransUnion
The Quality Compounder

TRU is the clearest fit if your priority is quality and efficiency.

  • 14.9% margin vs COF's 3.5%
  • 6.2% ROA vs COF's 0.4%, ROIC 7.3% vs 1.3%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthCOF logoCOF28.4% NII/revenue growth vs ALLY's -25.7%
ValueALLY logoALLYLower P/E (8.3x vs 15.1x)
Quality / MarginsTRU logoTRU14.9% margin vs COF's 3.5%
Stability / SafetyKAR logoKARBeta 0.93 vs COF's 1.55
DividendsCOF logoCOF1.7% yield, 3-year raise streak, vs KAR's 1.3%, (1 stock pays no dividend)
Momentum (1Y)ALLY logoALLY+35.6% vs TRU's -16.2%
Efficiency (ROA)TRU logoTRU6.2% ROA vs COF's 0.4%, ROIC 7.3% vs 1.3%

KAR vs COF vs ALLY vs TRU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KAROPENLANE, Inc.
FY 2024
Marketplace
75.9%$1.4B
Finance
24.1%$431M
COFCapital One Financial Corporation
FY 2025
Interchange Fees, Contracts
79.9%$6.4B
Service Charges And Other Customer Fees, Contracts
10.6%$857M
Other Contract Revenue
9.5%$762M
ALLYAlly Financial Inc.
FY 2024
Total financing revenue and other interest income
86.8%$14.2B
Insurance premiums and service revenue earned
8.6%$1.4B
Other income, net of losses
4.0%$658M
Other gain (loss) on investments, net
0.4%$72M
(Loss) gain on mortgage and automotive loans, net
0.1%$24M
TRUTransUnion
FY 2025
U.S. Markets
78.0%$3.6B
International
22.0%$1.0B

KAR vs COF vs ALLY vs TRU — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLALLYLAGGINGKAR

Income & Cash Flow (Last 12 Months)

TRU leads this category, winning 4 of 6 comparable metrics.

COF is the larger business by revenue, generating $69.3B annually — 35.8x KAR's $1.9B. TRU is the more profitable business, keeping 14.9% of every revenue dollar as net income compared to COF's 3.5%. On growth, TRU holds the edge at +13.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
RevenueTrailing 12 months$1.9B$69.3B$12.2B$4.7B
EBITDAEarnings before interest/tax$288M$7.5B$2.0B$1.4B
Net IncomeAfter-tax profit$178M$2.5B$852M$705M
Free Cash FlowCash after capex$337M$27.7B-$295M$697M
Gross MarginGross profit ÷ Revenue+46.2%+47.3%+52.0%+52.7%
Operating MarginEBIT ÷ Revenue+10.2%+3.3%+8.6%+18.1%
Net MarginNet income ÷ Revenue+9.2%+3.5%+7.0%+14.9%
FCF MarginFCF ÷ Revenue+17.4%+37.7%+14.7%
Rev. Growth (YoY)Latest quarter vs prior year+0.5%+13.7%
EPS Growth (YoY)Latest quarter vs prior year+89.7%+22.1%+2.7%+172.0%
TRU leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

ALLY leads this category, winning 3 of 6 comparable metrics.

At 16.7x trailing earnings, KAR trades at a 64% valuation discount to COF's 47.0x P/E. On an enterprise value basis, TRU's 12.7x EV/EBITDA is more attractive than COF's 14.7x.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
Market CapShares × price$2.9B$117.3B$13.6B$13.9B
Enterprise ValueMkt cap + debt − cash$4.2B$110.9B$25.4B$18.2B
Trailing P/EPrice ÷ TTM EPS16.73x47.02x18.67x31.03x
Forward P/EPrice ÷ next-FY EPS est.19.31x9.69x8.29x15.08x
PEG RatioP/E ÷ EPS growth rate5.83x
EV / EBITDAEnterprise value multiple14.55x14.70x12.91x12.70x
Price / SalesMarket cap ÷ Revenue1.51x1.69x1.12x3.04x
Price / BookPrice ÷ Book value/share1.93x0.90x0.90x3.11x
Price / FCFMarket cap ÷ FCF8.66x4.49x21.00x
ALLY leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

TRU leads this category, winning 5 of 9 comparable metrics.

TRU delivers a 15.1% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $2 for COF. COF carries lower financial leverage with a 0.45x debt-to-equity ratio, signaling a more conservative balance sheet compared to ALLY's 1.40x. On the Piotroski fundamental quality scale (0–9), KAR scores 8/9 vs ALLY's 4/9, reflecting strong financial health.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
ROE (TTM)Return on equity+11.6%+2.4%+5.5%+15.1%
ROA (TTM)Return on assets+3.8%+0.4%+0.4%+6.2%
ROICReturn on invested capital+6.9%+1.3%+2.2%+7.3%
ROCEReturn on capital employed+9.4%+1.4%+3.0%+8.6%
Piotroski ScoreFundamental quality 0–98548
Debt / EquityFinancial leverage0.93x0.45x1.40x1.13x
Net DebtTotal debt minus cash$1.3B-$6.4B$11.7B$4.3B
Cash & Equiv.Liquid assets$142M$57.4B$10.0B$854M
Total DebtShort + long-term debt$1.4B$51.0B$21.8B$5.2B
Interest CoverageEBIT ÷ Interest expense3.09x0.14x0.22x3.61x
TRU leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

ALLY leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in KAR five years ago would be worth $15,295 today (with dividends reinvested), compared to $6,957 for TRU. Over the past 12 months, ALLY leads with a +35.6% total return vs TRU's -16.2%. The 3-year compound annual growth rate (CAGR) favors COF at 30.3% vs TRU's 4.0% — a key indicator of consistent wealth creation.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
YTD ReturnYear-to-date-6.1%-23.3%-2.0%-13.4%
1-Year ReturnPast 12 months+26.0%+1.5%+35.6%-16.2%
3-Year ReturnCumulative with dividends+82.3%+121.3%+90.9%+12.4%
5-Year ReturnCumulative with dividends+53.0%+28.5%-6.6%-30.4%
10-Year ReturnCumulative with dividends+99.2%+201.3%+212.2%+139.0%
CAGR (3Y)Annualised 3-year return+22.2%+30.3%+24.1%+4.0%
ALLY leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KAR and ALLY each lead in 1 of 2 comparable metrics.

KAR is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than COF's 1.55 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ALLY currently trades 93.6% from its 52-week high vs TRU's 72.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
Beta (5Y)Sensitivity to S&P 5000.93x1.55x1.41x1.36x
52-Week HighHighest price in past year$31.78$259.64$47.27$99.39
52-Week LowLowest price in past year$20.54$174.98$32.50$65.23
% of 52W HighCurrent price vs 52-week peak+86.3%+73.0%+93.6%+72.4%
RSI (14)Momentum oscillator 0–10040.949.155.253.4
Avg Volume (50D)Average daily shares traded976K4.6M3.5M2.3M
Evenly matched — KAR and ALLY each lead in 1 of 2 comparable metrics.

Analyst Outlook

COF leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: KAR as "Buy", COF as "Buy", ALLY as "Buy", TRU as "Buy". Consensus price targets imply 41.0% upside for COF (target: $267) vs 16.6% for KAR (target: $32). For income investors, COF offers the higher dividend yield at 1.72% vs TRU's 0.64%.

MetricKAR logoKAROPENLANE, Inc.COF logoCOFCapital One Finan…ALLY logoALLYAlly Financial In…TRU logoTRUTransUnion
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$32.00$267.18$53.33$94.88
# AnalystsCovering analysts18563826
Dividend YieldAnnual dividend ÷ price+1.3%+1.7%+0.6%
Dividend StreakConsecutive years of raises0301
Dividend / ShareAnnual DPS$0.36$3.27$0.46
Buyback YieldShare repurchases ÷ mkt cap+1.6%+3.5%0.0%+2.4%
COF leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

TRU leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ALLY leads in 2 (Valuation Metrics, Total Returns). 1 tied.

Best OverallAlly Financial Inc. (ALLY)Leads 2 of 6 categories
Loading custom metrics...

KAR vs COF vs ALLY vs TRU: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KAR or COF or ALLY or TRU a better buy right now?

For growth investors, Capital One Financial Corporation (COF) is the stronger pick with 28.

4% revenue growth year-over-year, versus -25. 7% for Ally Financial Inc. (ALLY). OPENLANE, Inc. (KAR) offers the better valuation at 16. 7x trailing P/E (19. 3x forward), making it the more compelling value choice. Analysts rate OPENLANE, Inc. (KAR) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KAR or COF or ALLY or TRU?

On trailing P/E, OPENLANE, Inc.

(KAR) is the cheapest at 16. 7x versus Capital One Financial Corporation at 47. 0x. On forward P/E, Ally Financial Inc. is actually cheaper at 8. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — KAR or COF or ALLY or TRU?

Over the past 5 years, OPENLANE, Inc.

(KAR) delivered a total return of +53. 0%, compared to -30. 4% for TransUnion (TRU). Over 10 years, the gap is even starker: ALLY returned +212. 2% versus KAR's +99. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KAR or COF or ALLY or TRU?

By beta (market sensitivity over 5 years), OPENLANE, Inc.

(KAR) is the lower-risk stock at 0. 93β versus Capital One Financial Corporation's 1. 55β — meaning COF is approximately 66% more volatile than KAR relative to the S&P 500. On balance sheet safety, Capital One Financial Corporation (COF) carries a lower debt/equity ratio of 45% versus 140% for Ally Financial Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KAR or COF or ALLY or TRU?

By revenue growth (latest reported year), Capital One Financial Corporation (COF) is pulling ahead at 28.

4% versus -25. 7% for Ally Financial Inc. (ALLY). On earnings-per-share growth, the picture is similar: OPENLANE, Inc. grew EPS 264. 4% year-over-year, compared to -65. 2% for Capital One Financial Corporation. Over a 3-year CAGR, KAR leads at 8. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KAR or COF or ALLY or TRU?

TransUnion (TRU) is the more profitable company, earning 10.

0% net margin versus 3. 5% for Capital One Financial Corporation — meaning it keeps 10. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TRU leads at 18. 7% versus 3. 3% for COF. At the gross margin level — before operating expenses — TRU leads at 59. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KAR or COF or ALLY or TRU more undervalued right now?

On forward earnings alone, Ally Financial Inc.

(ALLY) trades at 8. 3x forward P/E versus 19. 3x for OPENLANE, Inc. — 11. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COF: 41. 0% to $267. 18.

08

Which pays a better dividend — KAR or COF or ALLY or TRU?

In this comparison, COF (1.

7% yield), KAR (1. 3% yield), TRU (0. 6% yield) pay a dividend. ALLY does not pay a meaningful dividend and should not be held primarily for income.

09

Is KAR or COF or ALLY or TRU better for a retirement portfolio?

For long-horizon retirement investors, OPENLANE, Inc.

(KAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 93), 1. 3% yield). Both have compounded well over 10 years (KAR: +99. 2%, ALLY: +212. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KAR and COF and ALLY and TRU?

These companies operate in different sectors (KAR (Consumer Cyclical) and COF (Financial Services) and ALLY (Financial Services) and TRU (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: KAR is a small-cap deep-value stock; COF is a mid-cap high-growth stock; ALLY is a mid-cap quality compounder stock; TRU is a mid-cap quality compounder stock. KAR, COF, TRU pay a dividend while ALLY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

KAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.5%
Run This Screen
Stocks Like

COF

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 14%
  • Gross Margin > 28%
Run This Screen
Stocks Like

ALLY

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

TRU

Stable Dividend Mega-Cap

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 8%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform KAR and COF and ALLY and TRU on the metrics below

Revenue Growth>
%
(KAR: 0.5% · COF: 28.4%)
Net Margin>
%
(KAR: 9.2% · COF: 3.5%)
P/E Ratio<
x
(KAR: 16.7x · COF: 47.0x)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.