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Stock Comparison

MNDY vs PCTY vs ASAN vs CRM vs NOW

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MNDY
monday.com Ltd.

Software - Application

TechnologyNASDAQ • IL
Market Cap$3.94B
5Y Perf.-65.8%
PCTY
Paylocity Holding Corporation

Software - Application

TechnologyNASDAQ • US
Market Cap$5.93B
5Y Perf.-42.8%
ASAN
Asana, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.64B
5Y Perf.-88.6%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.-23.7%
NOW
ServiceNow, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$96.96B
5Y Perf.-83.0%

MNDY vs PCTY vs ASAN vs CRM vs NOW — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MNDY logoMNDY
PCTY logoPCTY
ASAN logoASAN
CRM logoCRM
NOW logoNOW
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Application
Market Cap$3.94B$5.93B$1.64B$179.19B$96.96B
Revenue (TTM)$1.23B$1.73B$791M$41.52B$13.96B
Net Income (TTM)$119M$258M$-189M$7.46B$1.76B
Gross Margin89.2%69.3%89.0%77.7%76.6%
Operating Margin-0.1%21.3%-25.0%21.5%13.4%
Forward P/E19.0x14.0x27.5x15.8x22.5x
Total Debt$312M$218M$209M$6.74B$3.20B
Cash & Equiv.$1.50B$398M$200M$7.33B$3.73B

MNDY vs PCTY vs ASAN vs CRM vs NOWLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MNDY
PCTY
ASAN
CRM
NOW
StockJun 21May 26Return
monday.com Ltd. (MNDY)10034.2-65.8%
Paylocity Holding C… (PCTY)10057.2-42.8%
Asana, Inc. (ASAN)10011.4-88.6%
Salesforce, Inc. (CRM)10076.3-23.7%
ServiceNow, Inc. (NOW)10017.0-83.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MNDY vs PCTY vs ASAN vs CRM vs NOW

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CRM leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Paylocity Holding Corporation is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. MNDY and NOW also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
MNDY
monday.com Ltd.
The Growth Play

MNDY ranks third and is worth considering specifically for growth exposure.

  • Rev growth 26.7%, EPS growth 261.3%, 3Y rev CAGR 33.4%
  • 26.7% revenue growth vs ASAN's 9.2%
Best for: growth exposure
PCTY
Paylocity Holding Corporation
The Income Pick

PCTY is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • beta 0.43
  • 218.2% 10Y total return vs CRM's 154.6%
  • Lower volatility, beta 0.43, Low D/E 17.7%, current ratio 1.14x
  • Beta 0.43, current ratio 1.14x
Best for: income & stability and long-term compounding
ASAN
Asana, Inc.
The Technology Pick

Among these 5 stocks, ASAN doesn't own a clear edge in any measured category.

Best for: technology exposure
CRM
Salesforce, Inc.
The Quality Compounder

CRM carries the broadest edge in this set and is the clearest fit for quality and dividends.

  • 18.0% margin vs ASAN's -23.9%
  • 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
  • -32.4% vs NOW's -90.5%
Best for: quality and dividends
NOW
ServiceNow, Inc.
The Value Pick

NOW is the clearest fit if your priority is valuation efficiency.

  • PEG 0.32 vs CRM's 1.29
  • 7.5% ROA vs ASAN's -21.9%, ROIC 12.4% vs -62.4%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMNDY logoMNDY26.7% revenue growth vs ASAN's 9.2%
ValuePCTY logoPCTYLower P/E (14.0x vs 27.5x)
Quality / MarginsCRM logoCRM18.0% margin vs ASAN's -23.9%
Stability / SafetyPCTY logoPCTYBeta 0.43 vs NOW's 1.46, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)CRM logoCRM-32.4% vs NOW's -90.5%
Efficiency (ROA)NOW logoNOW7.5% ROA vs ASAN's -21.9%, ROIC 12.4% vs -62.4%

MNDY vs PCTY vs ASAN vs CRM vs NOW — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MNDYmonday.com Ltd.

Segment breakdown not available.

PCTYPaylocity Holding Corporation
FY 2025
Recurring Fees
95.8%$1.4B
Nonrecurring Fees
4.2%$62M
ASANAsana, Inc.

Segment breakdown not available.

CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
NOWServiceNow, Inc.
FY 2025
License and Service
97.0%$12.9B
Technology Service
3.0%$395M

MNDY vs PCTY vs ASAN vs CRM vs NOW — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPCTYLAGGINGNOW

Income & Cash Flow (Last 12 Months)

Evenly matched — MNDY and CRM each lead in 3 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 52.5x ASAN's $791M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to ASAN's -23.9%. On growth, MNDY holds the edge at +24.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
RevenueTrailing 12 months$1.2B$1.7B$791M$41.5B$14.0B
EBITDAEarnings before interest/tax$12M$394M-$175M$11.4B$2.7B
Net IncomeAfter-tax profit$119M$258M-$189M$7.5B$1.8B
Free Cash FlowCash after capex$321M$470M$84M$14.4B$4.6B
Gross MarginGross profit ÷ Revenue+89.2%+69.3%+89.0%+77.7%+76.6%
Operating MarginEBIT ÷ Revenue-0.1%+21.3%-25.0%+21.5%+13.4%
Net MarginNet income ÷ Revenue+9.6%+14.9%-23.9%+18.0%+12.6%
FCF MarginFCF ÷ Revenue+26.0%+27.2%+10.7%+34.7%+33.2%
Rev. Growth (YoY)Latest quarter vs prior year+24.6%+10.5%+9.2%+12.1%+22.1%
EPS Growth (YoY)Latest quarter vs prior year+2.3%+26.7%+48.1%+18.3%+2.3%
Evenly matched — MNDY and CRM each lead in 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — PCTY and ASAN and CRM each lead in 2 of 7 comparable metrics.

At 23.9x trailing earnings, CRM trades at a 57% valuation discount to NOW's 56.0x P/E. Adjusting for growth (PEG ratio), NOW offers better value at 0.81x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
Market CapShares × price$3.9B$5.9B$1.6B$179.2B$97.0B
Enterprise ValueMkt cap + debt − cash$2.7B$5.8B$1.7B$178.6B$96.4B
Trailing P/EPrice ÷ TTM EPS34.10x27.14x-8.81x23.88x56.04x
Forward P/EPrice ÷ next-FY EPS est.19.01x14.05x27.49x15.82x22.51x
PEG RatioP/E ÷ EPS growth rate0.96x1.95x0.81x
EV / EBITDAEnterprise value multiple227.80x14.25x20.03x37.64x
Price / SalesMarket cap ÷ Revenue3.20x3.72x2.08x4.32x7.30x
Price / BookPrice ÷ Book value/share3.25x5.00x10.83x3.01x7.56x
Price / FCFMarket cap ÷ FCF12.57x17.31x18.97x12.44x21.19x
Evenly matched — PCTY and ASAN and CRM each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

PCTY leads this category, winning 4 of 9 comparable metrics.

PCTY delivers a 22.4% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-94 for ASAN. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ASAN's 1.35x. On the Piotroski fundamental quality scale (0–9), PCTY scores 8/9 vs NOW's 3/9, reflecting strong financial health.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
ROE (TTM)Return on equity+9.5%+22.4%-94.1%+12.6%+15.0%
ROA (TTM)Return on assets+5.6%+4.9%-21.9%+6.6%+7.5%
ROICReturn on invested capital-2.4%+26.2%-62.4%+10.9%+12.4%
ROCEReturn on capital employed-0.1%+23.3%-48.2%+11.9%+13.2%
Piotroski ScoreFundamental quality 0–958583
Debt / EquityFinancial leverage0.25x0.18x1.35x0.11x0.25x
Net DebtTotal debt minus cash-$1.2B-$180M$9M-$590M-$523M
Cash & Equiv.Liquid assets$1.5B$398M$200M$7.3B$3.7B
Total DebtShort + long-term debt$312M$218M$209M$6.7B$3.2B
Interest CoverageEBIT ÷ Interest expense23.29x-30.10x44.14x185.08x
PCTY leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CRM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CRM five years ago would be worth $8,775 today (with dividends reinvested), compared to $1,935 for NOW. Over the past 12 months, CRM leads with a -32.4% total return vs NOW's -90.5%. The 3-year compound annual growth rate (CAGR) favors CRM at -1.4% vs NOW's -40.3% — a key indicator of consistent wealth creation.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
YTD ReturnYear-to-date-46.7%-25.1%-45.6%-26.4%-36.5%
1-Year ReturnPast 12 months-72.3%-40.6%-57.9%-32.4%-90.5%
3-Year ReturnCumulative with dividends-38.6%-37.1%-57.6%-4.0%-78.7%
5-Year ReturnCumulative with dividends-57.3%-35.2%-75.5%-12.3%-80.6%
10-Year ReturnCumulative with dividends-57.3%+218.2%-75.5%+154.6%+38.8%
CAGR (3Y)Annualised 3-year return-15.0%-14.3%-24.9%-1.4%-40.3%
CRM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — PCTY and CRM each lead in 1 of 2 comparable metrics.

PCTY is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than NOW's 1.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 62.9% from its 52-week high vs NOW's 8.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
Beta (5Y)Sensitivity to S&P 5001.19x0.43x1.45x0.82x1.46x
52-Week HighHighest price in past year$316.98$201.97$19.00$296.05$1057.39
52-Week LowLowest price in past year$57.50$92.99$5.38$163.52$81.24
% of 52W HighCurrent price vs 52-week peak+24.1%+54.0%+37.1%+62.9%+8.9%
RSI (14)Momentum oscillator 0–10056.545.754.748.341.5
Avg Volume (50D)Average daily shares traded1.5M733K6.3M12.4M21.2M
Evenly matched — PCTY and CRM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: MNDY as "Buy", PCTY as "Buy", ASAN as "Hold", CRM as "Buy", NOW as "Buy". Consensus price targets imply 74.3% upside for ASAN (target: $12) vs 54.0% for PCTY (target: $168). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricMNDY logoMNDYmonday.com Ltd.PCTY logoPCTYPaylocity Holding…ASAN logoASANAsana, Inc.CRM logoCRMSalesforce, Inc.NOW logoNOWServiceNow, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyBuy
Price TargetConsensus 12-month target$133.00$168.08$12.29$287.00$151.52
# AnalystsCovering analysts2541189768
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+3.4%+2.5%+8.1%+7.0%+1.9%
Insufficient data to determine a leader in this category.
Key Takeaway

PCTY leads in 1 of 6 categories (Profitability & Efficiency). CRM leads in 1 (Total Returns). 3 tied.

Best OverallPaylocity Holding Corporati… (PCTY)Leads 1 of 6 categories
Loading custom metrics...

MNDY vs PCTY vs ASAN vs CRM vs NOW: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MNDY or PCTY or ASAN or CRM or NOW a better buy right now?

For growth investors, monday.

com Ltd. (MNDY) is the stronger pick with 26. 7% revenue growth year-over-year, versus 9. 2% for Asana, Inc. (ASAN). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate monday. com Ltd. (MNDY) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MNDY or PCTY or ASAN or CRM or NOW?

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 23. 9x versus ServiceNow, Inc. at 56. 0x. On forward P/E, Paylocity Holding Corporation is actually cheaper at 14. 0x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ServiceNow, Inc. wins at 0. 32x versus Salesforce, Inc. 's 1. 29x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MNDY or PCTY or ASAN or CRM or NOW?

Over the past 5 years, Salesforce, Inc.

(CRM) delivered a total return of -12. 3%, compared to -80. 6% for ServiceNow, Inc. (NOW). Over 10 years, the gap is even starker: PCTY returned +218. 2% versus ASAN's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MNDY or PCTY or ASAN or CRM or NOW?

By beta (market sensitivity over 5 years), Paylocity Holding Corporation (PCTY) is the lower-risk stock at 0.

43β versus ServiceNow, Inc. 's 1. 46β — meaning NOW is approximately 241% more volatile than PCTY relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 135% for Asana, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MNDY or PCTY or ASAN or CRM or NOW?

By revenue growth (latest reported year), monday.

com Ltd. (MNDY) is pulling ahead at 26. 7% versus 9. 2% for Asana, Inc. (ASAN). On earnings-per-share growth, the picture is similar: monday. com Ltd. grew EPS 261. 3% year-over-year, compared to 10. 7% for Paylocity Holding Corporation. Over a 3-year CAGR, MNDY leads at 33. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MNDY or PCTY or ASAN or CRM or NOW?

Salesforce, Inc.

(CRM) is the more profitable company, earning 18. 0% net margin versus -23. 9% for Asana, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -25. 0% for ASAN. At the gross margin level — before operating expenses — MNDY leads at 89. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MNDY or PCTY or ASAN or CRM or NOW more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, ServiceNow, Inc. (NOW) is the more undervalued stock at a PEG of 0. 32x versus Salesforce, Inc. 's 1. 29x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Paylocity Holding Corporation (PCTY) trades at 14. 0x forward P/E versus 27. 5x for Asana, Inc. — 13. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ASAN: 74. 3% to $12. 29.

08

Which pays a better dividend — MNDY or PCTY or ASAN or CRM or NOW?

In this comparison, CRM (0.

9% yield) pays a dividend. MNDY, PCTY, ASAN, NOW do not pay a meaningful dividend and should not be held primarily for income.

09

Is MNDY or PCTY or ASAN or CRM or NOW better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, ASAN: -75. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MNDY and PCTY and ASAN and CRM and NOW?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MNDY is a small-cap high-growth stock; PCTY is a small-cap quality compounder stock; ASAN is a small-cap quality compounder stock; CRM is a mid-cap quality compounder stock; NOW is a mid-cap high-growth stock. CRM pays a dividend while MNDY, PCTY, ASAN, NOW do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform MNDY and PCTY and ASAN and CRM and NOW on the metrics below

Revenue Growth>
%
(MNDY: 24.6% · PCTY: 10.5%)
Net Margin>
%
(MNDY: 9.6% · PCTY: 14.9%)
P/E Ratio<
x
(MNDY: 34.1x · PCTY: 27.1x)

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