NRDS vs QNST vs TREE vs SOFI vs UPST

For growth investors, QuinStreet, Inc.

(QNST) is the stronger pick with 78. 3% revenue growth year-over-year, versus 21. 7% for NerdWallet, Inc. (NRDS). LendingTree, Inc. (TREE) offers the better valuation at 3. 7x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate NerdWallet, Inc. (NRDS) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 7x versus QuinStreet, Inc. at 165. 6x. On forward P/E, LendingTree, Inc. is actually cheaper at 7. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NerdWallet, Inc. wins at 0. 18x versus Upstart Holdings, Inc. 's 1. 02x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, SoFi Technologies, Inc.

(SOFI) delivered a total return of -3. 1%, compared to -78. 7% for LendingTree, Inc. (TREE). Over 10 years, the gap is even starker: QNST returned +284. 0% versus NRDS's -67. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), QuinStreet, Inc.

(QNST) is the lower-risk stock at 1. 23β versus Upstart Holdings, Inc. 's 2. 87β — meaning UPST is approximately 134% more volatile than QNST relative to the S&P 500. On balance sheet safety, QuinStreet, Inc. (QNST) carries a lower debt/equity ratio of 4% versus 2% for Upstart Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), QuinStreet, Inc.

(QNST) is pulling ahead at 78. 3% versus 21. 7% for NerdWallet, Inc. (NRDS). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

LendingTree, Inc.

(TREE) is the more profitable company, earning 13. 5% net margin versus 0. 4% for QuinStreet, Inc. — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOFI leads at 11. 0% versus 0. 6% for QNST. At the gross margin level — before operating expenses — UPST leads at 95. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, NerdWallet, Inc. (NRDS) is the more undervalued stock at a PEG of 0. 18x versus Upstart Holdings, Inc. 's 1. 02x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, LendingTree, Inc. (TREE) trades at 7. 0x forward P/E versus 26. 2x for SoFi Technologies, Inc. — 19. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TREE: 73. 2% to $69. 00.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, QuinStreet, Inc.

(QNST) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 23), +284. 0% 10Y return). Upstart Holdings, Inc. (UPST) carries a higher beta of 2. 87 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (QNST: +284. 0%, UPST: -1. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (NRDS (Financial Services) and QNST (Communication Services) and TREE (Financial Services) and SOFI (Financial Services) and UPST (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.