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TROO vs FIVN vs NICE vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TROO
TROOPS, Inc.

Software - Application

TechnologyNASDAQ • HK
Market Cap$483M
5Y Perf.+360.0%
FIVN
Five9, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$1.70B
5Y Perf.-78.8%
NICE
NICE Ltd.

Software - Application

TechnologyNASDAQ • IL
Market Cap$5.78B
5Y Perf.-50.2%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.+4.0%

TROO vs FIVN vs NICE vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TROO logoTROO
FIVN logoFIVN
NICE logoNICE
CRM logoCRM
IndustrySoftware - ApplicationSoftware - InfrastructureSoftware - ApplicationSoftware - Application
Market Cap$483M$1.70B$5.78B$179.19B
Revenue (TTM)$14M$1.17B$2.95B$41.52B
Net Income (TTM)$-15M$57M$612M$7.46B
Gross Margin20.3%55.1%66.4%77.7%
Operating Margin-55.2%4.7%21.9%21.5%
Forward P/E6.8x8.4x15.4x
Total Debt$4K$847M$164M$6.74B
Cash & Equiv.$4M$232M$379M$7.33B

TROO vs FIVN vs NICE vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TROO
FIVN
NICE
CRM
StockMay 20May 26Return
TROOPS, Inc. (TROO)100460.0+360.0%
Five9, Inc. (FIVN)10021.2-78.8%
NICE Ltd. (NICE)10049.8-50.2%
Salesforce, Inc. (CRM)100104.0+4.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: TROO vs FIVN vs NICE vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NICE leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. TROOPS, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CRM also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
TROO
TROOPS, Inc.
The Growth Leader

TROO is the #2 pick in this set and the best alternative if growth and momentum is your priority.

  • 69.7% revenue growth vs NICE's 7.7%
  • +6.2% vs NICE's -40.4%
Best for: growth and momentum
FIVN
Five9, Inc.
The Growth Play

FIVN is the clearest fit if your priority is growth exposure.

  • Rev growth 10.3%, EPS growth 370.6%, 3Y rev CAGR 13.8%
Best for: growth exposure
NICE
NICE Ltd.
The Defensive Pick

NICE carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.72, Low D/E 4.2%, current ratio 1.55x
  • PEG 0.32 vs CRM's 1.26
  • Beta 0.72, current ratio 1.55x
  • Lower P/E (8.4x vs 15.4x), PEG 0.32 vs 1.26
Best for: sleep-well-at-night and valuation efficiency
CRM
Salesforce, Inc.
The Income Pick

CRM is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • 154.6% 10Y total return vs TROO's 25.9%
  • 0.9% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTROO logoTROO69.7% revenue growth vs NICE's 7.7%
ValueNICE logoNICELower P/E (8.4x vs 15.4x), PEG 0.32 vs 1.26
Quality / MarginsNICE logoNICE20.8% margin vs TROO's -110.9%
Stability / SafetyNICE logoNICEBeta 0.72 vs FIVN's 1.79, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)TROO logoTROO+6.2% vs NICE's -40.4%
Efficiency (ROA)NICE logoNICE11.8% ROA vs TROO's -19.9%, ROIC 13.2% vs -22.3%

TROO vs FIVN vs NICE vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TROOTROOPS, Inc.
FY 2025
Interest On Loans
79.8%$2M
Technology Service
20.2%$549,000
FIVNFive9, Inc.
FY 2025
Reportable Segment
100.0%$1.1B
NICENICE Ltd.
FY 2025
Cloud
76.0%$2.2B
Service
19.0%$560M
Product
5.0%$147M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B

TROO vs FIVN vs NICE vs CRM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNICELAGGINGFIVN

Income & Cash Flow (Last 12 Months)

Evenly matched — NICE and CRM each lead in 2 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 3043.9x TROO's $14M. NICE is the more profitable business, keeping 20.8% of every revenue dollar as net income compared to TROO's -110.9%. On growth, TROO holds the edge at +3.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$14M$1.2B$2.9B$41.5B
EBITDAEarnings before interest/tax-$3M$140M$845M$11.4B
Net IncomeAfter-tax profit-$15M$57M$612M$7.5B
Free Cash FlowCash after capex$0$206M$665M$14.4B
Gross MarginGross profit ÷ Revenue+20.3%+55.1%+66.4%+77.7%
Operating MarginEBIT ÷ Revenue-55.2%+4.7%+21.9%+21.5%
Net MarginNet income ÷ Revenue-110.9%+4.9%+20.8%+18.0%
FCF MarginFCF ÷ Revenue+4.0%+17.6%+22.6%+34.7%
Rev. Growth (YoY)Latest quarter vs prior year+3.3%+9.2%+9.0%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+20.0%+56.5%+18.3%
Evenly matched — NICE and CRM each lead in 2 of 6 comparable metrics.

Valuation Metrics

NICE leads this category, winning 4 of 7 comparable metrics.

At 9.9x trailing earnings, NICE trades at a 80% valuation discount to FIVN's 48.3x P/E. Adjusting for growth (PEG ratio), NICE offers better value at 0.37x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
Market CapShares × price$483M$1.7B$5.8B$179.2B
Enterprise ValueMkt cap + debt − cash$479M$2.3B$5.6B$178.6B
Trailing P/EPrice ÷ TTM EPS-19.43x48.26x9.89x23.88x
Forward P/EPrice ÷ next-FY EPS est.6.79x8.38x15.44x
PEG RatioP/E ÷ EPS growth rate0.37x1.95x
EV / EBITDAEnterprise value multiple16.84x6.59x20.03x
Price / SalesMarket cap ÷ Revenue28.27x1.48x1.96x4.32x
Price / BookPrice ÷ Book value/share11.01x2.46x1.56x3.01x
Price / FCFMarket cap ÷ FCF700.36x8.45x8.22x12.44x
NICE leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

NICE leads this category, winning 4 of 9 comparable metrics.

NICE delivers a 16.4% return on equity — every $100 of shareholder capital generates $16 in annual profit, vs $-24 for TROO. TROO carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to FIVN's 1.08x. On the Piotroski fundamental quality scale (0–9), FIVN scores 8/9 vs TROO's 4/9, reflecting strong financial health.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity-24.3%+7.4%+16.4%+12.6%
ROA (TTM)Return on assets-19.9%+3.2%+11.8%+6.6%
ROICReturn on invested capital-22.3%+1.7%+13.2%+10.9%
ROCEReturn on capital employed-25.6%+2.2%+16.1%+11.9%
Piotroski ScoreFundamental quality 0–94878
Debt / EquityFinancial leverage0.00x1.08x0.04x0.11x
Net DebtTotal debt minus cash-$4M$615M-$216M-$590M
Cash & Equiv.Liquid assets$4M$232M$379M$7.3B
Total DebtShort + long-term debt$4,000$847M$164M$6.7B
Interest CoverageEBIT ÷ Interest expense7.94x44.14x
NICE leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TROO leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in TROO five years ago would be worth $26,450 today (with dividends reinvested), compared to $1,305 for FIVN. Over the past 12 months, TROO leads with a +621.0% total return vs NICE's -40.4%. The 3-year compound annual growth rate (CAGR) favors TROO at 2.1% vs FIVN's -27.2% — a key indicator of consistent wealth creation.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date+25.9%+18.0%-14.6%-26.4%
1-Year ReturnPast 12 months+621.0%-11.9%-40.4%-32.4%
3-Year ReturnCumulative with dividends+6.4%-61.4%-49.3%-4.0%
5-Year ReturnCumulative with dividends+164.5%-87.0%-59.1%-12.3%
10-Year ReturnCumulative with dividends+25.9%+125.4%+50.7%+154.6%
CAGR (3Y)Annualised 3-year return+2.1%-27.2%-20.2%-1.4%
TROO leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TROO and NICE each lead in 1 of 2 comparable metrics.

NICE is the less volatile stock with a 0.72 beta — it tends to amplify market swings less than FIVN's 1.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TROO currently trades 84.7% from its 52-week high vs NICE's 53.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5001.35x1.70x0.48x0.75x
52-Week HighHighest price in past year$5.28$30.38$180.61$296.05
52-Week LowLowest price in past year$0.53$13.29$94.89$163.52
% of 52W HighCurrent price vs 52-week peak+84.7%+73.1%+53.0%+62.9%
RSI (14)Momentum oscillator 0–10070.968.140.948.3
Avg Volume (50D)Average daily shares traded221K2.8M631K12.4M
Evenly matched — TROO and NICE each lead in 1 of 2 comparable metrics.

Analyst Outlook

CRM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: FIVN as "Buy", NICE as "Buy", CRM as "Buy". Consensus price targets imply 55.1% upside for NICE (target: $148) vs 23.9% for FIVN (target: $28). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricTROO logoTROOTROOPS, Inc.FIVN logoFIVNFive9, Inc.NICE logoNICENICE Ltd.CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$27.50$148.38$287.00
# AnalystsCovering analysts412397
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+0.8%+2.9%+8.5%+7.0%
CRM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NICE leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). TROO leads in 1 (Total Returns). 2 tied.

Best OverallNICE Ltd. (NICE)Leads 2 of 6 categories
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TROO vs FIVN vs NICE vs CRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TROO or FIVN or NICE or CRM a better buy right now?

For growth investors, TROOPS, Inc.

(TROO) is the stronger pick with 69. 7% revenue growth year-over-year, versus 7. 7% for NICE Ltd. (NICE). NICE Ltd. (NICE) offers the better valuation at 9. 9x trailing P/E (8. 4x forward), making it the more compelling value choice. Analysts rate Five9, Inc. (FIVN) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TROO or FIVN or NICE or CRM?

On trailing P/E, NICE Ltd.

(NICE) is the cheapest at 9. 9x versus Five9, Inc. at 48. 3x. On forward P/E, Five9, Inc. is actually cheaper at 6. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: NICE Ltd. wins at 0. 32x versus Salesforce, Inc. 's 1. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TROO or FIVN or NICE or CRM?

Over the past 5 years, TROOPS, Inc.

(TROO) delivered a total return of +164. 5%, compared to -87. 0% for Five9, Inc. (FIVN). Over 10 years, the gap is even starker: CRM returned +148. 6% versus TROO's +16. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TROO or FIVN or NICE or CRM?

By beta (market sensitivity over 5 years), NICE Ltd.

(NICE) is the lower-risk stock at 0. 48β versus Five9, Inc. 's 1. 70β — meaning FIVN is approximately 253% more volatile than NICE relative to the S&P 500. On balance sheet safety, TROOPS, Inc. (TROO) carries a lower debt/equity ratio of 0% versus 108% for Five9, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TROO or FIVN or NICE or CRM?

By revenue growth (latest reported year), TROOPS, Inc.

(TROO) is pulling ahead at 69. 7% versus 7. 7% for NICE Ltd. (NICE). On earnings-per-share growth, the picture is similar: Five9, Inc. grew EPS 370. 6% year-over-year, compared to -76. 9% for TROOPS, Inc.. Over a 3-year CAGR, TROO leads at 64. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TROO or FIVN or NICE or CRM?

NICE Ltd.

(NICE) is the more profitable company, earning 20. 8% net margin versus -163. 2% for TROOPS, Inc. — meaning it keeps 20. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NICE leads at 21. 9% versus -94. 1% for TROO. At the gross margin level — before operating expenses — CRM leads at 77. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TROO or FIVN or NICE or CRM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, NICE Ltd. (NICE) is the more undervalued stock at a PEG of 0. 32x versus Salesforce, Inc. 's 1. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Five9, Inc. (FIVN) trades at 6. 8x forward P/E versus 15. 4x for Salesforce, Inc. — 8. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NICE: 55. 1% to $148. 38.

08

Which pays a better dividend — TROO or FIVN or NICE or CRM?

In this comparison, CRM (0.

9% yield) pays a dividend. TROO, FIVN, NICE do not pay a meaningful dividend and should not be held primarily for income.

09

Is TROO or FIVN or NICE or CRM better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 75), 0. 9% yield, +148. 6% 10Y return). Five9, Inc. (FIVN) carries a higher beta of 1. 70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +148. 6%, FIVN: +124. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TROO and FIVN and NICE and CRM?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: TROO is a small-cap high-growth stock; FIVN is a small-cap quality compounder stock; NICE is a small-cap deep-value stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while TROO, FIVN, NICE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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