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Stock Comparison

WEN vs FRSH vs MCD vs HUBS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WEN
The Wendy's Company

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$1.32B
5Y Perf.-67.9%
FRSH
Freshworks Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.50B
5Y Perf.-78.8%
MCD
McDonald's Corporation

Restaurants

Consumer CyclicalNYSE • US
Market Cap$201.63B
5Y Perf.+17.6%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-63.9%

WEN vs FRSH vs MCD vs HUBS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WEN logoWEN
FRSH logoFRSH
MCD logoMCD
HUBS logoHUBS
IndustryRestaurantsSoftware - ApplicationRestaurantsSoftware - Application
Market Cap$1.32B$2.50B$201.63B$12.58B
Revenue (TTM)$2.21B$871M$27.45B$3.30B
Net Income (TTM)$186M$180M$8.68B$100M
Gross Margin35.6%85.0%44.1%83.7%
Operating Margin16.8%1.8%46.3%1.9%
Forward P/E12.1x15.9x21.5x19.6x
Total Debt$4.09B$67M$54.81B$485M
Cash & Equiv.$451M$632M$774M$882M

WEN vs FRSH vs MCD vs HUBSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WEN
FRSH
MCD
HUBS
StockSep 21May 26Return
The Wendy's Company (WEN)10032.1-67.9%
Freshworks Inc. (FRSH)10021.2-78.8%
McDonald's Corporat… (MCD)100117.6+17.6%
HubSpot, Inc. (HUBS)10036.1-63.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: WEN vs FRSH vs MCD vs HUBS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MCD leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. The Wendy's Company is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. HUBS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WEN
The Wendy's Company
The Value Pick

WEN is the #2 pick in this set and the best alternative if valuation efficiency and defensive is your priority.

  • PEG 1.16 vs MCD's 2.81
  • Beta 0.52, yield 14.3%, current ratio 1.85x
  • Lower P/E (12.1x vs 19.6x)
  • 14.3% yield, 4-year raise streak, vs MCD's 2.5%, (2 stocks pay no dividend)
Best for: valuation efficiency and defensive
FRSH
Freshworks Inc.
The Defensive Pick

FRSH is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.15, Low D/E 6.4%, current ratio 2.14x
Best for: sleep-well-at-night
MCD
McDonald's Corporation
The Income Pick

MCD carries the broadest edge in this set and is the clearest fit for income & stability.

  • Dividend streak 27 yrs, beta 0.11, yield 2.5%
  • 31.6% margin vs HUBS's 3.0%
  • Beta 0.11 vs HUBS's 1.18
  • -8.6% vs HUBS's -62.0%
Best for: income & stability
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 469.1% 10Y total return vs MCD's 157.7%
  • 19.2% revenue growth vs WEN's 3.0%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs WEN's 3.0%
ValueWEN logoWENLower P/E (12.1x vs 19.6x)
Quality / MarginsMCD logoMCD31.6% margin vs HUBS's 3.0%
Stability / SafetyMCD logoMCDBeta 0.11 vs HUBS's 1.18
DividendsWEN logoWEN14.3% yield, 4-year raise streak, vs MCD's 2.5%, (2 stocks pay no dividend)
Momentum (1Y)MCD logoMCD-8.6% vs HUBS's -62.0%
Efficiency (ROA)MCD logoMCD14.5% ROA vs HUBS's 2.7%, ROIC 18.7% vs 0.4%

WEN vs FRSH vs MCD vs HUBS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WENThe Wendy's Company
FY 2024
Product
41.2%$926M
Royalty
23.5%$528M
Advertising
20.4%$458M
Real Estate
10.5%$236M
Franchise
4.3%$98M
FRSHFreshworks Inc.
FY 2025
Professional Services
100.0%$9M
MCDMcDonald's Corporation
FY 2025
High-Growth Markets
50.7%$13.6B
UNITED STATES
40.3%$10.8B
International Developmental Licensed Markets and Corporate
9.0%$2.4B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M

WEN vs FRSH vs MCD vs HUBS — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMCDLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — FRSH and MCD and HUBS each lead in 2 of 6 comparable metrics.

MCD is the larger business by revenue, generating $27.4B annually — 31.5x FRSH's $871M. MCD is the more profitable business, keeping 31.6% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
RevenueTrailing 12 months$2.2B$871M$27.4B$3.3B
EBITDAEarnings before interest/tax$530M$41M$14.4B$166M
Net IncomeAfter-tax profit$186M$180M$8.7B$100M
Free Cash FlowCash after capex$238M$254M$7.2B$712M
Gross MarginGross profit ÷ Revenue+35.6%+85.0%+44.1%+83.7%
Operating MarginEBIT ÷ Revenue+16.8%+1.8%+46.3%+1.9%
Net MarginNet income ÷ Revenue+8.4%+20.7%+31.6%+3.0%
FCF MarginFCF ÷ Revenue+10.8%+29.2%+26.2%+21.6%
Rev. Growth (YoY)Latest quarter vs prior year-3.0%+16.5%+9.4%+23.4%
EPS Growth (YoY)Latest quarter vs prior year-8.0%+6.9%+2.5%
Evenly matched — FRSH and MCD and HUBS each lead in 2 of 6 comparable metrics.

Valuation Metrics

WEN leads this category, winning 6 of 7 comparable metrics.

At 7.3x trailing earnings, WEN trades at a 97% valuation discount to HUBS's 284.1x P/E. Adjusting for growth (PEG ratio), WEN offers better value at 0.71x vs MCD's 1.74x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
Market CapShares × price$1.3B$2.5B$201.6B$12.6B
Enterprise ValueMkt cap + debt − cash$5.0B$1.9B$255.7B$12.2B
Trailing P/EPrice ÷ TTM EPS7.32x14.33x23.74x284.08x
Forward P/EPrice ÷ next-FY EPS est.12.07x15.87x21.51x19.61x
PEG RatioP/E ÷ EPS growth rate0.71x1.74x
EV / EBITDAEnterprise value multiple9.38x27.13x17.57x69.24x
Price / SalesMarket cap ÷ Revenue0.59x2.98x7.50x4.02x
Price / BookPrice ÷ Book value/share5.51x2.57x6.29x
Price / FCFMarket cap ÷ FCF5.07x10.18x28.06x17.77x
WEN leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — FRSH and MCD each lead in 4 of 9 comparable metrics.

WEN delivers a 170.4% return on equity — every $100 of shareholder capital generates $170 in annual profit, vs $5 for HUBS. FRSH carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to WEN's 15.78x. On the Piotroski fundamental quality scale (0–9), FRSH scores 7/9 vs WEN's 5/9, reflecting strong financial health.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
ROE (TTM)Return on equity+170.4%+18.5%+5.0%
ROA (TTM)Return on assets+3.7%+11.9%+14.5%+2.7%
ROICReturn on invested capital+7.1%+2.0%+18.7%+0.4%
ROCEReturn on capital employed+7.9%+1.2%+23.3%+0.5%
Piotroski ScoreFundamental quality 0–95776
Debt / EquityFinancial leverage15.78x0.06x0.23x
Net DebtTotal debt minus cash$3.6B-$566M$54.0B-$397M
Cash & Equiv.Liquid assets$451M$632M$774M$882M
Total DebtShort + long-term debt$4.1B$67M$54.8B$485M
Interest CoverageEBIT ÷ Interest expense2.86x6.09x4753.07x
Evenly matched — FRSH and MCD each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MCD leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in MCD five years ago would be worth $13,427 today (with dividends reinvested), compared to $1,899 for FRSH. Over the past 12 months, MCD leads with a -8.6% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors MCD at 0.8% vs WEN's -25.3% — a key indicator of consistent wealth creation.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
YTD ReturnYear-to-date-13.2%-22.2%-5.8%-36.1%
1-Year ReturnPast 12 months-36.1%-36.5%-8.6%-62.0%
3-Year ReturnCumulative with dividends-58.4%-33.0%+2.5%-45.1%
5-Year ReturnCumulative with dividends-53.5%-81.0%+34.3%-52.1%
10-Year ReturnCumulative with dividends+10.9%-81.0%+157.7%+469.1%
CAGR (3Y)Annualised 3-year return-25.3%-12.5%+0.8%-18.1%
MCD leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

MCD leads this category, winning 2 of 2 comparable metrics.

MCD is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than HUBS's 1.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCD currently trades 83.0% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
Beta (5Y)Sensitivity to S&P 5000.52x1.15x0.11x1.18x
52-Week HighHighest price in past year$12.52$16.14$341.75$682.57
52-Week LowLowest price in past year$6.37$6.79$282.15$187.45
% of 52W HighCurrent price vs 52-week peak+55.5%+55.9%+83.0%+35.8%
RSI (14)Momentum oscillator 0–10042.457.430.951.1
Avg Volume (50D)Average daily shares traded7.8M7.8M3.0M1.5M
MCD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.

Analyst consensus: WEN as "Hold", FRSH as "Buy", MCD as "Buy", HUBS as "Buy". Consensus price targets imply 47.7% upside for HUBS (target: $361) vs 11.2% for WEN (target: $8). For income investors, WEN offers the higher dividend yield at 14.31% vs MCD's 2.52%.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$7.73$11.43$352.25$360.89
# AnalystsCovering analysts51186247
Dividend YieldAnnual dividend ÷ price+14.3%+2.5%
Dividend StreakConsecutive years of raises427
Dividend / ShareAnnual DPS$0.99$7.14
Buyback YieldShare repurchases ÷ mkt cap+5.8%+15.5%+1.0%+4.0%
Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.
Key Takeaway

MCD leads in 2 of 6 categories (Total Returns, Risk & Volatility). WEN leads in 1 (Valuation Metrics). 3 tied.

Best OverallMcDonald's Corporation (MCD)Leads 2 of 6 categories
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WEN vs FRSH vs MCD vs HUBS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WEN or FRSH or MCD or HUBS a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 3. 0% for The Wendy's Company (WEN). The Wendy's Company (WEN) offers the better valuation at 7. 3x trailing P/E (12. 1x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WEN or FRSH or MCD or HUBS?

On trailing P/E, The Wendy's Company (WEN) is the cheapest at 7.

3x versus HubSpot, Inc. at 284. 1x. On forward P/E, The Wendy's Company is actually cheaper at 12. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Wendy's Company wins at 1. 16x versus McDonald's Corporation's 2. 81x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WEN or FRSH or MCD or HUBS?

Over the past 5 years, McDonald's Corporation (MCD) delivered a total return of +34.

3%, compared to -81. 0% for Freshworks Inc. (FRSH). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus FRSH's -81. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WEN or FRSH or MCD or HUBS?

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

11β versus HubSpot, Inc. 's 1. 18β — meaning HUBS is approximately 963% more volatile than MCD relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 16% for The Wendy's Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — WEN or FRSH or MCD or HUBS?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 3. 0% for The Wendy's Company (WEN). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -2. 1% for The Wendy's Company. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WEN or FRSH or MCD or HUBS?

McDonald's Corporation (MCD) is the more profitable company, earning 31.

9% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — FRSH leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WEN or FRSH or MCD or HUBS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Wendy's Company (WEN) is the more undervalued stock at a PEG of 1. 16x versus McDonald's Corporation's 2. 81x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, The Wendy's Company (WEN) trades at 12. 1x forward P/E versus 21. 5x for McDonald's Corporation — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HUBS: 47. 7% to $360. 89.

08

Which pays a better dividend — WEN or FRSH or MCD or HUBS?

In this comparison, WEN (14.

3% yield), MCD (2. 5% yield) pay a dividend. FRSH, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is WEN or FRSH or MCD or HUBS better for a retirement portfolio?

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

11), 2. 5% yield, +157. 7% 10Y return). Both have compounded well over 10 years (MCD: +157. 7%, FRSH: -81. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WEN and FRSH and MCD and HUBS?

These companies operate in different sectors (WEN (Consumer Cyclical) and FRSH (Technology) and MCD (Consumer Cyclical) and HUBS (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WEN is a small-cap deep-value stock; FRSH is a small-cap high-growth stock; MCD is a large-cap quality compounder stock; HUBS is a mid-cap high-growth stock. WEN, MCD pay a dividend while FRSH, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WEN

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 5.7%
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FRSH

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
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MCD

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 18%
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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Beat Both

Find stocks that outperform WEN and FRSH and MCD and HUBS on the metrics below

Revenue Growth>
%
(WEN: -3.0% · FRSH: 16.5%)
Net Margin>
%
(WEN: 8.4% · FRSH: 20.7%)
P/E Ratio<
x
(WEN: 7.3x · FRSH: 14.3x)

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