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Stock Comparison

WEN vs FRSH vs MCD vs HUBS vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WEN
The Wendy's Company

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$1.39B
5Y Perf.-66.3%
FRSH
Freshworks Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.44B
5Y Perf.-79.3%
MCD
McDonald's Corporation

Restaurants

Consumer CyclicalNYSE • US
Market Cap$196.01B
5Y Perf.+14.4%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$10.16B
5Y Perf.-70.8%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$174.91B
5Y Perf.-33.0%

WEN vs FRSH vs MCD vs HUBS vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WEN logoWEN
FRSH logoFRSH
MCD logoMCD
HUBS logoHUBS
CRM logoCRM
IndustryRestaurantsSoftware - ApplicationRestaurantsSoftware - ApplicationSoftware - Application
Market Cap$1.39B$2.44B$196.01B$10.16B$174.91B
Revenue (TTM)$1.88B$871M$27.45B$3.30B$41.52B
Net Income (TTM)$171M$180M$8.68B$100M$7.46B
Gross Margin24.9%85.0%57.4%83.7%77.7%
Operating Margin13.4%1.8%46.0%1.9%21.5%
Forward P/E12.7x14.3x21.0x15.2x15.4x
Total Debt$4.15B$67M$54.81B$485M$6.74B
Cash & Equiv.$301M$632M$774M$882M$7.33B

WEN vs FRSH vs MCD vs HUBS vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WEN
FRSH
MCD
HUBS
CRM
StockSep 21May 26Return
The Wendy's Company (WEN)10033.7-66.3%
Freshworks Inc. (FRSH)10020.7-79.3%
McDonald's Corporat… (MCD)100114.4+14.4%
HubSpot, Inc. (HUBS)10029.2-70.8%
Salesforce, Inc. (CRM)10067.0-33.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: WEN vs FRSH vs MCD vs HUBS vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MCD leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. The Wendy's Company is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. HUBS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
WEN
The Wendy's Company
The Defensive Pick

WEN is the #2 pick in this set and the best alternative if sleep-well-at-night and valuation efficiency is your priority.

  • Lower volatility, beta 0.51, current ratio 1.76x
  • PEG 1.23 vs MCD's 1.54
  • Beta 0.51, yield 9.1%, current ratio 1.76x
  • Lower P/E (12.7x vs 15.4x), PEG 1.23 vs 1.26
Best for: sleep-well-at-night and valuation efficiency
FRSH
Freshworks Inc.
The Value Angle

FRSH lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
MCD
McDonald's Corporation
The Income Pick

MCD carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 27 yrs, beta 0.12, yield 2.6%
  • 151.6% 10Y total return vs HUBS's 359.7%
  • 31.6% margin vs HUBS's 3.0%
  • Beta 0.12 vs FRSH's 1.07
Best for: income & stability and long-term compounding
HUBS
HubSpot, Inc.
The Growth Play

HUBS ranks third and is worth considering specifically for growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 19.2% revenue growth vs WEN's -3.1%
Best for: growth exposure
CRM
Salesforce, Inc.
The Quality Angle

Among these 5 stocks, CRM doesn't own a clear edge in any measured category.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs WEN's -3.1%
ValueWEN logoWENLower P/E (12.7x vs 15.4x), PEG 1.23 vs 1.26
Quality / MarginsMCD logoMCD31.6% margin vs HUBS's 3.0%
Stability / SafetyMCD logoMCDBeta 0.12 vs FRSH's 1.07
DividendsWEN logoWEN9.1% yield, vs MCD's 2.6%, (2 stocks pay no dividend)
Momentum (1Y)MCD logoMCD-9.7% vs HUBS's -70.1%
Efficiency (ROA)MCD logoMCD14.5% ROA vs HUBS's 2.7%, ROIC 18.7% vs 0.4%

WEN vs FRSH vs MCD vs HUBS vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WENThe Wendy's Company
FY 2025
Product
42.1%$916M
Royalty
23.2%$505M
Advertising
19.4%$422M
Real Estate
10.8%$236M
Franchise
4.5%$98M
FRSHFreshworks Inc.
FY 2025
Professional Services
100.0%$9M
MCDMcDonald's Corporation
FY 2025
High-Growth Markets
50.7%$13.6B
UNITED STATES
40.3%$10.8B
International Developmental Licensed Markets and Corporate
9.0%$2.4B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B

WEN vs FRSH vs MCD vs HUBS vs CRM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMCDLAGGINGCRM

Income & Cash Flow (Last 12 Months)

Evenly matched — MCD and HUBS each lead in 2 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 47.7x FRSH's $871M. MCD is the more profitable business, keeping 31.6% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$1.9B$871M$27.4B$3.3B$41.5B
EBITDAEarnings before interest/tax$422M$41M$14.8B$166M$11.4B
Net IncomeAfter-tax profit$171M$180M$8.7B$100M$7.5B
Free Cash FlowCash after capex$222M$254M$7.0B$712M$14.4B
Gross MarginGross profit ÷ Revenue+24.9%+85.0%+57.4%+83.7%+77.7%
Operating MarginEBIT ÷ Revenue+13.4%+1.8%+46.0%+1.9%+21.5%
Net MarginNet income ÷ Revenue+9.1%+20.7%+31.6%+3.0%+18.0%
FCF MarginFCF ÷ Revenue+11.8%+29.2%+25.6%+21.6%+34.7%
Rev. Growth (YoY)Latest quarter vs prior year-56.9%+16.5%+9.4%+23.4%+12.1%
EPS Growth (YoY)Latest quarter vs prior year-36.8%+6.9%+2.5%+18.3%
Evenly matched — MCD and HUBS each lead in 2 of 6 comparable metrics.

Valuation Metrics

WEN leads this category, winning 6 of 7 comparable metrics.

At 8.6x trailing earnings, WEN trades at a 96% valuation discount to HUBS's 229.5x P/E. Adjusting for growth (PEG ratio), WEN offers better value at 0.83x vs CRM's 1.91x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Market CapShares × price$1.4B$2.4B$196.0B$10.2B$174.9B
Enterprise ValueMkt cap + debt − cash$5.2B$1.9B$250.1B$9.8B$174.3B
Trailing P/EPrice ÷ TTM EPS8.59x14.02x23.08x229.47x23.31x
Forward P/EPrice ÷ next-FY EPS est.12.72x14.26x20.96x15.21x15.44x
PEG RatioP/E ÷ EPS growth rate0.83x1.69x1.91x
EV / EBITDAEnterprise value multiple10.40x26.35x17.19x55.50x19.55x
Price / SalesMarket cap ÷ Revenue0.64x2.91x7.29x3.24x4.21x
Price / BookPrice ÷ Book value/share12.07x2.51x5.08x2.94x
Price / FCFMarket cap ÷ FCF5.73x9.95x27.28x14.36x12.14x
WEN leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

MCD leads this category, winning 3 of 9 comparable metrics.

WEN delivers a 150.7% return on equity — every $100 of shareholder capital generates $151 in annual profit, vs $5 for HUBS. FRSH carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to WEN's 35.31x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs WEN's 4/9, reflecting strong financial health.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity+150.7%+18.5%+5.0%+12.6%
ROA (TTM)Return on assets+3.5%+11.9%+14.5%+2.7%+6.6%
ROICReturn on invested capital+6.3%+2.0%+18.7%+0.4%+10.9%
ROCEReturn on capital employed+7.2%+1.2%+23.3%+0.5%+11.9%
Piotroski ScoreFundamental quality 0–947768
Debt / EquityFinancial leverage35.31x0.06x0.23x0.11x
Net DebtTotal debt minus cash$3.8B-$566M$54.0B-$397M-$590M
Cash & Equiv.Liquid assets$301M$632M$774M$882M$7.3B
Total DebtShort + long-term debt$4.1B$67M$54.8B$485M$6.7B
Interest CoverageEBIT ÷ Interest expense4.39x7.92x6749.00x44.14x
MCD leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MCD leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in MCD five years ago would be worth $12,965 today (with dividends reinvested), compared to $1,857 for FRSH. Over the past 12 months, MCD leads with a -9.7% total return vs HUBS's -70.1%. The 3-year compound annual growth rate (CAGR) favors MCD at -0.0% vs WEN's -24.4% — a key indicator of consistent wealth creation.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date-8.9%-23.9%-8.5%-48.4%-28.1%
1-Year ReturnPast 12 months-35.1%-40.1%-9.7%-70.1%-34.4%
3-Year ReturnCumulative with dividends-56.9%-34.5%-0.1%-55.6%-6.3%
5-Year ReturnCumulative with dividends-51.8%-81.4%+29.6%-59.4%-13.3%
10-Year ReturnCumulative with dividends+14.0%-81.4%+151.6%+359.7%+148.6%
CAGR (3Y)Annualised 3-year return-24.4%-13.2%-0.0%-23.7%-2.1%
MCD leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

MCD leads this category, winning 2 of 2 comparable metrics.

MCD is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than FRSH's 1.07 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCD currently trades 80.7% from its 52-week high vs HUBS's 28.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5000.51x1.07x0.12x1.01x0.75x
52-Week HighHighest price in past year$12.52$16.14$341.75$682.57$296.05
52-Week LowLowest price in past year$6.37$6.79$274.83$180.50$163.52
% of 52W HighCurrent price vs 52-week peak+58.3%+54.7%+80.7%+28.9%+61.4%
RSI (14)Momentum oscillator 0–10051.259.930.555.653.0
Avg Volume (50D)Average daily shares traded8.1M7.8M3.0M1.5M12.1M
MCD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.

Analyst consensus: WEN as "Hold", FRSH as "Buy", MCD as "Buy", HUBS as "Buy", CRM as "Buy". Consensus price targets imply 57.8% upside for CRM (target: $287) vs 5.9% for WEN (target: $8). For income investors, WEN offers the higher dividend yield at 9.15% vs CRM's 0.91%.

MetricWEN logoWENThe Wendy's Compa…FRSH logoFRSHFreshworks Inc.MCD logoMCDMcDonald's Corpor…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$7.73$11.43$347.33$306.10$287.00
# AnalystsCovering analysts5118624797
Dividend YieldAnnual dividend ÷ price+9.1%+2.6%+0.9%
Dividend StreakConsecutive years of raises0272
Dividend / ShareAnnual DPS$0.67$7.14$1.66
Buyback YieldShare repurchases ÷ mkt cap+14.4%+15.8%+1.0%+4.9%+7.2%
Evenly matched — WEN and MCD each lead in 1 of 2 comparable metrics.
Key Takeaway

MCD leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). WEN leads in 1 (Valuation Metrics). 2 tied.

Best OverallMcDonald's Corporation (MCD)Leads 3 of 6 categories
Loading custom metrics...

WEN vs FRSH vs MCD vs HUBS vs CRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WEN or FRSH or MCD or HUBS or CRM a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus -3. 1% for The Wendy's Company (WEN). The Wendy's Company (WEN) offers the better valuation at 8. 6x trailing P/E (12. 7x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WEN or FRSH or MCD or HUBS or CRM?

On trailing P/E, The Wendy's Company (WEN) is the cheapest at 8.

6x versus HubSpot, Inc. at 229. 5x. On forward P/E, The Wendy's Company is actually cheaper at 12. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Wendy's Company wins at 1. 23x versus McDonald's Corporation's 1. 54x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WEN or FRSH or MCD or HUBS or CRM?

Over the past 5 years, McDonald's Corporation (MCD) delivered a total return of +29.

6%, compared to -81. 4% for Freshworks Inc. (FRSH). Over 10 years, the gap is even starker: HUBS returned +359. 7% versus FRSH's -81. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WEN or FRSH or MCD or HUBS or CRM?

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

12β versus Freshworks Inc. 's 1. 07β — meaning FRSH is approximately 811% more volatile than MCD relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 35% for The Wendy's Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — WEN or FRSH or MCD or HUBS or CRM?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus -3. 1% for The Wendy's Company (WEN). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -10. 5% for The Wendy's Company. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WEN or FRSH or MCD or HUBS or CRM?

McDonald's Corporation (MCD) is the more profitable company, earning 31.

9% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — FRSH leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WEN or FRSH or MCD or HUBS or CRM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Wendy's Company (WEN) is the more undervalued stock at a PEG of 1. 23x versus McDonald's Corporation's 1. 54x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, The Wendy's Company (WEN) trades at 12. 7x forward P/E versus 21. 0x for McDonald's Corporation — 8. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 57. 8% to $287. 00.

08

Which pays a better dividend — WEN or FRSH or MCD or HUBS or CRM?

In this comparison, WEN (9.

1% yield), MCD (2. 6% yield), CRM (0. 9% yield) pay a dividend. FRSH, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is WEN or FRSH or MCD or HUBS or CRM better for a retirement portfolio?

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

12), 2. 6% yield, +151. 6% 10Y return). Both have compounded well over 10 years (MCD: +151. 6%, FRSH: -81. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WEN and FRSH and MCD and HUBS and CRM?

These companies operate in different sectors (WEN (Consumer Cyclical) and FRSH (Technology) and MCD (Consumer Cyclical) and HUBS (Technology) and CRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WEN is a small-cap deep-value stock; FRSH is a small-cap high-growth stock; MCD is a mid-cap quality compounder stock; HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock. WEN, MCD, CRM pay a dividend while FRSH, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WEN

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 3.6%
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FRSH

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
Run This Screen
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MCD

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 18%
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HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
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Custom Screen

Beat Both

Find stocks that outperform WEN and FRSH and MCD and HUBS and CRM on the metrics below

Revenue Growth>
%
(WEN: -56.9% · FRSH: 16.5%)
Net Margin>
%
(WEN: 9.1% · FRSH: 20.7%)
P/E Ratio<
x
(WEN: 8.6x · FRSH: 14.0x)

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