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WSM vs RH vs BBBY vs W vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WSM
Williams-Sonoma, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$22.60B
5Y Perf.+341.0%
RH
Rh

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$2.50B
5Y Perf.-38.3%
BBBY
Bed Bath & Beyond Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$388M
5Y Perf.-70.8%
W
Wayfair Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$8.71B
5Y Perf.-61.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

WSM vs RH vs BBBY vs W vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WSM logoWSM
RH logoRH
BBBY logoBBBY
W logoW
AMZN logoAMZN
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$22.60B$2.50B$388M$8.71B$2.92T
Revenue (TTM)$7.81B$3.41B$1.06B$12.66B$742.78B
Net Income (TTM)$1.09B$110M$-61M$-305M$90.80B
Gross Margin46.2%44.5%24.8%30.1%50.6%
Operating Margin18.1%10.6%-5.3%1.1%11.5%
Forward P/E21.1x19.3x23.6x34.8x
Total Debt$1.46B$3.94B$22M$4.07B$152.99B
Cash & Equiv.$1.02B$30M$175M$1.48B$86.81B

WSM vs RH vs BBBY vs W vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WSM
RH
BBBY
W
AMZN
StockMay 20May 26Return
Williams-Sonoma, In… (WSM)100441.0+341.0%
Rh (RH)10061.7-38.3%
Bed Bath & Beyond I… (BBBY)10029.2-70.8%
Wayfair Inc. (W)10038.6-61.4%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: WSM vs RH vs BBBY vs W vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: WSM leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Rh is the stronger pick specifically for valuation and capital efficiency. W and AMZN also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
WSM
Williams-Sonoma, Inc.
The Income Pick

WSM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 20 yrs, beta 1.49, yield 1.4%
  • Lower volatility, beta 1.49, Low D/E 70.0%, current ratio 1.39x
  • Beta 1.49, yield 1.4%, current ratio 1.39x
  • 13.9% margin vs BBBY's -5.8%
Best for: income & stability and sleep-well-at-night
RH
Rh
The Value Play

RH is the #2 pick in this set and the best alternative if value is your priority.

  • Better valuation composite
Best for: value
BBBY
Bed Bath & Beyond Inc.
The Consumer Cyclical Pick

Among these 5 stocks, BBBY doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
W
Wayfair Inc.
The Momentum Pick

W ranks third and is worth considering specifically for momentum.

  • +117.4% vs RH's -29.3%
Best for: momentum
AMZN
Amazon.com, Inc.
The Growth Play

AMZN is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WSM's 5.9%
  • PEG 1.24 vs WSM's 1.36
  • 12.4% revenue growth vs BBBY's -25.1%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs BBBY's -25.1%
ValueRH logoRHBetter valuation composite
Quality / MarginsWSM logoWSM13.9% margin vs BBBY's -5.8%
Stability / SafetyWSM logoWSMBeta 1.49 vs BBBY's 3.12
DividendsWSM logoWSM1.4% yield; 20-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)W logoW+117.4% vs RH's -29.3%
Efficiency (ROA)WSM logoWSM20.6% ROA vs BBBY's -15.3%, ROIC 44.3% vs -91.0%

WSM vs RH vs BBBY vs W vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WSMWilliams-Sonoma, Inc.
FY 2024
Pottery Barn Segment
39.4%$3.0B
West Elm Segment
23.9%$1.8B
Williams Sonoma Segment
16.9%$1.3B
Pottery Barn Kids And Teen Segment
14.4%$1.1B
Other Segments
5.5%$421M
RHRh
FY 2024
RH Segment
93.9%$3.0B
Waterworks
6.1%$193M
BBBYBed Bath & Beyond Inc.
FY 2025
Reportable Segment
100.0%$1.0B
WWayfair Inc.
FY 2025
US Segment
88.1%$11.0B
International Segment
11.9%$1.5B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

WSM vs RH vs BBBY vs W vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWSMLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — WSM and AMZN each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 700.3x BBBY's $1.1B. WSM is the more profitable business, keeping 13.9% of every revenue dollar as net income compared to BBBY's -5.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$7.8B$3.4B$1.1B$12.7B$742.8B
EBITDAEarnings before interest/tax$1.5B$465M-$36M$428M$155.9B
Net IncomeAfter-tax profit$1.1B$110M-$61M-$305M$90.8B
Free Cash FlowCash after capex$1.1B$128M-$76M$456M-$2.5B
Gross MarginGross profit ÷ Revenue+46.2%+44.5%+24.8%+30.1%+50.6%
Operating MarginEBIT ÷ Revenue+18.1%+10.6%-5.3%+1.1%+11.5%
Net MarginNet income ÷ Revenue+13.9%+3.2%-5.8%-2.4%+12.2%
FCF MarginFCF ÷ Revenue+13.6%+3.8%-7.2%+3.6%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-4.3%+8.9%+6.9%+7.4%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-1.1%+10.2%+67.7%+10.1%+74.8%
Evenly matched — WSM and AMZN each lead in 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — WSM and BBBY and W each lead in 2 of 7 comparable metrics.

At 20.8x trailing earnings, WSM trades at a 45% valuation discount to AMZN's 37.8x P/E. Adjusting for growth (PEG ratio), WSM offers better value at 1.34x vs AMZN's 1.35x — a lower PEG means you pay less per unit of expected earnings growth.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$22.6B$2.5B$388M$8.7B$2.92T
Enterprise ValueMkt cap + debt − cash$23.0B$6.4B$235M$11.3B$2.98T
Trailing P/EPrice ÷ TTM EPS20.76x36.94x-3.80x-27.36x37.82x
Forward P/EPrice ÷ next-FY EPS est.21.08x19.34x23.63x34.77x
PEG RatioP/E ÷ EPS growth rate1.34x1.35x
EV / EBITDAEnterprise value multiple13.98x14.16x35.11x20.47x
Price / SalesMarket cap ÷ Revenue2.89x0.79x0.37x0.70x4.07x
Price / BookPrice ÷ Book value/share10.85x1.48x7.14x
Price / FCFMarket cap ÷ FCF21.41x18.78x378.98x
Evenly matched — WSM and BBBY and W each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — WSM and BBBY each lead in 3 of 9 comparable metrics.

RH delivers a 32.9% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-32 for BBBY. BBBY carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to WSM's 0.70x. On the Piotroski fundamental quality scale (0–9), W scores 7/9 vs WSM's 4/9, reflecting strong financial health.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+51.5%+32.9%-32.4%+23.3%
ROA (TTM)Return on assets+20.6%+2.3%-15.3%-9.6%+11.5%
ROICReturn on invested capital+44.3%+6.9%-91.0%+14.7%
ROCEReturn on capital employed+41.4%+9.3%-29.8%+1.4%+15.3%
Piotroski ScoreFundamental quality 0–945576
Debt / EquityFinancial leverage0.70x0.10x0.37x
Net DebtTotal debt minus cash$437M$3.9B-$153M$2.6B$66.2B
Cash & Equiv.Liquid assets$1.0B$30M$175M$1.5B$86.8B
Total DebtShort + long-term debt$1.5B$3.9B$22M$4.1B$153.0B
Interest CoverageEBIT ÷ Interest expense1.12x-0.63x39.96x
Evenly matched — WSM and BBBY each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WSM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WSM five years ago would be worth $20,735 today (with dividends reinvested), compared to $666 for BBBY. Over the past 12 months, W leads with a +117.4% total return vs RH's -29.3%. The 3-year compound annual growth rate (CAGR) favors WSM at 48.4% vs BBBY's -35.4% — a key indicator of consistent wealth creation.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-1.5%-30.9%-9.3%-37.9%+19.7%
1-Year ReturnPast 12 months+18.2%-29.3%+40.3%+117.4%+43.7%
3-Year ReturnCumulative with dividends+227.0%-48.1%-73.0%+65.6%+156.2%
5-Year ReturnCumulative with dividends+107.3%-80.9%-93.3%-78.3%+64.8%
10-Year ReturnCumulative with dividends+587.8%+257.5%-48.2%+67.0%+697.8%
CAGR (3Y)Annualised 3-year return+48.4%-19.6%-35.4%+18.3%+36.8%
WSM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WSM and AMZN each lead in 1 of 2 comparable metrics.

WSM is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than BBBY's 3.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs BBBY's 42.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.49x2.36x3.12x2.85x1.51x
52-Week HighHighest price in past year$221.81$257.00$12.65$119.98$278.56
52-Week LowLowest price in past year$147.39$106.31$3.74$29.75$185.01
% of 52W HighCurrent price vs 52-week peak+82.7%+52.0%+42.4%+55.2%+97.3%
RSI (14)Momentum oscillator 0–10048.948.552.138.681.1
Avg Volume (50D)Average daily shares traded1.2M1.2M2.7M3.6M45.5M
Evenly matched — WSM and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

WSM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: WSM as "Hold", RH as "Buy", BBBY as "Hold", W as "Buy", AMZN as "Buy". Consensus price targets imply 55.5% upside for RH (target: $208) vs 9.1% for WSM (target: $200). WSM is the only dividend payer here at 1.40% yield — a key consideration for income-focused portfolios.

MetricWSM logoWSMWilliams-Sonoma, …RH logoRHRhBBBY logoBBBYBed Bath & Beyond…W logoWWayfair Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuyBuy
Price TargetConsensus 12-month target$200.25$208.00$7.75$100.07$306.77
# AnalystsCovering analysts5637415794
Dividend YieldAnnual dividend ÷ price+1.4%
Dividend StreakConsecutive years of raises2001
Dividend / ShareAnnual DPS$2.57
Buyback YieldShare repurchases ÷ mkt cap+3.8%+0.5%+1.6%0.0%0.0%
WSM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

WSM leads in 2 of 6 categories — strongest in Total Returns and Analyst Outlook. 4 categories are tied.

Best OverallWilliams-Sonoma, Inc. (WSM)Leads 2 of 6 categories
Loading custom metrics...

WSM vs RH vs BBBY vs W vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WSM or RH or BBBY or W or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -25. 1% for Bed Bath & Beyond Inc. (BBBY). Williams-Sonoma, Inc. (WSM) offers the better valuation at 20. 8x trailing P/E (21. 1x forward), making it the more compelling value choice. Analysts rate Rh (RH) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WSM or RH or BBBY or W or AMZN?

On trailing P/E, Williams-Sonoma, Inc.

(WSM) is the cheapest at 20. 8x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Rh is actually cheaper at 19. 3x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Williams-Sonoma, Inc. 's 1. 36x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — WSM or RH or BBBY or W or AMZN?

Over the past 5 years, Williams-Sonoma, Inc.

(WSM) delivered a total return of +107. 3%, compared to -93. 3% for Bed Bath & Beyond Inc. (BBBY). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus BBBY's -48. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WSM or RH or BBBY or W or AMZN?

By beta (market sensitivity over 5 years), Williams-Sonoma, Inc.

(WSM) is the lower-risk stock at 1. 49β versus Bed Bath & Beyond Inc. 's 3. 12β — meaning BBBY is approximately 109% more volatile than WSM relative to the S&P 500. On balance sheet safety, Bed Bath & Beyond Inc. (BBBY) carries a lower debt/equity ratio of 10% versus 70% for Williams-Sonoma, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WSM or RH or BBBY or W or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -25. 1% for Bed Bath & Beyond Inc. (BBBY). On earnings-per-share growth, the picture is similar: Bed Bath & Beyond Inc. grew EPS 74. 6% year-over-year, compared to -38. 7% for Rh. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WSM or RH or BBBY or W or AMZN?

Williams-Sonoma, Inc.

(WSM) is the more profitable company, earning 13. 9% net margin versus -8. 1% for Bed Bath & Beyond Inc. — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WSM leads at 18. 1% versus -5. 9% for BBBY. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WSM or RH or BBBY or W or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Williams-Sonoma, Inc. 's 1. 36x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Rh (RH) trades at 19. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 15. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RH: 55. 5% to $208. 00.

08

Which pays a better dividend — WSM or RH or BBBY or W or AMZN?

In this comparison, WSM (1.

4% yield) pays a dividend. RH, BBBY, W, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is WSM or RH or BBBY or W or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Williams-Sonoma, Inc.

(WSM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 4% yield, +587. 8% 10Y return). Bed Bath & Beyond Inc. (BBBY) carries a higher beta of 3. 12 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WSM: +587. 8%, BBBY: -48. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WSM and RH and BBBY and W and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

WSM pays a dividend while RH, BBBY, W, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform WSM and RH and BBBY and W and AMZN on the metrics below

Revenue Growth>
%
(WSM: -4.3% · RH: 8.9%)
Net Margin>
%
(WSM: 13.9% · RH: 3.2%)
P/E Ratio<
x
(WSM: 20.8x · RH: 36.9x)

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