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HomeSectorsConsumer Defensive
Sector AnalysisETF: XLPUpdated Oct 7, 2026

Consumer Defensive Sector Stocks: Performance, Valuations & Industry Comps

Led by defensive anchors Procter & Gamble, Walmart, and Costco, staples trade at a stable 21x Forward P/E. This dashboard tracks valuation trends, equal-weight performance, and sector component data across all 300+ defensive stocks.

Sector Market Cap

$3.44T

Tracks 253 stocks · top 50 by market cap

Median YTD Return

+4%

Screener universe · median stock return

Median P/E

22.1x

Screener stocks · excludes outliers

Median Dividend Yield

3.27%

Screener stocks · excludes zeros

Explore Screener
Review ValuationsFull Screener →
VCP Scanner Editorial Team
Research ByVCP Scanner Editorial Team
Jump ToPerformanceScreenerValuationIndustriesOutlookKey MetricsEarningsLearnFAQ
Loading Performance Chart...

Sector Screener

Rank the Consumer Defensive with daily updated market and fundamental data

Scan the sector leaders, compare valuations and fundamentals, then open the full screener to refine your criteria.

Quick screens:Large Cap Staples→Dividend Staples→Profitable Staples→Steady Growers→
Filter by:
Compare Top 3 Open Screener
TickerCompanyPriceMkt CapP/EROEDiv Yield
WMT logoWMT
Walmart Inc.$107.20$854.49B39.321.5%0.9%
COST logoCOST
Costco Wholesale Corporation$935.68$414.95B51.430.7%0.5%
KO logoKO
The Coca-Cola Company$86.17$370.74B28.343.2%2.4%
PG logoPG
The Procter & Gamble Company$148.41$345.59B22.430.1%2.8%
PM logoPM
Philip Morris International Inc.$190.40$296.76B26.2—2.9%
PEP logoPEP
PepsiCo, Inc.$125.71$171.72B21.042.6%4.4%
BUD logoBUD
Anheuser-Busch InBev SA/NV$75.62$146.03B21.97.3%3%
UL logoUL
Unilever PLC$60.80$132.74B20.847.2%3.6%
BTI logoBTI
British American Tobacco p.l.c.$53.01$114.66B11.415.8%5.8%
MO logoMO
Altria Group, Inc.$68.55$114.47B16.7—6.1%
MNST logoMNST
Monster Beverage Corporation$43.25$84.6B44.626.8%—
MDLZ logoMDLZ
Mondelez International, Inc.$59.62$76.09B31.59.3%3.2%
TGT logoTGT
Target Corporation$154.32$70.09B19.024%2.9%
CL logoCL
Colgate-Palmolive Company$87.25$69.82B33.2469.1%2.6%
ABEV logoABEV
Ambev S.A.$3.22$50.22B16.216.5%8.1%
DEO logoDEO
Diageo plc$84.78$47.13B20.018.6%4.9%
CCEP logoCCEP
Coca-Cola Europacific Partners PLC$101.71$45.08B22.122.5%2.2%
KDP logoKDP
Keurig Dr Pepper Inc.$31.13$42.35B20.38.4%2.9%
FMX logoFMX
Fomento Económico Mexicano, S.A.B. de C.V.$116.98$39.85B40.35.9%7.1%
ADM logoADM
Archer-Daniels-Midland Company$82.21$39.62B36.94.7%2.5%
SYY logoSYY
Sysco Corporation$77.45$37.04B21.277.7%2.8%
KR logoKR
The Kroger Co.$58.41$36.01B37.914.3%2.3%
KVUE logoKVUE
Kenvue Inc.$17.59$33.77B23.114.4%4.7%
EL logoEL
The Estée Lauder Companies Inc.$93.36$33.77B186.74.7%1.5%
HSY logoHSY
The Hershey Company$160.80$32.62B37.118.9%3.3%
KMB logoKMB
Kimberly-Clark Corporation$96.77$32.12B15.9153.9%5.1%
K logoK
Kellanova$83.44$29.03B21.537%2.7%
DG logoDG
Dollar General Corporation$123.26$27.19B18.019%1.9%
JBS logoJBS
Jbs N.V.$12.02$26.66B5.86.1%13.8%
KHC logoKHC
The Kraft Heinz Company$22.03$26.12B-4.5-12.8%7.3%
WMT logoWMT
Walmart Inc.
$107.20Price
Mkt Cap$854.49B
P/E39.3
ROE21.5%
Div Yield0.9%
COST logoCOST
Costco Wholesale Corporation
$935.68Price
Mkt Cap$414.95B
P/E51.4
ROE30.7%
Div Yield0.5%
KO logoKO
The Coca-Cola Company
$86.17Price
Mkt Cap$370.74B
P/E28.3
ROE43.2%
Div Yield2.4%
PG logoPG
The Procter & Gamble Company
$148.41Price
Mkt Cap$345.59B
P/E22.4
ROE30.1%
Div Yield2.8%
PM logoPM
Philip Morris International Inc.
$190.40Price
Mkt Cap$296.76B
P/E26.2
ROE—
Div Yield2.9%
PEP logoPEP
PepsiCo, Inc.
$125.71Price
Mkt Cap$171.72B
P/E21.0
ROE42.6%
Div Yield4.4%
BUD logoBUD
Anheuser-Busch InBev SA/NV
$75.62Price
Mkt Cap$146.03B
P/E21.9
ROE7.3%
Div Yield3%
UL logoUL
Unilever PLC
$60.80Price
Mkt Cap$132.74B
P/E20.8
ROE47.2%
Div Yield3.6%
BTI logoBTI
British American Tobacco p.l.c.
$53.01Price
Mkt Cap$114.66B
P/E11.4
ROE15.8%
Div Yield5.8%
MO logoMO
Altria Group, Inc.
$68.55Price
Mkt Cap$114.47B
P/E16.7
ROE—
Div Yield6.1%
MNST logoMNST
Monster Beverage Corporation
$43.25Price
Mkt Cap$84.6B
P/E44.6
ROE26.8%
Div Yield—
MDLZ logoMDLZ
Mondelez International, Inc.
$59.62Price
Mkt Cap$76.09B
P/E31.5
ROE9.3%
Div Yield3.2%
TGT logoTGT
Target Corporation
$154.32Price
Mkt Cap$70.09B
P/E19.0
ROE24%
Div Yield2.9%
CL logoCL
Colgate-Palmolive Company
$87.25Price
Mkt Cap$69.82B
P/E33.2
ROE469.1%
Div Yield2.6%
ABEV logoABEV
Ambev S.A.
$3.22Price
Mkt Cap$50.22B
P/E16.2
ROE16.5%
Div Yield8.1%
DEO logoDEO
Diageo plc
$84.78Price
Mkt Cap$47.13B
P/E20.0
ROE18.6%
Div Yield4.9%
CCEP logoCCEP
Coca-Cola Europacific Partners PLC
$101.71Price
Mkt Cap$45.08B
P/E22.1
ROE22.5%
Div Yield2.2%
KDP logoKDP
Keurig Dr Pepper Inc.
$31.13Price
Mkt Cap$42.35B
P/E20.3
ROE8.4%
Div Yield2.9%
FMX logoFMX
Fomento Económico Mexicano, S.A.B. de C.V.
$116.98Price
Mkt Cap$39.85B
P/E40.3
ROE5.9%
Div Yield7.1%
ADM logoADM
Archer-Daniels-Midland Company
$82.21Price
Mkt Cap$39.62B
P/E36.9
ROE4.7%
Div Yield2.5%
SYY logoSYY
Sysco Corporation
$77.45Price
Mkt Cap$37.04B
P/E21.2
ROE77.7%
Div Yield2.8%
KR logoKR
The Kroger Co.
$58.41Price
Mkt Cap$36.01B
P/E37.9
ROE14.3%
Div Yield2.3%
KVUE logoKVUE
Kenvue Inc.
$17.59Price
Mkt Cap$33.77B
P/E23.1
ROE14.4%
Div Yield4.7%
EL logoEL
The Estée Lauder Companies Inc.
$93.36Price
Mkt Cap$33.77B
P/E186.7
ROE4.7%
Div Yield1.5%
HSY logoHSY
The Hershey Company
$160.80Price
Mkt Cap$32.62B
P/E37.1
ROE18.9%
Div Yield3.3%
KMB logoKMB
Kimberly-Clark Corporation
$96.77Price
Mkt Cap$32.12B
P/E15.9
ROE153.9%
Div Yield5.1%
K logoK
Kellanova
$83.44Price
Mkt Cap$29.03B
P/E21.5
ROE37%
Div Yield2.7%
DG logoDG
Dollar General Corporation
$123.26Price
Mkt Cap$27.19B
P/E18.0
ROE19%
Div Yield1.9%
JBS logoJBS
Jbs N.V.
$12.02Price
Mkt Cap$26.66B
P/E5.8
ROE6.1%
Div Yield13.8%
KHC logoKHC
The Kraft Heinz Company
$22.03Price
Mkt Cap$26.12B
P/E-4.5
ROE-12.8%
Div Yield7.3%
See all 50 stocks →

Sector Outlook

Consumer Defensive Sector Outlook - Q1 2026

Updated Q1 2026

Consumer defensive stocks in 2026 attract attention whenever investors seek earnings resilience. The key question: can pricing stay strong enough to offset costs without pushing consumers toward private label?

Dividend durability and balance sheet quality matter more if markets become selective. Watch whether volume trends stabilize after years of price-led growth.

The best setups offer resilience without paying a peak multiple for it.

Learn

Understanding the Consumer Defensive Sector

What Is the Consumer Defensive Sector?

Consumer defensive, or consumer staples, covers products people buy regardless of the business cycle — food, beverages, hygiene, tobacco, and household essentials.

The sector is more defensive than discretionary because demand holds up in slowdowns. But those qualities can push valuations up when the market pays a premium for stability.

Investors still need to separate slow-growing bond-like names from brand leaders that can reinvest and compound. Pricing power and cost management are the key differentiators.

How to Invest in Consumer Defensive Stocks

XLP provides diversified exposure to the biggest staples names and is a common way to lower portfolio cyclicality. Stock pickers focus on brand strength, volume resilience, and dividend reliability.

Key risks: valuation compression, private-label competition, commodity inflation, and margin erosion. A defensive business can still be a poor investment if priced too richly for its growth.

The screener helps find income-oriented names with stronger pricing power and more reasonable valuations than sector leaders.

Frequently Asked Questions

Food and beverage manufacturers, household product companies, personal care brands, tobacco firms, and staple retailers. The screener above shows the sector list.

Explore More

Other Market Sectors

Dive into other sector analyses with performance tracking, valuation metrics, and industry breakdowns.

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XLK

Screen and research technology sector stocks with daily updated valuations, performance charts, and pre-filtered metrics for software, semiconductors, and hardware in 2026.

Healthcare Sector Stocks: Performance, Valuations & Industry Comps

XLV

Screen and research healthcare sector stocks with daily updated valuations, performance metrics, and pre-filtered metrics for pharma, biotech, and medical devices in 2026.

Financial Services Sector Stocks: Performance, Valuations & Industry Comps

XLF

Screen and research financial services sector stocks with daily updated valuations, yields, and pre-filtered metrics for banks, insurance, and payments in 2026.

Consumer Cyclical Sector Stocks: Performance, Valuations & Industry Comps

XLY

Screen and research consumer cyclical sector stocks with daily updated valuations, margins, and pre-filtered metrics for retail, autos, and restaurants in 2026.

Energy Sector Stocks: Performance, Valuations & Industry Comps

XLE

Screen and research energy sector stocks with daily updated valuations, free cash flows, and metrics for oil, gas, refining, and service companies in 2026.

Basic Materials Sector Stocks: Performance, Valuations & Industry Comps

XLB

Screen and research basic materials sector stocks with daily updated valuations, commodity metrics, and pre-filtered metrics for chemicals, metals, and packaging in 2026.

View All Sectors

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Performance Dashboard

How the Consumer Defensive sector has traded against the market

Track the XLP sector ETF performance vs S&P 500. The basket shows equal-weight returns of top 50 stocks by market cap.

Sector ETF
XLP+4.6%
S&P 500 Index
SPY+16.4%
Equal-Weight Basket
Basket+5.4%
XLP Sector ETF (Solid Line)S&P 500 Index Benchmark (Dashed Line)Equal-Weight Sector Basket (Solid Line · Top 50 Stocks)

Top 1M Performers

Momentum Leaders

Gainers
BJ$95.62

BJ's Wholesale Club Holdings, Inc.

+6.4%
YTD +4%·$12.21B
ABEV$3.22

Ambev S.A.

+5.9%
YTD +30%·$50.22B
COKE$194.61

Coca-Cola Consolidated, Inc.

+3.4%
YTD +30%·$15.29B
PM$190.40

Philip Morris International Inc.

+3.1%
YTD +19%·$296.76B
COST$935.68

Costco Wholesale Corporation

+2.8%
YTD +10%·$414.95B

Bottom 1M Performers

Momentum Underperformers

Decliners
GIS$32.18

General Mills, Inc.

-14.6%
YTD -30%·$17.17B
BG$107.33

Bunge Global S.A.

-13.4%
YTD +16%·$20.62B
MKC$45.40

McCormick & Company, Incorporated

-12.5%
YTD -33%·$12.21B
KHC$22.03

The Kraft Heinz Company

-11.5%
YTD -10%·$26.12B
MKC-V$46.81

McCormick & Company, Incorporated

-11%
YTD -30%·$12.58B

Market Comparison

Consumer Defensive vs S&P 500 in one glance

Against the S&P 500, Consumer Defensive currently trades at 29.5x trailing earnings versus 34.7x for the broad market. This discount reflects the sector's lower profitability metrics compared to the broader index.

Valuation

Cheaper

15% below S&P 500 trailing P/E

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Trailing P/E29.5x34.7xSector cheaper
Forward P/E22.6x23.1xNear parity
EV/EBITDA18.5x23.5xSector cheaper

Historical Context

1-year premiumCheap vs history

21th percentile; range 29.0x to 31.6x

5-year premiumRich vs history

86th percentile; range 17.1x to 31.6x

Quality

Lower quality

Net margin 11.9% vs 28.5%; ROE 35.6% vs 49.2%

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Net Margin11.9%28.5%S&P 500 stronger
ROE35.6%49.2%S&P 500 stronger

Absolute Health (TTM)

Revenue Growth4.3%
Gross Margin37.9%
FCF Margin10.1%

Income

Higher yield

Sector yield 2.25% vs 0.97%

Sector vs Market

MetricConsumer DefensiveS&P 500Winner
Dividend Yield2.3%1.0%Sector yields more
Industry Breakdown

Where the real weight sits inside Consumer Defensive

These cards are built from the full sector universe, then ranked by market cap so you can see which pockets are leading, rich, resilient, or dangerously concentrated.

Industry Scoreboard

Fast scan of Consumer Defensive industry setups

Use this table to spot heavyweights, cheap pockets, leaders, and genuinely beaten-down areas before opening the detailed cards below.

Discount Stores

9 stocks

32.3%

$1.42T

Leading

+6.0% median 3M

Premium

19.7x median Fwd P/E

Mixed

21.6% median ROE

Strong

9.1% rev growth

Expensive Leader

One-name heavy

Non-Alcoholic Beverages

17 stocks

17.8%

$778.68B

Neutral

-4.9% median 3M

Premium

14.9x median Fwd P/E

High

17.5% median ROE

Strong

11.1% rev growth

Mixed

One-name heavy

Household Products

30 stocks

16.3%

$713.54B

Neutral

-3.7% median 3M

Premium

15.1x median Fwd P/E

Mixed

8.3% median ROE

Weak

-0.3% rev growth

Mixed

One-name heavy

Tobacco

10 stocks

12.1%

$530.25B

Neutral

-8.9% median 3M

Fair

13.4x median Fwd P/E

High

6.2% median ROE

Strong

2.2% rev growth

Watchlist

One-name heavy

Alcoholic Beverages

10 stocks

5.6%

$246.85B

Neutral

-5.1% median 3M

Fair

12.4x median Fwd P/E

Mixed

-3.5% median ROE

Weak

-3.0% rev growth

Mixed

One-name heavy

Packaged Foods

65 stocks

4.3%

$186.97B

Lagging

-15.2% median 3M

Cheap

11.6x median Fwd P/E

Mixed

3.3% median ROE

Average

0.7% rev growth

Beaten Down

Diversified

Confectioners

6 stocks

3.2%

$140.7B

Neutral

-8.8% median 3M

Premium

19.9x median Fwd P/E

Mixed

11.8% median ROE

Weak

1.6% rev growth

Mixed

One-name heavy

Farm Products

23 stocks

2.3%

$100.08B

Neutral

-8.6% median 3M

Cheap

11.3x median Fwd P/E

Weak

1.4% median ROE

Weak

2.9% rev growth

Mixed

Concentrated

Food Distribution

14 stocks

1.9%

$84.43B

Neutral

-8.0% median 3M

Premium

20.2x median Fwd P/E

Weak

7.6% median ROE

Strong

3.5% rev growth

Mixed

One-name heavy

Wineries & Distilleries

9 stocks

1.8%

$79.84B

Lagging

-12.8% median 3M

Fair

12.7x median Fwd P/E

High

7.2% median ROE

Weak

-0.8% rev growth

Broken

One-name heavy

Grocery Stores

11 stocks

1.2%

$54.57B

Neutral

-9.6% median 3M

Cheap

11.3x median Fwd P/E

Mixed

7.1% median ROE

Weak

2.0% rev growth

Mixed

One-name heavy

Education & Training

49 stocks

1.2%

$50.79B

Neutral

-12.7% median 3M

Cheap

11.2x median Fwd P/E

High

7.5% median ROE

Strong

7.0% rev growth

Attractive

Diversified

Showing 12 of 12 industries in Consumer Defensive.

Setup is a quick read of value, quality, growth, momentum, and concentration together.

Discount Stores

Premium vs sectorMixed qualityLeadingStrong growthOne-name heavy

Discount Stores is a core pocket of consumer defensive, still leading on price action; growth is running above sector norms, quality signals are mixed, and valuation still carries a premium. Leadership is extremely concentrated in one or two names.

Median 3M return

+6.0%

Forward P/E

19.7x

Top 3 weight

94.5%

Market cap

$1.42T

Coverage

9 stocks

Breadth

56% pos. in 3M

Explore entire industry
→

Earnings Calendar

Upcoming Earnings in Consumer Defensive

Earnings reports are the biggest near-term catalysts for sector moves. Track which names report in the next 60 days and size your positions accordingly.

TSN

$18.42B

Tyson Foods, Inc.

Mon, Nov 16

TGT

$70.09B

Target Corporation

Wed, Nov 18

WMT

$854.49B

Walmart Inc.

Thu, Nov 19

BJ

$12.21B

BJ's Wholesale Club Holdings, Inc.

Fri, Nov 20

SJM

$12.46B

The J. M. Smucker Company

Tue, Nov 24

DLTR

$22.33B

Dollar Tree, Inc.

Wed, Dec 2

KR

$36.01B

The Kroger Co.

Thu, Dec 3

DG

$27.19B

Dollar General Corporation

Thu, Dec 3

HRL

$10.94B

Hormel Foods Corporation

Thu, Dec 3

BF-B

$12.29B

Brown-Forman Corporation

Thu, Dec 3