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$107.06$249.8B
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BABA logo

Alibaba Group Holding Limited (BABA) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Buy
Based on 59 analysts

76.7% Below Target

BABA trades 76.7% below Wall Street's consensus target of $189.17.

Current Price$107.06
Average Target$189.17
Target
Current
Low$140.00
Median$188.00
High$225.00

Analyst Target Range

Forward P/E2.4x
(Value)
PEG Ratio—
Implied Growth+1.8%
(Low)
Analyst Spread44.9%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$107.06
Consensus$189.17
High$225.00
Low$140.00

Consensus Scenario Assumptions

The base valuation assumes BABA achieves its forward estimates and maintains a stable P/E multiple of 2.4x. This scenario reflects the blended consensus of 59 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 59 published analyst recommendations for BABA

51/59 analysts are bullish
+42
BearishBullish
Weighted analyst sentiment score based on 59 ratings
ConsensusBuy
Coverage59 Analysts
Net Score+42
Bull / Bear86% / 2%
Strong Buy00%
Buy5186%
Hold712%
Sell12%
Strong Sell00%
Strong Buy
00%
Buy
5186%
Hold
712%
Sell
12%
Strong Sell
00%
Recommendation Mix86% Buy · 12% Hold · 2% Sell
Buy (51)Hold (7)Sell (1)

BABA Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Alibaba Group Holding Limited (BABA) has a Wall Street consensus price target of $189.17, based on estimates from 59 covering analysts. With the stock currently trading at $107.06, this represents a potential upside of +76.7%. The company has a market capitalization of $249.84B.

Analyst price targets range from a low of $140.00 to a high of $225.00, representing a 45% spread in expectations. The median target of $188.00 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 51 analysts rating the stock as a Buy or Strong Buy,7 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, BABA trades at a trailing P/E of 16.5x and forward P/E of 2.4x. Analysts expect EPS to grow +1.8% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $976.17, with bear and bull scenarios of $614.99 and $1286.20 respectively. Model confidence stands at 58/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+32.0%
Industry Consensus
Avg Forward P/E
22.5x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
JD logo
JDJD.com, Inc.
$37.8B$27.57$35.25
+27.9%
Buy1.2x45
PDD logo
PDDPDD Holdings Inc.
$111.7B$79.56$117.75
+48.0%
Buy1.1x28
AMZN logo
AMZNAmazon.com, Inc.
$2.6T$244.39$307.77
+25.9%
Buy27.8x94
BIDU logo
BIDUBaidu, Inc.
$38.0B$111.76$160.29
+43.4%
Buy2.1x53
SE logo
SESea Limited
$55.9B$91.28$139.67
+53.0%
Buy25.9x44
EBAY logo
EBAYeBay Inc.
$49.5B$108.24$109.87
+1.5%
Hold17.7x68
MSFT logo
MSFTMicrosoft Corporation
$2.8T$379.40$551.96
+45.5%
Buy22.6x82
GOOGL logo
GOOGLAlphabet Inc.
$4.5T$368.03$411.80
+11.9%
Buy25.9x83
WMT logo
WMTWalmart Inc.
$934.0B$117.18$139.44
+19.0%
Buy40.3x66
SHOP logo
SHOPShopify Inc.
$141.2B$108.85$156.79
+44.0%
Buy60.4x63

BABA — Frequently Asked Questions

Quick answers to the most common questions about buying BABA stock.

What is the BABA stock price target for 2026?

The consensus Wall Street price target for BABA is $189.17, representing 76.7% upside from the current price of $107.06. With 59 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is BABA a buy, sell, or hold?

BABA has a consensus rating of "Buy" based on 59 Wall Street analysts. The rating breakdown is predominantly bullish, with 51 Buy/Strong Buy ratings. The consensus 12-month price target of $189.17 implies 76.7% upside from current levels.

Is BABA stock overvalued or undervalued?

With a forward P/E of 2.4403x, BABA trades at a relatively low valuation. The consensus target of $189.17 implies 76.7% appreciation, suggesting meaningful undervaluation.

How high can BABA stock go?

The most bullish Wall Street analyst has a price target of $225 for BABA, while the most conservative target is $140. The consensus of $189.17 represents the median expectation. Our quantitative valuation model projects a bull case target of $1286 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover BABA stock?

BABA is heavily covered by Wall Street, with 59 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 51 have Buy ratings, 7 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the BABA stock forecast?

The 12-month BABA stock forecast based on 59 Wall Street analysts shows a consensus price target of $189.17, with estimates ranging from $140 (bear case) to $225 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $976, with bear/bull scenarios of $615/$1286.

What is BABA's fair value based on fundamentals?

Our quantitative valuation model calculates BABA's fair value at $976 (base case), with a bear case of $615 and bull case of $1286. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 58/100.

What is BABA's forward P/E ratio?

BABA trades at a forward P/E ratio of 2.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 16.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy BABA stock?

Wall Street analysts are very optimistic on BABA, with a "Buy" consensus rating and $189.17 price target (76.7% upside). 51 of 59 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do BABA price targets vary so much?

BABA analyst price targets range from $140 to $225, a 45% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $189.17 consensus represents the middle ground. Our model's $615-$1286 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into BABA consensus models and risk factors.

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Should I Buy BABA?

Wall Street verdict, signals, and target summaries.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

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Peer Comparison

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