Baidu, Inc. (BIDU) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$140.59
Price Target
$154.70
Target Range
$110.00 — $215.00
Analyst Rating
Buy
Forward P/E2.6x
Trailing P/E14.5x
Forward PEG0.04
Implied Growth+104.4%
Median Target$152.50
Analyst Spread67.9%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$110
-21.8%
Consensus
$155
+10.0%
Bull Case
$215
+52.9%
Valuation Model TargetsConfidence: 56/100
Bear$240
Base$732
Bull$1471
BIDU Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Baidu, Inc. (BIDU) has a Wall Street consensus price target of $154.70, based on estimates from 53 covering analysts. With the stock currently trading at $140.59, this represents a potential upside of +10.0%. The company has a market capitalization of $49.17B.
Analyst price targets range from a low of $110.00 to a high of $215.00, representing a 68% spread in expectations. The median target of $152.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 40 analysts rating the stock as a Buy or Strong Buy,13 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, BIDU trades at a trailing P/E of 14.5x and forward P/E of 2.6x. The forward PEG ratio of 0.04 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +104.4% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $732.47, with bear and bull scenarios of $239.52 and $1470.51 respectively. Model confidence stands at 56/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+34.7%
Avg Forward P/E14.6x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 GOOGLAlphabet Inc. | $4.8T | $397.82 | $406.28 | +2.1% | Buy | 29.6x | 82 |
 MSFTMicrosoft Corporation | $3.1T | $413.87 | $551.75 | +33.3% | Buy | 24.9x | 81 |
 BABAAlibaba Group Holding Limited | $341.6B | $141.48 | $194.23 | +37.3% | Buy | 4.1x | 59 |
 NTESNetEase, Inc. | $75.0B | $118.37 | $149.75 | +26.5% | Buy | 1.9x | 32 |
 METAMeta Platforms, Inc. | $1.6T | $612.88 | $821.80 | +34.1% | Buy | 20.2x | 60 |
 SNAPSnap Inc. | $10.4B | $6.13 | $7.89 | +28.7% | Hold | — | 72 |
 PINSPinterest, Inc. | $14.1B | $21.17 | $25.36 | +19.8% | Buy | 11.6x | 47 |
 TTDThe Trade Desk, Inc. | $11.4B | $23.98 | $37.12 | +54.8% | Buy | 21.7x | 46 |
 MGNIMagnite, Inc. | $1.9B | $13.39 | $18.00 | +34.4% | Buy | 12.9x | 31 |
 IQiQIYI, Inc. | $1.2B | $1.23 | $2.16 | +75.6% | Buy | 4.9x | 22 |
Upside Potential Comparison
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Start ComparisonBIDU — Frequently Asked Questions
Quick answers to the most common questions about buying BIDU stock.
What is the BIDU stock price target for 2026?
Baidu, Inc. (BIDU) has a consensus 12-month price target of $154.7, implying 10.0% upside from $140.59. The 53 analysts covering BIDU see moderate appreciation potential.
Is BIDU a buy, sell, or hold?
BIDU has a consensus rating of "Buy" based on 53 Wall Street analysts. The rating breakdown is predominantly bullish, with 40 Buy/Strong Buy ratings. The consensus 12-month price target of $154.7 implies 10.0% upside from current levels.
Is BIDU stock overvalued or undervalued?
With a forward P/E of 2.5924x, BIDU trades at a relatively low valuation. The consensus target of $154.7 implies 10.0% appreciation, suggesting meaningful undervaluation.
How high can BIDU stock go?
The most bullish Wall Street analyst has a price target of $215 for BIDU, while the most conservative target is $110. The consensus of $154.7 represents the median expectation. Our quantitative valuation model projects a bull case target of $1471 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover BIDU stock?
BIDU is heavily covered by Wall Street, with 53 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 40 have Buy ratings, 13 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the BIDU stock forecast?
The 12-month BIDU stock forecast based on 53 Wall Street analysts shows a consensus price target of $154.7, with estimates ranging from $110 (bear case) to $215 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $732, with bear/bull scenarios of $240/$1471.
What is BIDU's fair value based on fundamentals?
Our quantitative valuation model calculates BIDU's fair value at $732 (base case), with a bear case of $240 and bull case of $1471. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 56/100.
What is BIDU's forward P/E ratio?
BIDU trades at a forward P/E ratio of 2.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy BIDU stock?
Wall Street analysts are optimistic on BIDU, with a "Buy" consensus rating and $154.7 price target (10.0% upside). 40 of 53 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do BIDU price targets vary so much?
BIDU analyst price targets range from $110 to $215, a 68% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $154.7 consensus represents the middle ground. Our model's $240-$1471 range provides an independent fundamental perspective.