SHOP trades 18.4% below Wall Street's consensus target of $176.26.
Last 12 months price action with 12-month analyst target path
The base valuation assumes SHOP achieves its forward estimates and maintains a stable P/E multiple of 78.0x. This scenario reflects the blended consensus of 66 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 7, 2026, Shopify Inc. (SHOP) has a Wall Street consensus price target of $176.26, based on estimates from 66 covering analysts. With the stock currently trading at $148.91, this represents a potential upside of +18.4%. The company has a market capitalization of $193.23B.
Analyst price targets range from a low of $130.00 to a high of $210.00, representing a 45% spread in expectations. The median target of $180.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 45 analysts rating the stock as a Buy or Strong Buy,18 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, SHOP trades at a trailing P/E of 158.4x and forward P/E of 78.0x. The forward PEG ratio of 2.66 reflects a premium valuation. Analysts expect EPS to grow +15.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $94.95, with bear and bull scenarios of $59.82 and $125.11 respectively. Model confidence stands at 75/100, indicating high predictability in the company's fundamentals.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 WIXWix.com Ltd. | $4.0B | $76.09 | $80.75 | +6.1% | Buy | 15.2x | 41 |
 GDDYGoDaddy Inc. | $15.1B | $114.38 | $99.67 | -12.9% | Buy | 15.3x | 38 |
 CARTMaplebear Inc. | $13.7B | $58.12 | $59.31 | +2.0% | Buy | 25.4x | 29 |
 PYPLPayPal Holdings, Inc. | $52.3B | $59.24 | $55.88 | -5.7% | Hold | 10.6x | 70 |
 BILLBill.com Holdings, Inc. | $5.2B | $52.41 | $56.33 | +7.5% | Buy | 19.8x | 32 |
 GLBEGlobal-e Online Ltd. | $7.2B | $42.97 | $49.86 | +16.0% | Buy | 35.0x | 15 |
 KVYOKlaviyo, Inc. | $6.2B | $20.71 | $25.81 | +24.6% | Buy | 25.1x | 22 |
 AMZNAmazon.com, Inc. | $2.8T | $259.30 | $328.48 | +26.7% | Buy | 20.2x | 96 |
 METAMeta Platforms, Inc. | $1.6T | $610.15 | $834.36 | +36.7% | Buy | 21.0x | 69 |
 GOOGLAlphabet Inc. | $3.4T | $284.78 | $400.32 | +40.6% | Buy | 14.5x | 83 |
Quick answers to the most common questions about buying SHOP stock.
Shopify Inc. (SHOP) has a consensus 12-month price target of $176.26, implying 18.4% upside from $148.91. The 66 analysts covering SHOP see moderate appreciation potential.
SHOP has a consensus rating of "Buy" based on 66 Wall Street analysts. The rating breakdown is predominantly bullish, with 45 Buy/Strong Buy ratings. The consensus 12-month price target of $176.26 implies 18.4% upside from current levels.
At a forward P/E of 78.0492x, SHOP trades at a premium valuation. The consensus price target of $176.26 (18.4% upside) suggests analysts still see growth justifying the multiple.
The most bullish Wall Street analyst has a price target of $210 for SHOP, while the most conservative target is $130. The consensus of $176.26 represents the median expectation. Our quantitative valuation model projects a bull case target of $125 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
SHOP is heavily covered by Wall Street, with 66 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 45 have Buy ratings, 18 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month SHOP stock forecast based on 66 Wall Street analysts shows a consensus price target of $176.26, with estimates ranging from $130 (bear case) to $210 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $95, with bear/bull scenarios of $60/$125.
Our quantitative valuation model calculates SHOP's fair value at $95 (base case), with a bear case of $60 and bull case of $125. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 75/100.
SHOP trades at a forward P/E ratio of 78.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 158.4x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on SHOP, with a "Buy" consensus rating and $176.26 price target (18.4% upside). 45 of 66 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
SHOP analyst price targets range from $130 to $210, a 45% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $176.26 consensus represents the middle ground. Our model's $60-$125 range provides an independent fundamental perspective.
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