Upside case
Bull case
$1181+957.0%
BIDU would need investors to value it at roughly 22x earnings — about 20x more generous than today's 2x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewBuyUpdated Jun 18, 2026
Baidu, Inc. (BIDU) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
53
analysts
40 bullish · 0 bearish · 53 covering BIDU
Strong Buy
0
Buy
40
Hold
13
Sell
0
Strong Sell
0
Consensus Target
$160
+43.4% vs today
Scenario Range
$565 – $1181
Model bear to bull value window
Coverage
53
Published analyst ratings
Valuation Context
2.1x
Forward P/E · Market cap $38.0B
BIDU price targets
Three scenarios for where BIDU stock could go
Current
~$112
Confidence
51 / 100
Updated
Jun 18, 2026
Where we are now
Current · $112
Bear
$565
Base
$897
Bull
$1181
Market caseClosest to today
Base case
$897+702.2%
At 17x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
Stress case
Bear case
$565+405.4%
The bear case assumes sentiment or fundamentals disappoint enough to push BIDU down roughly 405% from the current price.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
Baidu, Inc.
BIDU · NASDAQCommunication ServicesInternet Content & InformationDecember year-end
Baidu operates China's dominant internet search engine and AI-powered online platform. It generates most revenue from online marketing services — primarily search and feed-based ads — with cloud services and AI initiatives contributing growing shares. Its moat stems from its entrenched search dominance in China, massive user data for AI training, and regulatory barriers that limit foreign competition.
Market Cap
$38.0B
Revenue TTM
$18.0B
Net Income TTM
$624M
Net Margin
3.5%
BIDU Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
83%Exceptional
12 quarters tracked
Revenue Beat Rate
67%Exceptional
vs consensus estimates
Avg EPS Surprise
+14.6%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 3 of 4Q3 2025
EPS
$1.90/$1.74
Revenue
$4.6B/$4.3B
Q4 2025
EPS
$1.56/$1.20
Revenue
$4.4B/$4.7B
Q1 2026
EPS
$1.52/$1.39
Revenue
$4.7B/$4.7B
Q2 2026
EPS
$1.75/$1.87
Revenue
$4.6B/$4.5B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.90/$1.74 | +9.2% | $4.6B/$4.3B | +5.3% |
| Q4 2025 | $1.56/$1.20 | +30.0% | $4.4B/$4.7B | -6.1% |
| Q1 2026 | $1.52/$1.39 | +9.4% | $4.7B/$4.7B | +0.2% |
| Q2 2026 | $1.75/$1.87 | -6.4% | $4.6B/$4.5B | +2.3% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$19.9B
+10.9% YoY
FY2
$21.7B
+9.1% YoY
EPS Outlook
FY1
$17.91
+889.1% YoY
FY2
$19.92
+11.2% YoY
Trailing FCF (TTM)-$15.6B
FCF Margin: -87.1%
Next Earnings
—
Expected EPS
—
Expected Revenue
—
BIDU beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
BIDU Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $129.1B
Product Mix
Latest annual revenue by segment or product family
Online Marketing Services
52.6%
-16.5% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
Segment breakdown not available for this company.
Online Marketing Services is the largest disclosed segment at 52.6% of FY 2025 revenue, down 16.5% YoY.
BIDU Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Cheap versus peers
Fair value est. $247 — implies +120.8% from today's price.
Upside to Fair Value
120.8%
potential upside
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
BIDU
64.3x
vs
S&P 500
24.4x
+163% premium
vs Communication Services Trailing P/E
BIDU
64.3x
vs
Communication Services
15.3x
+320% premium
vs BIDU 5Y Avg P/E
Today
64.3x
vs
5Y Average
5.1x
+1154% premium
Forward PE
2.1x
S&P 500
18.8x
-89%
Communication Services
11.3x
-82%
5Y Avg
—
—
Trailing PE
64.3x
S&P 500
24.4x
+163%
Communication Services
15.3x
+320%
5Y Avg
5.1x
+1154%
PEG Ratio
—
S&P 500
1.66x
—
Communication Services
0.64x
—
5Y Avg
—
—
EV/EBITDA
39.3x
S&P 500
15.2x
+158%
Communication Services
9.6x
+308%
5Y Avg
5.1x
+667%
Price/FCF
—
S&P 500
20.7x
—
Communication Services
11.4x
—
5Y Avg
3.0x
—
Price/Sales
2.0x
S&P 500
3.1x
-36%
Communication Services
1.0x
+95%
5Y Avg
0.3x
+512%
Dividend Yield
—
S&P 500
1.91%
—
Communication Services
3.43%
—
5Y Avg
—
—
| Metric | BIDU | S&P 500 | Communication Services | 5Y Avg BIDU |
|---|---|---|---|---|
| Forward PE | 2.1x | 18.8x-89% | 11.3x-82% | — |
| Trailing PE | 64.3x | 24.4x+163% | 15.3x+320% | 5.1x+1154% |
| PEG Ratio | — | 1.66x | 0.64x | — |
| EV/EBITDA | 39.3x | 15.2x+158% | 9.6x+308% | 5.1x+667% |
| Price/FCF | — | 20.7x | 11.4x | 3.0x |
| Price/Sales | 2.0x | 3.1x-36% | 1.0x+95% | 0.3x+512% |
| Dividend Yield | — | 1.91% | 3.43% | — |
BIDU trades above S&P 500 benchmarks on 2 of 4 measured multiples — is elevated on some multiples, but competitive on others — a mixed valuation picture.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolBIDU Financial Health
Verdict
Stressed
BIDU returns 2.1% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$18.0B
Revenue Growth
TTM vs prior year
-86.5%
Gross Margin
Gross profit as a share of revenue
43.9%
Operating Margin
Operating income divided by revenue
8.0%
Net Margin
Net income divided by revenue
3.5%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$1.81
Free Cash Flow (TTM)
Cash generation after capex
-$15.6B
FCF Margin
FCF as share of revenue — the primary cash quality signal
-87.1%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
-1.2%
ROA
Return on assets, trailing twelve months
0.1%
Cash & Equivalents
Liquid assets on the balance sheet
$24.6B
Net Debt
Total debt minus cash
$72.5B
Debt Serviceability
Net debt as a multiple of annual free cash flow
—
ROE *
Return on equity, trailing twelve months
0.2%
* Elevated by buyback-compressed equity — compare ROIC (-1.2%) for an undistorted picture of capital efficiency.
Shareholder Returns
How capital is returned to owners
Total shareholder yield
2.1%
Dividend
—
Buyback
2.1%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$5.4B
Dividend / Share
Annualized trailing dividend per share
—
Payout Ratio
Share of earnings distributed as dividends
—
Shares Outstanding
Declining as buybacks retire shares
340M
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt). ROE marked * where buyback-compressed equity base may inflate the figure.
Open full ratios pageBIDU Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
High Risk
Finance & Corporate Risks
Baidu disclosed 108 risk factors in its most recent earnings report, with the most risks categorized under 'Finance & Corporate'.
Medium
International Expansion Risks
Baidu's expansion outside China, such as its Japanese language search service, introduces operational and competitive risks.
Medium
Regulatory & Compliance Risks
Baidu operates in a highly regulated environment, with risks related to privacy policies, service agreements, and copyright complaints.
Lower
Investor Sentiment Risks
Stock forecasts and analyst price target predictions indicate potential volatility in investor sentiment.
High Risk
Competitive Risks
As a leading search engine, Baidu faces intense competition in the tech and AI sectors, which could impact its market position.
Medium
Earnings & Revenue Risks
Analyst estimates and earnings reports highlight uncertainties in Baidu's future revenue and profitability.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why BIDU Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
AI and Cloud Growth
Baidu's growth in AI Cloud and autonomous ride-hailing is supported by a strong developer ecosystem and solid financials.
Robotaxi Ambitions
Despite a recent technical glitch, Baidu continues to pursue its autonomous ride-hailing (Robotaxi) ambitions, which could be a long-term growth driver.
Undervalued Stock
Baidu is considered a dirt-cheap stock with potential for appreciation, making it an attractive buy for investors.
Strong Financial Position
The company's financials remain solid, supporting its growth initiatives and buyback programs.
Dominant Search Engine
Baidu is the leading Chinese search engine with a vast database, ensuring its dominance in the Chinese market.
International Expansion
Baidu has previously expanded internationally, such as its Japanese search service, indicating potential for future global growth.
Bullish Investor Sentiment
Multiple bullish theses highlight Baidu's growth potential, with some noting a 7% stock appreciation since coverage.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
BIDU Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$111.76
52W Range Position
35%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$83.30
+34.2% from the low
52-Week High
$165.30
-32.4% from the high
1 Month
-18.84%
3 Month
-8.30%
YTD
-25.6%
1 Year
+32.2%
3Y CAGR
-8.0%
5Y CAGR
-9.7%
10Y CAGR
-3.9%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
BIDU vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
2.1x
vs 17.5x median
-88% below peer median
Revenue Growth
+10.9%
vs +12.4% median
-12% below peer median
Net Margin
3.5%
vs 32.8% median
-89% below peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
BID BIDU Baidu, Inc. | $38.0B | 2.1x | +10.9% | 3.5% | Buy | +43.4% |
GOO GOOGL Alphabet Inc. | $4.45T | 25.9x | +14.6% | 37.9% | Buy | +11.9% |
MSF MSFT Microsoft Corporation | $2.82T | 22.6x | +8.8% | 39.3% | Buy | +45.5% |
BAB BABA Alibaba Group Holding Limited | $249.8B | 2.4x | +11.9% | 10.1% | Buy | +76.7% |
NTE NTES NetEase, Inc. | $77.5B | 1.8x | +12.4% | 29.8% | Buy | +23.1% |
MET META Meta Platforms, Inc. | $1.46T | 17.5x | +16.0% | 32.8% | Buy | +43.1% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
BIDU Dividend and Capital Return
BIDU returns 2.1% annually — null% through dividends and 2.1% through buybacks.
Dividend UnknownFCF Unknown
Total Shareholder Yield
2.1%
Dividend + buyback return per year
Buyback Yield
2.1%
Dividend Yield
—
Payout Ratio
—
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$0.00
Growth Streak
Consecutive years of dividend increases
3Y
3Y Div CAGR
—
5Y Div CAGR
—
Ex-Dividend Date
—
Payment Cadence
—
0 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$5.4B
Estimated Shares Retired
48M
Approx. Share Reduction
14.2%
Shares Outstanding
Current diluted share count from the screening snapshot
340M
At 14.2%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
FAQ
7 questionsBIDU Investor Questions
Common questions answered from live analyst data and company financials.
01Is Baidu, Inc. (BIDU) stock a buy or sell in 2026?
Baidu, Inc. (BIDU) is rated Buy by Wall Street analysts as of 2026. Of 53 analysts covering the stock, 40 rate it Buy or Strong Buy, 13 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $160, implying +43.4% from the current price of $112. The bear case scenario is $565 and the bull case is $1181.
02What is the BIDU stock price target for 2026?
The Wall Street consensus price target for BIDU is $160 based on 53 analyst estimates. The high-end target is $215 (+92.4% from today), and the low-end target is $128 (+14.5%). The base case model target is $897.
03Is Baidu, Inc. (BIDU) stock overvalued in 2026?
BIDU trades at 2.1x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals cheap versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for Baidu, Inc. (BIDU) stock in 2026?
The primary risks for BIDU in 2026 are: (1) Finance & Corporate Risks — Baidu disclosed 108 risk factors in its most recent earnings report, with the most risks categorized under 'Finance & Corporate'. (2) Competitive Risks — As a leading search engine, Baidu faces intense competition in the tech and AI sectors, which could impact its market position. (3) International Expansion Risks — Baidu's expansion outside China, such as its Japanese language search service, introduces operational and competitive risks. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is Baidu, Inc.'s revenue and earnings forecast?
Analyst consensus estimates BIDU will report consensus revenue of $19.9B (+10.9% year-over-year) and EPS of $17.91 (+889.1% year-over-year) for the upcoming fiscal year. The following year, analysts project $21.7B in revenue.
06When does Baidu, Inc. (BIDU) report its next earnings?
A confirmed upcoming earnings date for BIDU is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
07How much free cash flow does Baidu, Inc. generate?
Baidu, Inc. (BIDU) had a free cash outflow of $15.6B in free cash flow over the trailing twelve months — a free cash flow margin of 87.1%. BIDU returns capital to shareholders through and share repurchases ($5.4B TTM).