Alphabet Inc. (GOOG) Financial Ratios
24 years of historical data (2002–2025) · Technology · Internet Content & Information
EV/EBITDA
↑
32.01
↑+64% vs avg
5yr avg: 19.57
30Y Low10.9·High66.0
P/FCF
↑
65.27
↑+105% vs avg
5yr avg: 31.90
30Y Low17.5·High84.7
P/B Ratio
↑
11.64
↑+65% vs avg
5yr avg: 7.04
30Y Low3.3·High17.9
ROE
↑
35.7%
↓+18% vs avg
5yr avg: 30.3%
30Y Low9%·High57%
Debt/EBITDA
↑
0.39
↑+29% vs avg
5yr avg: 0.30
30Y Low0.0·High0.5
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
GOOG Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
Alphabet Inc. trades at 36.6x earnings, 50% above its 5-year average of 24.5x, sitting at the 77th percentile of its historical range. Compared to the Technology sector median P/E of 27.7x, the stock trades at a premium of 32%. On a free-cash-flow basis, the stock trades at 65.3x P/FCF, 105% above the 5-year average of 31.9x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $4.78T | $3.84T | $2.37T | $1.79T | $1.17T | $1.96T | $1.20T | $934.0B | $728.4B | $736.1B | $539.8B |
| Enterprise Value | $4.81T | $3.87T | $2.37T | $1.80T | $1.18T | $1.97T | $1.20T | $931.4B | $715.7B | $729.3B | $530.8B |
| P/E Ratio → | 36.57 | 29.03 | 23.69 | 24.30 | 19.46 | 25.79 | 29.89 | 27.17 | 23.64 | 58.13 | 27.76 |
| P/S Ratio | 11.87 | 9.52 | 6.77 | 5.83 | 4.13 | 7.61 | 6.59 | 5.77 | 5.32 | 6.64 | 5.98 |
| P/B Ratio | 11.64 | 9.24 | 7.29 | 6.33 | 4.56 | 7.79 | 5.41 | 4.64 | 4.10 | 4.83 | 3.88 |
| P/FCF | 65.27 | 52.38 | 32.58 | 25.80 | 19.46 | 29.26 | 28.09 | 30.16 | 31.90 | 30.79 | 20.90 |
| P/OCF | 29.03 | 23.30 | 18.92 | 17.62 | 12.76 | 21.40 | 18.48 | 17.13 | 15.18 | 19.85 | 14.98 |
P/E links to full P/E history page with 30-year chart
GOOG EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
Alphabet Inc.'s enterprise value stands at 32.0x EBITDA, 64% above its 5-year average of 19.6x. The Technology sector median is 17.5x, placing the stock at a 83% premium on an enterprise-value basis.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 9.59 | 6.78 | 5.84 | 4.16 | 7.64 | 6.60 | 5.75 | 5.23 | 6.58 | 5.88 |
| EV / EBITDA | 32.01 | 25.72 | 18.58 | 18.66 | 13.31 | 21.59 | 21.92 | 20.24 | 19.58 | 22.04 | 17.78 |
| EV / EBIT | 37.24 | 24.34 | 19.76 | 20.88 | 16.40 | 21.61 | 24.97 | 23.45 | 20.43 | 26.71 | 21.87 |
| EV / FCF | — | 52.77 | 32.60 | 25.84 | 19.59 | 29.37 | 28.10 | 30.07 | 31.35 | 30.51 | 20.55 |
GOOG Profitability
Margins and return-on-capital ratios measuring operating efficiency
Alphabet Inc. earns an operating margin of 32.1%. Operating margins have expanded from 27.4% to 32.1% over the past 3 years, signaling improving operational efficiency. Return on equity of 35.7% is exceptionally high. ROIC of 25.1% represents excellent returns on invested capital.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 59.7% | 59.7% | 58.2% | 56.6% | 55.4% | 56.9% | 53.6% | 55.6% | 56.5% | 58.9% | 61.1% |
| Operating Margin | 32.1% | 32.1% | 32.1% | 27.4% | 26.5% | 30.6% | 22.6% | 21.1% | 20.1% | 23.6% | 26.3% |
| Net Profit Margin | 32.8% | 32.8% | 28.6% | 24.0% | 21.2% | 29.5% | 22.1% | 21.2% | 22.5% | 11.4% | 21.6% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 35.7% | 35.7% | 32.9% | 27.4% | 23.6% | 32.1% | 19.0% | 18.1% | 18.6% | 8.7% | 15.0% |
| ROA | 25.3% | 25.3% | 23.5% | 19.2% | 16.6% | 22.4% | 13.5% | 13.5% | 14.3% | 6.9% | 12.4% |
| ROIC | 25.1% | 25.1% | 27.5% | 23.0% | 21.5% | 24.5% | 14.7% | 14.1% | 13.3% | 14.2% | 14.9% |
| ROCE | 30.3% | 30.3% | 33.0% | 27.3% | 25.3% | 28.2% | 16.7% | 16.0% | 14.8% | 16.2% | 17.0% |
GOOG Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
Alphabet Inc. carries a Debt/EBITDA ratio of 0.4x, which is very conservative (87% below the sector average of 2.9x). Net debt stands at $28.6B ($59.3B total debt minus $30.7B cash). Interest coverage of 1110.7x signals virtually no risk of debt distress — earnings comfortably cover interest obligations.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.14 | 0.14 | 0.08 | 0.10 | 0.12 | 0.11 | 0.12 | 0.08 | 0.02 | 0.03 | 0.03 |
| Debt / EBITDA | 0.39 | 0.39 | 0.20 | 0.28 | 0.34 | 0.31 | 0.49 | 0.35 | 0.11 | 0.12 | 0.13 |
| Net Debt / Equity | — | 0.07 | 0.01 | 0.01 | 0.03 | 0.03 | 0.00 | -0.01 | -0.07 | -0.04 | -0.06 |
| Net Debt / EBITDA | 0.19 | 0.19 | 0.02 | 0.03 | 0.09 | 0.08 | 0.01 | -0.06 | -0.35 | -0.20 | -0.30 |
| Debt / FCF | — | 0.39 | 0.03 | 0.04 | 0.13 | 0.11 | 0.01 | -0.08 | -0.56 | -0.28 | -0.35 |
| Interest Coverage | 1110.67 | 1110.67 | 448.07 | 279.30 | 200.80 | 263.24 | 357.16 | 397.25 | 307.25 | 250.48 | 195.76 |
GOOG Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
Alphabet Inc.'s current ratio of 2.01x is well above the 1.0 safety threshold, indicating strong short-term liquidity with ample room to cover current liabilities. The current ratio has declined from 2.10x to 2.01x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 2.01 | 2.01 | 1.84 | 2.10 | 2.38 | 2.93 | 3.07 | 3.37 | 3.92 | 5.14 | 6.29 |
| Quick Ratio | 2.01 | 2.01 | 1.84 | 2.10 | 2.34 | 2.91 | 3.05 | 3.35 | 3.89 | 5.11 | 6.27 |
| Cash Ratio | 1.23 | 1.23 | 1.07 | 1.36 | 1.64 | 2.17 | 2.41 | 2.65 | 3.15 | 4.21 | 5.15 |
| Asset Turnover | — | 0.68 | 0.78 | 0.76 | 0.77 | 0.72 | 0.57 | 0.59 | 0.59 | 0.56 | 0.54 |
| Inventory Turnover | — | — | — | — | 47.27 | 94.82 | 116.39 | 71.97 | 53.79 | 60.86 | 131.11 |
| Days Sales Outstanding | — | 56.96 | 54.58 | 56.95 | 51.95 | 55.68 | 62.76 | 62.00 | 56.54 | 61.59 | 57.54 |
GOOG Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Alphabet Inc. returns 1.2% to shareholders annually — split between a 0.2% dividend yield and 1.0% buyback yield. The payout ratio of 7.6% is conservative, leaving significant room for dividend growth or reinvestment. The earnings yield of 2.7% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | 0.2% | 0.3% | 0.3% | — | — | — | — | — | — | — | — |
| Payout Ratio | 7.6% | 7.6% | 7.4% | — | — | — | — | — | — | — | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 2.7% | 3.4% | 4.2% | 4.1% | 5.1% | 3.9% | 3.3% | 3.7% | 4.2% | 1.7% | 3.6% |
| FCF Yield | 1.5% | 1.9% | 3.1% | 3.9% | 5.1% | 3.4% | 3.6% | 3.3% | 3.1% | 3.2% | 4.8% |
| Buyback Yield | 1.0% | 1.2% | 2.6% | 3.4% | 5.1% | 2.6% | 2.6% | 2.0% | 1.2% | 0.7% | 0.7% |
| Total Shareholder Yield | 1.2% | 1.5% | 2.9% | 3.4% | 5.1% | 2.6% | 2.6% | 2.0% | 1.2% | 0.7% | 0.7% |
| Shares Outstanding | — | $12.2B | $12.4B | $12.7B | $13.2B | $13.6B | $13.7B | $14.0B | $14.1B | $14.1B | $14.0B |
Peer Comparison
Compare GOOG with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 GOOGYou | $4.8T | 36.6 | 32.0 | 65.3 | 59.7% | 32.1% | 35.7% | 25.1% | 0.4 |
 META | $1.6T | 26.3 | 15.8 | 33.9 | 82.0% | 41.4% | 30.2% | 27.6% | 0.8 |
 MSFT | $3.1T | 30.9 | 19.7 | 43.7 | 68.8% | 45.6% | 33.3% | 24.9% | 0.7 |
 AMZN | $2.9T | 37.8 | 20.5 | 379.0 | 50.3% | 11.2% | 22.3% | 14.7% | 1.0 |
 AAPL | $4.2T | 38.5 | 29.7 | 42.7 | 46.9% | 32.0% | 171.4% | 67.4% | 0.8 |
 BIDU | $49B | 14.4 | 10.8 | 25.4 | 50.3% | 16.0% | 8.7% | 4.8% | 2.2 |
 SNAP | $10B | -22.2 | — | 23.1 | 55.0% | -9.0% | -19.5% | -6.9% | — |
 PINS | $14B | 35.4 | 39.5 | 11.5 | 80.1% | 7.6% | 8.8% | 6.1% | 0.8 |
 TTD | $11B | 25.8 | 15.5 | 14.1 | 78.6% | 20.3% | 16.3% | 21.3% | 0.6 |
 IAC | $3B | -32.4 | 14.3 | 71.5 | 66.8% | -4.1% | -1.9% | -1.2% | 5.5 |
 ZD | $2B | 37.7 | 4.4 | 5.7 | 70.0% | 14.1% | 2.7% | 7.2% | 2.1 |
| Technology Median | — | 27.7 | 17.5 | 19.2 | 48.5% | -0.6% | 2.4% | 2.9% | 2.9 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Download Financial Ratios Data
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Start ComparisonGOOG — Frequently Asked Questions
Quick answers to the most common questions about buying GOOG stock.
What is Alphabet Inc.'s P/E ratio?
Alphabet Inc.'s current P/E ratio is 36.6x. The historical average is 36.6x. This places it at the 77th percentile of its historical range.
What is Alphabet Inc.'s EV/EBITDA?
Alphabet Inc.'s current EV/EBITDA is 32.0x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 23.4x.
What is Alphabet Inc.'s ROE?
Alphabet Inc.'s return on equity (ROE) is 35.7%. This is above the typical threshold of 15-20% considered good for most companies. The historical average is 22.7%.
Is GOOG stock overvalued?
Based on historical data, Alphabet Inc. is trading at a P/E of 36.6x. This is at the 77th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What is Alphabet Inc.'s dividend yield?
Alphabet Inc.'s current dividend yield is 0.21% with a payout ratio of 7.6%.
What are Alphabet Inc.'s profit margins?
Alphabet Inc. has 59.7% gross margin and 32.1% operating margin. Operating margin above 20% indicates strong pricing power and cost efficiency.
How much debt does Alphabet Inc. have?
Alphabet Inc.'s Debt/EBITDA ratio is 0.4x, indicating low leverage. A ratio below 2x is generally considered financially healthy.