Bull case
MCD would need investors to value it at roughly 30x earnings — about 8x more generous than today's 22x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where MCD stock could go
MCD would need investors to value it at roughly 30x earnings — about 8x more generous than today's 22x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 26x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 10x multiple contraction could push MCD down roughly 45% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

McDonald's is a global fast-food restaurant chain serving burgers, fries, chicken items, breakfast foods, and beverages. It generates revenue primarily through franchise royalties and fees (about 60% of revenue) and company-operated restaurant sales (about 40%), with real estate income from leasing properties to franchisees being a significant profit driver. Its competitive moat lies in its unparalleled global brand recognition, massive scale, and sophisticated real estate strategy that creates a durable income stream.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q2 2025 | $2.67/$2.66 | +0.4% | $6.0B/$6.1B | -2.4% |
| Q3 2025 | $3.19/$3.14 | +1.6% | $6.8B/$6.7B | +2.2% |
| Q4 2025 | $3.22/$3.33 | -3.3% | $7.1B/$7.1B | -0.1% |
| Q1 2026 | $3.12/$3.05 | +2.3% | $7.0B/$6.8B | +2.5% |
MCD beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $270 — implies -5.7% from today's price.
| Metric | MCD | S&P 500 | Consumer Cyclical | 5Y Avg MCD |
|---|---|---|---|---|
| Forward PE | 21.5x | 19.1x+13% | 15.2x+42% | — |
| Trailing PE | 24.9x | 25.2x | 19.6x+27% | 28.7x-13% |
| PEG Ratio | 3.26x | 1.75x+87% | 0.95x+242% | — |
| EV/EBITDA | 18.3x | 15.3x+20% | 11.4x+61% | 20.6x-11% |
| Price/FCF | 30.3x | 21.3x+42% | 15.0x+102% | 32.0x |
| Price/Sales | 7.8x | 3.1x+149% | 0.7x+997% | 8.4x |
| Dividend Yield | 2.37% | 1.88% | 2.15% | 2.16% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolMCD generates $7.4B in free cash flow at a 28.1% margin — 19.3% ROIC signals a durable competitive advantage · returns 3.8% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~6.9 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 11, 2026
McDonald's long‑term debt stands at ~$39.97 B as of 2025, which, while covered by earnings, heightens sensitivity to rising interest rates. A sharp increase in borrowing costs could compress net income and limit capital‑allocation flexibility.
Interruptions from shortages, price spikes, geopolitical tensions, or natural disasters can raise ingredient costs and delay store openings. Such disruptions could erode operating margins and delay franchise expansion plans.
With more than 50% of sales generated abroad, McDonald's earnings are exposed to foreign‑exchange swings and global interest‑rate moves. Adverse currency movements could reduce reported earnings and increase hedging costs.
Intense competition and aggressive promotions among fast‑food chains raise the risk of price wars, which could erode gross margins. Sustained margin pressure would compress profitability and impact dividend sustainability.
Outbreaks such as E. coli discoveries can damage consumer trust, trigger recalls, and lead to regulatory fines. A single high‑profile incident could depress sales and harm brand equity.
Cyberattacks from third parties could compromise customer data, disrupt operations, and expose McDonald's to legal liabilities. A significant breach could result in costly remediation and reputational damage.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 11, 2026
McDonald’s converts 72% of operating cash into free cash flow, enabling aggressive share buybacks and a consistent dividend program that boosts total shareholder returns.
The company’s focus on global growth in emerging markets drives long‑term international revenue growth; McDonald’s dominates these markets and consistently outperforms the S&P 500.
Investments in digital ordering, loyalty programs, and in‑restaurant technology are expected to lift operating margins and free cash flow, supporting higher profitability.
The “Under $3 Menu” and other value deals target budget‑conscious consumers, stabilizing U.S. traffic—especially among lower‑income guests—and defending market share amid competition.
McDonald’s absorbs rising input and labor costs while maintaining a high, stable operating margin that is well above competitors, preserving profitability.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
MCD MCD McDonald's Corporation | $202.3B | 21.5x | +7.0% | 32.0% | Buy | +24.0% |
YUM YUM Yum! Brands, Inc. | $43.1B | 23.1x | +7.8% | 20.5% | Hold | +11.8% |
QSR QSR Restaurant Brands International Inc. | $26.7B | 19.0x | +10.7% | 10.0% | Buy | +8.5% |
WEN WEN The Wendy's Company | $1.3B | 11.5x | +1.9% | 8.4% | Hold | +16.2% |
JAC JACK Jack in the Box Inc. | $261M | 4.0x | -7.0% | -5.2% | Hold | +46.1% |
SHA SHAK Shake Shack Inc. | $3.9B | 70.0x | +15.8% | 3.2% | Hold | +25.2% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
MCD returns 3.8% total yield, led by a 2.37% dividend, raised 36 consecutive years. Buybacks add another 1.4%.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $1.86 | — | — | — |
| 2025 | $7.17 | +5.8% | — | — |
| 2024 | $6.78 | +8.8% | 1.3% | 3.7% |
| 2023 | $6.23 | +10.1% | 1.4% | 3.5% |
| 2022 | $5.66 | +7.8% | 2.0% | 4.1% |
Common questions answered from live analyst data and company financials.
McDonald's Corporation (MCD) is rated Buy by Wall Street analysts as of 2026. Of 62 analysts covering the stock, 36 rate it Buy or Strong Buy, 25 rate it Hold, and 1 rate it Sell or Strong Sell. The consensus 12-month price target is $352, implying +24.0% from the current price of $284. The bear case scenario is $157 and the bull case is $393.
The Wall Street consensus price target for MCD is $352 based on 62 analyst estimates. The high-end target is $385 (+35.5% from today), and the low-end target is $306 (+7.7%). The base case model target is $340.
MCD trades at 21.5x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals slightly overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for MCD in 2026 are: (1) Debt Burden — McDonald's long‑term debt stands at ~$39. (2) Supply Chain Disruptions — Interruptions from shortages, price spikes, geopolitical tensions, or natural disasters can raise ingredient costs and delay store openings. (3) Interest Rate & Currency Fluctuations — With more than 50% of sales generated abroad, McDonald's earnings are exposed to foreign‑exchange swings and global interest‑rate moves. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates MCD will report consensus revenue of $28.1B (+7.0% year-over-year) and EPS of $12.87 (+9.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $29.1B in revenue.
McDonald's Corporation is expected to report its next earnings on approximately 2026-05-07. Consensus expects EPS of $2.75 and revenue of $6.5B. Over recent quarters, MCD has beaten EPS estimates 67% of the time.
McDonald's Corporation (MCD) generated $7.4B in free cash flow over the trailing twelve months — a free cash flow margin of 28.1%. MCD returns capital to shareholders through dividends (2.4% yield) and share repurchases ($2.8B TTM).