NUS trades 168.3% below Wall Street's consensus target of $11.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes NUS achieves its forward estimates and maintains a stable P/E multiple of 5.0x. This scenario reflects the blended consensus of 11 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of November 8, 2026, Nu Skin Enterprises, Inc. (NUS) has a Wall Street consensus price target of $11.00, based on estimates from 11 covering analysts. With the stock currently trading at $4.10, this represents a potential upside of +168.3%. The company has a market capitalization of $199M.
Analyst price targets range from a low of $11.00 to a high of $11.00, representing a 0% spread in expectations. The median target of $11.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 0 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 1 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, NUS trades at a trailing P/E of -0.9x and forward P/E of 5.0x. Analysts expect EPS to grow +118.4% over the next year.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 HLFHerbalife Nutrition Ltd. | $1.6B | $15.28 | $21.00 | +37.4% | Buy | 6.3x | 26 |
 USNAUSANA Health Sciences, Inc. | $252M | $13.63 | $35.00 | +156.8% | Hold | 7.8x | 8 |
 NATRNature's Sunshine Products, Inc. | $191M | $10.87 | $31.00 | +185.2% | Buy | 10.3x | 4 |
 MEDMedifast, Inc. | $142M | $12.81 | $59.67 | +365.8% | Hold | — | 12 |
 ELThe Estée Lauder Companies Inc. | $39.8B | $110.06 | $109.38 | -0.6% | Buy | 32.1x | 46 |
 COTYCoty Inc. | $3.6B | $4.05 | $2.86 | -29.4% | Hold | 18.8x | 33 |
 IPARInter Parfums, Inc. | $4.3B | $135.55 | $136.50 | +0.7% | Hold | 27.8x | 21 |
 ELFe.l.f. Beauty, Inc. | $6.8B | $116.14 | $108.27 | -6.8% | Buy | 31.6x | 29 |
 SKINSkinHealth Systems Inc. | $102M | $15.71 | $8.50 | -45.9% | Hold | — | 14 |
 AMZNAmazon.com, Inc. | $2.8T | $259.30 | $328.48 | +26.7% | Buy | 20.2x | 96 |
Quick answers to the most common questions about buying NUS stock.
The consensus Wall Street price target for NUS is $11, representing 168.3% upside from the current price of $4.1. With 11 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
NUS has a consensus rating of "Hold" based on 11 Wall Street analysts. The rating breakdown is leaning bearish, with 1 Sell/Strong Sell ratings. The consensus 12-month price target of $11 implies 168.3% upside from current levels.
With a forward P/E of 5x, NUS trades at a relatively low valuation. The consensus target of $11 implies 168.3% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $11 for NUS, while the most conservative target is $11. The consensus of $11 represents the median expectation. These targets typically reflect 12-month expectations.
NUS is moderately covered, with 11 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 0 have Buy ratings, 10 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month NUS stock forecast based on 11 Wall Street analysts shows a consensus price target of $11, with estimates ranging from $11 (bear case) to $11 (bull case). The median consensus rating is "Hold".
NUS trades at a forward P/E ratio of 5.0x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on NUS, with a "Hold" consensus rating and $11 price target (168.3% upside). 0 of 11 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
NUS analyst price targets range from $11 to $11, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $11 consensus represents the middle ground.
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