United Parks & Resorts Inc. (PRKS) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$35.76
Price Target
$47.60
Target Range
$39.00 — $54.00
Analyst Rating
Buy
Forward P/E9.6x
Trailing P/E11.7x
Forward PEG—
Implied Growth+18.1%
Median Target$47.00
Analyst Spread31.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$39
+9.1%
Consensus
$48
+33.1%
Bull Case
$54
+51.0%
PRKS Price Target Analysis
Updated May 6, 2026As of May 6, 2026, United Parks & Resorts Inc. (PRKS) has a Wall Street consensus price target of $47.60, based on estimates from 23 covering analysts. With the stock currently trading at $35.76, this represents a potential upside of +33.1%. The company has a market capitalization of $1.95B.
Analyst price targets range from a low of $39.00 to a high of $54.00, representing a 32% spread in expectations. The median target of $47.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 11 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 2 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, PRKS trades at a trailing P/E of 11.7x and forward P/E of 9.6x. Analysts expect EPS to grow +18.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+77.2%
Avg Forward P/E25.9x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 FUNSix Flags Entertainment Corporation | $2.0B | $19.69 | $22.88 | +16.2% | Buy | — | 29 |
 EPREPR Properties | $4.3B | $56.33 | $59.13 | +5.0% | Hold | 18.7x | 21 |
 DISThe Walt Disney Company | $191.3B | $107.99 | $139.50 | +29.2% | Buy | 16.4x | 63 |
 CMCSAComcast Corporation | $96.3B | $26.44 | $31.87 | +20.5% | Buy | 7.5x | 60 |
 MSGEMadison Square Garden Entertainment Corp. | $2.7B | $66.95 | $66.29 | -1.0% | Buy | 57.0x | 12 |
 PLBYPlayboy, Inc. | $190M | $1.68 | $12.63 | +651.8% | Buy | 22.9x | 8 |
 MARMarriott International, Inc. | $95.1B | $359.06 | $372.50 | +3.7% | Hold | 31.0x | 52 |
 HLTHilton Worldwide Holdings Inc. | $73.2B | $321.51 | $338.45 | +5.3% | Buy | 35.5x | 49 |
 ABNBAirbnb, Inc. | $85.0B | $139.88 | $145.44 | +4.0% | Hold | 28.2x | 44 |
 BKNGBooking Holdings Inc. | $130.4B | $168.32 | $231.72 | +37.7% | Buy | 16.0x | 71 |
Upside Potential Comparison
PLBYBKNGDISCMCSAFUNHLTEPRABNBSee PRKS's True Return
Price is only half the story. See total return with reinvested dividends.
Launch CalculatorIs PRKS Undervalued?
DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.
View ValuationCompare PRKS vs AMZN
Side-by-side business, growth, and profitability comparison vs Amazon.com, Inc..
Start ComparisonPRKS — Frequently Asked Questions
Quick answers to the most common questions about buying PRKS stock.
What is the PRKS stock price target for 2026?
The consensus Wall Street price target for PRKS is $47.6, representing 33.1% upside from the current price of $35.76. With 23 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is PRKS a buy, sell, or hold?
PRKS has a consensus rating of "Buy" based on 23 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $47.6 implies 33.1% upside from current levels.
Is PRKS stock overvalued or undervalued?
With a forward P/E of 9.6419x, PRKS trades at a relatively low valuation. The consensus target of $47.6 implies 33.1% appreciation, suggesting meaningful undervaluation.
How high can PRKS stock go?
The most bullish Wall Street analyst has a price target of $54 for PRKS, while the most conservative target is $39. The consensus of $47.6 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover PRKS stock?
PRKS is well covered by analysts, with 23 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 11 have Buy ratings, 10 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the PRKS stock forecast?
The 12-month PRKS stock forecast based on 23 Wall Street analysts shows a consensus price target of $47.6, with estimates ranging from $39 (bear case) to $54 (bull case). The median consensus rating is "Buy".
What is PRKS's forward P/E ratio?
PRKS trades at a forward P/E ratio of 9.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 11.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy PRKS stock?
Wall Street analysts are very optimistic on PRKS, with a "Buy" consensus rating and $47.6 price target (33.1% upside). 11 of 23 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do PRKS price targets vary so much?
PRKS analyst price targets range from $39 to $54, a 32% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $47.6 consensus represents the middle ground.