HUBS
HubSpot, Inc.
Software - Application
Market Cap$12.67B
5Y Perf.+23.1%
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Stock Comparison
HUBS vs CRM
Revenue, margins, valuation, and 5-year total return — side by side.
CRM
Salesforce, Inc.
Software - Application
Market Cap$179.88B
5Y Perf.+7.0%
HUBS vs CRM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HUBS | CRM |
|---|---|---|
| Industry | Software - Application | Software - Application |
| Market Cap | $12.67B | $179.88B |
| Revenue (TTM) | $3.13B | $41.52B |
| Net Income (TTM) | $46M | $7.46B |
| Gross Margin | 83.8% | 77.7% |
| Operating Margin | 0.2% | 21.5% |
| Forward P/E | 19.8x | 15.9x |
| Total Debt | $485M | $6.74B |
| Cash & Equiv. | $882M | $7.33B |
HUBS vs CRM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HUBS
CRM
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| HubSpot, Inc. (HUBS) | 100 | 123.1 | +23.1% |
| Salesforce, Inc. (CRM) | 100 | 107.0 | +7.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HUBS vs CRM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CRM leads in 6 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. HubSpot, Inc. is the stronger pick specifically for growth and revenue expansion. As sector peers, any of these can serve as alternatives in the same allocation.
HUBS
HubSpot, Inc.
The Growth Play
HUBS is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
- 463.2% 10Y total return vs CRM's 158.4%
- 19.2% revenue growth vs CRM's 9.6%
Best for: growth exposure and long-term compounding
CRM
Salesforce, Inc.
The Income Pick
CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 2 yrs, beta 0.82, yield 0.9%
- Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
- Beta 0.82, yield 0.9%, current ratio 0.76x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | HUBS | 19.2% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (15.9x vs 19.8x) |
| Quality / Margins | CRM | 18.0% margin vs HUBS's 1.5% |
| Stability / Safety | CRM | Beta 0.82 vs HUBS's 1.18, lower leverage |
| Dividends | CRM | 0.9% yield; 2-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | CRM | -30.8% vs HUBS's -61.5% |
| Efficiency (ROA) | CRM | 6.6% ROA vs HUBS's 1.2%, ROIC 10.9% vs 0.4% |
HUBS vs CRM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
HUBS vs CRM — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCRMLAGGINGHUBS
HUBSHubSpot, Inc.
0leads
CRMSalesforce, Inc.
4leads
6 Total Categories
CATEGORYLEADERvs HUBSMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
CRM5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CRM7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
CRM5/6
Risk & VolatilityBeta, volatility, and downside exposure
CRM2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — HUBS and CRM each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRM is the larger business by revenue, generating $41.5B annually — 13.3x HUBS's $3.1B. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to HUBS's 1.5%. On growth, HUBS holds the edge at +20.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $3.1B | $41.5B |
| EBITDAEarnings before interest/tax | $139M | $11.4B |
| Net IncomeAfter-tax profit | $46M | $7.5B |
| Free Cash FlowCash after capex | $677M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +83.8% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +0.2% | +21.5% |
| Net MarginNet income ÷ Revenue | +1.5% | +18.0% |
| FCF MarginFCF ÷ Revenue | +21.6% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +20.4% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.6% | +18.3% |
Evenly matched — HUBS and CRM each lead in 3 of 6 comparable metrics.
Valuation Metrics
CRM leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 24.0x trailing earnings, CRM trades at a 92% valuation discount to HUBS's 286.1x P/E. On an enterprise value basis, CRM's 20.1x EV/EBITDA is more attractive than HUBS's 69.8x.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $12.7B | $179.9B |
| Enterprise ValueMkt cap + debt − cash | $12.3B | $179.3B |
| Trailing P/EPrice ÷ TTM EPS | 286.14x | 23.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.75x | 15.88x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.96x |
| EV / EBITDAEnterprise value multiple | 69.76x | 20.11x |
| Price / SalesMarket cap ÷ Revenue | 4.05x | 4.33x |
| Price / BookPrice ÷ Book value/share | 6.34x | 3.02x |
| Price / FCFMarket cap ÷ FCF | 17.90x | 12.49x |
CRM leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
CRM leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $2 for HUBS. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to HUBS's 0.23x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs HUBS's 6/9, reflecting strong financial health.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +2.3% | +12.6% |
| ROA (TTM)Return on assets | +1.2% | +6.6% |
| ROICReturn on invested capital | +0.4% | +10.9% |
| ROCEReturn on capital employed | +0.5% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | 0.23x | 0.11x |
| Net DebtTotal debt minus cash | -$397M | -$590M |
| Cash & Equiv.Liquid assets | $882M | $7.3B |
| Total DebtShort + long-term debt | $485M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 65.51x | 44.14x |
CRM leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
CRM leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CRM five years ago would be worth $8,853 today (with dividends reinvested), compared to $4,892 for HUBS. Over the past 12 months, CRM leads with a -30.8% total return vs HUBS's -61.5%. The 3-year compound annual growth rate (CAGR) favors CRM at -1.2% vs HUBS's -17.9% — a key indicator of consistent wealth creation.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -35.6% | -26.1% |
| 1-Year ReturnPast 12 months | -61.5% | -30.8% |
| 3-Year ReturnCumulative with dividends | -44.6% | -3.5% |
| 5-Year ReturnCumulative with dividends | -51.1% | -11.5% |
| 10-Year ReturnCumulative with dividends | +463.2% | +158.4% |
| CAGR (3Y)Annualised 3-year return | -17.9% | -1.2% |
CRM leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
CRM leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than HUBS's 1.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRM currently trades 63.2% from its 52-week high vs HUBS's 36.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.18x | 0.82x |
| 52-Week HighHighest price in past year | $682.57 | $296.05 |
| 52-Week LowLowest price in past year | $187.45 | $163.52 |
| % of 52W HighCurrent price vs 52-week peak | +36.1% | +63.2% |
| RSI (14)Momentum oscillator 0–100 | 58.4 | 52.6 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 12.7M |
CRM leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HUBS as "Buy" and CRM as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $287) vs 46.7% for HUBS (target: $361). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.
| Metric | HUBSHubSpot, Inc. | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $360.89 | $287.00 |
| # AnalystsCovering analysts | 47 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.9% | +7.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
CRM leads in 4 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 1 category is tied.
Best OverallSalesforce, Inc. (CRM)Leads 4 of 6 categories
Loading custom metrics...
HUBS vs CRM: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HUBS or CRM a better buy right now?
For growth investors, HubSpot, Inc.
(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 24. 0x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HUBS or CRM?
On trailing P/E, Salesforce, Inc.
(CRM) is the cheapest at 24. 0x versus HubSpot, Inc. at 286. 1x. On forward P/E, Salesforce, Inc. is actually cheaper at 15. 9x.
03Which is the better long-term investment — HUBS or CRM?
Over the past 5 years, Salesforce, Inc.
(CRM) delivered a total return of -11. 5%, compared to -51. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +463. 2% versus CRM's +158. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HUBS or CRM?
By beta (market sensitivity over 5 years), Salesforce, Inc.
(CRM) is the lower-risk stock at 0. 82β versus HubSpot, Inc. 's 1. 18β — meaning HUBS is approximately 45% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 23% for HubSpot, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HUBS or CRM?
By revenue growth (latest reported year), HubSpot, Inc.
(HUBS) is pulling ahead at 19. 2% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HUBS or CRM?
Salesforce, Inc.
(CRM) is the more profitable company, earning 18. 0% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HUBS or CRM more undervalued right now?
On forward earnings alone, Salesforce, Inc.
(CRM) trades at 15. 9x forward P/E versus 19. 8x for HubSpot, Inc. — 3. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53. 5% to $287. 00.
08Which pays a better dividend — HUBS or CRM?
In this comparison, CRM (0.
9% yield) pays a dividend. HUBS does not pay a meaningful dividend and should not be held primarily for income.
09Is HUBS or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc.
(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +158. 4% 10Y return). Both have compounded well over 10 years (CRM: +158. 4%, HUBS: +463. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HUBS and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while HUBS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(HUBS: 20.4% · CRM: 12.1%)P/E Ratio<
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