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Stock Comparison

HUBS vs CRM vs ORCL vs DDOG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.+6.6%
ORCL
Oracle Corporation

Software - Infrastructure

TechnologyNYSE • US
Market Cap$559.27B
5Y Perf.+261.8%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+164.8%

HUBS vs CRM vs ORCL vs DDOG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HUBS logoHUBS
CRM logoCRM
ORCL logoORCL
DDOG logoDDOG
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureSoftware - Application
Market Cap$12.58B$179.19B$559.27B$67.18B
Revenue (TTM)$3.30B$41.52B$64.08B$3.67B
Net Income (TTM)$100M$7.46B$16.21B$136M
Gross Margin83.7%77.7%66.4%79.9%
Operating Margin1.9%21.5%30.8%-0.7%
Forward P/E19.6x15.8x26.0x88.0x
Total Debt$485M$6.74B$104.10B$1.54B
Cash & Equiv.$882M$7.33B$10.79B$401M

HUBS vs CRM vs ORCL vs DDOGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HUBS
CRM
ORCL
DDOG
StockMay 20May 26Return
HubSpot, Inc. (HUBS)100122.2+22.2%
Salesforce, Inc. (CRM)100106.6+6.6%
Oracle Corporation (ORCL)100361.8+261.8%
Datadog, Inc. (DDOG)100264.8+164.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: HUBS vs CRM vs ORCL vs DDOG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CRM leads in 3 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Oracle Corporation is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. DDOG also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
Best for: growth exposure
CRM
Salesforce, Inc.
The Income Pick

CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
  • PEG 1.29 vs ORCL's 3.66
  • Beta 0.82, yield 0.9%, current ratio 0.76x
Best for: income & stability and sleep-well-at-night
ORCL
Oracle Corporation
The Long-Run Compounder

ORCL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 425.1% 10Y total return vs HUBS's 469.1%
  • 25.3% margin vs HUBS's 3.0%
  • 8.1% ROA vs DDOG's 2.1%, ROIC 12.8% vs -0.8%
Best for: long-term compounding
DDOG
Datadog, Inc.
The Growth Leader

DDOG is the clearest fit if your priority is growth and momentum.

  • 27.7% revenue growth vs ORCL's 8.4%
  • +78.0% vs HUBS's -62.0%
Best for: growth and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs ORCL's 8.4%
ValueCRM logoCRMLower P/E (15.8x vs 88.0x)
Quality / MarginsORCL logoORCL25.3% margin vs HUBS's 3.0%
Stability / SafetyCRM logoCRMBeta 0.82 vs ORCL's 1.59, lower leverage
DividendsCRM logoCRM0.9% yield, 2-year raise streak, vs ORCL's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)DDOG logoDDOG+78.0% vs HUBS's -62.0%
Efficiency (ROA)ORCL logoORCL8.1% ROA vs DDOG's 2.1%, ROIC 12.8% vs -0.8%

HUBS vs CRM vs ORCL vs DDOG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
ORCLOracle Corporation
FY 2025
Cloud And License Business
85.8%$49.2B
Services Business
9.1%$5.2B
Hardware Business
5.1%$2.9B
DDOGDatadog, Inc.

Segment breakdown not available.

HUBS vs CRM vs ORCL vs DDOG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCRMLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

Evenly matched — HUBS and ORCL each lead in 2 of 6 comparable metrics.

ORCL is the larger business by revenue, generating $64.1B annually — 19.4x HUBS's $3.3B. ORCL is the more profitable business, keeping 25.3% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
RevenueTrailing 12 months$3.3B$41.5B$64.1B$3.7B
EBITDAEarnings before interest/tax$166M$11.4B$26.5B$73M
Net IncomeAfter-tax profit$100M$7.5B$16.2B$136M
Free Cash FlowCash after capex$712M$14.4B-$24.7B$1.1B
Gross MarginGross profit ÷ Revenue+83.7%+77.7%+66.4%+79.9%
Operating MarginEBIT ÷ Revenue+1.9%+21.5%+30.8%-0.7%
Net MarginNet income ÷ Revenue+3.0%+18.0%+25.3%+3.7%
FCF MarginFCF ÷ Revenue+21.6%+34.7%-38.6%+29.4%
Rev. Growth (YoY)Latest quarter vs prior year+23.4%+12.1%+21.7%+32.2%
EPS Growth (YoY)Latest quarter vs prior year+2.5%+18.3%+24.5%+120.9%
Evenly matched — HUBS and ORCL each lead in 2 of 6 comparable metrics.

Valuation Metrics

CRM leads this category, winning 6 of 7 comparable metrics.

At 23.9x trailing earnings, CRM trades at a 96% valuation discount to DDOG's 629.1x P/E. Adjusting for growth (PEG ratio), CRM offers better value at 1.95x vs ORCL's 6.31x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
Market CapShares × price$12.6B$179.2B$559.3B$67.2B
Enterprise ValueMkt cap + debt − cash$12.2B$178.6B$652.6B$68.3B
Trailing P/EPrice ÷ TTM EPS284.08x23.88x44.82x629.10x
Forward P/EPrice ÷ next-FY EPS est.19.61x15.82x25.99x87.97x
PEG RatioP/E ÷ EPS growth rate1.95x6.31x
EV / EBITDAEnterprise value multiple69.24x20.03x27.36x874.03x
Price / SalesMarket cap ÷ Revenue4.02x4.32x9.74x19.60x
Price / BookPrice ÷ Book value/share6.29x3.01x26.59x18.38x
Price / FCFMarket cap ÷ FCF17.77x12.44x67.14x
CRM leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

ORCL leads this category, winning 4 of 9 comparable metrics.

ORCL delivers a 56.3% return on equity — every $100 of shareholder capital generates $56 in annual profit, vs $4 for DDOG. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ORCL's 4.96x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs DDOG's 6/9, reflecting strong financial health.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
ROE (TTM)Return on equity+5.0%+12.6%+56.3%+3.8%
ROA (TTM)Return on assets+2.7%+6.6%+8.1%+2.1%
ROICReturn on invested capital+0.4%+10.9%+12.8%-0.8%
ROCEReturn on capital employed+0.5%+11.9%+14.4%-1.0%
Piotroski ScoreFundamental quality 0–96866
Debt / EquityFinancial leverage0.23x0.11x4.96x0.41x
Net DebtTotal debt minus cash-$397M-$590M$93.3B$1.1B
Cash & Equiv.Liquid assets$882M$7.3B$10.8B$401M
Total DebtShort + long-term debt$485M$6.7B$104.1B$1.5B
Interest CoverageEBIT ÷ Interest expense4753.07x44.14x5.44x4.03x
ORCL leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in ORCL five years ago would be worth $25,183 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, DDOG leads with a +78.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
YTD ReturnYear-to-date-36.1%-26.4%-0.1%+41.1%
1-Year ReturnPast 12 months-62.0%-32.4%+31.6%+78.0%
3-Year ReturnCumulative with dividends-45.1%-4.0%+106.5%+140.3%
5-Year ReturnCumulative with dividends-52.1%-12.3%+151.8%+144.2%
10-Year ReturnCumulative with dividends+469.1%+154.6%+425.1%+402.6%
CAGR (3Y)Annualised 3-year return-18.1%-1.4%+27.3%+33.9%
DDOG leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than ORCL's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
Beta (5Y)Sensitivity to S&P 5001.18x0.82x1.59x1.40x
52-Week HighHighest price in past year$682.57$296.05$345.72$201.69
52-Week LowLowest price in past year$187.45$163.52$134.57$98.01
% of 52W HighCurrent price vs 52-week peak+35.8%+62.9%+56.3%+93.6%
RSI (14)Momentum oscillator 0–10051.148.368.566.5
Avg Volume (50D)Average daily shares traded1.5M12.4M26.3M5.0M
Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CRM and ORCL each lead in 1 of 2 comparable metrics.

Analyst consensus: HUBS as "Buy", CRM as "Buy", ORCL as "Buy", DDOG as "Buy". Consensus price targets imply 54.1% upside for CRM (target: $287) vs -7.5% for DDOG (target: $175). For income investors, CRM offers the higher dividend yield at 0.89% vs ORCL's 0.85%.

MetricHUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.ORCL logoORCLOracle CorporationDDOG logoDDOGDatadog, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$360.89$287.00$257.19$174.63
# AnalystsCovering analysts47978647
Dividend YieldAnnual dividend ÷ price+0.9%+0.9%
Dividend StreakConsecutive years of raises218
Dividend / ShareAnnual DPS$1.66$1.65
Buyback YieldShare repurchases ÷ mkt cap+4.0%+7.0%+0.3%0.0%
Evenly matched — CRM and ORCL each lead in 1 of 2 comparable metrics.
Key Takeaway

CRM leads in 1 of 6 categories (Valuation Metrics). ORCL leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallSalesforce, Inc. (CRM)Leads 1 of 6 categories
Loading custom metrics...

HUBS vs CRM vs ORCL vs DDOG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HUBS or CRM or ORCL or DDOG a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 8. 4% for Oracle Corporation (ORCL). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HUBS or CRM or ORCL or DDOG?

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 23. 9x versus Datadog, Inc. at 629. 1x. On forward P/E, Salesforce, Inc. is actually cheaper at 15. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Salesforce, Inc. wins at 1. 29x versus Oracle Corporation's 3. 66x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HUBS or CRM or ORCL or DDOG?

Over the past 5 years, Oracle Corporation (ORCL) delivered a total return of +151.

8%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus CRM's +154. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HUBS or CRM or ORCL or DDOG?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Oracle Corporation's 1. 59β — meaning ORCL is approximately 94% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 5% for Oracle Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — HUBS or CRM or ORCL or DDOG?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 8. 4% for Oracle Corporation (ORCL). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HUBS or CRM or ORCL or DDOG?

Oracle Corporation (ORCL) is the more profitable company, earning 21.

7% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 21. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ORCL leads at 30. 8% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HUBS or CRM or ORCL or DDOG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Salesforce, Inc. (CRM) is the more undervalued stock at a PEG of 1. 29x versus Oracle Corporation's 3. 66x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Salesforce, Inc. (CRM) trades at 15. 8x forward P/E versus 88. 0x for Datadog, Inc. — 72. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 54. 1% to $287. 00.

08

Which pays a better dividend — HUBS or CRM or ORCL or DDOG?

In this comparison, CRM (0.

9% yield), ORCL (0. 9% yield) pay a dividend. HUBS, DDOG do not pay a meaningful dividend and should not be held primarily for income.

09

Is HUBS or CRM or ORCL or DDOG better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, DDOG: +402. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HUBS and CRM and ORCL and DDOG?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; ORCL is a large-cap quality compounder stock; DDOG is a mid-cap high-growth stock. CRM, ORCL pay a dividend while HUBS, DDOG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
Run This Screen
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
Run This Screen
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ORCL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 15%
Run This Screen
Stocks Like

DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Gross Margin > 47%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HUBS and CRM and ORCL and DDOG on the metrics below

Revenue Growth>
%
(HUBS: 23.4% · CRM: 12.1%)
Net Margin>
%
(HUBS: 3.0% · CRM: 18.0%)
P/E Ratio<
x
(HUBS: 284.1x · CRM: 23.9x)

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