CTCT vs INTU vs HUBS vs CRM

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 22. 0x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Intuit Inc. (INTU) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 22. 0x versus HubSpot, Inc. at 208. 8x. On forward P/E, HubSpot, Inc. is actually cheaper at 13. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Intuit Inc. wins at 1. 15x versus Salesforce, Inc. 's 1. 19x — a reasonable growth-adjusted valuation.

Over the past 5 years, Intuit Inc.

(INTU) delivered a total return of +1. 4%, compared to -63. 2% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +305. 7% versus CRM's +130. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Intuit Inc.

(INTU) is the lower-risk stock at 0. 52β versus HubSpot, Inc. 's 1. 01β — meaning HUBS is approximately 93% more volatile than INTU relative to the S&P 500. On balance sheet safety, Constant Contact, Inc. (CTCT) carries a lower debt/equity ratio of 5% versus 34% for Intuit Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Intuit Inc.

(INTU) is the more profitable company, earning 20. 5% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: INTU leads at 26. 1% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Intuit Inc. (INTU) is the more undervalued stock at a PEG of 1. 15x versus Salesforce, Inc. 's 1. 19x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, HubSpot, Inc. (HUBS) trades at 13. 8x forward P/E versus 16. 7x for Intuit Inc. — 2. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 72. 0% to $666. 75.

In this comparison, INTU (1.

1% yield), CRM (1. 0% yield) pay a dividend. CTCT, HUBS do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Intuit Inc.

(INTU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 52), 1. 1% yield, +305. 6% 10Y return). Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CTCT is a small-cap high-growth stock; INTU is a mid-cap high-growth stock; HUBS is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock. INTU, CRM pay a dividend while CTCT, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.