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Stock Comparison

CVNA vs AMZN vs MSFT vs VRM vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CVNA
Carvana Co.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$86.77B
5Y Perf.+233.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+96.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+106.8%
VRM
Vroom, Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$65M
5Y Perf.-99.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+215.2%

CVNA vs AMZN vs MSFT vs VRM vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CVNA logoCVNA
AMZN logoAMZN
MSFT logoMSFT
VRM logoVRM
AAPL logoAAPL
IndustryAuto - DealershipsSpecialty RetailSoftware - InfrastructureAuto - DealershipsConsumer Electronics
Market Cap$86.77B$2.92T$3.13T$65M$4.22T
Revenue (TTM)$22.52B$742.78B$318.27B$3M$451.44B
Net Income (TTM)$1.60B$90.80B$125.22B$-78M$122.58B
Gross Margin20.0%50.6%68.3%-476.8%47.9%
Operating Margin9.2%11.5%46.8%-60.9%32.6%
Forward P/E51.4x34.8x25.3x33.8x
Total Debt$633M$152.99B$112.18B$752M$112.38B
Cash & Equiv.$2.33B$86.81B$30.24B$29M$35.93B

CVNA vs AMZN vs MSFT vs VRM vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CVNA
AMZN
MSFT
VRM
AAPL
StockJun 20May 26Return
Carvana Co. (CVNA)100333.0+233.0%
Amazon.com, Inc. (AMZN)100196.6+96.6%
Microsoft Corporati… (MSFT)100206.8+106.8%
Vroom, Inc. (VRM)1000.3-99.7%
Apple Inc. (AAPL)100315.2+215.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: CVNA vs AMZN vs MSFT vs VRM vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Carvana Co. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. AMZN and AAPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
CVNA
Carvana Co.
The Growth Play

CVNA is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 48.6%, EPS growth 431.4%, 3Y rev CAGR 14.3%
  • 48.6% revenue growth vs VRM's -98.7%
  • +54.4% vs VRM's -52.3%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN ranks third and is worth considering specifically for valuation efficiency.

  • PEG 1.24 vs AAPL's 1.89
  • Better valuation composite
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs VRM's -27.7%
Best for: income & stability and sleep-well-at-night
VRM
Vroom, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, VRM doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs CVNA's 35.1%
  • 34.0% ROA vs VRM's -7.9%, ROIC 67.4% vs -10.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCVNA logoCVNA48.6% revenue growth vs VRM's -98.7%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs VRM's -27.7%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs CVNA's 2.14
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)CVNA logoCVNA+54.4% vs VRM's -52.3%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs VRM's -7.9%, ROIC 67.4% vs -10.0%

CVNA vs AMZN vs MSFT vs VRM vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CVNACarvana Co.
FY 2025
Used Vehicle Sales
89.3%$14.5B
Product and Service, Other
10.7%$1.7B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
VRMVroom, Inc.
FY 2024
Wholesale Vehicle
74.2%$141M
Retail Vehicle
24.9%$47M
Product
0.9%$2M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

CVNA vs AMZN vs MSFT vs VRM vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGVRM

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 263115.8x VRM's $3M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to VRM's -27.7%. On growth, CVNA holds the edge at +52.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$22.5B$742.8B$318.3B$3M$451.4B
EBITDAEarnings before interest/tax$2.3B$155.9B$192.6B-$162M$160.0B
Net IncomeAfter-tax profit$1.6B$90.8B$125.2B-$78M$122.6B
Free Cash FlowCash after capex$740M-$2.5B$72.9B$25M$129.2B
Gross MarginGross profit ÷ Revenue+20.0%+50.6%+68.3%-4.8%+47.9%
Operating MarginEBIT ÷ Revenue+9.2%+11.5%+46.8%-60.9%+32.6%
Net MarginNet income ÷ Revenue+7.1%+12.2%+39.3%-27.7%+27.2%
FCF MarginFCF ÷ Revenue+3.3%-0.3%+22.9%+9.0%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+52.0%+16.6%+18.3%-100.2%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+11.9%+74.8%+23.4%+76.6%+21.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

AMZN leads this category, winning 3 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 35% valuation discount to CVNA's 47.4x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$86.8B$2.92T$3.13T$65M$4.22T
Enterprise ValueMkt cap + debt − cash$85.1B$2.98T$3.21T$788M$4.30T
Trailing P/EPrice ÷ TTM EPS47.36x37.82x30.86x-0.14x38.53x
Forward P/EPrice ÷ next-FY EPS est.51.40x34.77x25.34x33.78x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x2.16x
EV / EBITDAEnterprise value multiple39.46x20.47x19.72x29.68x
Price / SalesMarket cap ÷ Revenue4.27x4.07x11.10x5.58x10.14x
Price / BookPrice ÷ Book value/share21.36x7.14x9.15x58.49x
Price / FCFMarket cap ÷ FCF97.60x378.98x43.66x42.72x
AMZN leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-77 for VRM. CVNA carries lower financial leverage with a 0.15x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs VRM's 5/9, reflecting strong financial health.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+45.9%+23.3%+33.1%-77.0%+146.7%
ROA (TTM)Return on assets+13.8%+11.5%+19.2%-7.9%+34.0%
ROICReturn on invested capital+34.3%+14.7%+24.9%-10.0%+67.4%
ROCEReturn on capital employed+20.0%+15.3%+29.7%-19.4%+69.6%
Piotroski ScoreFundamental quality 0–966658
Debt / EquityFinancial leverage0.15x0.37x0.33x1.52x
Net DebtTotal debt minus cash-$1.7B$66.2B$81.9B$723M$76.4B
Cash & Equiv.Liquid assets$2.3B$86.8B$30.2B$29M$35.9B
Total DebtShort + long-term debt$633M$153.0B$112.2B$752M$112.4B
Interest CoverageEBIT ÷ Interest expense-0.68x39.96x55.65x-0.54x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CVNA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $39 for VRM. Over the past 12 months, CVNA leads with a +54.4% total return vs VRM's -52.3%. The 3-year compound annual growth rate (CAGR) favors CVNA at 2.3% vs VRM's -44.2% — a key indicator of consistent wealth creation.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-0.0%+19.7%-10.8%-40.2%+6.2%
1-Year ReturnPast 12 months+54.4%+43.7%-2.1%-52.3%+47.0%
3-Year ReturnCumulative with dividends+3441.8%+156.2%+39.5%-82.7%+67.4%
5-Year ReturnCumulative with dividends+61.5%+64.8%+72.5%-99.6%+124.4%
10-Year ReturnCumulative with dividends+3505.6%+697.8%+787.7%-99.7%+1174.1%
CAGR (3Y)Annualised 3-year return+2.3%+36.8%+11.7%-44.2%+18.7%
CVNA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than CVNA's 2.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs VRM's 35.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5002.14x1.51x0.89x1.85x0.99x
52-Week HighHighest price in past year$486.89$278.56$555.45$34.99$292.13
52-Week LowLowest price in past year$255.79$185.01$356.28$9.04$193.25
% of 52W HighCurrent price vs 52-week peak+82.2%+97.3%+75.8%+35.6%+98.4%
RSI (14)Momentum oscillator 0–10057.481.154.033.669.4
Avg Volume (50D)Average daily shares traded2.7M45.5M32.5M15K39.8M
Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CVNA as "Hold", AMZN as "Buy", MSFT as "Buy", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 10.3% for AAPL (target: $317). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricCVNA logoCVNACarvana Co.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…VRM logoVRMVroom, Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$484.00$306.77$551.75$317.11
# AnalystsCovering analysts449481110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises01914
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). AMZN leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

CVNA vs AMZN vs MSFT vs VRM vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CVNA or AMZN or MSFT or VRM or AAPL a better buy right now?

For growth investors, Carvana Co.

(CVNA) is the stronger pick with 48. 6% revenue growth year-over-year, versus -98. 7% for Vroom, Inc. (VRM). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CVNA or AMZN or MSFT or VRM or AAPL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Carvana Co. at 47. 4x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — CVNA or AMZN or MSFT or VRM or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -99. 6% for Vroom, Inc. (VRM). Over 10 years, the gap is even starker: CVNA returned +35. 1% versus VRM's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CVNA or AMZN or MSFT or VRM or AAPL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Carvana Co. 's 2. 14β — meaning CVNA is approximately 142% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Carvana Co. (CVNA) carries a lower debt/equity ratio of 15% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CVNA or AMZN or MSFT or VRM or AAPL?

By revenue growth (latest reported year), Carvana Co.

(CVNA) is pulling ahead at 48. 6% versus -98. 7% for Vroom, Inc. (VRM). On earnings-per-share growth, the picture is similar: Carvana Co. grew EPS 431. 4% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, CVNA leads at 14. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CVNA or AMZN or MSFT or VRM or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -1422. 3% for Vroom, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1092. 2% for VRM. At the gross margin level — before operating expenses — VRM leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CVNA or AMZN or MSFT or VRM or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 51. 4x for Carvana Co. — 26. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — CVNA or AMZN or MSFT or VRM or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. CVNA, AMZN, VRM do not pay a meaningful dividend and should not be held primarily for income.

09

Is CVNA or AMZN or MSFT or VRM or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Carvana Co. (CVNA) carries a higher beta of 2. 14 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, CVNA: +35. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CVNA and AMZN and MSFT and VRM and AAPL?

These companies operate in different sectors (CVNA (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and VRM (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CVNA is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; VRM is a small-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while CVNA, AMZN, VRM, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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CVNA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 25%
  • Net Margin > 5%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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Stocks Like

VRM

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
Run This Screen
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Custom Screen

Beat Both

Find stocks that outperform CVNA and AMZN and MSFT and VRM and AAPL on the metrics below

Revenue Growth>
%
(CVNA: 52.0% · AMZN: 16.6%)
Net Margin>
%
(CVNA: 7.1% · AMZN: 12.2%)
P/E Ratio<
x
(CVNA: 47.4x · AMZN: 37.8x)

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