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MOGU vs VIPS vs REAL vs JD vs PDD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGU
MOGU Inc.

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$19M
5Y Perf.-85.9%
VIPS
Vipshop Holdings Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$7.85B
5Y Perf.-16.0%
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-7.5%
JD
JD.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • CN
Market Cap$46.46B
5Y Perf.-44.4%
PDD
PDD Holdings Inc.

Specialty Retail

Consumer CyclicalNASDAQ • IE
Market Cap$150.15B
5Y Perf.+51.8%

MOGU vs VIPS vs REAL vs JD vs PDD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGU logoMOGU
VIPS logoVIPS
REAL logoREAL
JD logoJD
PDD logoPDD
IndustrySpecialty RetailSpecialty RetailLuxury GoodsSpecialty RetailSpecialty Retail
Market Cap$19M$7.85B$3.59B$46.46B$150.15B
Revenue (TTM)$141M$105.97B$723M$1.30T$418.54B
Net Income (TTM)$-63M$6.92B$-65M$32.20B$102.27B
Gross Margin40.0%23.3%73.3%12.7%56.6%
Operating Margin-71.6%7.7%-1.9%1.3%22.1%
Forward P/E0.8x307.7x1.4x1.2x
Total Debt$972K$3.25B$463M$89.77B$10.61B
Cash & Equiv.$82M$26.35B$151M$108.35B$57.77B

MOGU vs VIPS vs REAL vs JD vs PDDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGU
VIPS
REAL
JD
PDD
StockMay 20May 26Return
MOGU Inc. (MOGU)10014.1-85.9%
Vipshop Holdings Li… (VIPS)10084.0-16.0%
The RealReal, Inc. (REAL)10092.5-7.5%
JD.com, Inc. (JD)10055.6-44.4%
PDD Holdings Inc. (PDD)100151.8+51.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGU vs VIPS vs REAL vs JD vs PDD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PDD leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Vipshop Holdings Limited is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. MOGU and REAL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
MOGU
MOGU Inc.
The Defensive Pick

MOGU ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 0.67, Low D/E 0.2%, current ratio 1.51x
  • Beta 0.67 vs REAL's 2.95
Best for: sleep-well-at-night
VIPS
Vipshop Holdings Limited
The Income Pick

VIPS is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 1 yrs, beta 0.95, yield 3.2%
  • PEG 0.04 vs JD's 0.05
  • Beta 0.95, yield 3.2%, current ratio 1.26x
  • Lower P/E (0.8x vs 1.2x)
Best for: income & stability and valuation efficiency
REAL
The RealReal, Inc.
The Momentum Pick

REAL is the clearest fit if your priority is momentum.

  • +75.9% vs JD's -7.7%
Best for: momentum
JD
JD.com, Inc.
The Income Angle

Among these 5 stocks, JD doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
PDD
PDD Holdings Inc.
The Growth Play

PDD carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 59.0%, EPS growth 84.8%, 3Y rev CAGR 61.2%
  • 280.2% 10Y total return vs VIPS's 27.4%
  • 59.0% revenue growth vs MOGU's -11.9%
  • 24.4% margin vs MOGU's -44.3%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthPDD logoPDD59.0% revenue growth vs MOGU's -11.9%
ValueVIPS logoVIPSLower P/E (0.8x vs 1.2x)
Quality / MarginsPDD logoPDD24.4% margin vs MOGU's -44.3%
Stability / SafetyMOGU logoMOGUBeta 0.67 vs REAL's 2.95
DividendsVIPS logoVIPS3.2% yield, 1-year raise streak, vs JD's 2.6%, (3 stocks pay no dividend)
Momentum (1Y)REAL logoREAL+75.9% vs JD's -7.7%
Efficiency (ROA)PDD logoPDD16.7% ROA vs REAL's -17.3%

MOGU vs VIPS vs REAL vs JD vs PDD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGUMOGU Inc.
FY 2025
Commissions
83.0%$75M
Financing Solutions
8.8%$8M
Other Revenues
8.2%$7M
VIPSVipshop Holdings Limited
FY 2024
Product
48.2%$100.7B
Womenswear And Menswear
16.7%$34.8B
Skincare And Cosmetics
6.7%$14.0B
Sportswear And Sporting Goods
6.6%$13.7B
Supermarkets And Other Products
5.9%$12.3B
Baby And Children Products
4.3%$9.0B
Home Goods And Other Lifestyle Products
4.1%$8.6B
Other (2)
7.6%$16.0B
REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
JDJD.com, Inc.
FY 2024
Electronics And Home Appliance Products
48.8%$565.0B
General Merchandise Products
31.3%$363.0B
Logistics And Other Services
12.1%$140.7B
online marketplace and marketing services
7.8%$90.1B
PDDPDD Holdings Inc.
FY 2024
Online marketing services and others
50.3%$197.9B
Transaction services
49.7%$195.9B

MOGU vs VIPS vs REAL vs JD vs PDD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPDDLAGGINGMOGU

Income & Cash Flow (Last 12 Months)

PDD leads this category, winning 4 of 6 comparable metrics.

JD is the larger business by revenue, generating $1.30T annually — 9231.5x MOGU's $141M. PDD is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to MOGU's -44.3%. On growth, REAL holds the edge at +18.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
RevenueTrailing 12 months$141M$106.0B$723M$1.30T$418.5B
EBITDAEarnings before interest/tax-$90M$9.5B$11M$23.8B$93.0B
Net IncomeAfter-tax profit-$63M$6.9B-$65M$32.2B$102.3B
Free Cash FlowCash after capex-$78M$0$13M$9.1B$111.4B
Gross MarginGross profit ÷ Revenue+40.0%+23.3%+73.3%+12.7%+56.6%
Operating MarginEBIT ÷ Revenue-71.6%+7.7%-1.9%+1.3%+22.1%
Net MarginNet income ÷ Revenue-44.3%+6.5%-9.0%+2.5%+24.4%
FCF MarginFCF ÷ Revenue-55.2%+5.1%+1.7%+0.7%+26.6%
Rev. Growth (YoY)Latest quarter vs prior year+3.0%-4.0%+18.5%+14.9%+9.0%
EPS Growth (YoY)Latest quarter vs prior year-58.7%-16.6%-150.0%-56.3%+16.5%
PDD leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

JD leads this category, winning 3 of 7 comparable metrics.

At 6.9x trailing earnings, VIPS trades at a 24% valuation discount to PDD's 9.1x P/E. Adjusting for growth (PEG ratio), JD offers better value at 0.29x vs VIPS's 0.36x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
Market CapShares × price$19M$7.9B$3.6B$46.5B$150.1B
Enterprise ValueMkt cap + debt − cash$8M$4.5B$3.9B$43.7B$143.2B
Trailing P/EPrice ÷ TTM EPS-2.12x6.91x-18.24x7.64x9.09x
Forward P/EPrice ÷ next-FY EPS est.0.81x307.69x1.43x1.23x
PEG RatioP/E ÷ EPS growth rate0.36x0.29x
EV / EBITDAEnterprise value multiple2.87x430.51x6.40x8.93x
Price / SalesMarket cap ÷ Revenue0.94x0.49x5.19x0.27x2.59x
Price / BookPrice ÷ Book value/share0.25x1.29x1.01x3.26x
Price / FCFMarket cap ÷ FCF9.60x195.62x7.14x8.45x
JD leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

PDD leads this category, winning 5 of 9 comparable metrics.

PDD delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to JD's 0.29x. On the Piotroski fundamental quality scale (0–9), PDD scores 7/9 vs MOGU's 1/9, reflecting strong financial health.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
ROE (TTM)Return on equity-11.6%+16.8%+10.5%+26.1%
ROA (TTM)Return on assets-7.3%+9.4%-17.3%+4.6%+16.7%
ROICReturn on invested capital-21.2%+40.5%+9.9%+40.3%
ROCEReturn on capital employed-17.5%+21.2%-15.0%+10.2%+42.4%
Piotroski ScoreFundamental quality 0–916567
Debt / EquityFinancial leverage0.00x0.08x0.29x0.03x
Net DebtTotal debt minus cash-$81M-$23.1B$312M-$18.6B-$47.2B
Cash & Equiv.Liquid assets$82M$26.4B$151M$108.3B$57.8B
Total DebtShort + long-term debt$972,000$3.3B$463M$89.8B$10.6B
Interest CoverageEBIT ÷ Interest expense-101140.00x121.89x-5.83x12.85x
PDD leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PDD five years ago would be worth $7,587 today (with dividends reinvested), compared to $1,184 for MOGU. Over the past 12 months, REAL leads with a +75.9% total return vs JD's -7.7%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs MOGU's -3.0% — a key indicator of consistent wealth creation.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
YTD ReturnYear-to-date+3.5%-14.3%-21.5%+5.7%-12.3%
1-Year ReturnPast 12 months+4.7%+7.0%+75.9%-7.7%-7.2%
3-Year ReturnCumulative with dividends-8.6%+7.2%+805.1%-8.2%+63.8%
5-Year ReturnCumulative with dividends-88.2%-43.0%-45.6%-53.8%-24.1%
10-Year ReturnCumulative with dividends-98.7%+27.4%-57.1%+48.7%+280.2%
CAGR (3Y)Annualised 3-year return-3.0%+2.4%+108.4%-2.8%+17.9%
REAL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MOGU and JD each lead in 1 of 2 comparable metrics.

MOGU is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JD currently trades 79.3% from its 52-week high vs MOGU's 27.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
Beta (5Y)Sensitivity to S&P 5000.67x0.95x2.95x1.06x1.14x
52-Week HighHighest price in past year$8.10$21.08$17.39$38.08$139.41
52-Week LowLowest price in past year$1.83$13.36$4.70$24.51$95.24
% of 52W HighCurrent price vs 52-week peak+27.5%+69.1%+71.3%+79.3%+72.8%
RSI (14)Momentum oscillator 0–10048.347.766.358.055.0
Avg Volume (50D)Average daily shares traded5K2.0M3.3M10.1M6.6M
Evenly matched — MOGU and JD each lead in 1 of 2 comparable metrics.

Analyst Outlook

VIPS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: MOGU as "Buy", VIPS as "Buy", REAL as "Buy", JD as "Buy", PDD as "Buy". Consensus price targets imply 49.7% upside for VIPS (target: $22) vs 8.8% for JD (target: $33). For income investors, VIPS offers the higher dividend yield at 3.15% vs JD's 2.61%.

MetricMOGU logoMOGUMOGU Inc.VIPS logoVIPSVipshop Holdings …REAL logoREALThe RealReal, Inc.JD logoJDJD.com, Inc.PDD logoPDDPDD Holdings Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$21.80$18.17$32.86$142.00
# AnalystsCovering analysts328254528
Dividend YieldAnnual dividend ÷ price+3.2%+2.6%
Dividend StreakConsecutive years of raises111
Dividend / ShareAnnual DPS$3.12$5.37
Buyback YieldShare repurchases ÷ mkt cap+0.6%+7.2%0.0%+8.2%0.0%
VIPS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

PDD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JD leads in 1 (Valuation Metrics). 1 tied.

Best OverallPDD Holdings Inc. (PDD)Leads 2 of 6 categories
Loading custom metrics...

MOGU vs VIPS vs REAL vs JD vs PDD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MOGU or VIPS or REAL or JD or PDD a better buy right now?

For growth investors, PDD Holdings Inc.

(PDD) is the stronger pick with 59. 0% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Vipshop Holdings Limited (VIPS) offers the better valuation at 6. 9x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MOGU or VIPS or REAL or JD or PDD?

On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 6.

9x versus PDD Holdings Inc. at 9. 1x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vipshop Holdings Limited wins at 0. 04x versus JD. com, Inc. 's 0. 05x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MOGU or VIPS or REAL or JD or PDD?

Over the past 5 years, PDD Holdings Inc.

(PDD) delivered a total return of -24. 1%, compared to -88. 2% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: PDD returned +280. 2% versus MOGU's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MOGU or VIPS or REAL or JD or PDD?

By beta (market sensitivity over 5 years), MOGU Inc.

(MOGU) is the lower-risk stock at 0. 67β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 340% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 29% for JD. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MOGU or VIPS or REAL or JD or PDD?

By revenue growth (latest reported year), PDD Holdings Inc.

(PDD) is pulling ahead at 59. 0% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: PDD Holdings Inc. grew EPS 84. 8% year-over-year, compared to -4. 8% for MOGU Inc.. Over a 3-year CAGR, PDD leads at 61. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MOGU or VIPS or REAL or JD or PDD?

PDD Holdings Inc.

(PDD) is the more profitable company, earning 28. 5% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 28. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PDD leads at 27. 5% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — REAL leads at 69. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MOGU or VIPS or REAL or JD or PDD more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vipshop Holdings Limited (VIPS) is the more undervalued stock at a PEG of 0. 04x versus JD. com, Inc. 's 0. 05x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0. 8x forward P/E versus 307. 7x for The RealReal, Inc. — 306. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 49. 7% to $21. 80.

08

Which pays a better dividend — MOGU or VIPS or REAL or JD or PDD?

In this comparison, VIPS (3.

2% yield), JD (2. 6% yield) pay a dividend. MOGU, REAL, PDD do not pay a meaningful dividend and should not be held primarily for income.

09

Is MOGU or VIPS or REAL or JD or PDD better for a retirement portfolio?

For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

95), 3. 2% yield). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (VIPS: +27. 4%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MOGU and VIPS and REAL and JD and PDD?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MOGU is a small-cap quality compounder stock; VIPS is a small-cap deep-value stock; REAL is a small-cap high-growth stock; JD is a mid-cap deep-value stock; PDD is a mid-cap high-growth stock. VIPS, JD pay a dividend while MOGU, REAL, PDD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MOGU

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 23%
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VIPS

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
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JD

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Dividend Yield > 1.0%
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PDD

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 14%
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Beat Both

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Revenue Growth>
%
(MOGU: 3.0% · VIPS: -4.0%)

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