Last 25 quarters of trend data · Consumer Cyclical · Specialty Retail
Quarterly valuation ratios — annualised for comparability. YoY Δ shows same-quarter-prior-year change.
| Metric | TTM | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | Q4 '24 | Q3 '24 | Q2 '24 | Q1 '24 | Q4 '23 | Q3 '23 | Q2 '23 | Q1 '23 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| P/E Ratio → | -4.66 | — | — | — | — | 323.81 | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — | — | — | — | — | — | |
| P/S Ratio | 0.11 | 0.01 | 0.03 | 0.01 | 0.02 | 0.01 | 0.03 | 0.01 | 0.02 | 0.01 | 0.03 | 0.03 | 0.05 |
| — | -9.4% | +3.0% | -4.5% | +8.8% | -8.3% | +4.2% | -41.8% | -62.6% | -51.4% | -52.2% | -65.6% | -77.0% | |
| P/B Ratio | 0.20 | 0.03 | 0.04 | 0.03 | 0.03 | 0.03 | 0.04 | 0.02 | 0.02 | 0.03 | 0.03 | 0.04 | 0.06 |
| — | -0.4% | +12.2% | +5.6% | +15.7% | -0.2% | +19.7% | -42.4% | -62.2% | -49.3% | -48.8% | -71.1% | -85.8% | |
| P/FCF | 4.11 | 0.14 | — | — | — | — | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — | — | — | — | — | — | |
| EV / EBITDA | — | 1.99 | — | 224.80 | — | 1.94 | — | 5.35 | 10.24 | 2.05 | — | 9.83 | 35.81 |
| — | +2.8% | — | +4103.9% | — | -5.4% | — | -45.6% | -71.4% | +197.8% | — | +891.4% | +2583.5% | |
| EV / EBIT | — | 1.99 | — | 224.80 | — | 2.50 | — | — | — | — | — | — | — |
| — | -20.2% | — | — | — | — | — | — | — | — | — | — | — |
Quarterly margins and returns. Watch for margin compression across consecutive quarters.
Baozun Inc.'s operating margin was 5.5% in Q4 2025, up 6.7 pp QoQ and up 3.1 pp YoY. The trailing four-quarter average of -0.0% lags the current quarter, suggesting the recent improvement is above-trend. Gross margin expanded 55.1% YoY, indicating pricing power or improving input costs.
| Metric | TTM | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | Q4 '24 | Q3 '24 | Q2 '24 | Q1 '24 | Q4 '23 | Q3 '23 | Q2 '23 | Q1 '23 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 74.1% | 75.2% | 52.4% | 48.4% | 48.1% | 48.5% | 47.4% | 46.6% | 47.8% | 45.8% | 44.9% | 42.5% | 43.2% |
| — | +55.1% | +10.6% | +3.8% | +0.6% | +5.8% | +5.4% | +9.6% | +10.7% | +4.5% | +4.2% | +15.3% | +19.5% | |
| Operating Margin | -0.0% | 5.5% | -1.2% | -0.4% | -4.1% | 2.4% | -5.6% | -0.8% | -2.8% | 0.2% | -7.4% | -1.6% | -2.2% |
| — | +125.9% | +78.7% | +53.2% | -47.0% | +962.5% | +25.2% | +50.0% | -28.6% | -95.3% | -393.5% | -1345.4% | -124.0% | |
| Net Margin | -2.4% | -1.2% | -5.0% | -1.3% | -3.1% | 0.0% | -4.3% | -1.3% | -3.4% | -1.7% | -6.9% | -0.9% | -4.2% |
| — | -27925.6% | -16.0% | -3.9% | +9.2% | +100.2% | +38.2% | -48.4% | +20.0% | +82.2% | +23.0% | -228.2% | -158.8% |
| Metric | TTM | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | Q4 '24 | Q3 '24 | Q2 '24 | Q1 '24 | Q4 '23 | Q3 '23 | Q2 '23 | Q1 '23 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | -4.2% | -0.7% | -1.9% | -0.6% | -1.1% | 0.0% | -1.5% | -0.5% | -1.1% | -0.8% | -2.2% | -0.4% | -1.4% |
| — | -30990.9% | -26.2% | -14.0% | +3.8% | +100.3% | +31.1% | -47.1% | +19.4% | +80.8% | +12.5% | -168.9% | -135.0% | |
| ROA | -2.4% | -0.4% | -1.1% | -0.4% | -0.6% | 0.0% | -0.9% | -0.3% | -0.7% | -0.5% | -1.2% | -0.2% | -0.8% |
| — | -29653.8% | -25.1% | -13.3% | +3.7% | +100.3% | +29.3% | -56.2% | +17.6% | +81.6% | +13.3% | -170.5% | -133.6% | |
| ROIC | -0.0% | 1.9% | -0.3% | -0.1% | -0.9% | 0.8% | -1.3% | -0.2% | -0.7% | 0.1% | -1.6% | -0.4% | -0.5% |
| — | +136.0% | +77.8% | +53.2% | -40.6% | +944.1% | +21.9% | +47.7% | -34.2% | -95.1% | -382.4% | -873.9% | -110.7% |
Quarterly solvency trend — watch for debt spikes or covenant pressure.
Baozun Inc.'s Debt/EBITDA ratio is 13.2x — elevated, raising questions about debt serviceability.
| Metric | TTM | Q4 '25 | Q3 '25 | Q2 '25 | Q1 '25 | Q4 '24 | Q3 '24 | Q2 '24 | Q1 '24 | Q4 '23 | Q3 '23 | Q2 '23 | Q1 '23 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.41 | 0.41 | 0.44 | 0.42 | 0.42 | 0.44 | 0.44 | 0.43 | 0.43 | 0.47 | 0.42 | 0.45 | 0.43 |
| — | -5.2% | -0.7% | -2.0% | -0.5% | -7.3% | +4.7% | -5.5% | -1.3% | +10.7% | +10.1% | -26.4% | -5.2% | |
| Debt / EBITDA | — | 13.16 | — | 1608.15 | — | 18.80 | — | 56.41 | 315.56 | 39.85 | — | 96.14 | 293.84 |
| — | -30.0% | — | +2750.8% | — | -52.8% | — | -41.3% | +7.4% | +189.7% | — | +34.2% | +3459.1% | |
| Current Ratio | 1.87 | 1.87 | 1.87 | 1.97 | 1.99 | 1.93 | 1.95 | 2.05 | 2.10 | 1.94 | 2.11 | 1.95 | 2.02 |
| — | -3.0% | -4.0% | -4.1% | -5.4% | -0.8% | -7.7% | +5.3% | +3.9% | -3.4% | -16.9% | +1.2% | -51.5% | |
| Quick Ratio | 1.52 | 1.52 | 1.56 | 1.69 | 1.53 | 1.52 | 1.46 | 1.62 | 1.68 | 1.58 | 1.63 | 1.59 | 1.61 |
| — | +0.4% | +7.1% | +3.8% | -8.8% | -3.8% | -10.6% | +2.2% | +4.2% | -4.4% | -21.6% | -0.2% | -54.8% | |
| Interest Coverage | -0.05 | 16.76 | -7.55 | 0.13 | -5.24 | 10.83 | -11.59 | -0.40 | -5.18 | -3.91 | -10.75 | -3.73 | -6.09 |
| — | — | — | — | — | — | — | — | — | — | — | — | — |
Includes 30+ ratios · 25 years · Updated daily
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Quick answers to the most common questions about buying BZUN stock.
Baozun Inc.'s current P/E is -4.7x. Quarterly P/E ratios can vary due to seasonal revenue patterns and one-time charges.
Baozun Inc.'s current operating margin is -0.0%. Margins have been expanding over recent quarters. Quarterly margins are particularly useful for identifying trend inflections that annual data smooths over.
Quarterly financial ratios reveal short-term trend shifts — margin compression, debt spikes, or valuation re-ratings — that annual figures smooth over. They're essential for active investors tracking Baozun Inc.'s business trajectory between earnings reports.