1-800-FLOWERS.COM, Inc. (FLWS) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$4.58
Price Target
$9.50
Target Range
$7.00 — $12.00
Analyst Rating
Buy
Forward P/E—
Trailing P/E-1.5x
Forward PEG—
Implied Growth+68.9%
Median Target$9.50
Analyst Spread52.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$7
+52.8%
Consensus
$10
+107.4%
Bull Case
$12
+162.0%
FLWS Price Target Analysis
Updated May 8, 2026As of May 8, 2026, 1-800-FLOWERS.COM, Inc. (FLWS) has a Wall Street consensus price target of $9.50, based on estimates from 11 covering analysts. With the stock currently trading at $4.58, this represents a potential upside of +107.4%. The company has a market capitalization of $292M.
Analyst price targets range from a low of $7.00 to a high of $12.00, representing a 53% spread in expectations. The median target of $9.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 7 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, FLWS trades at a trailing P/E of -1.5x. Analysts expect EPS to grow +68.9% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+18.5%
Avg Forward P/E27.8x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 FTDRFrontdoor, Inc. | $4.8B | $67.92 | $69.33 | +2.1% | Hold | 15.2x | 12 |
 CAKEThe Cheesecake Factory Incorporated | $3.0B | $60.80 | $65.50 | +7.7% | Hold | 15.0x | 48 |
 OTLYOatly Group AB | $336M | $10.77 | $14.64 | +35.9% | Hold | — | 18 |
 FRPTFreshpet, Inc. | $2.7B | $55.87 | $73.42 | +31.4% | Buy | 41.1x | 29 |
 UPSUnited Parcel Service, Inc. | $85.1B | $100.10 | $115.23 | +15.1% | Hold | 14.1x | 45 |
 FDXFedEx Corporation | $88.4B | $375.93 | $364.19 | -3.1% | Buy | 19.0x | 49 |
 AMZNAmazon.com, Inc. | $2.9T | $271.17 | $306.77 | +13.1% | Buy | 34.8x | 94 |
 SHOPShopify Inc. | $145.0B | $111.74 | $164.75 | +47.4% | Buy | 60.9x | 63 |
 METAMeta Platforms, Inc. | $1.6T | $616.81 | $821.80 | +33.2% | Buy | 20.4x | 60 |
 GOOGLAlphabet Inc. | $4.8T | $397.99 | $406.28 | +2.1% | Buy | 29.6x | 82 |
Upside Potential Comparison
SHOPOTLYMETAFRPTUPSAMZNCAKEGOOGLSee FLWS's True Return
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Start ComparisonFLWS — Frequently Asked Questions
Quick answers to the most common questions about buying FLWS stock.
What is the FLWS stock price target for 2026?
The consensus Wall Street price target for FLWS is $9.5, representing 107.4% upside from the current price of $4.58. With 11 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is FLWS a buy, sell, or hold?
FLWS has a consensus rating of "Buy" based on 11 Wall Street analysts. The rating breakdown is predominantly bullish, with 7 Buy/Strong Buy ratings. The consensus 12-month price target of $9.5 implies 107.4% upside from current levels.
Is FLWS stock overvalued or undervalued?
FLWS's current price is $4.58 with a consensus target of $9.5 (107.4% implied move). Analyst estimates suggest the stock is undervalued at current levels.
How high can FLWS stock go?
The most bullish Wall Street analyst has a price target of $12 for FLWS, while the most conservative target is $7. The consensus of $9.5 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover FLWS stock?
FLWS is moderately covered, with 11 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 4 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the FLWS stock forecast?
The 12-month FLWS stock forecast based on 11 Wall Street analysts shows a consensus price target of $9.5, with estimates ranging from $7 (bear case) to $12 (bull case). The median consensus rating is "Buy".
Should I buy FLWS stock?
Wall Street analysts are very optimistic on FLWS, with a "Buy" consensus rating and $9.5 price target (107.4% upside). 7 of 11 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do FLWS price targets vary so much?
FLWS analyst price targets range from $7 to $12, a 53% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $9.5 consensus represents the middle ground.