Free cash flow margins have expanded to 24.1% as of 2025Q4, supported by a low capital expenditure profile that consistently remains below 2.1% of revenue.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 |
|---|
| Cash from Operations | 797.97M | 760.72M | 598.6M | 350.97M | 273.17M | 238.73M | 88.91M | 118.97M | 84.85M | 49.61M | 19.37M | -423K | -12.46M | -19.81M | -5.81M |
| Operating CF Margin % | - | 24.29% | 22.78% | 16.17% | 15.78% | 18.35% | 10.07% | 17.63% | 16.54% | 13.21% | 7.15% | -0.23% | -10.76% | -25.51% | -11.25% |
| Operating CF Growth % | 107.43% | 27.08% | 70.56% | 28.48% | 14.43% | 168.5% | -25.27% | 40.21% | 71.02% | 156.19% | 4678.25% | 96.61% | 37.08% | -241.11% | - |
| Net Income | 100.26M | 45.91M | 4.63M | -176.29M | -112.75M | -77.84M | -85.03M | -53.75M | -63.83M | -39.71M | -45.56M | -46.05M | -48.23M | -34.27M | -18.78M |
| Depreciation & Amortization | 147.7M | 136.29M | 96.83M | 72.67M | 58.15M | 45.16M | 37.06M | 28.79M | 23.43M | 15.79M | 11.18M | 7.34M | 5.71M | 4.47M | 2.74M |
| Stock-Based Compensation | 527.2M | 528.15M | 504.77M | 432.27M | 275.85M | 166.76M | 121.49M | 97.75M | 76.26M | 47.32M | 32.67M | 21.31M | 16.36M | 3.46M | 2.52M |
| Deferred Taxes | 260K | -2K | 2.69M | 5.21M | -2.12M | -2.87M | -2.19M | -799K | 36K | -11.55M | -133K | -50K | -133K | 523K | 384K |
| Other Non-Cash Items | -40.01M | -45.16M | -67.15M | 27.7M | -4.43M | -2M | -18.26M | 7.47M | 16.37M | 15.69M | 4.7M | 2.13M | 705K | 908K | 50K |
| Working Capital Changes | 62.56M | 95.52M | 56.84M | -10.59M | 58.48M | 109.51M | 35.84M | 39.5M | 32.59M | 22.08M | 16.51M | 14.89M | 13.12M | 5.1M | 7.29M |
| Change in Receivables | -51.22M | -64M | -48.43M | 0 | -73.98M | -34.11M | -29.97M | -15.43M | -17.73M | -20.18M | -14.1M | -11.25M | -7.89M | -2.48M | -3.08M |
| Change in Inventory | 0 | 0 | 0 | 0 | 0 | 59.07M | 8.78M | 11.4M | 15.8M | 2.61M | -2.12M | 3.71M | 4.02M | 908K | 1.67M |
| Change in Payables | 32.28M | 19M | -4.58M | -14.03M | 18.28M | -10.61M | 3.7M | 3.93M | 3.3M | 1.1M | 983K | -508K | 286K | -1.16M | 1.19M |
| Cash from Investing | 533.79M | 491.77M | -515.86M | -334.77M | -319.66M | -179.51M | -215.57M | -316.19M | -71.23M | -401.2M | -22.96M | -104.1M | -10.48M | -9.17M | -2.39M |
| Capital Expenditures | -55.24M | -53.16M | -37.94M | -33.72M | -37.43M | -28.73M | -37.27M | -40.37M | -22.3M | -20.28M | -15.79M | -8.43M | -7.27M | -4.36M | -322K |
| CapEx % of Revenue | 1.68% | 1.7% | 1.44% | 1.55% | 2.16% | 2.21% | 4.22% | 5.98% | 4.35% | 5.4% | 5.83% | 4.63% | 6.27% | 5.61% | 0.62% |
| Acquisitions | -44.59M | -87.61M | -40.44M | -142.13M | 0 | -19.91M | 0 | -23.31M | 0 | -9.41M | 0 | -600K | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Investing | -135.34M | -128.16M | -88.93M | -66.54M | -54.34M | -33.14M | -21.6M | -13.47M | -11.17M | -7.07M | -5.75M | -4.48M | -3.21M | -4.81M | -2.07M |
| Cash from Financing | -1.03B | -910.01M | 53.49M | 37.01M | 7.43M | -51.47M | 222.46M | 359.34M | 12.78M | 376.81M | 8.47M | 36.94M | 134.44M | 514K | 35.34M |
| Debt Issued (Net) | -369.24M | -459.81M | -57K | -13K | -81.43M | -89.53M | 214.1M | -617K | -744K | 388.18M | -743K | -206K | -121K | -107K | -458K |
| Equity Issued (Net) | -638.3M | -428.63M | 75.5M | 47.74M | 39.93M | 46.51M | 30.37M | 366.21M | 21.55M | 13.09M | 11.58M | 45.75M | 3.79M | 621K | 35.79M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | -346.43M | -500.02M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Financing | -18.32M | -21.57M | -21.95M | -10.71M | 48.92M | -8.45M | -22.01M | -6.25M | -8.03M | -24.46M | -2.37M | -8.61M | 130.76M | 0 | 0 |
| Net Change in Cash | 317.56M | 368.23M | 124.68M | 57.87M | -45.87M | -1.11M | 102.64M | 161.4M | 24.33M | 27.98M | 4.12M | -68.14M | 111.08M | -28.45M | 27.13M |
| Free Cash Flow | 712.47M | 707.55M | 560.66M | 250.72M | 181.4M | 176.86M | 30.04M | 65.13M | 51.38M | 22.27M | -2.17M | -13.16M | -24.44M | -27.79M | -8.39M |
| FCF Margin % | 21.6% | 22.6% | 21.34% | 11.55% | 10.48% | 13.6% | 3.4% | 9.65% | 10.02% | 5.93% | -0.8% | -7.24% | -21.09% | -35.79% | -16.26% |
| FCF Growth % | 16.93% | 26.2% | 123.62% | 38.21% | 2.57% | 488.76% | -53.87% | 26.76% | 130.74% | 1125.18% | 83.5% | 46.15% | 12.03% | -231.2% | - |
| FCF per Share | 13.55 | 13.30 | 10.82 | 5.03 | 3.77 | 3.77 | 0.67 | 1.55 | 1.33 | 0.60 | -0.06 | -0.40 | -0.82 | -1.10 | -0.33 |
| FCF Conversion (FCF/Net Income) | 7.11x | 16.57x | 129.34x | -2.13x | -2.54x | -3.07x | -1.05x | -2.21x | -1.33x | -1.25x | -0.43x | 0.01x | 0.26x | 0.58x | 0.31x |
| Interest Paid | 422K | 422K | 1.72M | 1.72M | 1.75M | 1.84M | 1.51M | 1.01M | 1.04M | 762K | 174K | 185K | 0 | 0 | 0 |
| Taxes Paid | 24.76M | 19.31M | 12.19M | 12.91M | 4.68M | 6.97M | 2.31M | 3.09M | 1.84M | 855K | 954K | 215K | 0 | 0 | 0 |
High Stock-Based Compensation Dilution
According to quarterly financial data, HubSpot's operating cash flow consistently dwarfs GAAP net income, with the 2026Q1 OCF/NI ratio reaching 6.11, a clear indicator that reported earnings are significantly suppressed by non-cash charges, primarily stock-based compensation, rather than reflecting the underlying cash-generating capacity of the business.
The persistent gap between net income and operating cash flow suggests that GAAP profitability metrics are poor proxies for the company's actual economic performance. Investors should monitor this divergence, as the reliance on equity-based compensation to manage operating expenses effectively shifts the burden of profitability from the income statement to shareholder dilution.
As reported in recent filings, HubSpot has demonstrated a clear upward trajectory in free cash flow generation, with FCF margins climbing from 13.5% in 2023Q4 to 24.1% by 2025Q4, suggesting that the platform's scale is finally beginning to outpace the heavy marketing investments required for customer acquisition.
This trend indicates that the company is successfully transitioning toward a more self-sustaining financial model. However, the volatility in quarterly FCF margins warrants further investigation into whether this improvement is driven by sustainable operational efficiencies or merely the timing of large-scale contract renewals and deferred revenue recognition.
Based on reported figures, HubSpot maintains a remarkably low capital intensity, with CapEx as a percentage of revenue consistently hovering between 1.0% and 2.1% over the last ten quarters, confirming that the business model requires minimal physical infrastructure to support its rapid top-line expansion.
The minimal capital expenditure requirements highlight the high operating leverage inherent in a pure-play SaaS model. This allows the vast majority of cash generated from operations to be redirected toward strategic growth initiatives or shareholder returns rather than being consumed by the maintenance of legacy physical assets.
Analysis of cash flow statements reveals that HubSpot has shifted toward more aggressive capital deployment, notably utilizing $206.7 million for share repurchases in 2026Q1, a significant departure from previous periods where cash was primarily utilized for smaller, bolt-on acquisitions or retained on the balance sheet.
This pivot toward share repurchases may indicate management's confidence in the company's long-term valuation, yet it also raises questions about the opportunity cost of not deploying that capital into further product innovation. Investors should monitor whether this buyback activity is intended to offset the dilutive impact of the company's substantial stock-based compensation programs.
Quick answers to the most common questions about buying HUBS stock.
HubSpot, Inc. (HUBS) generated $760.7M in net cash from operating activities in 2025. This reflects the cash generated directly from core business operations.
HubSpot, Inc. (HUBS) generated $707.6M in free cash flow in 2025. Free cash flow is the cash left over after capital expenditures, which can be used to pay dividends, repurchase shares, or pay down debt.
HubSpot, Inc. (HUBS) spent $53.2M on capital expenditures in 2025. CapEx represents the cash invested in physical assets like property, plant, and equipment to maintain or grow the business.
In 2025, HubSpot, Inc. (HUBS) spent $500.0M on share repurchases. This shows the company's commitment to returning capital to its equity investors.