Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in HUBS held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 4.1M | $1.00B | +6.8% | 8.002% | 0.02% |
| 2 | VANGUARD PORTFOLIO MANAGEMENT LLC | 2.9M | $698.5M | β | 5.587% | 0.04% |
| 3 | VANGUARD CAPITAL MANAGEMENT LLC | 2.3M | $554.5M | β | 4.435% | 0.01% |
| 4 | Pictet Asset Management Holding SA | 2.2M | $534.0M | +13.1% | 4.272% | 0.57% |
| 5 | FMR LLC | 1.7M | $426.8M | -6.3% | 3.413% | 0.02% |
| 6 | AQR CAPITAL MANAGEMENT LLC | 1.6M | $397.4M | +36.9% | 3.179% | 0.18% |
| 7 | TWO SIGMA INVESTMENTS, LP | 1.3M | $328.2M | +556.1% | 2.625% | 0.27% |
| 8 | MORGAN STANLEY | 1.3M | $309.3M | +154.9% | 2.474% | 0.02% |
| 9 | STATE STREET CORP | 1.3M | $305.2M | +4.9% | 2.441% | 0.01% |
| 10 | GEODE CAPITAL MANAGEMENT, LLC | 1.0M | $244.3M | +3.3% | 1.959% | 0.02% |
| 11 | Capital World Investors | 960K | $234.3M | +48.2% | 1.874% | 0.03% |
| 12 | MILLENNIUM MANAGEMENT LLC | 959K | $234.2M | +91.3% | 1.873% | 0.16% |
| 13 | ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 904K | $220.6M | +352.1% | 1.764% | 0.12% |
| 14 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 835K | $203.8M | +66.1% | 1.630% | 0.02% |
| 15 | Amundi | 586K | $143.1M | +33.4% | 1.144% | 0.04% |
| 16 | Alyeska Investment Group, L.P. | 533K | $130.2M | -4.8% | 1.041% | 0.37% |
| 17 | UBS ASSET MANAGEMENT AMERICAS INC | 528K | $128.8M | -9.9% | 1.030% | 0.03% |
| 18 | WELLINGTON MANAGEMENT GROUP LLP | 509K | $124.2M | -41.8% | 0.994% | 0.02% |
| 19 | UBS Group AG | 500K | $122.1M | +240.2% | 0.977% | 0.02% |
| 20 | Legal & General Group Plc | 426K | $104.0M | +3.5% | 0.832% | 0.02% |
| 21 | GOLDMAN SACHS GROUP INC | 412K | $100.5M | +43.8% | 0.804% | 0.01% |
| 22 | Squarepoint Ops LLC | 408K | $99.6M | +19.5% | 0.797% | 0.13% |
| 23 | NORTHERN TRUST CORP | 375K | $91.4M | +4.0% | 0.731% | 0.01% |
| 24 | Qube Research & Technologies Ltd | 371K | $90.6M | +13.0% | 0.724% | 0.11% |
| 25 | FEDERATED HERMES, INC. | 366K | $89.4M | +71.6% | 0.715% | 0.15% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in HUBS β a direct measure of their conviction.
Filings activity in HUBS during Q1 2026, grouped by how each filer changed its position.
Institutions that opened a new HUBS position in Q1 2026
Institutions that fully closed their HUBS position in Q1 2026
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 667 | 8.9% | 106.03% | 69.04 pp | $10.21B | 39% |
| Q4 2025 | 732 | 1.5% | 175.07% | 24.92 pp | $16.86B | 14% |
| Q3 2025 | 743 | 3.5% | 199.99% | +0.00 pp | $19.55B | 18% |
| Q2 2025 | 770 | 0.6% | 199.99% | +0.00 pp | $23.71B | 1.1% |
| Q1 2025 | 775 | +0.1% | 199.99% | +0.00 pp | $23.96B | 22% |
| Q4 2024 | 774 | +11% | 199.99% | +0.00 pp | $30.83B | +43% |
| Q3 2024 | 695 | 9.0% | 199.99% | +0.00 pp | $21.53B | 13% |
| Q2 2024 | 764 | β | 199.99% | β | $24.77B | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Latest Form 4 transactions by company officers and directors. Insider buys are widely viewed as the highest-conviction signal because executives are risking personal capital.
| Date | Insider | Action | Shares | Price | Value |
|---|---|---|---|---|---|
| May 12, 2026 | Rangan Yamini | Buy | 3K | $189.84 | $522K |
Quick answers to the most common questions about buying HUBS stock.
Based on Q1 2026 13F filings, institutional ownership of HubSpot, Inc. stands at 106.0%, held across 667 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of HUBS, with approximately 4,098,507 shares worth $1.00B as of Q1 2026.
Yes β 3 widely-followed marquee investors appear among the top 25 institutional holders of HUBS, including TWO SIGMA INVESTMENTS, LP, MILLENNIUM MANAGEMENT LLC, SUSQUEHANNA INTERNATIONAL GROUP, LLP.
Our composite Smart Money Score for HUBS is 40 out of 100 (Neutral). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
126 institutions opened new positions in HUBS during Q1 2026, while 191 fully exited. 134 added to existing positions and 404 trimmed.
HUBS institutional ownership fell by 69.04 percentage points quarter-over-quarter, with a net change of -65 holders.
The top 10 institutions account for 47.0% of all reported 13F value in HUBS, and the top 25 account for 67.7%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
HubSpot, Inc. (HUBS) Institutional Ownership