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PRA Group, Inc. (PRAA) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026

Current Price
$15.75
Market reference
Price Target
$26.00
+65.1% Upside
Target Range
$26.00 — $26.00
High conviction
Analyst Rating
Hold
13 analysts
Forward P/E6.9x
Trailing P/E8.8x
Forward PEG—
Implied Growth+125.9%
Median Target$26.00
Analyst Spread0.0%

Analysts see +65.1% upside to their consensus target of $26.00.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$15.75
Consensus$26.00
High$26.00
Low$26.00
Model$15.48
Bear Case
$26
+65.1%
Consensus
$26
+65.1%
Bull Case
$26
+65.1%
Valuation Model TargetsConfidence: 48/100
Bear$4
Base$15
Bull$16

Analyst Ratings Distribution

Breakdown of 13 published analyst recommendations for PRAA

62% hold / mixed conviction
+19
BearishBullish
Weighted analyst sentiment score based on 13 ratings
ConsensusHold
Coverage13 Analysts
Net Score+19
Bull / Bear38% / 0%
Strong Buy00%
Buy538%
Hold862%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
538%
Hold
862%
Sell
00%
Strong Sell
00%
Recommendation Mix38% Buy · 62% Hold · 0% Sell
Buy (5)Hold (8)Sell (0)

PRAA Price Target Analysis

Updated March 2, 2026

As of March 2, 2026, PRA Group, Inc. (PRAA) has a Wall Street consensus price target of $26.00, based on estimates from 13 covering analysts. With the stock currently trading at $15.75, this represents a potential upside of +65.1%. The company has a market capitalization of $616M.

Analyst price targets range from a low of $26.00 to a high of $26.00, representing a 0% spread in expectations. The median target of $26.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Hold, with 5 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 0 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, PRAA trades at a trailing P/E of 8.8x and forward P/E of 6.9x. Analysts expect EPS to grow +125.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $15.48, with bear and bull scenarios of $3.93 and $16.31 respectively. Model confidence stands at 48/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+27.0%
Avg Forward P/E11.9x
Peers with Coverage4 / 5
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
PRAAPRA Group, Inc.
$616M$15.75$26.00+65.1%Hold6.9x13
FCFSFirstCash Holdings, Inc$8.5B$192.79$217.00+12.6%Hold18.6x19
EZPWEZCORP, Inc.$1.6B$26.53$27.25+2.7%Buy14.8x15
JCAPJefferson Capital, Inc. Common Stock$1.2B$20.63$26.33+27.6%Buy7.3x9
LMFALM Funding America, Inc.$6M$0.37—————

Upside Potential Comparison

PRAA
+65.1%
JCAP
+27.6%
FCFS
+12.6%
EZPW
+2.7%

See PRAA's True Return

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Is PRAA Undervalued?

See our Bear / Base / Bull DCF models and intrinsic value estimates.

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Compare PRAA vs JPM

See how PRAA stacks up against sector leader JPMorgan Chase & Co..

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Frequently Asked Questions

What is the PRAA stock price target for 2026?

The consensus Wall Street price target for PRAA is $26, representing 65.1% upside from the current price of $15.75. With 13 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is PRAA a buy, sell, or hold?

PRAA has a consensus rating of "Hold" based on 13 Wall Street analysts. The rating breakdown is mixed, with 8 Hold ratings making up the largest segment. The consensus 12-month price target of $26 implies 65.1% upside from current levels.

Is PRAA stock overvalued or undervalued?

With a forward P/E of 6.9231x, PRAA trades at a relatively low valuation. The consensus target of $26 implies 65.1% appreciation, suggesting meaningful undervaluation.

How high can PRAA stock go?

The most bullish Wall Street analyst has a price target of $26 for PRAA, while the most conservative target is $26. The consensus of $26 represents the median expectation. Our quantitative valuation model projects a bull case target of $16 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PRAA stock?

PRAA is moderately covered, with 13 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 5 have Buy ratings, 8 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PRAA stock forecast?

The 12-month PRAA stock forecast based on 13 Wall Street analysts shows a consensus price target of $26, with estimates ranging from $26 (bear case) to $26 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $15, with bear/bull scenarios of $4/$16.

What is PRAA's fair value based on fundamentals?

Our quantitative valuation model calculates PRAA's fair value at $15 (base case), with a bear case of $4 and bull case of $16. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 48/100.

What is PRAA's forward P/E ratio?

PRAA trades at a forward P/E ratio of 6.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 8.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PRAA stock?

Wall Street analysts are very optimistic on PRAA, with a "Hold" consensus rating and $26 price target (65.1% upside). 5 of 13 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PRAA price targets vary so much?

PRAA analyst price targets range from $26 to $26, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $26 consensus represents the middle ground. Our model's $4-$16 range provides an independent fundamental perspective.

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