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RTORentokil Initial plc
$19.95$10.0B
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RTO logo

Rentokil Initial plc (RTO) Price Target Analysis

Updated Oct 2, 2026
Analyst Rating: Buy
Based on 7 analysts

33.8% Below Target

RTO trades 33.8% below Wall Street's consensus target of $26.70.

Current Price$19.95
Average Target$26.70
Low$26.70
Median$26.70
High$26.70

Analyst Target Range

Forward P/E19.2x
(Fair)
PEG Ratio1.40
(Fair)
Implied Growth-37.6%
(Declining)
Analyst Spread0.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$19.95
Consensus$26.70
High$26.70
Low$26.70

Consensus Scenario Assumptions

The base valuation assumes RTO achieves its forward estimates and maintains a stable P/E multiple of 19.2x. This scenario reflects the blended consensus of 7 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 7 published analyst recommendations for RTO

5/7 analysts are bullish
+36
BearishBullish
Weighted analyst sentiment score based on 7 ratings
ConsensusBuy
Coverage7 Analysts
Net Score+36
Bull / Bear71% / 0%
Strong Buy00%
Buy571%
Hold229%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
571%
Hold
229%
Sell
00%
Strong Sell
00%
Recommendation Mix71% Buy · 29% Hold · 0% Sell
Buy (5)Hold (2)Sell (0)

RTO Price Target Analysis

Updated October 3, 2026

As of October 3, 2026, Rentokil Initial plc (RTO) has a Wall Street consensus price target of $26.70, based on estimates from 7 covering analysts. With the stock currently trading at $19.95, this represents a potential upside of +33.8%. The company has a market capitalization of $10.04B.

Analyst price targets range from a low of $26.70 to a high of $26.70, representing a 0% spread in expectations. The median target of $26.70 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Buy, with 5 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, RTO trades at a trailing P/E of 21.0x and forward P/E of 19.2x. The forward PEG ratio of 1.40 indicates reasonable valuation for growth. Analysts expect EPS to grow -37.6% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $48.35, with bear and bull scenarios of $30.46 and $63.70 respectively. Model confidence stands at 36/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Industrials stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+30.3%
Industry Consensus
Avg Forward P/E
17.6x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
ROL logo
ROLRollins, Inc.
$14.5B$30.16$47.09
+56.1%
Hold25.8x22
BFAM logo
BFAMBright Horizons Family Solutions Inc.
$3.4B$64.26$77.00
+19.8%
Hold12.6x20
ABM logo
ABMABM Industries Incorporated
$2.9B$48.97$51.88
+5.9%
Hold12.2x12
SERV logo
SERVServe Robotics Inc.
$357M$4.62$7.00
+51.7%
Buy—23
CNXC logo
CNXCConcentrix Corporation
$1.5B$24.91$33.50
+34.5%
Buy2.2x9
CTAS logo
CTASCintas Corporation
$77.2B$193.02$234.60
+21.5%
Hold34.8x30
ACCO logo
ACCOACCO Brands Corporation
$397M$4.30$6.00
+39.5%
Hold4.9x7
PCYO logo
PCYOPure Cycle Corporation
$263M$10.90——Buy—1
ECL logo
ECLEcolab Inc.
$77.0B$273.70$326.13
+19.2%
Buy33.6x37
CLX logo
CLXThe Clorox Company
$9.7B$80.41$100.11
+24.5%
Hold14.6x29

RTO — Frequently Asked Questions

Quick answers to the most common questions about buying RTO stock.

What is the RTO stock price target for 2026?

The consensus Wall Street price target for RTO is $26.7, representing 33.8% upside from the current price of $19.95. With 7 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is RTO a buy, sell, or hold?

RTO has a consensus rating of "Buy" based on 7 Wall Street analysts. The rating breakdown is predominantly bullish, with 5 Buy/Strong Buy ratings. The consensus 12-month price target of $26.7 implies 33.8% upside from current levels.

Is RTO stock overvalued or undervalued?

With a forward P/E of 19.1753x, RTO trades at a relatively low valuation. The consensus target of $26.7 implies 33.8% appreciation, suggesting meaningful undervaluation.

How high can RTO stock go?

The most bullish Wall Street analyst has a price target of $26.7 for RTO, while the most conservative target is $26.7. The consensus of $26.7 represents the median expectation. Our quantitative valuation model projects a bull case target of $64 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover RTO stock?

RTO is moderately covered, with 7 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 5 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the RTO stock forecast?

The 12-month RTO stock forecast based on 7 Wall Street analysts shows a consensus price target of $26.7, with estimates ranging from $26.7 (bear case) to $26.7 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $48, with bear/bull scenarios of $30/$64.

What is RTO's fair value based on fundamentals?

Our quantitative valuation model calculates RTO's fair value at $48 (base case), with a bear case of $30 and bull case of $64. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 36/100.

What is RTO's forward P/E ratio?

RTO trades at a forward P/E ratio of 19.2x based on next-twelve-months earnings estimates compared to a trailing P/E of 21.0x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy RTO stock?

Wall Street analysts are very optimistic on RTO, with a "Buy" consensus rating and $26.7 price target (33.8% upside). 5 of 7 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do RTO price targets vary so much?

RTO analyst price targets range from $26.7 to $26.7, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $26.7 consensus represents the middle ground. Our model's $30-$64 range provides an independent fundamental perspective.

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